MISSED
OPPORTUNITY
Background:
• Havells acquired Lloyd in 2017 (consumer
durables).
• Early 2010s: Surge in demand for smart home &
IoT-enabled devices in India.
HAVELLS &
THE SMART
HOME
REVOLUTION
The Opportunity:
• Rising urban tech-savvy users.
• Scope to lead in smart switches, fans, lighting,
and appliances.
• Potential to build a connected smart home
ecosystem.
What Went Wrong:
• Late entry into smart product lines (fans, lights,
appliances).
• Underutilized Lloyd’s potential in smart ACs/TVs.
• No integrated smart home platform/app.
• Competitors (Xiaomi, Philips, LG) moved faster &
grabbed market share.
HAVELLS &
THE SMART
HOME
REVOLUTION
Impact:
• Lost early mover advantage in the smart home
segment.
• Weak positioning in IoT-enabled appliances.
• Struggled to build tech-oriented brand image via
Lloyd.
What Havells Could've Done:
• Invest early in smart tech R&D and app
integration.
• Use Lloyd to launch smart, affordable appliances.
• Partner with IoT/telecom players (e.g., Jio, Airtel)
for bundled solutions.
"Relying solely on legacy brand strength is
insufficient; consistent and timely innovation is
essential to maintain market leadership, as
demonstrated by the decline of companies like
Nokia."