AI COPY FOR SALES PAGES
Module 1 - Lesson 5
Unlock the Power of Popular Copywriting Formulas
Welcome to Lesson 5
Introduction to copywriting formulas
These formulas are time-tested tools used by professional copywriters.
They can become your secret weapons for crafting compelling copy.
PAS: Problem - Agitate - Solution
An effective formula that utilizes the natural human tendency to avoid discomfort.
Problem: Identify your reader's issue.
Agitate: Highlight why this problem is causing distress.
Solution: Present your product as the solution to this problem.
PAS Example
Problem: Feeling stressed but can't find a meditation style that works for you?
Agitate: Tried different meditation apps, but none of them seems to 'click.'?
Solution: Introducing ZenMode, our personalized meditation app.
A meditation that 'clicks' with you!
AIDA:
Attention - Interest - Desire - Action
A powerful formula that takes readers on a journey from attention to action.
Attention: Capture the reader's attention with a captivating statement or question.
Interest: Detail your product's features and benefits to retain interest.
Desire: Stir desire by illustrating how your product will improve their life.
Action: Encourage them to act, telling them the next step to take.
AIDA Example
Attention: Ever dreamt of your own lush, green oasis?
Interest: With LeafyDelight, get handpicked plants
perfect for your living space.
Desire: Imagine coming home to a living room full of thriving,
personalized plants.
Action: Ready to turn your home into a green paradise?
Click here to get your first LeafyDelight box!
BAB: Before - After - Bridge
A potent formula that guides your audience through a transformation.
Before: Describe the problem your customer is currently facing.
After: Show them the potential future after their problem is solved.
Bridge: Introduce your product as the bridge that facilitates this transformation.
BAB Example
Before: Dreamed of learning Spanish but unable to make progress due to intimidating
grammar rules and large class sizes.
After: Picture yourself in a Spanish café, effortlessly conversing in Spanish and impressing everyone.
Bridge: With LinguaLeap, get personalized, fun, and interactive lessons to speak
Spanish confidently in no time.
Lesson Summary
PAS, AIDA, and BAB are classic copywriting formulas to craft compelling copy.
Use these formulas to guide your writing process.
Remember, the best copy feels like a friend offering a helpful solution, not a hard sell.
Happy writing!