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DLBBAB01_E 2836
EXAMID: 1260809
MASTERSOLUTION
QUESTION 1 OF 20
ni
ng
Marked out of 3.00
The consumer is …
ar
Select one:
Le
boss.
queen.
e
king.
nc
emperor.
D
is
ta
The correct answer is: king.
QUESTION 2 OF 20
IU
Marked out of 3.00
am
Small and Medium-Sized Enterprises (SMEs) account for …
Ex
Select one:
more than 90 percent of the global working population.
60 percent of all investments worldwide
e
50 percent of all businesses worldwide.
ac
tic
more than 90 percent of businesses worldwide.
Pr
The correct answer is: more than 90 percent of businesses worldwide.
13.03.2024
1/10
DLBBAB01_E 2836
EXAMID: 1260809
MASTERSOLUTION
QUESTION 3 OF 20
Which of the following terms is not part of the four Ps of the marketing mix?
Le
a
Select one:
rn
in
g
Marked out of 3.00
Process
Product
Price
nc
e
Promotion
D
is
ta
The correct answer is: Process
QUESTION 4 OF 20
IU
Marked out of 3.00
Select one:
Controlling
e
Planning
Ex
am
How is the activity called which utilizes numbers, inputs, and various other forms of data to
make informed business decisions?
tic
Estimating
ac
Forecasting
Pr
The correct answer is: Forecasting
13.03.2024
2/10
DLBBAB01_E 2836
EXAMID: 1260809
MASTERSOLUTION
QUESTION 5 OF 20
rn
in
g
Marked out of 3.00
Social marketing is a marketing measure to sell…
Le
a
Select one:
technologies.
goods and services.
lifestyle and trends.
ta
D
is
The correct answer is: ideas, attitudes and behaviors.
nc
e
ideas, attitudes and behaviors.
QUESTION 6 OF 20
IU
Marked out of 3.00
Ex
am
SEO is …
Select one:
search engine optimization.
search earnings optimization.
e
search engine organization.
tic
search engine option.
Pr
ac
The correct answer is: search engine optimization.
13.03.2024
3/10
DLBBAB01_E 2836
EXAMID: 1260809
MASTERSOLUTION
QUESTION 7 OF 20
rn
in
g
Marked out of 3.00
Which country has a consistently high unemployment rate, low work force participation and
thus can benefit the most from digitalization and expanded online platforms for recruiting?
Le
a
Select one:
Germany
Greece
e
China
ta
nc
India
D
is
The correct answer is: Greece
QUESTION 8 OF 20
Ex
am
IU
Marked out of 3.00
Choose the right order of legal entities according to the ascending degree of costs and
complexity of the business formation process.
Select one:
e
1) A sole proprietorship, 2) a partnership and 3) a corporation.
tic
1) A corporation, 2) a partnership and 3) a sole proprietorship.
1) A sole proprietorship, 2) a corporation and 3) a partnership.
ac
1) A partnership, 2) a corporation and 3) a sole proprietorship.
Pr
The correct answer is: 1) A sole proprietorship, 2) a partnership and 3) a corporation.
13.03.2024
4/10
DLBBAB01_E 2836
EXAMID: 1260809
MASTERSOLUTION
QUESTION 9 OF 20
rn
in
g
Marked out of 3.00
Which is a typical example for a country where the government owns all or most of existing
enterprises?
Le
a
Select one:
Cuba
Finland
e
Israel
ta
nc
India
D
is
The correct answer is: Cuba
QUESTION 10 OF 20
Ex
am
IU
Marked out of 3.00
… is how a product gets from creator to the customer.
Select one:
Promotion
e
Place
tic
Platform
ac
Production
Pr
The correct answer is: Place
13.03.2024
5/10
DLBBAB01_E 2836
EXAMID: 1260809
MASTERSOLUTION
QUESTION 11 OF 20
rn
in
g
Marked out of 3.00
In the era of Industry 4.0, which additional factor is added to the four common factors of
production?
Le
a
Select one:
IT
Regulation
e
Management
ta
nc
Know-how
D
is
The correct answer is: Know-how
QUESTION 12 OF 20
Ex
am
IU
Marked out of 3.00
In the US, publicly traded firms are subject to the regulatory environment of …
Select one:
the Department of the Treasury.
e
the Securities and Exchange Commission.
tic
the National Credit Union Administration.
ac
the Federal Reserve.
Pr
The correct answer is: the Securities and Exchange Commission.
13.03.2024
6/10
DLBBAB01_E 2836
EXAMID: 1260809
MASTERSOLUTION
QUESTION 13 OF 20
rn
in
g
Marked out of 3.00
For accounting principles, a sole proprietorship and its owner should be considered as …
Le
a
Select one:
two separate entities.
one entity.
no entity.
nc
e
two similar entities.
D
is
ta
The correct answer is: two separate entities.
QUESTION 14 OF 20
IU
Marked out of 3.00
Select one:
Products
Production
Ex
am
What is the most determining factor of structural change and economic development?
e
Productivity
tic
People
Pr
ac
The correct answer is: Productivity
13.03.2024
7/10
DLBBAB01_E 2836
EXAMID: 1260809
MASTERSOLUTION
QUESTION 15 OF 20
rn
in
g
Marked out of 6.00
nc
e
Le
a
SpaceX's success story began with the dream to be the first commercial spacecraft in the
world.
Using this example, name the definition of a mission statement of a company and describe
the difference to the vision statement of a company.
D
is
ta
A mission statement defines what line of business a company is in (1 P), why it exists (1 P), and what
purpose it serves (1 P). Difference to the vision statement: the vision describes the desire in the long run
(1 P), up to five to ten years (1 P). The vision refers to the big picture of a company´s business, the
mission is the why and what for the current operating activities (1 P).
IU
QUESTION 16 OF 20
Ex
am
Marked out of 6.00
e
List the four Ps of the marketing mix and explain briefly two of them.
Pr
ac
tic
1. Product (1 P), Price (1 P), Place (1 P), Promotion (1 P), for two correct, short explanations (2 P).
Exemplary explanations: Products can be physical goods, services, solutions, and ideas. Price is given in
exchange for a good, service, solution or idea. Place is how a product gets from creator to customer.
Promotion is how consumers can be informed and influenced to buy something.
13.03.2024
8/10
DLBBAB01_E 2836
EXAMID: 1260809
MASTERSOLUTION
QUESTION 17 OF 20
rn
in
g
Marked out of 8.00
Le
a
Name the three main components of the organizational structure of corporations and explain
briefly their role in the corporation.
D
is
ta
nc
e
The three main components: shareholders, directors and officers (each for 1 P). The shareholders own
the company holding stock which gives them unique rights (1 P). They obtain voting rights, and mostly
have the right to receive a part of the profit or dividend (2 P). The directors create strategic goals, policies
and procedures, control the CEO, bring in their expertise ( 1 P). The officers are hired by the board of
directors, e.g. the CEO, CFO, etc. (1 P)
QUESTION 18 OF 20
IU
Marked out of 8.00
e
Ex
am
Shaping marketing decisions, name two factors of cultural and social forces as well as of
demographic forces.
Pr
ac
tic
1. Cultural and social forces, e.g. buying patterns of specific cultures and subcultures (2 P), value systems
of potential prospects (2 P) or other like changing family dynamics, other societal trends
2. Demographic factors, e.g. generational preferences (2 P), birth rates (2 P), death rates, locations of
various target groups, ...
2 P for each valid factor, max. 4 P for each category.
13.03.2024
9/10
DLBBAB01_E 2836
EXAMID: 1260809
MASTERSOLUTION
QUESTION 19 OF 20
rn
in
g
Marked out of 10.00
Le
a
Explain the roles and functions of management accountants.
D
is
ta
nc
e
The primary role of management accountants is to support business managers and help them make
good business choices ( 2 P). They prepare detailed financial reports and forecasts for leadership inside
the firm (2 P). The reports made by them are for internal use only (2 P). Their job is to track and analyze
financial data by constructing, implementing and managing a firm's internal fiscal management systems ( 2
P). They aid performance management, strategic planning and risk mitigation (2 P).
QUESTION 20 OF 20
IU
Marked out of 10.00
Ex
am
Explain the term "Hidden Champions" and its main five characteristics by using a selected
example.
Pr
ac
tic
e
By definition, "hidden champions" are SMEs (1 P), which are the number one or number two company in
their field of ability/sector (2 P). "Hidden characteristics" are that the SMEs are locally bonded (1 P),
mostly owner-/family-operated (1 P), have international sales activities (1 P), sales activities on more than
one continent and a significant high share of sales in international markets (1 P).
An own selected example (3 P) such as Peri (construction company), Wilo (producer of pumping
systems) or Otto Bock (medtech company) from Germany. Any other selected "Hidden Champion" is a
possible solution with a short explanation of the position of the SME in its field of ability/sector.
13.03.2024
10/10