 Aleya’s mother was a successful fashion designer in the United
States named Fantastic Dreams. When Aleya’s was entering into his
internship in the college his mother passed away. Aleeya then took
over the business on part-time basis. Aleya’s best friends also has a
strong interest in fashion as well and her study path in Fashion Arts
led her to become a fashion designer. Their plans are still nowhere
as they are considering either to open a stand-alone shop or rent a
space in one of the several local fashion stores They are now
considering how they might promote their dreams of a new
business.
a. Explain THREE (3) promotional mix strategy that Fantastic can
use to promote their business effectively. Provide a relevant
example based on the given case.
b. Describe the FOUR (4) types of advertising that that could be
used in an advertising campaign for Fantastic Dreams.