Sell me
This Pen
free
A lesson in
Persuasion
Sell me this pen
A lesson in persuasive appeals
Writing/Speaking and Listening Guide
Created by Kelly Congrove
For iTeacher Lady Productions
©2015 iTeacher Lady. All rights reserved.
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Persuasion Unit
Table of Contents
Sell Me This Pen
A Lesson in Persuasive Appeals
Writing/Speaking and Listening Guide
Rhetorical Appeals- Logos, Ethos, & Pathos..................................................4
Sell Me This Pen Worksheet.............................................................................5
iTeacher Lady Page...........................................................................................6
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Persuasion Unit
Name:________________________________________ Date:______ Period:______
Rhetorical Appeals
Logos, Ethos, and Pathos
The goal of persuasive writing is to persuade to your Logos
audience that your ideas are valid- or more valid than
someone else’s. Greek philosopher Aristotle divided the
art of persuasion into three appeals- Logos (Logical),
Ethos (Ethical), and Pathos (Emotional). Logical: persuasion by the use of reasoning. The use
of logic to support a claim. Facts and statistics are used
to enhance a point. Giving reason is the heart of
persuasion, which could be why this was Aristotle’s
favorite appeal.
Ethical: convincing by the character of the author. People tend to
believe people they respect. You need to convince the audience your
authority on the topic- Why should they believe YOU?
Emotional: persuading by appealing to the reader’s emotions. The
emotional appeal can effectively be used to enhance a point. Use vivid
language, emotional language, and numerous sensory details.
The Commercial Effect: List commercials that reflect different appeals.
Logos Commercial:
Why is it logical?
Ethos Commercial:
Why is it ethical?
Pathos Commercial:
Why is it emotional?
©2015 iTeacher Lady Productions
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Persuasion Unit
Name:________________________________________ Date:______ Period:______
Rhetorical Appeals
Sell me this pen
Directions: Try your best to sell the pen shown above. List three examples of the three
persuasive appeals and give reasoning that back your claims. To sell my teacher this pen.
Goal:_________________________________________________________
Logical Appeal:___________________________________________________
Reasons/Examples:
Ethical Appeal:___________________________________________________
Reasons/Examples:
Emotional Appeal:_________________________________________________
Reasons/Examples:
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Persuasion Unit
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Persuasion Unit