Digital Campaign Performance
Analysis
XFactor Product Campaign – Key
Insights & Recommendations
Prepared for Kruthika Thippireddy
Overview of Campaign Sheets
• Three Sheets Analyzed:
• 1. Campaigns – Overall metrics across
platforms
• 2. Sheet1 – Refined version for Product 1
campaign
• 3. Amazon – Product-wise conversion data
• Focus: Correlate Campaigns (Sheet1) with
Amazon sales data
YouTube Campaign – Summary
• • Impressions: 2.24M | Clicks to Amazon:
21,571
• • Conversions: 1 XFactor product
• • Cost per Sale: ₹3.2 Lakhs
• • Insight: Great reach but poor conversions.
• Use for awareness, not direct sales.
Keywords Campaign – Exceptional
ROI
• • Clicks to Amazon: 34,563
• • Conversions: 22 XFactor + 13 other brands
• • Cost per Sale: ₹1,313 (Lowest)
• • Insight: Strong buyer intent – scale this
channel!
Facebook & Instagram – High
Engagement
• • FB Clicks: 4.6K | Insta Clicks: 1.7K
• • Conversions: 1 each
• • Cost per View: FB ₹0.09, Insta ₹0.32
• • Insight: Great for engagement.
• Suggest retargeting users through search ads.
Amazon Sales Overview
• • Top-selling XFactor products:
• - FH 3628 PTC (Fan Heater)
• - QH 3002 (Quartz Heater)
• • Also drove sales of:
• - Dr. Charcoal Purifier
• - Handmade Damroo (toy)
• • Insight: Many buyers diverted to other
brands.
Strategic Recommendations
• • Scale up Google Search Ads (Keywords)
• • Reduce YouTube spending for conversion
goals
• • Improve product pages (videos, reviews,
CTAs)
• • Retarget video viewers via high-intent
channels
• • Track sales with UTMs or advanced
attribution
Thank You
• Prepared for: Kruthika Thippireddy
• Goal: Drive better ROI & strategic clarity on
digital campaigns
• Let’s create smarter, sharper campaigns from
here!