Joanne T. Apuhin BSN4A
Definition of Concepts
Research on the following and define the following:
1. Sustainable Development - The concept of sustainable development is that human
civilizations must survive and achieve their needs without jeopardizing future
generations' ability to do the same. The Brundtland Report, published in 1987, provided
the first "official" definition of sustainable development. Specifically, sustainable
development is a method of organizing society such that it can exist in the long run. This
includes considering both current and future imperatives, such as environmental and
natural resource protection, as well as social and economic equality.
2. Glocalization - The term "glocalization" refers to the process of adapting global products
and strategies to the cultural norms and marketplaces of specific regions.
3. Disjunctive Globalization - Disjunctive globalization leads to the emergence of fresh
types of worldwide disparities among contractors and instills in individual contractors a
fragmented and discontented state of mind. The intricate and conflicting work experience
of these formerly excluded socioeconomic groups represents the individual-level
expression of the broader transition from physical to virtual globalization.
4. Deglobalization - De-globalization can be described as a shift towards a world with less
interconnectivity, where strong country states, localized approaches, and border controls
take precedence over global organizations, treaties, and unrestricted mobility.
5. Unhappy consciousness - The unhappy consciousness seeks to break free from the
master/slave dynamic by attaining a cohesive self-awareness and acknowledgment
through its connection with the unchanging. The unpleasant consciousness refers to the
state of being aware of the conflicting nature of the life experienced by the slave or any
other finite rational being.
a) Explain what is media culture and it's components? (10 pts.)
When we talk about media culture, we are referring to the collective influence that
different types of media have on society, which shapes views, attitudes, and actions.
Within the context of the linked world of today, the culture of the media plays a
significant part in how individuals view themselves and others, how they interpret events,
and how they interact with the world around them. Culture in the media is comprised of a
variety of elements, including the following:
o Television - Television shows transmit enjoyment, news, and ads to large groups
of people, shaping popular culture with their huge reach and power.
o Social Media - Platforms like Facebook, Twitter, and Instagram make it easier to
share information and talk to each other right away, which changes public
opinion, trends, and debate.
o Film - As well as being fun, movies reflect social norms, values, and hopes. They
are cultural artifacts that shape how people see themselves as a group.
o Music - Music expresses feelings, ideas, and cultural stories through lyrics,
rhythms, and images, which can change people's attitudes and ways of life.
o News Media - Newspapers, websites, and TV and radio stations all spread
information, which affects what people know, how they think, and what they
think about politics.
b) What are the effects of global media culture, and explain how they impact on a
national level? (10 pts.)
•
Body Image - One of the most noticeable effects of media culture is how it changes
how we think about beauty and our bodies. Studies have shown that seeing thin,
conventionally attractive actors and women on TV and in movies can make people
who don't fit these standards have low self-esteem and negative body image (Groesz
et al., 2002). In the same way, sexualizing women in music videos and other media
can help make sexism and misogyny seem normal.
•
Gender Roles - Culture in the media also has a big impact on how we think about
gender roles. Post-structuralists actually say that the media shapes gender. Men and
women are often shown in traditional ways. Women are shown to be weak and
dependent, while men are shown to be strong and independent (Dai & Xu, 2014).
That can make negative gender stereotypes stronger and make it harder for people to
break out of these roles.
•
Race and Ethnicity - Culture in the media also has a big effect on how we think
about race and ethnicity. The media doesn't show enough people of color, and when it
does, it often does so in stereotypical ways (Entman & Rojecki, 2001), which
reinforces damaging stereotypes.
•
Cultural Hybridization - Global media can also help with cultural fusion, which is
when parts of different cultures come together to make new ways of expressing
themselves. This can improve national cultures by bringing in different ideas and
effects, which can lead to more creativity and new ideas.
•
Social Connectivity and Activism - Global media platforms make it possible for
people to meet with like-minded people across borders and work for social change.
This can help local organizations and group actions on a national level, standing up to
oppressive governments and fighting for human rights.
•
Political Influence - It is possible for global media to change the political views and
plans of whole countries. Global media can change how people think about political
problems and leaders through news stories, social media campaigns, and
entertainment content. This could have an effect on elections and the way government
works.
•
Consumerism - People are often influenced to prioritize buying things and services
by global media that supports consumerist values and materialistic lifestyles. On a
national level, this can lead to more spending and economic growth, but it can also
hurt the environment and make things less fair for some people.
c) Pick one effect of media culture and explain Why it may be harmful or helpful? (5
pts.)
The effects of cultural hybridization which is caused by global media culture, can
be both good and bad. It promotes diversity by mixing different cultural elements, adding
new ideas, practices, and points of view to communities. This can help people be more
creative, come up with new ideas, and understand other cultures better, which can
increase tolerance and respect for differences. But cultural hybridization might also
weaken or destroy traditional cultural identities and practices, which could mean that
cultures lose their originality and uniqueness. In addition, it can make power differences
worse by letting dominant societies overshadow or take over marginalized ones. So,
cultural hybridization can be a source of growth and development, but it needs to be done
carefully to make sure that all the cultures involved are respected and kept whole.
References
Drew, T. G. a. P. R. B. C. (2023, October 1). Media Culture: Definition, Effects and Examples
(2024). Helpful Professor. https://helpfulprofessor.com/media-culture/
Ekwok, S. I. &. L. (2014). Global media and cultural hybridization in the 21st century in Nigeria.
ideas.repec.org. https://ideas.repec.org/a/jso/coejss/v3y2014i3p408-416.html
Lin, L., & Steger, M. B. (2022). Sailing around the World or Sinking with the Ship? Disjunctive
Globalization and Transnational Educational Platforms. Global Perspectives, 3(1).
https://doi.org/10.1525/gp.2022.35734
Postan, L. (2024, January 22). Glocalization vs. Globalization. Localization Services by
BLEND. https://www.getblend.com/blog/glocalization-vs-globalization/
Spacey, J. (2023, October 30). 9 Examples of media culture. Simplicable.
https://simplicable.com/en/media-culture#google_vignette
Sustainable Development Definition: historical background and examples. (2024, March 25).
Youmatter-dev. https://youmatter.world/en/definitions/definitions-sustainabledevelopment-sustainability/
what is Unhappy consciousness - Google Search. (n.d.).
https://www.google.com/search?q=what+is+Unhappy+consciousness&oq=what+is+Unh
appy+consciousness&gs_lcrp=EgZjaHJvbWUyCAgAEEUYChg50gEINDk1N2owajSoA
gCwAgA&sourceid=chrome&ie=UTF-8