School of Business
BUSM1006 (Vietnam) Enterprise Innovation and Markets
Vietnam Operation Trimester 3 2024
Western Sydney University acknowledges the peoples of the Darug, Dharawal, Eora and Wiradjuri nations. We also
acknowledge that the teaching and learning currently delivered across our campuses is a continuance of the teaching
and learning that has occurred on these lands for tens of thousands of years.
Subject Details
Subject Code:
BUSM1006 (Vietnam)
Subject Name:
Enterprise Innovation and Markets
Credit Points:
10
Subject Level:
1
Assumed Knowledge:
Not Applicable
Note: Students with any problems, concerns or doubts should discuss those with the Subject Coordinator as early as they can.
Subject Coordinator
Name:
Dr Neeru Sharma
Vietnam Convenor
Name:
Dr NGUYEN Thi Phuong
Location:
196 Tran Quang Khai street, Tan Dinh ward, District 1
Email:
phuong.nguyenthi@westernsydney.edu.vn
Student Advisor
Name:
Student Advisor Team
Location:
196 Tran Quang Khai street, Tan Dinh ward, District 1
Email:
stage2.wsuprogram@westernsydney.edu.vn
Administrative Support
Edition: Vietnam Operation Trimester 3 2024
Copyright ©2024 University Western Sydney trading as Western Sydney University ABN 53 014 069 881 CRICOS Provider No: 00917K No part of this publication may be reproduced or transmitted in any form or by any means,
electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without the prior written permission from the Dean of the School. Copyright for acknowledged materials reproduced
herein is retained by the copyright holder. All readings in this publication are copied under licence in accordance with Part VB of the Copyright Act 1968.
Name:
Ms NGUYEN Ngoc Diem Tien
Location:
196 Tran Quang Khai street, Tan Dinh ward, District 1
Email:
tien.nguyenngocdiem@westernsydney.edu.vn
Contents
1 About Enterprise Innovation and Markets
1.1 An Introduction to this Subject . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.2 What is Expected of You . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
1.3 Changes to Subject as a Result of Past Student Feedback . . . . . . . . . . . . . . . . . . . . . . . .
2
2
2
3
2 Learning and Teaching Activities
5
3 Assessment Information
8
3.1 Subject Learning Outcomes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
3.2 Assessment Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
3.2.1 Portfolio x 2 Tests (each worth 15%) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
3.2.2 Report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
3.2.3 Final Exam . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22
4 Readings and Resources
4.1 Essential Readings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4.2 Recommended Readings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
4.3 Other Teaching and Learning Resources . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
24
24
24
25
5 Key Teaching and Learning Policies
26
1
1
About Enterprise Innovation and Markets
1.1
An Introduction to this Subject
Enterprise Innovation and Markets introduces students to key concepts, business models and issues surrounding contemporary business. Students will develop an understanding of the private enterprise system and business ownership,
the implications of marketing and economics on market structure together with managing innovation. Building on
the foundation knowledge of the key principles of markets, students will be able to transfer this knowledge into their
subsequent study of specialist areas. The subject also aims to develop students’ communication skills by working in
teams to enhance their literacy proficiency and enhance their critical thinking in preparation for the more advanced
subjects of the degree.
1.2
What is Expected of You
Study Load
A student is expected to study an hour per credit point a week. For example a 10 credit point subject would require
10 hours of study per week. This time includes the time spent within classes during lectures, tutorials or practicals.
Note for Summer Terms: As Summer subjects deliver the same content and classes over a shorter period of time,
the subjects are run in a more intensive mode. Regardless of the delivery mode, the study hours for each subject in
Summer will be around 30 hours.
Attendance
It is recommended that students attend all scheduled classes in order to succeed in this subject. WSU Vietnam policy
requires students to enter electronic fingerprint before entering the classes. Please let your lecturer and/or Vietnam
Operation know if you are unable to attend any session.
Approach to Learning
As a first year core subject, Enterprise Innovation and Markets focuses on introducing students to four major disciplines; Enterprise, Innovation, Marketing and Microeconomics. Moreover, the emphasis is on facilitating the acquisition of the subject’s core sets of knowledge and the development of key academic skills to enable students to progress
to more challenging theories and tasks in advanced subjects within their degree. Students are expected to attend and
participate in a two hours tutorial session every week during the term. It is assumed students have read the chapter
of the week and reviewed all the weekly online material made available on vUWS prior to attending each tutorial see ’Learning Zone’ then click on ’Learning Modules’ tab.
Also, it is assumed students have completed their weekly assigned tasks and are prepared to participate in tutorial
discussions and team activities. Furthermore, to aid students’ learning, weekly tutorial materials are modulated into
short podcasts related to the Learning Objectives of each chapter in the subject’s prescribed textbook.; A free online
copy of the subject’s prescribed e-textbook is available in vUWS, see ’Readings & Resources’ tab.
Students who don’t attend their tutorial or neglect to complete their required preparatory work will still be required
to complete the weekly tutorial tasks at an equivalent standard.
Note: Personal electronic devices must not be in use unless requested by the tutor. Non-compliance will result in a
once only warning. If tutor’s warning is ignored, student will be asked to leave the tutorial.
Referencing and citation requirements
2
This subject uses the American Psychological Association (APA) referencing style. Full details and examples are
available on the Library website.
Assignment cover sheet
You are to keep a copy of all assessments submitted for marking.
Submission through vUWS and Turnitin indicates your acknowledgement and acceptance of the work being your
own. Some assessments may be required to be submitted with an assignment cover sheet (check the submission
requirements section for each assessment). In these instances, links to assignment cover sheets can be located in your
vUWS site.Group assignments are to be submitted with a group assignment cover sheet indicating the names of all
group participants. Some subjects may also require you to submit a peer evaluation of group member participation.
This may be conducted online or in hard copy format. Details will be provided via the vUWS site.
Tutorials
Tutorials following the lecture in each session provide students the opportunity to apply and share knowledge by
doing a variety of in-class activities individually or in a group such as exercises, discussion, and presentation. These
activities focus on demonstrating your skills and help you build your ability to achieve the learning outcomes for this
subject.
Tutorial questions/exercises will be provided in the lecture handouts. You will be expected to have completed specific
reading and exercises from the textbook and other required materials prior to attending each lecture and tutorial
class. If you have not prepared adequately, you will not get the full benefit from this learning opportunity.
Online Learning Requirements
Subject materials will be made available on the subject’s vUWS (E-Learning) site (https://vuws.westernsydney.edu.
au/). You are expected to consult vUWS at least twice a week, as all subject announcements will be made via vUWS.
Teaching and learning materials will be regularly updated and posted online by the teaching team.
Special Requirements
Essential Equipment:
Not Applicable
Legislative Pre-Requisites:
Not Applicable
1.3
Changes to Subject as a Result of Past Student Feedback
The University values student feedback in order to improve the quality of its educational programs. The feedback
provided helps us improve teaching methods and subjects of study. The survey subjects results inform subject content
and design, Subject Outlines, teaching methods, assessment processes and teaching materials.
You are welcome to provide feedback that is related to the teaching of this subject. At the end of the semester
you will be given the opportunity to complete a Student Feedback on Subject questionnaire to assess the subject.
If requested by your subject coordinator, you may also have the opportunity to complete a Student Feedback on
Teaching (SFT) questionnaire to provide feedback for individual teaching staff.
As a result of student feedback, the following changes and improvements to this Subject have recently been made:
– Details are available on vUWS, see ’Learning Zone’ tab.
3
– Portfolio assessment- knowledge tests 1 (Session 4) and 2 (Session 8) remain open from (Monday 9am to
Wednesday 11.59pm VN Time)
4
2
Learning and Teaching Activities
Teaching
Weeks
Week 1
09-09-2024
Topic
Preparation
Activities
Session 1
Pre-read Chapter 1 Familiarise
yourself with the subject’s
vUWS site and read the
Learning Guide. Must prepare
before attending the tutorial see tutorial agenda & activities
on vUWS
Must attend week 1 tutorial!
Welcome to EIM & subject
introduction. Breaking the Ice:
an in-tutorial competition!
Insights into Team development.
See tutorial agenda & activities
on vUWS
Pre-read Chapter 2 Must
prepare before attending the
tutorial - see tutorial agenda &
activities on vUWS.
See tutorial agenda & activities
onvUWS
Pre-read Chapter 3 Must
prepare before attending the
tutorial tutorial- see tutorial
agenda & activities on vUWS.
See tutorial agenda & activities
on vUWS.
Chapter 1: Innovation: The
clever country
Week 2
16-09-2024
Session 2
5
Chapter 2: Creativity,
innovation, opportunities &
entrepreneurship
Week 3
23-09-2024
Week 4
30-09-2024
Session 3
Chapter 3: Marketing, the
environment and market analysis
Session 4
Pre-read Chapter 4 Must
prepare before attending the
tutorial - see tutorial agenda &
activities on vUWS
Chapter 4: Identifying
customers
See tutorial agenda & activities
on vUWS.
- Form your ER team.
Assessment Details
Assessment Due
Due: Knowledge Test 1
- Portfolio x 2 Tests (each worth
15%)
Teaching
Weeks
Week 5
07-10-2024
Week 6
14-10-2024
Week 7
21-10-2024
6
Week 8
28-10-2024
Week 9
04-11-2024
Week 10
11-11-2024
Topic
Preparation
Activities
Session 5
Pre-read Chapter 5 Must
prepare before attending the
tutorial - see tutorial agenda &
activities on vUWS
The ”Entrepreneurship Report”
- project briefing. See tutorial
agenda & activities on vUWS
Pre-read Chapter 6 Must
prepare before attending the
tutorial - see tutorial agenda &
activities on vUWS
See tutorial agenda & activities
on vUWS.
Pre-read Chapter 7 Must
prepare before attending the
tutorial - see tutorial agenda &
activities on vUWS
See tutorial agenda & activities
on vUWS.
Pre-read Chapter 8 Must
prepare before attending the
tutorial - see tutorial agenda &
activities on vUWS
See tutorial agenda & activities
on vUWS.
Pre-read Chapter 9 Must
prepare before attending the
tutorial - see tutorial agenda &
activities on vUWS
See tutorial agenda & activities
on vUWS.
Pre-read Chapter 10 Must
prepare before attending the
tutorial - see tutorial agenda &
activities on vUWS
See tutorial agenda & activities
on vUWS.
Chapter 5: Elements of the
marketing mix
Session 6
Chapter 6: Economics, demand
and supply
Session 7
Chapter 7: Profit, cost and
revenue
Session 8
Chapter 8: Market Structures
Session 9
Chapter 9: Entrepreneurs and
opportunities
Session 10
Chapter 10: Entrepreneurship:
definition and evolution
Assessment Details
Assessment Due
Due: Knowledge Test 2
- Portfolio x 2 Tests (each worth
15%)
Due Assessment 2: Report
- Report
Teaching
Weeks
Week 11
18-11-2024
Topic
Preparation
Activities
Session 11
Pre-read Chapter 11 Must
See tutorial agenda & activities
prepare before attending the
on vUWS. Complete SPARK
tutorial - see tutorial agenda &
activities on vUWS. Examinable
chapters, Final exambriefing,
Q&A
Assessment Details
Assessment Due
Chapter 11: Starting an
enterprise: the entrepreneurship
alternatives. Final exam
discussion.
Week 12
25-11-2024
7
Week 13
02-12-2024
Session 12
Final exam review, Examinable
chapters, Final exam briefing,
Q&A.
See tutorial agenda & activities
onvUWS. Complete SFU & SFT
Final exam discussion.
EXAM PREPARATION
WEEK (SELF-STUDY)
Week 14
09-12-2024
Week 15
16-12-2024
The above timetable should be used as a guide only, as it is subject to change. Students will be advised of any changes as they become known on the Subject’s vUWS site.
3
Assessment Information
3.1
Subject Learning Outcomes
Outcome
The School of Business is an AACSB (Association to Advance Collegiate Schools of Business) accredited
School. Accreditation results from an extensive self-review and an international peer evaluation against
rigorous criteria and standards of quality academic and professional excellence. The process is one of continuous improvement and includes ongoing assessment of whether learning activities and resources are well
aligned to program goals and learning outcomes. Assurance of learning (AoL) forms part of the accreditation standards for AACSB. Information regarding the subjects that are involved in the AoL process for your
program can be found on the following webpage https://www.westernsydney.edu.au/schools/sobus/assurance_of_learning
1
Explain contemporary enterprise practices in the marketplace.
2
Evaluate the competitive position of an enterprise in range of business contexts.
3
Examine the economic challenges facing contemporary enterprises.
4
Compare options for assessing business opportunities and innovative practice.
5
Critically analyse innovation in different enterprises.
3.2
Assessment Summary
The assessment items in this subject are designed to enable you to demonstrate that you have achieved the subject
learning outcomes. Completion and submission of all assessment items which have been designated as mandatory or
compulsory is essential to receive a passing grade.
To pass this subject you must:
- Complete all the three assessment items listed in the table below.
- Achieve an overall mark of at least 50 per cent, i.e. a minimum total mark of 50 out of 100 marks.
Note:
1. There is no threshold mark in the Final examination.
2. The SPARK moderated mark is deemed as the final mark for the Report, i.e. the ER team project.
3. Marks maybe moderated before you receive your result for each piece of assessment.
Moderation is a process whereby the subject coordinator regulates the marking of individual markers to achieve
consistency in the application of subject objectives, performance standards and marking criteria. You should note
that, consistent with the Criteria and Standards Based Assessment policy, the final marks for the cohort may be also
adjusted if marks are very high or low or there are inconsistencies between teams. Marks for an individual piece of
assessment will not be changed after you have your moderated results.
Note: It is required that students attempt all available assessment elements. An automatic Fail Non - Submission(FNS) grade will be awarded if any assessment task is not submitted/completed as per the details specified.
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Item
Weight
Due Date
SLOs Assessed
Mandatory
Threshold
Portfolio x 2 Tests (each
worth 15%)
30%
Sessions 4 and 8 - Recommend
students to complete all
available assessment elements
to maximise marks for this
assessment item. Students will
not automatically fail the
subject (receive a Fail
Non-Submit) grade if an
element of this assessment is
missed
1, 2, 4
Yes
No
Report
30%
Session 10: 11.59 PM Sunday
17 November 2024 (VN Time)
2, 3, 4, 5
Yes
No
Final Exam
40%
During final examination period
1, 2, 3, 4
Yes
No
Feedback on Assessment
Feedback is an important part of the learning process that can improve your progress towards achieving the learning
outcomes. Feedback is any written or spoken response made in relation to academic work such as an assessment
task, a performance or product. It can be given to you by a teacher, an external assessor or student peer, and may
be given individually or to a group of students. As a Western Sydney University student, it is your responsibility to
seek out and act on feedback that is provided to you as a resource to further your learning.
The Assessment Policy provides that assessment feedback is available to students in a timely way. Your tutor will
normally provide you with your mark and written feedback within two to three weeks of the submission date, given
that your assessment is submitted on the due date
Note: It is required that students attempt all available assessment elements. An automatic Fail Non - Submission
grade will be awarded if any assessment task is not submitted/completed as per the details specified.
Note: Before you receive your results for each piece of assessment they may be moderated. Moderation is a process
whereby the subject coordinator regulates the marking of individual markers to achieve consistency in the application
of subject objectives, performance standards and marking criteria. You should note that, consistent with the Criteria
and Standards Based Assessment policy, the final marks for the cohort may be also adjusted if marks are very high
or low or there are inconsistencies between teams. Marks for an individual piece of assessment will not be changed
after you have your moderated results.
Academic Integrity and Student Misconduct Rule
Western cares about your success as a student and in your future career. Studying with academic integrity safeguards
your professional reputation and your degree. All Western students must:
– be familiar with the policies listed below;
– apply principles of academic integrity;
– act honestly and ethically in producing all academic work and assessment tasks; and
– submit work that is their own and acknowledge any sources used in their work.
Each time you submit an assessment, you will declare that you have completed it individually, unless it is a group
assignment. In the case of a group assignment, each group member should be ready to document their individual
contribution if needed.
The Student Misconduct Rule applies to all students of Western Sydney University including Western Sydney University programs taught by other education providers. You must not engage in academic, research or general misconduct
as defined in the Rule or you may be subject to sanctions. The University considers submitting falsified documentation
9
in support of requests to redo, resit or extend submissions, including sitting of deferred examinations, as instances of
general misconduct.
More information is available in the Academic Integrity Guidelines. It is your responsibility to apply these principles
to all work you submit to the University.
Disruption to Studies and Requests for Extensions
Western recognises that there may be times when things outside of your control impact your ability to complete your
studies.
You can complete the ”Request an extension or apply for a Disruption to Studies Provision” to request that you are:
– granted an extension,
– excused from a compulsory teaching activity,
– provided an alternate assessment such as a supplementary, or
– awarded another Disruption to Studies Provision.
Before you fill in the form, you should:
– Compile any documentary evidence that you have which demonstrates that you have been impacted by an
event outside of your control.
– The Supporting Documentation website outlines the type of documents that you can submit to substantiate
any impact.
Please note that if you don’t have documents, you should still submit the form but you may be asked for documentation
at a later stage.
Need help?
If you are having difficulties with understanding or completing an assessment task, contact your Subject Coordinator
as soon as possible. Western also has a range of academic support services, including:
– Library Study Smart: book a one-to-one Zoom consultation with a literacy expert. You can discuss how
to develop your assignment writing and study skills or seek assistance to understand referencing and citation
requirements. Check the Library Study Smart website for how-to study guides and tools.
– Studiosity: Upload your assignment draft to Studiosity within vUWS to receive writing feedback within 24
hours.
– Online workshops, programs and resources: From maths and stats help to academic literacy and peer support
programs, the University has a range of resources to assist.
Please also remember that there is a range of wellbeing support available - from counselling and disability services to
welfare.
10
3.2.1
Portfolio x 2 Tests (each worth 15%)
30%
Weight:
Type
tion:
of
Collabora-
Individual
Due:
Sessions 4 and 8 - Recommend students to complete all available assessment elements to
maximise marks for this assessment item. Students will not automatically fail the subject
(receive a Fail Non-Submit) grade if an element of this assessment is missed
Submission:
Online assessments submitted via vUWS
Format:
Online multiple-choice tests
Length:
1,000 words equivalency
Use of Artificial Intelligence:
The use of generative artificial intelligence (AI) is not permitted in this assessment task
without appropriate acknowledgment. See advice on acknowledging the use of generative
AI on the Library web page. Working with another person or technology to gain an unfair
advantage in assessment or improperly obtaining answers from a third party including
generative AI to questions in an examination or other form of assessment may lead to
sanctions under the Student Misconduct Rule. The use of generative AI tools may be
detected. More information is available on the Library web page.
Instructions:
Overview The Learning Portfolio contains two formative assessments allowing students to monitor and evaluate
their chapter-specific knowledge acquisition and application facilitated during weekly tutorial tasks/presentations and
online material available on vUWS. The portfolio provides a student with an opportunity to measure their strengths
and weaknesses. The Learning Portfolio contains the following two assessments:
1. Knowledge Test 1
2. Knowledge Test 2
Details 1. Knowledge Test 1 - Worth 15% of value /100
Due: Session 4 - Test opens at 9.00am on Monday 30 September 2024 (VN Time) Test closes at 11.59pm
on Wednesday 02 October 2024 (VN Time)
A (40) minute online multiple-choice knowledge test, available for completion via vUWS. Test contains (30) multiplechoice questions of equal value, dealing with chapters 1, 2, & 3. Multiple-choice questions, with varying degrees of
difficulty (i.e. from easy to hard), are randomly selected from an online test bank.
Test’s link will appear at the above opening date/time, see vUWS - Assessment Zone, then click on Assessment 1 Portfolio (30%) tab. The test’s link will disappear at the closing date/time shown above.
Knowledge Test 1 result will be available upon completion of the test, see ’My Grades’ in vUWS.
Warning: Late submission penalties will apply when violating any of the conditions listed below - Refer to the Learning
Guide, General Submission Requirements, read ’Late Submission’ rule.
1. Test should be completed at a WSU campus. Attempting the test outside a WSU campus is entirely at student
risk.
2. Only one (1) online attempt/submission is allowed within the test opening and closing dates & times. To
11
regain consideration for an additional online access, you must email the Subject Coordinator an explanation of your
circumstance.
3. Once you start the online test, the test’s (40) minutes will commence its countdown. You must proceed to finish
the test within the allowed time limit - No time extension will be given under any circumstance.
4. If for any reason, the test closes during the test (40) minutes, then the test can’t be accessed or reopened. This
restriction is due to the test’s strict security protocols. If approved, a student will be required to restart with a new
test.
5. Test is very sensitive to your actions - Don’t treat the test as an online game! Test will suddenly shutdown or your
screen could freeze until test’s end time, if you violate the test’s protocols listed below. Therefore, Don’t Attempt
The Following:
- Answer a question/s in a non-sequential or random order, OR
- Leave the test or the screen unattended, have a break at anytime during the test, explore other parts of the test
while the test is running, switch Tabs while the test is in progress, navigate out of the test’s screen, press the ’Back’
button, close the test browser, press ’Refresh’, OR
- Use an ’Apple device or a Mac’ computer, as their browser will cause interference, and could cause sudden internet
disconnections. Therefore, recommend using a PC, some are available at WSU campus, when attempting the test.
2. Knowledge Test 2 - Worth 15% of value/100
Due: Session 8 - Test opens at 9.00am on Monday 28 October 2024 (VN Time) Test closes at 11.59pm
on Wednesday 30 October 2024 (VN Time)
A (40) minutes online multiple-choice knowledge test, available for completion via vUWS. Test contains (30) multiplechoice questions of equal value, dealing with chapters 4, 5, & 6. Multiple-choice questions, with varying degrees of
difficulty (i.e. from easy to hard), are randomly selected from an online test bank.
Test’s link will appear at the above opening date/time, see vUWS - Assessment Zone, then click on Assessment 1 Portfolio (30%) tab. The test’s link will disappear at the closing date/time shown above.
Knowledge Test 2 result will be available upon completion of the test, see ’My Grades’ in vUWS.
Warning: Late submission penalties will apply when violating any of the conditions listed below - Refer to the
Learning Guide, General Submission Requirements, read ’Late Submission’ rule.
1. Test should be completed at a WSU campus. Attempting the test outside a WSU campus is entirely at student
risk.
2. Only one (1) online attempt/submission is allowed within the test opening and closing dates & times. To
regain consideration for an additional online access, you must email the Subject Coordinator an explanation of your
circumstance.
3. Once you start the online test, the test’s (40) minutes will commence its countdown. You must proceed to finish
the test within the allowed time limit - No time extension will be given under any circumstance.
4. If for any reason, the test closes during the test (40) minutes, then the test can’t be accessed or reopened. This
restriction is due to the test’s strict security protocols. If approved, a student will be required to restart with a new
test.
5. Test is very sensitive to your actions - Don’t treat the test as an online game! Test will suddenly shutdown or your
screen could freeze until test’s end time, if you violate the test’s protocols listed below. Therefore, Don’t Attempt
The Following:
- Answer a question/s in a non-sequential or random order, OR
- Leave the test or the screen unattended, have a break at anytime during the test, explore other parts of the test
12
while the test is running, switch Tabs while the test is in progress, navigate out of the test’s screen, press the ’Back’
button, close the test browser, press ’Refresh’, OR
- Use an ’Apple device or a Mac’ computer, as their browser will cause interference, and could cause sudden internet
disconnections. Therefore, recommend using a PC, some are available at WSU campus, when attempting the test.
13
3.2.2
Report
30%
Weight:
Type
tion:
of
Collabora-
Group
Due:
Session 10: 11.59 PM Sunday 17 November 2024 (VN Time)
Submission:
Online submission, via Turnitin, in vUWS
Format:
Length:
3,500 words
Use of Artificial Intelligence:
The Use of generative artificial intelligence (AI) is not permitted in this assessment task
without appropriate acknowledgment. See advice on acknowledging the use of generative
AI on the Library web page. Working with another person or technology to gain an unfair
advantage in assessment or improperly obtaining answers from a third party including
generative AI to questions in an examination or other form of assessment may lead to
sanctions under the Student Misconduct Rule. The use of generative AI tools may be
detected. More information is available on the Library web page.
Instructions:
Due: Session 10
Sunday 17 November 2024: Online submission opens at 9.00am (VN Time) and closes at 11.59pm (VN
Time).
Overview
The Entrepreneurship Report (ER) is an important team building project and a learning component within the subject’s
formative assessment framework. Moreover, ER requires the application of various theoretical and conceptual domains
sourced from the subject’s prescribed textbook, i.e. chapters 1-11, and to take into practical considerations the critical
elements of innovation, marketing, economics and entrepreneurship when dealing with the various tasks of this project.
Team formation will take place during session 4 tutorial. Each team will be randomly assigned to a one enterprise
set comprised of ’Brand name, & Product category’ currently operating in the Vietnamese marketplace.
The allocated set will be the basis of the team’s ER project. No two teams are allowed to have the same enterprise
set and no changes to a team’s set will be permitted from session 4 onward.
The ER Project Task
Assume you are a team of consulting entrepreneurs hired by a leading enterprise/brand to critically examine, develop
and launch a new innovation for their allocated ’Product category’ within the Vietnamese marketplace. Your team’s
new innovation must comply with one of the four (4) ’Dimensions of innovation’ model, see Chapter 1, Table 1.5.
Your team is required to prepare an Entrepreneurship Report ’ER’ by completing the following six (6) tasks:
Warning: A team must NOT assign an individual team member to complete any one task from the list of ER tasks!
Remember, this is a team project. Therefore ALL team members MUST collaborate in completing each task AND
must complete each task in their sequential order, as listed below. Breaking up the team project into a collection
of individual efforts/reports is an assessment violation! NO assistance will be given to the team nor to an individual
team member if found violating this critical rule.
Task 1. Evaluation of current innovations: Critically evaluate any two current innovations selected from your
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allocated ’Product category’ within the Vietnamese marketplace.
Hints: Apply theoretical/conceptual understanding from chapter 1. Based on your ’Product category’, critically
evaluate & apply any aspect/s of innovation, consider the source/s of innovation, identify and argue in favour
of the type of innovation, explore the dimensions of innovations, ...etc. You may compare and contrast any two
successful innovations, or one successful innovation versus one failed innovation, ...etc. The aim is to illustrate good
innovation insights, understanding and critical thinking about the current innovation effort within your allocated
’Product category’ in the Vietnamese marketplace.
Task 2. Current marketing analysis: Critically analyse the current marketing activities of your allocated ’Brand’
and two of its competitors, within the allocated ’Product category’ in the Vietnamese marketplace.
Hints: Apply theoretical/conceptual understanding from chapters 3-5. Critically analyse current marketing environment, construct and evaluate SWOT analysis for each brand, evaluate the three brands’ perceptual positions,
compare & contrast the target market/s for each brand, critically analyse each brand’s current application of their
marketing mix, ...etc.
Task 3. Current microeconomics analysis: Critically analyse the current microeconomics conditions facing the
three brands, as per task 2, within the allocated ’Product category’ in the Vietnamese marketplace.
Hints: Apply theoretical/conceptual understanding from chapters 6 & 8. Critically evaluate each brand’s current
patterns of demand (e.g. expressed in Sales, Revenue, Turnover, ...etc.) and supply (e.g. expressed in Output,
Production, ...etc.) and if such data is not available, then replace with Product Category or Industry specific data.
Explain the factors causing shifts to left and right of demand, apply same explanations to supply, analyse price
elasticity of demand for each brand, evaluate the various aspects of the current market structure of the ’Product
category’ and its consequence on the three brands, ...etc.
Task 4. Problem identification: Link your team’s research findings in tasks ’1-3’ to identify and explain only one
(1) problem facing your allocated brand’s ’Product category’ in the Vietnamese marketplace.
Important: Team must conclude this task with a one (1) precise problem statement. The problem must be linked
to the team’s research findings in Tasks 1-3.
Hints: What has your team learnt, from your research in tasks 1-3, about your three brands and the ’Product
category’ in the Vietnamese marketplace? Is there a market gap or a missing opportunity? An unmet demand from a
specific market segment? If yes, then you must explain & justify by relating it to your team’s research effort in tasks
1-3.
Task 5. The new Innovation & Target market profile: Apply creativity to transform the (1) problem, identified
in Task 4, to one (1) new innovation for your allocated ’Product category’ and for one (1) profiled target market.
Your new innovation must comply with one of the four (4) ’Dimensions of innovation’ model, see Chapter 1, table
1.5.
Important: Team must conclude this task with a one (1) clearly presented innovation and one (1) specific target
market statement.
Hints: Apply theoretical/conceptual understanding from chapters 2, 1 & 4. Your problem statement (see Task 4)
needs to be dealt with. This is your opportunity to present and justify your creative thoughts (ideas & opportunities)
and conclude with a clearly developed and justified one (1) new innovation in the same ’Product category’ - apply
chapters 2 & 1. Also, your innovation must be clearly linked to one (1) specific target market segment - apply
chapter 4.
Task 6. The new marketing mix strategy: Develop a marketing mix strategy to support the launch of your
allocated brand’s new innovation in the Vietnamese marketplace.
Hints: Apply theoretical/conceptual understanding from chapters 4 & 5. Analyse and justify your application of
the marketing mix elements and tactics used to create the desired positioning (a revised perceptual map would be
very useful!) for your new innovation and for it’s one (1) target market (see Task 5). Remember, marketing is about
focusing on the target market and not only on your innovation - your marketing strategy should highlight this!
15
Note:
1. Tutorial attendance is necessary in session (1) to brief students about the concept of team dynamics. Thereafter,
during session 5 tutorial, students will be placed in teams of 4-7 members. Final team membership will be
determined by your lecturer and joining a team in absentia is not allowed. Team members are prohibited from
changing teams or down/up sizing their team without their lecturer’s approval. Team formation is strictly
reserved to student/s who attend their registered tutorial, i.e. via Allocate +, in session 5. Limited, or no,
support could be given if a student doesn’t attend tutorial in sessions 1 and 5.
2. Given the ER is a team project, any individual team member/s seeking lecturer’s advice for any task/s will be
directed to speak with their team members. Remember, ER is not an individual report, thus individual team
members must consult with and assist each other!
3. If a team member is emailing the lecturer on any matter concerning the project, then all other team members
must be included (i.e. cc) in the same email. Otherwise, the email will be ignored.
4. Managing any aspect of the ER project, for example, be it due to issues of neglect by other team members, or
unexpected problems arising from member/s behaviour/s, absence from meetings, lack of contribution, ... etc.
are shared responsibilities to be urgently addressed or completed by all other team members.
5. Team members and not your lecturer or the subject coordinator, are held responsible for managing and resolving
team issues. Your lecturer or subject coordinator can only offer general advice, via email or face to face, for
consideration by team member/s. No other assistance will be offered by your lecturer or the Subject Coordinator.
6. All matters concerning team members’ behaviours, be it positive or negative, must be fully recorded in SPARK.
7. ER drafts are not allowed for a formal or informal review.
8. Inactive team member/s: it is the team’s collective responsibility to follow up any inactive members (by email,
message...etc.) and to keep their lecturer updated with their progress.
9. The Subject Coordinator holds the final decision to matters concerning team behaviours and disputes.
Details
1. ER Writing Guidelines:
Your team is responsible for integrating various conceptual/theoretical materials, from chapters 1 to 11, in writing
the Entrepreneurship Report. Please note the following: - The word count is 3,500 words (+/- 10%) inclusive of all
In-text citations BUT not the list of References.
- Word count is applicable to sections 5-10, as per Report Structure below.
- Fonts is ’Arial’ and font size is 12 with a single line spacing.
The application of Referencing is important when writing the ER project. The Harvard WesternSydU Referencing
is the only acceptable style, see the ER marking grid. Please consult with the library staff for any assistance
regardingthe application of the Harvard WesternSydU Referencing style. Referencing requires the dual application of
’In-textcitations’ AND a list of ’References’
2. Report Structure:
To assist in formatting the ER, please adhere to the following structure and headings:
1. Assignment cover page - Write team members’ full names, students ID numbers & sign where applicable. (Not
part of the word count)
2. Report title page (Not part of the word count)
3. Table of content (Not part of the word count)
4. Executive summary (Not part of the word count)
5. Evaluation of current innovations (word count)
6. Current marketing analysis (word count)
7. Current microeconomics analysis (word count)
8. Problem identification (word count)
9. The new innovation & Target market profile (word count)
16
10. The new marketing mix strategy (word count)
11. The list of References (Not part of the word count)
12. Appendices - This section contains additional information, e.g. Tables, Charts, Diagrams, … etc. (Not part of
the word count)
Note: The Appendices are not just an addendum to your Report. It is essential to not only include
relevantTables, charts, and diagrams in the Appendices but also to provide a discussion of these materials
withinthe main body of your Report
Note: ER final mark, after SPARK moderation, together with project feedback will be posted on vUWS during
weeks 14/15.
3. Submission requirements via vUWS
An ER (Turnitin) upload link will appear at the opening date/time, see vUWS - Assessment Zone, then click on
Assessment 2 - Report 30%) tab. The ER upload link will disappear at the closing date/time.
Only one (1) team member is required to submit the ER project via ’Turnitin’ in vUWS. Multiple ER submissions by
other team members are not required/allowed. Please follow additional submission information and upload protocols
to assist with the ER upload, via Turnitin, see vUWS -Assessment Zone, then click on Assessment 2 - Report (30%)
tab.
The team member who uploads the ER, is the only member who can view the marking grid & feedback given.
Therefore, it is the member’s responsibility to share this information with all other team members.
The following four (4) documents, available for download from vUWS - see ’Assessment 2- Report (30%) tab), are
required for the final submission on the due date/times, see Section ’2.4.2 Report’ of the learning guide.
1. Team Assignment Cover page
2. The ER
3. Register of Attendance to Meetings
4. Assigning Teams’ Tasks
Warning:
1. Only one (1) ER project online submission, via Turnitin on vUWS, is allowed by one (1) nominated team
member on behalf of their team. No repeat submissions will be accepted under any circumstance.
2. An email or a hard copy team submission will not be accepted for marking. Regardless of any unforeseen
circumstance, any part of an ER submission made by any individual team member/s will always be rejected for
marking. Furthermore, no extension to the ER submission deadline will be offered to any team.
3. If submission is made after the due date/time, regardless of the circumstance, it will be subject to section
2.5 General Submission Requirements, read ’Late Submission’ rule detailed in this learning guide, and such
penalties will be levied on every other team member. Recommend every team member to keep a copy of their
ER project in the event the original is lost.
4. ER submission should be made at a WSU campus to ensure reliable internet connection. Any venue chosen
outside a WSU campus is at team’s risk, and if delayed, late submission penalties will apply to every other
team member.
5. Don’t attempt the ER upload using a Mac computer or an Apple device, instead use a PC. Some Mac browsers
may cause internet disconnection issues which could disrupt/delay your upload, hence attracting late marking
penalties. Refer to section 2.5 General Submission Requirements, read ’Late Submission’ rule detailed in this
learning guide.
6. If an individual team member does not submit their contribution to their team, it remains the TOTAL responsibility of the entire team to complete every part of the report and comply with the official due date/time,
otherwise, late marking penalties will apply. Refer to section 2.5 General Submission Requirements, read ’Late
Submission’ rule detailed in this learning guide. No extensions will be granted due to any team issues.
7. ER will be carefully checked for plagiarism via Turnitin. If found, the ER will not be marked, instead it will
be immediately reported to the School of Business. Submission date and time will be based on your Turnitin
record. It may take up to 24 hours for Turnitin to return an updated originality report.
17
Marking Criteria:
The following marking criteria and standards will be applied to the assessment of the Entrepreneurship Report ’ER’.
2.1 Identify various roles required for a team to work effectively and reflect on own performance.
CRITERIA
STANDARDS
1- Critically evaluate
any two current
innovations selected
from your team’s
allocated ’Product
category’ within the
Vietnamese
marketplace. Refer to
Chapter 1.
Mostly descriptive
innovation effort of
team’s allocated
’Product category’:
No or poor use of
concepts sourced
from the prescribed
Textbook - refer to
Chapter 1.
Basic innovation
evaluation of teams’
allocated ’Product
category’:
Incorporating one (1)
correctly applied
concept sourced from
the prescribed
Textbook - refer to
Chapter 1.
Good innovation
evaluation of team’s
allocated ’Product
category’:
Incorporating two (2)
correctly applied
concepts sourced
from the prescribed
Textbook - refer to
Chapter 1.
Very good innovation
evaluation of team’s
allocated ’Product
category’:
incorporating three
(3) or more correctly
applied concepts
sourced from the
prescribed Textbook to Chapter 1.
0.5
1
2
3
Mostly descriptive
marketing analysis.
Or poor use of
marketing concepts
sourced from the
subject’s prescribed
Textbook - refer to
Chapters 3-5.
Limited critical
analysis of marketing
activities:
Incorporating the use
of one (1) correctly
applied marketing
concert sourced from
the subject’s
prescribed Textbook refer to Chapters 3-5.
Satisfactory critical
analysis of marketing
activities:
Incorporating the use
of two (2) correctly
applied marketing
concepts sourced
from the subject’s
prescribed Textbook refer to Chapters 3-5.
Good critical analysis
of marketing
activities:
Incorporating the use
of three (3) correctly
applied marketing
concepts sourced
from the subject’s
prescribed Textbook refer to Chapters 3-5.
Very good critical
analysis of marketing
activities:
Incorporating the use
of four (4) correctly
applied marketing
concepts sourced
from the subject’s
prescribed Textbook refer to Chapters 3-5.
1
2
3
4
5
Mostly descriptive
microeconomics
analysis. Or poor use
of microeconomics
sourced from the
subject’s prescribed
Textbook - refer to
Chapters 6 & 8.
Limited critical
microeconomics
analysis:
Incorporating the use
of one (1) correctly
applied concept
sourced from the
subject’s prescribed
Textbook - refer to
Chapters 6 & 8.
Satisfactory critical
microeconomics
analysis:
Incorporating the use
of two (2) correctly
applied concepts
sourced from the
subject’s prescribed
Textbook - refer to
Chapters 6 & 8.
Good critical
microeconomics
analysis:
Incorporating the use
of three (3) correctly
applied concepts
sourced from the
subject’s prescribed
Textbook - refer to
Chapters 6 & 8.
Very good critical
microeconomics
analysis:
Incorporating the use
of four (4) correctly
applied concepts
sourced from the
subject’s prescribed
Textbook - refer to
Chapters 6 & 8.
1
2
3
4
5
Poor effort in linking
research findings in
tasks ’1-3’ to identify
and explain one (1)
problem facing your
allocated brand’s
’Product category’ in
the Vietnamese
marketplace.
Limited effort in
linking your team’s
research findings in
tasks ’1-3’ to identify
and/or explain one
(1) problem facing
your allocated brand’s
’Product category’ in
the Vietnamese
marketplace.
Good effort in linking
your team’s research
findings in tasks ’1-3’
to identify and
explain one (1)
problem facing your
allocated brand’s
’Product category’ in
the Vietnamese
marketplace.
Very good effort in
linking your team’s
research findings in
tasks ’1-3’ to identify
and explain one (1)
problem facing your
allocated brand’s
’Product category’ in
the Vietnamese
marketplace.
1
2
3
4
Poor creative and
targeting effort to
transform the one
problem, see task 4,
to an innovation with
justification sourced
from the subject’s
prescribed Textbook refer to Chapters 2, 1
& 4.
Limited creative
and/or targeting
effort to transform
the one problem, see
task 4, to an
innovation with
justification sourced
from the subject’s
prescribed Textbook refer to Chapters 2, 1
& 4.
Good creative and /or
targeting effort to
transform the one
problem, see task 4,
to an innovation with
justification sourced
from the subject’s
prescribed Textbook refer to Chapters 2, 1
& 4.
Very good creative
and detailed targeting
effort to transform
the one problem, see
task 4, to an
innovation with
justification sourced
from the subject’s
prescribed Textbook Chapters 2, 1 & 4.
1
2
3
4
Poor marketing mix
strategy effort for
launch of the new
innovation has been
outlined - i.e. all
elements of the mix
are in need of
attention, i.e. Poor
use of concepts from
the subject’s
prescribed Textbook refer to Chapters 4 &
5.
Limited marketing
mix strategy effort for
the launch of the new
innovation - i.e. most
elements of the mix
are largely
underdeveloped, i.e.
Basic use of concepts
from the subject’s
prescribed Textbook refer to Chapters 4 &
5.
Satisfactory
marketing mix
strategy effort for the
launch of the new
innovation - i.e. some
elements of the mix
lack focus and tend to
be general in thought,
i.e. Moderate use of
concepts from the
subject’s prescribed
Textbook - refer to
Chapters 4 & 5.
Good marketing mix
strategy effort for the
launch of the new
innovation - i.e. only
a few marketing mix
elements need to be
enhanced, i.e. Good
use of concepts from
the subject’s
prescribed Textbook refer to Chapters 4 &
5.
2- Critically analyse
current marketing
activities of your
allocated ’Brand’ and
two of its
competitors, within
the allocated
’Product category’ in
the Vietnamese
marketplace. Refer to
Chapters 3-5.
3- Critically analyse
the current
microeconomics
conditions facing the
same three brands,
(as per task 2),
within the allocated
’Product category’ in
the Vietnamese
marketplace. Refer to
Chapters 6 & 8.
4- Link your team’s
research findings in
tasks ’1-3’ to identify
and explain one (1)
problem facing your
allocated brand’s
’Product category’ in
the Vietnamese
marketplace.
5- Apply creativity to
transform the one (1)
problem, see task 4,
to one (1) innovation
within your allocated
’Product category’
and for one (1)
segmented target
market. Refer to
Chapters 2, 1 & 4.
6- Develop a new
marketing mix
strategy to launch
your new innovation
in the Vietnamese
marketplace. Refer to
Chapters 4 & 5.
18
Very good effort in
the overall coverage
of all the essential
elements of the new
marketing mix in
support of the new
innovation. Very
good use of a wide
range of concepts
sourced from the
subject’s prescribed
Textbook - refer to
Chapters 4 & 5.
CRITERIA
7- In-text citations:
The Harvard
WesternSydU
Referencing style
8- The list of
References: The
Harvard WesternSydU
Referencing style.
STANDARDS
1
2
3
No in-text citations.
No all the in-text
citations comply with
the Harvard
WesternSydU
Referencing style.
All the in-text
citations fully comply
(i.e. 100%) with the
Harvard WesternSydU
Referencing style.
0
0.5
2
No list of References.
The list of References
does not fully comply
with the Harvard
WesternSydU
Referencing style.
The list of References
fully comply (i.e.
100% with the
Harvard WesternSydU
Referencing style.
0
0.5
2
4
5
Total ER mark
____ out of 30
ER mark and feedback will be posted on vUWS during weeks 14/15.
Note - ER team mark appeal: In the event a team disputes their collective ER mark, an appeal to the Subject
Coordinator, via an email, is required within seven days (including weekend) from release of their ER mark detailing
the following:
1. The disputed criterion and standard - see the ER marking grid’.
2. The specific standard for which the team claims the report has satisfied - see the ER marking grid.
3. Identify specific sentences/paragraphs that support the claim for the higher standard declared in point 2 of
above.
4. The team needs to repeat the above three steps for any other disputed criterion and standard.
Note: The outcome of the team’s appeal will be deemed final and no further appeals will be considered regardless
of any circumstance.
Warning: Due to the ER being a team and not an individual project, any individual team member and/or a sub
group within a team are not allowed to submit an appeal for a review of final ER mark based on claims of higher
team input, extra workload duties, excessive effort, extra team responsibilities, extra effort be it writing, researching,
collaborating or any other duty in his or her part of the project, ... etc. as such appeals will always be dismissed.
SPARK: Self and Peer Assessment Resource Kit
Week 10: SPARK opens at 9.00am on Monday 11 November 2024 (VN Time).
Week 12: SPARK closes at 11.59 pm Sunday 01 December 2024 (VN Time).
ER is not an individual project; it relies on Team collaboration! Self and peer evaluation is applied to the overall
contribution made by each team member in the ER project according to SPARK’s nine (9) marking criteria, see grid
below.
SPARK is your confidential diary - it is for your eyes only!! SPARK allows each member to privately voice his/her
satisfaction or dissatisfaction about the overall performance and collaboration of other team members, including
oneself. SPARK allows you to peer review every other team member’s effort. Although the Entrepreneurship Report
is a team project, according to SPARK ratings, every team member’s mark will be adjusted by SPARK’s rating to
arrive at a final ER mark.
A student who receives a total SPARK peer rating of above 100%, i.e. an RPF greater than 1, from their team, will
receive a higher final ER mark by not more than (5%).
Warning: A team member who receives a total SPARK peer rating below 100%, i.e. an RPF lower than 1, from
their team, will receive a lower final ER mark - there is no floor limit and the final ER mark can drop to zero out of
thirty i.e. 0/30. Non-completion of SPARK ratings by any team member, will result in a lengthy delay in the release
of individual member’s mark.
19
How To Access SPARK
Access to SPARK is only available via the Subject’s vUWS site. To gain access click on ”Assessment 2- Report
(30%)”, click on ’Your access link to SPARK!’. Once SPARK link opens, place your student ID number where it says
Student ID followed by your SPARK password.
Are you experiencing a login problem? SPARK does not accept your WSU password!
What to do if you don’t have a SPARK password?
Simply click on ’Forgotten my Password’ button and a new small window will open up, complete the appropriate boxes
then click on ’Submit’. Within a couple of minutes or even less, SPARK will email you a password, via your WSU
student email account. Use the newly received SPARK password to complete your SPARK login for EIM BUSM1006.
Your SPARK password can be used for accessing SPARK anywhere, anytime when needed for EIM BUSM1006 and
for any other subject/s using SPARK
Note: You must complete SPARK’s two rating sections:
1. Scale rating for yourself and for all other team members.
2. Written feedback in the appropriate boxes for all team members. Your written feedback can be short but preferably
long.
You can login into SPARK as many times as you want to add or change your ratings/comments until SPARK closing
date and time. Non completion of SPARK will delay the release of your ER project mark.
SPARK: Marking Criteria
2.1 Identify various roles required for a team to work effectively and reflect on own performance
Criteria
Expectations Not Met
Meets Expectations
Exceeds Expectations
1- Quality of work: Consider the
degree to which the individual
provides work that is accurate
and complete.
Does not produce required quality
of work - inaccurate and
incomplete.
Produces required quality of work
and quality of work is accurate and
complete.
Produces a high quality of work
that contributes significantly to
team’s progress and achievement.
2- Timeliness of work: Considers
the individual’s timeliness of
work.
Does not meet deadlines or plan
own work effectively.
Meets deadlines and plans own
work.
Consistently meets deadlines and
plans own work very well.
3- Task Support: Consider the
amount of task support the
individual gives to other team
members.
Does not demonstrate or show
willingness for task support.
Demonstrates good level of task
support.
Demonstrates high level of task
support .
4- Interaction: Consider how the
individual relates and
communicates to other team
members.
Does not relates or communicate
to other team members.
Relates and communicates well
with other team members.
Relates and communicates
constructively with other team
members.
5- Attendance to team meetings
Attends very few/no meetings.
Attends many meetings.
Attends all meetings.
6- Responsibility: Consider the
ability of the individual to carry
out a chosen or assigned task,
the degree to which the member
can be relied upon to complete a
task.
Unreliable and does not
demonstrate positive attitude
towards carrying out the allocated
tasks and responsibilities.
Reliable and most of the time
demonstrates positive attitude
towards carrying out the allocated
tasks and responsibilities.
Very reliable and always
demonstrates very positive attitude
towards carrying out the allocated
tasks and responsibilities.
7-Involvement: Considers the
extent to which the individual
participates in the exchange of
information (does outside
research, brings outside
knowledge to the team).
Does not contribute information,
nor shares knowledge.
Contributes positively to sharing
knowledge and shares information.
Contributes constructively to
sharing knowledge, builds on
others’ ideas, generates useful new
information/ideas.
20
Criteria
Expectations Not Met
Meets Expectations
Exceeds Expectations
8- Leadership: Consider how the
team member engages in
leadership activities
Does not demonstrate any
leadership qualities and initiatives
Partially demonstrates some
leadership qualities and initiatives
Always demonstrates a strong
leadership qualities and initiatives
9- Overall Performance Rating:
Consider the overall performance
of the individual while in the team
Poor overall performance of the
individual while n the team.
Good overall performance of the
individual while in the team.
Very good overall performance of
the individual while in the team.
Below 100%
100%
Above 100%
Note - SPARK Rating Appeal:
In the event an individual team member disputes their SPARK rating, an email appeal to the Subject Coordinator is
required within seven days (including weekend) from release of their final ER mark detailing the following:
1. The disputed criterion and standards - see SPARK marking grid’.
2. The specific standards for which the individual team member claims - see SPARK marking grid.
3. The individual team member must provide a written appeal (maximum 400 words) with supporting proof/documentation for each of the disputed criterion and standards listed in points 1 & 2.
Note: The outcome of the SPARK rating appeal will be deemed final and no further appeals will be considered
under any circumstance.
21
3.2.3
Final Exam
40%
Weight:
Type
tion:
of
Collabora-
Individual
Due:
During final examination period
Submission:
No resources of any kind, such as notes, dictionaries, calculators, translators... etc., are
allowed in this exam.
Format:
Length:
2 hours
Use of Artificial Intelligence:
The use of generative artificial intelligence (AI) is not permitted in this assessment task
without appropriate acknowledgment. See advice on acknowledging the use of generative
AI on the Library web page. Working with another person or technology to gain an unfair
advantage in assessment or improperly obtaining answers from a third party including
generative AI to questions in an examination or other form of assessment may lead to
sanctions under the Student Misconduct Rule. The use of generative AI tools may be
detected. More information is available on the Library web page.
Instructions:
Overview
The final examination is a two-hours, closed-book examination held during the University’s formal final exam period.
There is no threshold mark in the final exam. Final examination will draw on material selected from various learning
objectives of chapters 1-11 of the subject’s prescribed textbook
Details
Final examination requires a student to answer any four (4) out of six (6) questions.
Final examination questions could probe or challenge your learning and/or understanding about a particular concept,model or theory. Conversely, other questions may ask you to apply a concept, model or theory to a hypothesised
or real situation. Furthermore, some questions could resemble some of the activities conducted during various tutorial
sessions.
Two samples of past final exam questions together with additional final exam information will be made available
during the tutorial session of Week 12 and posted on vUWS.
Past exam papers will not be made available for review.No resources of any kind, such as notes, dictionaries, calculators, translators... etc., are allowed in this exam.
22
Marking Criteria:
The marking criteria and standards will be discussed during the tutorial of session 12 and available on vUWS, see
’Assessment 3 - Final exam’ folder located under the ’Assessment Zone’ tab.
GRADE (/10)
STANDARD DESCRIPTION
0.0-1.5
Question is not attempted.
A ’brain dump’ inspired by the words in the question but not really
connected in any way to the task.
2.0-3.5
The question is not attacked appropriately. The answer has most of the
following characteristics:
Does not or incorrectly identifies the relevant theoretical framework
Does not or incorrectly describes the relevant parts of the theory
Does not or incorrectly relates the theory to the questions
Sometimes a response may appear quite sophisticated but may be a
complicated, but not related, set of ideas!
4.0-5.5
Answers at this level will make simple and obvious connections but their
significance may not be fully articulated. This type of response only
meets one part of the task. Sometimes, this type of response deals with
terminology but doesn’t develop further. The answer has most of the
following characteristics:
Correctly describes relevant facts from the questions, but...
may/may not identify the relevant theoretical framework
may/may not describe the relevant parts of the theory
does not or incorrectly applies the theory to the object of the question
does not or incorrectly relates the theory to the questions
6.0-7.5
Responses at this level outline the influences of a number of factors, but
may not bring together and balance their influence. Straight-forward
connections between theory and evidence sets may be made, but the
meta-connections between them are missed, as is their significance for the
whole. The answer has most of the following characteristics:
Correctly and proficiently describes relevant parts of the question and...
correctly identifies the relevant theoretical framework
correctly describes the relevant parts of the theory
may or may not apply the theory to the object of the question
may or may not relate the theory to the question, but uses question
material well to support their argument
8.0-10.0
A response at this level describes the question/s and the theoretical
frameworks and demonstrates good appreciation of how they are
integrated. The answer demonstrates an appreciation of the significance
of the parts of the question in relation to the whole. The overall answer
has a coherent and appropriate structure where the parts of the answer
and the connections between them are clearly demonstrated. The answer
has most of the following characteristics:
Correctly and proficiently describes relevant material from the question
and...
correctly identifies the relevant theoretical framework
correctly describes the relevant parts of the theory
correctly applies the theory to the object of the question
correctly relates the theory to the question, and uses question material
well to support their argument
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4
Readings and Resources
4.1
Essential Readings
Prescribed Textbook
Garlin, F, Hayek, J, Mariyani-Squire, E & Spanjaard, D (comp) (2018). 200911 Enterprise innovation and markets,
5th edn, John Wiley and Sons Australia Pty Limited, Milton Queensland 4064, Australia.
4.2
Recommended Readings
Additional Reading
– Amaeshi, K, Nnodim, P & Osuji, O (2013), Corporate social responsibility, entrepreneurship, and innovation,
Routledge, New York, NY.
– Armstrong, G & Kotler, P (2016), Marketing: an introduction, 13th edn, Addison Wesley Longman, New York,
NY.
– Ash Quarry Library (2009), Learning à la carte. Creative brainstorming for innovation, online video, Video
Education Australasia, Bendigo, Vic.
– Atma Global (2011), Global ethics, Atma Global, New York, NY.
– Bahadir, SC, Bharadwaj, SG & Srivastava, RK (2015), ’Marketing mix and brand sales in global markets:
examining the contingent role of country-market characteristics’, Journal of International Business Studies, vol.
46, no. 5, pp. 596-619.
– Bansal, P & Hoffman, AJ (eds.) (2012), The Oxford handbook of business and the natural environment,
Oxford University Press, Oxford, UK.
– Bishop, J (ed.) (2012), The economics of ecosystems and biodiversity in business and enterprise, EarthScan,
London, UK.
– Camillo, AA (ed.) (2015), Global enterprise management: new perspectives on challenges and future developments, vol. 1, Palgrave Macmillan, New York, NY.
– Canavor, N & Meirowitz, C (2010), Writing a business report that gets read, not filed, FT Press, Upper Saddle
River, NJ.
– Capon, C (2009), Understanding the business environment: inside and outside the organisation, 3rd edn,
Prentice Hall Financial Times, Harlow, England.
– Case, KE, Fair, RC & Oster, SM (2012), Principles of macroeconomics, Prentice Hall, Boston, MA.
– Chaston, I (2016), Entrepreneurial marketing: sustaining growth in all organisations, 2nd edn, Palgrave Macmillan, Basingstoke, UK.
– Chitiba, CA, Dumitrescu, L & Nicolau, AI (2014), ’A compared analysis of the business environment in the
European Union and the USA from the marketing point of view’, Knowledge Horizons. Economics, vol. 6, no.
2, pp. 54-57.
– Chugh, SK (2015), Modern macroeconomics, MIT Press, Cambridge, MA.
– Czinkota, M, Sutton-Brady, C, Ronkainen, IA, Beal, T & Stegemann, N (2014), International marketing, 3rd
Asia Pacific edn, Cengage Learning, South Melbourne, Vic.
– Davis, KW (2010), The McGraw-Hill 36-hour course: business writing and communication, 2nd edn, McGrawHill, New York, NY.
– Dodgson, M & Gann, D (2010), Innovation: a very short introduction, Oxford University Press, Oxford, UK.
– E-journals/Databases and E-resources Marketing e-resources (websites, databases and more) APA referencing
style https://library.westernsydney.edu.au/main/sites/default/files/pdf/cite_APA.pdf.
– Ersun, AN & Karabulut, AT (2013), ’Innovation management and marketing in global enterprises’, International
Journal of Business and Management, vol. 8, no. 20, pp. 78-86.
– Forsyth, P (2016), How to write reports and proposals, 4th edn, Kogan Page, London.
– Freed, RC, Romano, JD & Freed, S (2011), Writing winning business proposals, 3rd edn, McGraw-Hill, New
York.
24
– Go, FM, Lemmetyinen, A & Hakala, U (eds.) (2015), Harnessing place branding through cultural entrepreneurship, Palgrave Macmillan, New York, NY.
– Keillor, BD (2013), Understanding the global market: navigating the international business environment,
Praeger, Santa Barbara, CA.
– Klein, G & Bauman, Y (2012), The cartoon introduction to economics, vol. 2, Macroeconomics, Hill and
Wang, New York, NY.
– Kuiper, S & Clippinger, DA (2013), Contemporary business reports, 5th edn, South-Western, Cengage Learning,
Mason, OH.
– Kurtz, DL & Boone, LE (2011), Contemporary business, 14th edn, Wiley, Hoboken, NJ.
– Le Bon, J (2014), Competitive intelligence and the sales force how to gain market leadership through competitive
intelligence, Business Expert Press, New York, NY.
– Mankiw, NG (2014), Principles of macroeconomics, 7th edn, Cengage Learning, Stamford, CT.
– Masterson, R & Pickton, D (2014), Marketing: an introduction, 3rd edn, SAGE, Los Angeles, CA.
– McDaniel, CD, Lamb, CW & Hair, JF (2011), Introduction to marketing, 11th international edn, South Western,
Mason, OH.
– McEachern, WA (2012), Macroeconomics: a contemporary introduction, 9th edn, South-Western Pub, Mason,
OH.
– O’Sullivan, A, Sheffrin, AM & Perez, SJ (2012), Macroeconomics: principles, applications, and tools, 7th edn,
Prentice Hall, Boston, MA.
– Palmer, A (2012), Introduction to marketing: theory and practice, 3rd edn, Oxford University Press, New York,
NY.
– Palmer, DE (ed.) (2015), Handbook of research on business ethics and corporate responsibilities, Business
Science Reference, Hershey, PA.
– Roberts, R (2015), Finance for small and entrepreneurial business, Taylor & Francis, Florence, KY.
– Sant, T (2012), Persuasive business proposals: writing to win more customers, clients, and contracts, 3rd edn,
AMACOM, New York, NY.
– Spence, LJ & Painter-Morland, M (eds.) (2011), Ethics in small and medium sized enterprises: a global
commentary, Springer, New York, NY.
– Sutton, D & Klein, T (2003), Enterprise marketing management: the new science of marketing, John Wiley &
Sons, Hoboken, NJ.
– Tate, C (2015), Conscious marketing: how to create an awesome business with a new approach to marketing,
John Wiley & Sons Milton, Qld.
– Vonortas, NS, Rouge, PC & Aridi, A (eds.) (2014), Innovation policy: a practical introduction, Springer, New
York, NY.
4.3
Other Teaching and Learning Resources
25
5
Key Teaching and Learning Policies
The University has several policies that relate to teaching and learning. Links to important policies affecting students
are below. It is your responsibility to ensure you familiarise yourself with these policies so that you are aware of your
rights and responsibilities.
– Assessment Policy
– Assessment Policy - Review of Grade Procedures
– Bullying Prevention Policy
– Disruption to Studies Policy
– Enrolment Policy
– Examinations Policy
– Learning and Teaching Policy
– Progression Policy
– Student Code of Conduct
– Student Misconduct Rule
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