Entrepreneurship Unit 2 Internal Assessment
Group Members: Melbourne Allen, Karissa Grant, Jada Carby, Kevoya Bartley
Subject: Entrepreneurship Unit 2
Teacher: Mr. Palmer
School: Excelsior High School
Territory: Jamaica
Centre #: 100033
Year of Examination: May/June 2025
TABLE OF CONTENT
CONTENTS
PAGES
Acknowledgment………………………………………………………….………………2
Introduction…………………………………………………………………..…….…….. 3
Research Objectives……………………………………………………..…….…………. 4
Population and Sampling………………………………………..………………………...5
Methodology..………………………………………………..……………………………6
Summary of Findings from the Questionnaire………………….………………….……..7
Presentation and Analysis of Data………………………………………………………..11
Conclusion and Recommendations…………………………………………….…………16
History of Venture………………………………………………………………….…….17
Mission, Vision Statement, and Core Values………………………………………….…19
Value Proposition………………………………………………………………………...20
Beneficiaries…………...…………………………………………………………………22
Operations………………………………………………………………………………..23
Product Differentiation………………………………………………….……………….25
Income Generation………………………………………………………………………26
Investment Model…………………………………………………………………….....28
Growth………………………………………………………………………………..…30
Mean Price………………………………………………………………….…………..34
Sales Forecast…………………………………………………………………………..37
Financial Analysis…………………………………………………………….………..40
Income Statement………………………………………………………………………42
Appendix……………………………………………………………………………….43
1
ACKNOWLEDGEMENT
We would like to express our sincere gratitude to all those who contributed to the completion of
this project. To our family and friends, your unwavering support and encouragement throughout
this journey have been invaluable. We extend our appreciation to our peers for their insightful
feedback and shared experiences, which helped us refine our ideas.
Special thanks to our skincare for providing the resources and environment necessary for this
project to flourish. We are also grateful to the participants in our research, whose time and input
provided crucial insights for the development of Vegan Burst. Finally, thank you to everyone
who believed in this vision from its inception—We could not have done it without you.
2
INTRODUCTION
Executive Summary
Vegan Burst is a global brand that aims to revolutionize wellness by providing all-natural vegan
alternatives that nurture the mind and body. Starting with a flagship café in schools, the brand
introduces healthier options to students and educators, fostering a culture of wellness at the
grassroots level. The company plans to expand into other sectors such as beauty, hair care, and
skincare, offering natural products made from herbs, fruits, and pure ingredients like honey,
turmeric, and aloe vera. Vegan Burst is more than a business; it's a movement that challenges the
status quo of the beauty and food industries by proving that plant-based options can be as
enjoyable, effective, and nourishing as any other. The brand plans to branch into publishing
cookbooks, magazines, and advertisements under the Vegan Burst name. Additionally, the brand
aims to create a foundation to give back to underprivileged groups, starting in Jamaica. Vegan
Burst is poised to become a world-class leader in vegan innovation, empowering individuals to
live healthier, more mindful lives while making a positive impact on society.
3
RESEARCH OBJECTIVES
Research Objectives:
1. Assess consumer response to Vegan Burst's plant-based meals, smoothies, and natural
drinks.
2. It will measure interest levels in adopting healthier food and drinks options and their
convenience, quality, and affordability.
3. Determine the most advantageous pricing strategy for the target market, balancing
affordability with high-quality ingredients and eco-friendly food products.
4. Identify appealing aspects of the service, such as flavor, portion size, and nutritional
benefits, and areas requiring improvement.
5. Identify the most effective marketing strategy to reach the target market, including social
media, flyers, and in-school promotions.
6. Evaluate competitors' strategies to gain a competitive edge in the growing health and
wellness industry.
4
POPULATIONS AND SAMPLING
The target market for Vegan Burst will consist of individuals across Jamaica, ranging from 18 to
over 40 years of age. The research focuses on understanding consumer preferences and behaviors
related to plant-based nutrition and natural skincare. One of the primary locations chosen for this
study is Tropical Plaza, situated on Constant Spring Road in Half-Way Tree, Kingston. This
location was selected because it is easily accessible, appealing, and frequented by the target
audience, making it an ideal spot for gathering valuable insights.
Additionally, the research will also take place at Excelsior High School, located at 137 Mountain
View Avenue in Kingston, Jamaica. This school has an approximate population of 2,500
students, along with over 90 teachers, 35 administrative workers, and 40 ancillary staff. Given
the focus on promoting healthier lifestyles among students and staff, the school serves as a key
demographic for Vegan Burst’s café.
Data for this research will be collected using questionnaires distributed to a diverse sample of
students, teachers, and ancillary staff. The researchers aim to distribute 12 questionnaires, with
an equal split between 6 students and 6 staff members, ensuring a balanced representation of the
school population. This approach will help capture a broad range of perspectives and provide
valuable insights into how different groups within the school community engage with vegan food
5
METHODOLOGY
The research will use both quantitative and qualitative methods to gather data on the market for
Vegan Burst. Primary data will come from a questionnaire distributed to the target market, while
secondary data will be gathered from market reports, industry trends, and research studies on
veganism. The questionnaire will provide quantitative data on consumer preferences, price
sensitivity, and purchase behavior, while qualitative insights will help understand customer
attitudes and perceptions.
The questionnaire revealed strong interest in plant-based options, particularly smoothies and
vegan desserts, as healthier alternatives to traditional school cafeteria food. Students preferred
more affordable options, while staff and local residents were willing to spend slightly more for
higher-quality, sustainable products. Vegan Burst will need to implement a tiered pricing
strategy, offering budget-friendly items for students while maintaining premium options for
adults.
Convenience and easy accessibility to healthy food and beauty products were also highlighted,
with smoothies being the most frequently requested item. Social media was found to be the most
effective platform for promoting Vegan Burst to students, while flyers and in-school promotions
were more appealing to staff and local residents.
6
SUMMARY OF FINDINGS FROM THE QUESTIONNAIRE
Questions
Responses
Under 18 (9)
1. What is your age group?
18-24 (6)
25-34 (1)
35-44 (1)
Student (10)
2. What is your occupation?
Staff/Employee (6)
Self-Employed (1)
$0 - $5,000 (6)
3. What is your weekly income range?
$5,001 - $10,000 (4)
$10,001 - $15,000 (6)
Over $15,000 (1)
7
Yes (8)
4. Have you tried vegan or plant-based
No (9)
meals before?
Very Likely (3)
5. How likely are you to purchase plantSomewhat Likely (8)
based meals, smoothies, or natural
Not Likely (4)
drinks?
-
(2)
View options
Health benefits (7)
6. What would motivate you to try Vegan
Burst’s products?
Taste and flavor (4)
Environmental impact (4)
Price affordability (1)
All of the above (1)
Taste (5)
7. How important are the following
Portion Size (4)
factors in your decision to buy Vegan
Burst’s products?
Nutritional Value (8)
Packaging/Presentation (0)
8
Very Excited (2)
8. What is your initial reaction to the idea
of a vegan-focused café near your
Neutral (11)
Not Interested (3)
school or workplace?
-
(1)
Under $500 (3)
9. What price range would you consider
$500 - $1,000 (6)
reasonable for a plant-based meal?
$1,000 - $1,500 (5)
Over $1,500 (2)
Yes (4)
10. Do you feel the quality of the product
No (4)
justifies a slightly higher price
Maybe (8)
compared to non-vegan options?
11. What aspects of Vegan Burst’s
Quality of Ingredients (4)
Convenience (2)
products/services do you find most
Variety of Options (8)
appealing?
Customer Service (2)
12. Are there any improvements you’d
like to see in Vegan Burst’s offerings?
More menu options (5)
Larger portion sizes (5)
Faster service (5)
Better packaging (1)
13. Would you be interested in loyalty
Yes (9)
9
programs or discounts for repeat
No (5)
purchases?
Maybe (2)
Social Media (7)
14. Which marketing channel would be
Flyers/Posters (1)
most likely to capture your attention?
In-School Promotions (5)
Word of Mouth (4)
15. What do you think Vegan Burst can
do to stand out from its competitors?
Lower prices (3)
Unique menu items (5)
Better marketing campaigns (7)
Other (Please specify) (2)
10
PRESENTATION AND ANALYSIS OF DATA
This section will present the data collected from the questionnaire responses using various charts
and percentages for analysis. The survey covered key aspects such as age group, occupation,
income range, experience with plant-based meals, and purchasing preferences.
Have you tried vegan or plant-based meals before?
11
Do you feel the quality of the product justifies a slightly higher price compared to nonvegan options?
12
Which marketing channel would be most likely to capture your attention?
What would motivate you to try Vegan Burst’s products?
13
How important are the following factors in your decision to buy Vegan Burst’s products?
14
15
CONCLUSION AND RECOMMENDATIONS
Vegan Burst, a plant-based, eco-friendly restaurant, has received positive feedback from
consumers, indicating strong market potential in the food and wellness industries. The brand's
commitment to customer feedback and accessibility is evident in its offerings, which include
smoothies, energy-boosting shakes, and wholesome plant-based meals. The café model aims to
introduce healthier food options to students and educators, fostering better eating habits from an
early age. Vegan Burst also plans to expand into vegan beauty, hair care, and skincare, offering
all-natural, eco-friendly products that uplift individuals and protect the planet.
The brand aims to redefine health, sustainability, and conscious consumption by demonstrating
that plant-based options can be just as delicious, effective, and nourishing as traditional
alternatives. As the brand expands, it aims to give back to underserved communities and ensure
everyone has access to nutritious, high-quality food. Vegan Burst is a transformative force that
will inspire generations to come, embracing the future of health and sustainability.
16
HISTORY OF THE VENTURE
Vegan Burst began as a simple vision fueled by a passion for plant-based living and
sustainability. Four individuals, frustrated by the lack of healthy, flavorful vegan options in their
community, decided to create something truly unique—a restaurant that not only served
delicious meals but also championed a lifestyle of wellness and environmental responsibility.
They recognized a gap in the market for high-quality, fully plant-based fast food that didn’t
compromise on taste or nutrition. Determined to fill this void, they embarked on a journey to
create Vegan Burst—a restaurant where fresh, locally sourced ingredients come together to
redefine the vegan dining experience.
To bring this vision to life, they partnered with local farmers and suppliers to source organic
vegetables, natural seasonings, and plant-based proteins. Every recipe was crafted with care,
ensuring that each meal was both nourishing and satisfying. Though the journey was not without
its challenges—finding the right suppliers, perfecting recipes, and educating people about plantbased eating—their dedication never wavered.
As Vegan Burst grew, so did its impact. What started as a small restaurant soon became a
community-driven initiative, inspiring people to embrace plant-based eating as a way to improve
both personal health and the environment. Through creative menu innovations, sustainability
efforts, and a commitment to quality, Vegan Burst continues to prove that plant-based food can
be both exciting and accessible.
Today, Vegan Burst stands as a testament to the power of passion and purpose. It is more than
just a restaurant; it is a movement towards a healthier, more sustainable future. As they continue
17
to grow, their mission remains clear: to inspire a plant-based lifestyle while delivering flavorful,
eco-friendly meals that everyone can enjoy.
18
MISSION STATEMENT
To provide delicious, high-quality vegan meals that promote health, sustainability, and ethical
eating, making plant-based living accessible and enjoyable for all.
"Flavor the Future, One Bite at a Time!"
VISION STATEMENT
To become the leading name in plant-based dining, setting a new standard for flavorful,
sustainable, and ethical fast food.
CORE VALUES
Our foundation is built on:
● Integrity – Honoring our commitment to ethical, plant-based food.
● Sustainability – Prioritizing eco-friendly sourcing and packaging.
● Innovation – Constantly improving and reimagining vegan cuisine.
● Community – Supporting local farmers and fostering a health-conscious society.
19
VALUE PROPOSITION
Vegan Burst is set to revolutionize the plant-based food industry in the Caribbean. As the
demand for healthier, more sustainable eating options continues to rise, Vegan Burst stands at the
forefront, ensuring that both flavor and nutrition are never compromised.
With this innovative and forward-thinking approach, success is inevitable. Our restaurant is
dedicated to providing meals that are not only delicious but also nourishing, encouraging
individuals to embrace plant-based eating as a lifestyle. By offering an experience that promotes
both wellness and sustainability, we inspire our customers to invest in their health while
supporting a business that aligns with their values.
Our meals are designed to be accessible to the general public, with a mix of direct and indirect
distribution. While we currently operate from our main location, we are exploring future
expansion opportunities to make Vegan Burst even more widely available. As we continue to
grow, our commitment remains the same—to deliver flavorful, high-quality plant-based meals
that benefit both people and the planet.
Vegan Burst is more than just a place to eat; it’s a destination for those who want to make a
positive impact on their health and the environment. As we continue to innovate and evolve, we
are dedicated to creating a space where everyone feels welcomed, empowered, and inspired to
make sustainable choices. Our commitment to quality, sustainability, and inclusivity ensures that
every meal is not only a delicious experience but also a step toward a better future. We believe
20
that plant-based eating should be accessible, enjoyable, and part of a larger movement toward a
healthier, more sustainable world. Whether through our locally sourced ingredients, eco-friendly
practices, or community engagement, Vegan Burst aims to be a beacon of change in the
Caribbean, proving that food can be both good for you and good for the planet.
21
BENEFICIARIES
Vegan Burst is dedicated to offering plant-based meals that cater to a wide range of dietary
preferences and needs. Our focus is on providing delicious and nutritious vegan options that are
customizable for individuals seeking healthier, more sustainable food choices.
Our target audience spans across Jamaica, particularly individuals aged 15-45, who are interested
in embracing plant-based eating as part of a healthier lifestyle. Vegan Burst operates on a directto-consumer model, engaging directly with our customers to offer a unique dining experience
that prioritizes taste, wellness, and sustainability.
As the only establishment in the region providing fully plant-based, eco-friendly meals, Vegan
Burst stands at the forefront of the movement to reduce environmental impact while promoting a
healthy, sustainable lifestyle. By choosing locally sourced, organic ingredients and using
biodegradable packaging, we aim to significantly reduce waste and contribute to the global
movement of protecting the environment. Our commitment goes beyond just serving food—it’s
about making a lasting, positive impact on both our customers' health and the planet.
22
OPERATIONS
Vegan Burst is a plant-based restaurant in the Caribbean that employs skilled and unskilled labor
to ensure smooth operations and efficient service. Skilled labor includes a head chef and sous
chefs, kitchen staff, customer service representatives, cashiers, and restaurant managers.
Unskilled laborers assist with tasks like stocking ingredients and packaging takeout orders. The
restaurant also plans to employ gardeners to grow herbs and vegetables on-site.
The equipment used includes blenders, food processors, ovens, grills, fryers, refrigerator units,
point-of-sale systems, and eco-friendly packaging. The restaurant also plans to maintain in-house
gardens and establish local partnerships with farmers for fresh, organic ingredients.
Operational costs include variable expenses like ingredients, labor, utilities, and fixed costs like
rent, salaries, equipment, marketing, advertising, and insurance. Vegan Burst aims to provide
high-quality plant-based meals while focusing on sustainability and excellent customer service.
23
Fixed Costs
$
Variable costs
$
Rent
29,642
Advertising
25,000
Insurance
50,000
Fixtures and
35,000
Equipment
Legal Fees
Total
5000
64,642
Machinery
40,000
Wages
120,000
Utility
100,000
Total
320,000
The variable cost over the 6 month period is exceedingly higher than the fixed costs, which
shows a more consistent per-unit cost and, therefore, a more consistent gross margin, operating
margin and profit margin.
24
PRODUCT DIFFERENTIATION
Vegan Burst is a fast-food chain that focuses on providing high-quality, plant-based meals that
prioritize human health and environmental sustainability. Unlike traditional fast-food
establishments that use processed ingredients, Vegan Burst uses fresh, locally sourced
ingredients. The company aims to promote a sustainable lifestyle and provides balanced nutrition
without compromising taste. Vegan Burst uses natural seasonings, organic vegetables, and plantbased proteins to create meals that not only satisfy cravings but also support long-term wellbeing. The company's pricing may be slightly higher than competitors due to premium
ingredients and sustainability commitments.
25
INCOME GENERATION
To ensure a steady cash flow and sustainable growth, Vegan Burst will utilize a combination of
loans, grants, and capital from its founders. The initial startup capital will be allocated toward
essential expenses, including restaurant design, rental costs, equipment purchases, and initial
inventory of high-quality, plant-based ingredients. Additional funding through business loans
will support operational costs, marketing efforts, and staff salaries, ensuring that the business
remains financially stable during its launch phase. The ultimate goal is to achieve moderate
profits within the first year, which will then be reinvested into the business for expansion and
further improvements.
Vegan Burst is committed to careful financial management, ensuring that all expenses are
monitored and optimized for efficiency. Key recurring costs, such as rent, advertising, kitchen
equipment maintenance, and employee wages, will be strategically managed to maintain
profitability. While variable costs—such as ingredient procurement and packaging—may
initially be higher due to our commitment to fresh, organic, and sustainable sourcing, we
anticipate a steady increase in revenue as brand awareness grows. Through effective cost
management and sales strategies, Vegan Burst aims to quickly repay its startup loans while
simultaneously enhancing the overall financial strength of the business.
Profitability will be driven by a strong and growing demand for plant-based meals, with our
unique approach setting us apart from competitors. As more consumers seek healthier and more
sustainable food choices, Vegan Burst is positioned to capitalize on this shift, generating high
sales volume and securing a strong market presence. Our long-term financial strategy includes
26
reinvesting profits into expanding our locations, diversifying our menu, and integrating new
sustainable innovations, ensuring continued success in the evolving plant-based food industry.
27
INVESTMENT MODEL
The investment model for Vegan Burst follows a growth-oriented approach, focusing on
extensive market research to understand the demand for high-quality, plant-based fast food. By
analyzing consumer trends, competition, and industry gaps, we ensure that Vegan Burst remains
at the forefront of the growing plant-based movement in the Caribbean.
Funds are strategically allocated toward key areas, including menu development, ingredient
sourcing, restaurant infrastructure, and eco-friendly packaging. Our commitment to sustainability
and fresh, locally sourced ingredients is reflected in our investment strategy, ensuring that our
offerings meet the highest standards of quality and ethical responsibility.
A significant portion of our investment is dedicated to marketing efforts that build brand
awareness and customer loyalty. Digital campaigns, social media engagement, and community
events will play a vital role in positioning Vegan Burst as the go-to destination for delicious,
plant-based meals. Additionally, distribution channels—including potential partnerships with
food delivery services—are carefully assessed to expand our reach and accessibility.
To maintain financial stability, we conduct thorough financial projections, analyzing production
costs, revenue forecasts, and potential risks. Investment structures and exit strategies are
carefully considered, ensuring flexibility and sustainability in our business model. By integrating
sustainability metrics into our financial planning, we appeal to socially conscious consumers
who prioritize ethical dining choices.
28
Consulting with legal and financial advisors ensures compliance with industry regulations and
optimizes our investment model for long-term success. Vegan Burst is not just a restaurant—it is
an investment in a healthier, more sustainable future, offering exceptional plant-based meals
while setting new standards in the food industry.
29
GROWTH
Vegan Burst's growth model is built on strategic investment by its founders, along with
substantial reinvestment of profits to generate additional capital. This approach ensures that the
business remains financially sustainable while expanding its reach. A key part of our growth
strategy is conducting in-depth market research to understand consumer demand, identify our
target audience, and refine our offerings to align with evolving trends in plant-based dining.
Our expansion plan includes developing a unique and compelling brand identity that highlights
sustainability, health, and flavor. By emphasizing high-quality, plant-based meals made from
fresh, locally sourced ingredients, we differentiate ourselves from competitors while staying true
to our mission. A strong online presence will be established through social media, content
marketing, and digital advertising to educate consumers and build a loyal customer base.
Additionally, Vegan Burst aims to form partnerships with local farmers, eco-friendly packaging
suppliers, and delivery services to enhance accessibility and convenience. We will actively
engage with the community through events, collaborations, and educational initiatives that
promote plant-based living. Prioritizing exceptional customer experiences—through fast service,
high-quality meals, and a welcoming atmosphere—will ensure repeat business and positive
word-of-mouth growth.
If Vegan Burst performs exceptionally well in its first two years, we will explore opening
additional locations to serve a wider customer base. Expansion may also include introducing new
menu items, developing innovative plant-based products, and exploring retail opportunities.
However, if challenges arise, we will adapt by refining our menu, launching new promotions,
and continuously innovating to meet customer preferences. Our long-term vision is to become a
30
leading force in the Caribbean’s plant-based food industry, making sustainable, nutritious meals
accessible to all.
31
Startup Capital
Items
Cost ($)
Rent
129,642.00
Advertising
100,000.00
Insurance
254,208.00
Company Car
3,000,000.00
Equipment
300,000.00
Machinery
450,000.00
Raw materials
550,000.00
Insurance
120, 000.00
Legal Expenses
50, 000.00
Wages
120,000.00
Utility
100,000.00
Total Capital needed to start
5,173,850.00
32
Total Fixed Startup Expenses
Start-up Expenditures
Cost($)
Utility
100,000.00
Rent
29,642.00
Wages
120,000.00
Insurance
50 000.00
Legal Fees
5000.00
Advertising
25,000.00
Fixtures and Equipment
35,000.00
Machinery
40,000.00
Total Fixed Start up Expenses
404,642.00
33
Mean Price
Food Items
Price
Spicy Chickpea Wrap
$2,800
Avocado Power Bowl
$2,500
Coconut Curry Delight
$3,000
Rainbow Superfood Salad
$2,900
Average Price:
$2,800 + $2,500 + $3,000 + $2,900 = $11,200
$11,200 ÷ 4 = $2,800
34
Vegan Burst Menu
Food Items
Price
BBQ Jackfruit Sandwich
$2,500
Roasted Sweet Potato Bowl
$2,800
Creamy Coconut Lentil Soup
$3,000
Grilled Veggie Tacos
$3,100
Average Price
$2,500 + $2,800 + $3,000 + $3,100 = $11,400
$11,400 ÷ 4 = $2,850
35
Vegan Burst Specials
Avocado Bliss Wrap
$2,700
Spicy Peanut Tofu Bowl
$3,200
Savory Mushroom & Lentil Pilaf
$2,900
Citrus Glow Smoothie
$3,000
Average Price:
$2,700 + $3,200 + $2,900 + $3,000 = $11,800
$11,800 ÷ 4 = $2,950
36
SALES FORECAST
The startup table assumes a realistic growth trend. There are three main areas of income:
Meals, Smoothies, and Snacks. The basis of these projections is a conservative estimate of
20 sales per day in the first month of operation, increasing to 75 sales per day by the sixth
month.
Meals
Month
Sales Volume
Unit Price
Sales Amount
January
20
$2,800
$56,000
February
26
$2,800
$72,800
March
31
$2,800
$86,800
April
42
$2,800
117,600
May
63
$2,800
$176,400
June
75
$2,800
$210,000
37
Meals
Month
Sales Volume
Unit Price
Sales Amount
January
20
$2,850
$57,000
February
26
$2,850
$74,100
March
31
$2,850
$88,350
April
42
$2,850
$119,700
May
36
$2,850
$179,550
June
57
$2,850
$213,750
38
Month
Sales Volume
Unit Price
Sales Amount
January
20
$2,950
$59,000
February
26
$2,950
$76,700
March
31
$2,950
$91,450
April
42
$2,950
$123,900
May
63
$2,950
$185,850
June
75
$2,950
$221,250
39
PRICE ANALYSIS
Products
Cost $
meals
2,800
meals
2,950
meals
2,850
$
8600
40
Sources and uses of Funds:
Capital
4,000,000
Loan
3,500,000
Grant from family
800,000
Total Sources
8,300,000
Uses of Funds:
Fixtures and Equipment
400,000
Utility
100,000
Rent
129,642
Machinery
450,000
Legal Fees
50,000
Total Uses
1,129,642
41
INCOME STATEMENT
FOR Vegan Burst FOR A 6 MONTH PERIOD
| | January | February | March | April | May | June | Total |
|----------------|-----------|-----------|-----------|-----------|-----------|-----------|-------------|
| Gross Sales | | | | | | | |
| Total Sales |172,000 223,000 266,600 361,200 541,800 645,000
| Total Sales \172,000 ,223,000, 266,600 ,361,200 ,541,800 ,645,000
Expenses:
| Advertising| 25,000 , 25,000 , 25,000
Rent 26,642| 26,642| 26,642| 26,642| 26,642 | 26,642
| Utilities 20,000| 31,000| 26,000| 39,000| 38,000 |23,000|
| Fixtures and Equipment 28,000| 20,000| 15,500| 13,100| 20,000| 15,000
|
|Machinery 30,000| 28,000| 20,000| 29,000| 19,000| 25,600
$180,000 |
| Wages 120,000| 120,000| 120,000 |120,000| 120,000| 120,000
| Total Expense 593,642| 671,642| 766,342| 950,142| 1,332,242|1,500,242
| Net Income |421,642| 448,642| 499,742| 588,942| 790,442| 855,242
42
Appendix
Questionnaire:
1. What is your age group?
○ Under 18
○ 18-24
○ 25-34
○ 35-44
○ Over 45
2. What is your occupation?
○ Student
○ Staff/Employee
○ Self-Employed
○ Other
3. What is your weekly income range?
○ $0 - $5,000
○ $5,001 - $10,000
○ $10,001 - $15,000
○ Over $15,000
Section 2: Product and Service Perception
4. Have you tried vegan or plant-based meals before?
○ Yes
○ No
43
5. How likely are you to purchase plant-based meals, smoothies, or natural drinks?
○ Very Likely
○ Somewhat Likely
○ Not Likely
6. What would motivate you to try Vegan Burst’s products?
○ Health benefits
○ Taste and flavor
○ Environmental impact
○ Price affordability
○ All of the above
7. How important are the following factors in your decision to buy Vegan Burst’s products?
○ Taste
○ Portion Size
○ Nutritional Value
○ Packaging/Presentation
8. What is your initial reaction to the idea of a vegan-focused café near your school or
workplace?
○ Very Excited
○ Neutral
○ Not Interested
Section 3: Pricing Strategy
9. What price range would you consider reasonable for a plant-based meal?
○ Under $500
44
○ $500-$1,000
○ $1,000-$1,500
○ Over $1,500
10. Do you feel the quality of the product justifies a slightly higher price compared to nonvegan options?
○ Yes
○ No
○ Maybe
Section 4: Service Feedback and Improvements
11. What aspects of Vegan Burst’s products/services do you find most appealing?
○ Quality of Ingredients
○ Convenience
○ Variety of Options
○ Customer Service
12. Are there any improvements you’d like to see in Vegan Burst’s offerings?
○ More menu options
○ Larger portion sizes
○ Faster service
○ Better packaging
13. Would you be interested in loyalty programs or discounts for repeat purchases?
○ Yes
○ No
○ Maybe
45
Section 5: Marketing and Competition
14. Which marketing channel would be most likely to capture your attention?
○ Social Media
○ Flyers/Posters
○ In-School Promotions
○ Word of Mouth
15. What do you think Vegan Burst can do to stand out from its competitors?
○ Lower prices
○ Unique menu items
○ Better marketing campaigns
○ Other (Please specify)
46