THE DARKSIDE OF DIGITAL
CAMPAIGNS:
DISINFORMATION AND FOREIGN
INFLUENCE DEVELOPMENT
PROGRAM
Group 1- Bisdig B
Name three Web
2.0 tools that can
be used by political
campaigns to gain
a competitive
advantage.
WEB 2.0 TOOLS USED BY
POLITICAL CAMPAIGN
Website
Helps creating compelling
persuasive content.
and
Posting website links in social
media, digital advertising, and
search engine can drive users to the
website.
CC
Social Media
Podcast
Politicians uses this tool to ‘listen’
conversation between followers
who agree and disagree with them.
Can be used to convey messages
directly to explain policies in more
detail, respond directly to issues,
and convey personal narratives.
Also can be used to encourage
users to visit website campaign or
donate money to campaign
(crowdfunding).
Can help build an emotional
connection with the audience.
TWO WAYS THAT RUSSIA ATTEMPTED TO
INTERFERE WITH THE 2016 U.S. PRESIDENTIAL
CAMPAIGN
PUBLISH FALSE NEWS STORIES
CREATE FAKE SOCIAL MEDIA ACCOUNT
Russia set up websites that published
false or misleading news stories
intended to influence public opinion, stir
division among voters, and manipulate
political narratives in the United States.
Thousands of fake social media profiles
were created and operated by workers
in so-called “troll farms.” Used to
spread disinformation, promote fake
news, and create discord within the U.S.
Describe how
political campaigns
can drive traffic to
landing pages on
their website
SEARCH MARKETING
By enhancing their online platform for SEO
(Search Engines), campaigns can ensure their
site appairs higher in search engine outcomes for
pertinent political inquiries. This can increase the
chances of attracting visitors.
SOCIAL MEDIA
By sharing links to the campaign’s website on
platforms such as Instagram, Twitter, Facebook,
etc, campaigns can motivate people to visit their
landing pages directly from those social media
channels.
DIGITAL ADVERTISING
Campaigns can use paid ads to their landing
oages, targeting at particular demographics to
boost visitor traffic from various digital
platforms.
WHY IS MOBILE MARKETING AN INCREASINGLY
IMPORTANT PART OF DIGITAL CAMPAIGNING
People Always Use Phone
Widespread Usage : Nearly twothirds of the global population
uses mobile devices, making them
a crucial channel for reaching
voters
Constant Connectivity : Political
campaigns can reach voters
anytime, anywhere, right on their
phones
Many Ways to Reach Voters
SMS Marketing
Mobile App Marketing
In App Advertising
QR Code Marketing
Mobile Advertising
Better than Traditional Style
Mobile marketing is often
cheaper
than
TV,
radio,
newspaper ads
Messages can be sent to the right
people, based on age, location,
interest
This makes mobile campaigns
more effective and less wasteful
WHY IS MOBILE MARKETING AN INCREASINGLY
IMPORTANT PART OF DIGITAL CAMPAIGNING
Enhanced Voter Engagement
Personalization
:
Sending
messages to individual interests
increases relevance and voter
connection
Interactive Content : Features
like polls, event registration, and
donation platforms within mobile
interfaces
encourage
active
participation
Easy to Track and Improve
Mobile tools show how many
people opened messages, clicked
links, or took action
This helps the campaigns team
see what works and change their
plan if needed
How has
crowdfunding
changed the nature
of campaign
financing? Are
these changes
considered good
for democracy?
PROS VS CONS
Pros
Cons
Potential to increase community engagement and participation.
Challenges in ensuring transparency and accountability in the use
of funds. Platforms need to establish clear guidelines and reporting
mechanisms to ensure that donations are used for the intended
purpose.
Help foster a sense of ownership and investment in the political
process.
The potential for crowdfunding to only empower those with the most
resources, rather than those with the best and most interesting
ideas.
Can increase voter turnout because people feel more connected to
the candidates they support.
(NULL)
Bridging the gap between politicians and constituents. Politicians
are forced to be more accountable to the needs and concerns of their
supporters, so that the political system becomes more open and
inclusive because politicians become more attuned to the desires
and needs of the people they represent.
(NULL)
THANK
YOU
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