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Rhetorical Analysis of Ann Coulter's Marijuana Argument

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JOHN PORK
Ms. Hosa Vacca
Engl 1302
18 March 2025
A Rhetorical Analysis of Ann Coulter’s Argument Against Legal Marijuana
In Ann Coulter's column, "It's Not Your Father's Pot Anymore," she combines some good
emotion, some good valid points, and her credibility to win people over. She's got this fairly
controversial opinion against legalizing weed, and she uses her words to make her point. While
she captures the reader’s attention with her zeal and conviction, she does have some gaps in her
argument, such as using a lot of fear and failing to deal with counterarguments. How she chooses
her evidence is really engaging in persuading the reader, but it does make the reader wonder if
it's actually very credible.
Coulter starts off by getting tough with emotions to make her audience really connect
with her. She paints a fairly dramatic picture and uses some scary words to make weed look like
this huge issue, that it's like a weapon of mass destruction that's in the wrong hands. She writes
of addiction, crime, and health issues that unnerve people. By focusing on the worst scenarios,
such as violent crimes that have supposedly been caused by weed, she convinces readers that
legalizing it will merely open up everything to chaos and hardship. But you see, her emotional
tone tends to mess with her argument. Instead of examining other perspectives or looking at good
things around legalizing it, she holds on to the craziejest things, so her arguments tend to sound
biased. By avoiding looking at the bigger picture of weed policy and all that good that can
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potentially come with it, she loses some credibility because it seems like she does not want
anyone else's input.
The author also utilizes logos, by bringing up stats and studies. She brings up stats on
increasing crime rates, more hospital visits, and mental health complications in states that have
legalized weed. It lends her argument such a fact-based and logical tone with those numbers. But
here's the thing: she's cherry-picking her data to find what supports her side and ignores anything
that says something else. She brings up studies that associate lower IQs with people who have
used weed but she goes over other research that refutes or refines those findings. All this
cherry-picking of data completely ruins her argument because you wonder if she's presenting the
full picture. If she had examined other ways to interpret the information or presented studies with
opposite findings, her argument would have been much stronger. Instead, by presenting no
counterarguments at all, it seems as if she is using those numbers to twist stats to her advantage
rather than letting those numbers present the actual picture.
Ethos, is another key part of Coulter’s argument. She writes with confidence and presents
herself as knowledgeable on the topic. Her writing style is direct and assertive, which makes her
seem like an authority on the issue. She uses a tone that suggests expertise, reinforcing her
position as someone who understands the topic well. However, she does not cite many reputable
sources, which hurts her credibility. Without strong sources to back up her claims, readers may
doubt whether her argument is truly based on facts. An argument that relies heavily on assertion
rather than verifiable evidence risks coming across as an opinion rather than a well-researched
analysis. Coulter assumes that her audience will accept her expertise without question, but for
skeptical readers, the lack of reputable sources makes her argument weaker.
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One of the worst things about Coulter's column is that she completely plays off of
people's fears. She constantly says that legalizing marijuana is part of some grand plan to ruin
society and make people stupid forever. This sort of rhetoric just freaks people out rather than
encouraging them to actually consider the issue. By tossing around so much fear, she makes a
complex issue seem much more black and white than it actually is, and she may scare off readers
who’d actually be interested in having a serious discussion. Sure, fear-based arguments can get
people upset, but they don't have any actual substance. It’d be much better if she were to take a
more balanced approach that considers both the dangers and potential benefits of legalizing it.
Instead, she simply portrays it as a clear threat to American society, closing off any opportunity
for actual discussion and making everything even more polarized.
Coulter, completely disregards opposing arguments. A good argument would consider
other people's opinions and address those arguments. But Coulter hardly considers other
perspectives or even suggests where she may be incorrect. It sort of makes her case look
unbalanced and not particularly persuasive to people who would like to have a good discussion
of the issue. If she really wants to make her case more compelling, she would do well to discuss
studies that support the medical applications of marijuana and actually respond to objections
rather than waving them off. By sidestepping other people's thoughts, she's losing the
opportunity to make her case much more persuasive and reach more people.
Additionally, Coulter's writing is fairly combative and sort of snobbish. She makes
herself appear as if she knows everything and dismisses other people's opinions without actually
examining them. Sure, that might sell to people who already think like she does, but it shuts off
those who are open-minded and do support legalizing it. If she had relaxed a bit and even been
slightly respectful, her case would have been much more persuasive. Instead of acting like she's
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the sole sage who knows it all, she could have driven her point home more by actually engaging
with critics and illustrating that their arguments do not stand up. This entire thing of refusing to
examine other people's ideas damages her credibility and undermines her case to anyone who's
not already agreeing with her.
Also, her reliance on extreme examples makes her argument come across as somewhat
sensational. Crime and addiction are serious business, but claiming marijuana is the primary
cause of violent behavior is a bit of a stretch. There are tons of variables that contribute to crime
and societal ills, and simply blaming marijuana makes the whole situation far too simplistic.
Rather than attempting to scare people with over-the-top rhetoric, Coulter could’ve had a
stronger argument by presenting a more balanced view of how marijuana actually impacts things.
By only bringing up the very worst instances, she may lose a bit of credibility with people who
understand the topic is much more complex than she’s portraying it to be. Additionally, Coulter
presumes that the audience is already on the same page or are going to accept her arguments
without question. But that's not gonna win over people, If she had tried to persuade people who
were open to persuasion, she could have included some more compelling arguments. Instead of
presenting her opinion as if it's right and everyone else is crazy, she could have acknowledged
why people do support legalization and then responded with rebuttals.
To sum it up, Coulter's article has some persuasive moments but also a lot of problems.
She really nails the emotional appeals, logical arguments, and her own credibility to engage
readers. But the fact that she relies so heavily on fear-mongering, cherry-picks facts, and ignores
counterarguments damages her overall argument. Her passionate tone might resonate with some
people, but if she took a more balanced stance, her argument would pack more punch and be
much more persuasive. Rather than just pulling at heartstrings and picking and choosing
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evidence, if she addressed counterarguments and presented a larger picture, it would make her
argument much more credible. Ultimately, her argument doesn’t go deep enough to convince
critical thinkers, and though it may reinforce what some already believe, it doesn’t do much to
draw in those willing to consider new ideas. If she had included a more nuanced discussion and
acknowledged the complexity surrounding marijuana legalization, her argument could have been
much stronger and more accepted by a larger audience.
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Works Cited
Coulter, Ann. It’s Not Your Father’s Pot Anymore. AnnCoulter.com,
www.anncoulter.com.
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