STEP BY STEP COURSE ON HOW
TO BUILD LEAD GENERATION
MACHINE
1. INTRODUCTION. STRUCTURE AND WHAT TO EXPECT FROM
THE COURSE? [2:23 MIN]
2. WHAT IS LEAD GENERATION AND WHY DO YOU NEED TO
STRUCTURE THE PROCESS? [3:29 MIN]
3. OUTBOUND WORKFLOW THAT YOU WILL BE ABLE TO CREATE
BY THE END OF THIS COURSE. [8:25 MIN]
4. INBOUND WORKFLOW THAT YOU WILL BE ABLE TO CREATE
BY THE END OF THIS COURSE [3:15 MIN]
5. PRACTICAL INFORMATION BEFORE STARTING THE COURSE
[1:21 MIN]
SECTION 2
6. DEFINITION OF BUYING PERSONA & EXPLANATION HOW TO
BUILD ONE [7:16 MIN]
7. DESINING VALUE PROPOSITION [10:13 MIN]
8. HYPOTHESIS TESTING [3:15 MIN]
9. RECAP OF THE SECTION [1:31 MIN]
10. PRACTICAL TASK: BUILD BUYING PERSONA (ICP) USING
THE TEMPLATE PROVIDED
SECTION 3
11.
WHERE TO FIND YOUR FUTURE CUSTOMERS? [1:21 MIN]
12. INBOUND AND OUTBOUND LEAD GENERATION CHANNELS
AND WHICH ONE SHOULD YOU USE [2:22 MIN]
13. SALES FUNNEL EXPLANATION AND IMPLEMENTATION IN
YOUR LEAD GENERATION PROCESS [3:14 MIN]
SECTION 4
14.
DEFINITION OF OUTBOUND LEAD GENERATION [4:36 MIN]
15.
FINDING ANYONE'S EMAIL ADDRESS [6:28 MIN]
16. EMAIL STRUCURE (WITH EXAMPLES) AND TRACKING [6:17
MIN]
17. EXAMPLE: HOW TO FIND ANYONE'S VERIFIED EMAIL [2:38
MIN]
18. GENERATE LEADS USING LINKEDIN AUTOMATION [3:48
MIN]
2
19. HOW TO GENERATE LEADS WITH COLD CALLING? [4:36
MIN]
20. FACEBOOK GROUPS AND COMMUNITIES AS PERFECT
SOURCE OF LEAD GENERATION [1:10 MIN]
21. HOW TO GENERATE LEADS ON THE CONFERENCES? [1:26
MIN]
22. THINK OUT OF THE BOX. ALTERNATIVE APPROACH FOR
OUTBOUND LEAD GENERATION. [1:01 MIN]
SECTION 5
23.
DEFINITION OF INBOUND LEAD GENERATION [5:22 MIN]
24. GENERATE MORE ORGANIC TRAFIC WITH SEO
OPTIMISATION AND CONTENT CREATION [8:38 MIN]
25.
BOOST IMMEDIATE TRAFFIC WITH PAID ADS [3:17 MIN]
26. WHICH SOCIAL MEDIA SHOULD YOU USE FOR YOUR
BUSINESS? [2:03 MIN]
27. MAKE YOUR CUSTOMERS INTO YOUR ADVOCATES (WOM
MARKETING) [0:57 MIN]
28. HOW MAKE YOUR CUSTOMERS INTO YOUR SALES FORCE REFERRAL VS AFFILIATE PROGRAM [4:02 MIN]
29.
3
LEAD MAGNET [1:40 MIN]
30.
EXAMPLE: LEADMAGNET FROM HUBSPOT. [1:25 MIN]
SECTION 6
31. WHY SHOULD YOU USE SOFTWARE FOR LEAD GENERATION?
[5:09 MIN]
32. WHERE TO FIND BEST AND CHEAPEST SOFTWARE TOOLS?
[2:40 MIN]
33. TOOLSTACK FOR INBOUND & OUTBOUND LEAD
GENERATION [9:01 MIN]
SECTION 7
34. WHY DO YOU NEED IT (CRM) AND HOW TO CHOOSE ONE?
[9:03 MIN]
35.
4
LAST BUT NOT LEAST - DISCIPLINE MATTERS! [1:30 MIN]