Walton Digi Tech Industries Ltd.
Business Case Problem & Format
Campus Ambassador
Project Name:
Products: (Choose Any for
Your Project)
Date of Project
Submission:
Case Details:
Contribution to Business
Strategy:
Options Considered:
Timescales:
Costs:
Expected Return on
Investment (ROI):
Risks:
Mandatory Sets:
Recommendation:
Team Members:
Market Penetration Strategy for Walton Computer Products
Laptop, Desktop, Speaker, All in One, UPS, E Bike, Solar Hybrid IPS,
Monitor
Walton started manufacturing IT Products from late 2017. And right now,
Walton has 27 categories of IT products catering to every need of a person.
However, Walton IT Products Manufacturing unit is facing different types of
challenges since its new in the market. Walton Digi-Tech needs to act right
now to solve the challenges for future business operation. So, it needs to
focus on its new mkt and business
Strategy on individual Product to achieve success both locally and globally.
Product’s business Strategy revolves around incorporating new and
updated tech into its products as well as efficient & effective Supply Chain.
Walton Digi Tech Industries Ltd. is also working on product
distribution process. Align all these key factors to the proposed strategy
Can be brought under consideration:
 Adding additional staff to Sales, Mkt or Distribution Team
 Having a dedicated team for any task
 Sales Lead Processing and rearrangement restructuring.
7-10 Months from Planning to Execution
Not more than 12 Crore in designated timescale.
Show ROI Chart
Identify the risks and provide SWOT analysis for Walton Computers
A new digital Method of Marketing must be introduced to address the
regular mass.
This section Should include the following:
 SWOT Analysis
 Product Matrix based on Price and Specs
 Market Competitors
 Project plan both short term & long term with costing
 ROI Plan and chart
 Challenges
 Risk Assessment
 Digital Marketing Method.
**PS:
 Please note that, every decision must come with reasoning and
logical adaptation.
 Max info slides limit: 12
 Each team will get 15 min max to present the case and 5 min for
Q&A
Team Members’ Name, Institution Name, Dept & ID at the end of
Presentation.