r
F
F
T
3. Develop a
clear vision
Research
market
Analyse
competition
Identify
and discuss
(potential)
crises and
opportunities
For a powerful
and influential
group to lead
the charge
i Create a vision
to direct the
change effort
i Develop
i Align this guiding strategies to
realize the
coalition to work
vision
like a team
}
4. Share the
vision
Use every
possible way to
communicate '
the new vision
and strategies
i Let guiding
coalition
members be
role models
for the rest of the
organization
, 5 . Empower
\
') people to clear
'
obstacles
/
i Get rid of
obstacles
Change
structures and
systems that
obstruct the
change effort
Encourage risk
taking and nontraditional ideas,
activities and
actions
6. Secure
short-term
>
7. ConsolidateN
and keep
moving
/
Plan for visible
performance
improvements
8. Anchor
I Build on gowing • Improve
credibility to
performance
gradually change
through customer
all systems,
and productivity
'Create' and
structures and
orientation, and
declare the wins
policies that don't more effective
fit in the vision
leadership, and
Visibly recognize
management
and reward those
i Hire, promote and
who made the
develop successful
wins possible
changers
Reinvigorate the
change process
with new projects,
themes and change
agents