NaiLash Haven
An Undergraduate Feasibility Study
Presented to the
Faculty of Business Administration Department
INFOTECH DEVELOPMENT SYTEMS COLLEGE, INC.
Dunao, Ligao City
In Partial Fulfillment of the Requirements for the Degree of
BACHELOR OF SCIENCE IN BUSINESS ADMINITRATION
MAJOR IN MARKETING MANAGEMENT
TREXIE JOY Y. PERDIGONES
MARY CARL FRANCES P. SARDAÑA
January 2024
i
Infotech Development Systems Colleges, Inc.
Natera Corner P. Timog Street, Dunao, Ligao City 4505
Telephone no. (052)485-2369 Fax No (052)485-2338
RECOMMENDATION FOR FINAL ORAL EXAMINATION
This undergraduate feasibility study entitled, "NaiLash Haven",
prepared and submitted by TREXIE JOY Y. PERDIGONES and MARY
CARL FRANCES P. SARDAÑA in partial fulfillment of the requirements
for the degree of BACHELOR OF SCIENCE IN BUSINESS
ADMINISTRATION MAJOR IN MARKETING MANAGEMENT, is hereby
submitted to the thesis committee for consideration.
Ma MARIA ROBELITA V. AMAR, MBA
Adviser
This undergraduate feasibility study entitled, "NaiLash Haven",
prepared and submitted by TREXIE JOY Y. PERDIGONES and MARY
CARL FRANCES P. SARDAÑA, in partial fulfillment of the requirements
for the degree of BACHELOR OF SCIENCE IN BUSINESS
ADMINISTRATION MAJOR IN MARKETING MANAGEMENT, is hereby
recommended for final examination.
FEASIBILITY STUDY COMMITTEE
SHIELA D. PONTACANA, MBA
Chairman
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Infotech Development Systems Colleges, Inc.
Natera Corner P. Timog Street, Dunao, Ligao City 4505
Telephone no. (052)485-2369 Fax No (052)485-2338
RESULT OF THE FINAL DEFENSE
PROPONENTS: TREXIE JOY Y. PERDIGONES
MARY CARL FRANCES P. SARDAÑA
ADVISER: MARIA ROBELITA V. AMAR, MBA
TITTLE: NaiLash Haven
PLACE: INFOTECH DEVELOPMENT SYSTEMS COLLEGES
DATE:
TIME:
PANEL OF EXAMINERS:
ACTION TAKEN
CHAIRMAN: SHIELA D. PONTACAÑA, MBA
____________
MEMBER:
____________
MEMBER:
____________
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Infotech Development Systems Colleges, Inc.
Natera Corner P. Timog Street, Dunao, Ligao City 4505
Telephone no. (052)485-2369 Fax No (052)485-2338
APPROVAL SHEET
This undergraduate feasibility entitled “NaiLash Haven” prepared
and submitted by TREXIE JOY Y. PERDIGONES and MARY CARL
FRANCES P. SARDAÑA, in partial fulfillment of the requirements for
the degree of BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION
MAJOR IN MARKETING MANAGEMENT, is hereby approved.
SHIELA D. PONTACAÑA, MBA
Dean
Business Administration Department
MR. RONCESVALLES
President
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ACKNOLEGEMENT
The proponents of this study would like to express their heartfelt
gratitude and appreciation to all those who contributed to the success
of their research titled NaiLash Haven.
Above all, they give thanks to the Almighty God for His boundless
blessings, guidance, and wisdom throughout this journey, enabling them
to accomplish this endeavor despite challenges along the way.
They are sincerely grateful to Ms. Maria Robelita V. Amar, their
research adviser, for her invaluable guidance, constructive feedback,
and unwavering support. Her expertise and encouragement have been
instrumental in shaping the direction and outcome of this study.
Special thanks are extended to Ms. Shiela D. Pontacaña, their
instructor, whose dedication and wisdom have profoundly influenced the
proponents’ growth and development. Despite her untimely passing, the
proponents will forever cherish her teachings and the legacy of
excellence she left behind. Her memory continues to inspire and
motivate them to strive for success.
The proponents also extend their gratitude to Mr. Francis Jay
Lotivo and Mr. Jesse James O. Pigon, the panelists, for their
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insightful suggestions, constructive criticisms, and valuable input, which
greatly enhanced the quality of this study.
Furthermore, they are deeply appreciative of their friends and
families
for
their
unwavering
support,
understanding,
and
encouragement throughout this academic journey. Their love and belief
in the proponents have been a constant source of strength and
motivation.
The proponents humbly dedicate this work to everyone who has
played a role, big or small, in helping them achieve this milestone.
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TABLE OF CONTENTS
Title Page
i
Recommendation for final examination
ii
Result of final examination
iii
Approval sheet
iv
Acknowledgement
v
Table of contents
vii
List of tables
xi
List of figures
xiii
List of plates
xiv
THE EXECUTIVE SUMMARY
Highlights
1
PROJECT BACKGROUND
Project proponent
1
Proposed name of the business
1
Type of business organization
1
Location of the business
1
CHAPTER I: MANAGEMENT AND PERSONNEL FEASIBILITY
INTRODUCTION
Introduction
6
Project Background
10
vii
Project Proponent/s
10
Proposed Name of the Business
11
Vision
12
Mission
12
Type of Business Organization
12
Location of the Business
13
Logo of the Business
14
Organizational Chart/Structure
16
Personnel
16
Policy, Rules and Regulations
21
Salaries
23
Benefits
28
Termination of Employment
29
System Forms and Design
30
CHAPTER II: MARKETING FEASIBILITY
Market description
32
Demand
33
Supply
34
Demand-supply analysis
38
General marketing practices
39
Proposed marketing program
39
Projected sale
44
viii
CHAPTER III: OPERATION OR TECHNICAL FEASIBILITY
Service Process
48
Alternative Process
54
Materials Handling Design
55
Project Site
55
Project Layout
59
Floor Plan- explain
59
Building and Facilities
60
Tools/Machineries and Equipment
62
Utilities
67
Waste Disposal Method/s
68
Production Costs
68
CHAPTER IV: FINANCIAL ANALYSIS
Total Project Cost
70
Financiers
70
Major Assumptions Used
71
Projected Financial Statements
72
Balance Sheet
72
Cash Flow
73
Projected Balance Sheet
74
Projected Income Statements
77
Projected Cash Flow Statements
78
ix
Financial Analysis
V. Socio-Economic Feasibility
Employee
Government
Community
Economy
Other Beneficiaries
x
LIST OF TABLES
1 Commission Basis
2 Commission Computation for the Nail Art Technician
3 Commission Computation for the Lash Art Technician
4 Commission Computation for the Nail Art Service
5 Commission Computation for the Lash art Service
6 Benefits of the Employee
7 Projected Supply for Nail Art Technicians for the Year of
2025 – 2029
8 Projected Supply for Lash Art Technicians for the Year of 2025 –
2029
9 Pricing Strategies
10 Projected Sales for Nail Art Services
11 Projected Sales for Lash Art Services
12 Equipment
13 Supplies
14 Tools
15 Furniture and Fixtures
16 Business Supplies
17 Facilities
18 Legal Permits
19 cleaning Supplies
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20 Utilities
21 Commission and Benefits
22 Total Projected Cost
23 Pre-operating Period Balance Sheet
24 Pre-operating Period Cash Flow
25 Operating Period Projected Balance Sheet Years ended 2025-2029
26 Operating Period Projected Cash Flow
27 Operating Period Projected Income Statement
28 Current Ratio
29 Working Capital
30 Gross Profit
31 Profit margin
32 Operating Expense to Sales
33 Return in Total Assets
34 Assets Turnover
35 Employees Benefits
36 Tax and Licenses
37 Schedule of Activities
xii
LIST OF FIGURES
1 Organizational Chart
2 Daily Time Record
3 Service Record
4 Service Process
xiii
LIST OF PLATES
1 Business Logo
2 Type of Nail and Lash Service with Brief Description
3 Project Site
4 Map of the Perspective Location
5 Layout Plan
6 Front view of NaiLash Haven
xiv
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