Lecture 6 Oligopoly, Strategic Behaviour and Competition Policy EC1101E Introduction to Economic Analysis 1 • • • • • • • • • • Outline 1. Definition and features of oligopoly and the oligopolist’s problem and strategies. 2. Using Game Theory - dominant strategy and Nash equilibrium. 3. Cartel pricing and the duopolists’ dilemma. 4. Game Tree, sequential games and price-fixing. 5. Payoff matrix and simultaneous games. 6. The prisoners’ dilemma and overcoming the prisoners’ dilemma. 7. Other oiligoply models - price leadership and kinked demand curve 8. Entry deterrence, limit pricing and contestable markets. 9. Market structure and public policy OSLS: Chs 13, 14 2 Oligopoly • Is a market served by a few profitable and interdependent firms with market power. • Concentration ratio - a measure of the degree to which a market or industry is oligopolistic. • The four-firm concentration ratio is the percentage of the market output produced 3 by the four largest firms. Key features of Oligopoly • Barriers to entry: • Economies of scale in production • Artificial barriers to entry • Advertising campaign • Entry deterrence 4 Key features of Oligopoly • Firms are interdependent. • Actions of one firm affect the profits of other firms in the oligopoly. • As a result, each firm acts strategically, taking into account its competitors likely reactions to its decisions and how it will be affected by their actions. 5 Oligopolist's Problem • Oligopolists are pulled in two different directions: • The interdependence of firms may make them wish to collude with each other, to act like a monopoly. • They are tempted to compete with their rivals to gain a bigger share of industry profits for themselves. 6 Oligopolist’s Strategies • Price fixing • Entry deterrence • Advertising 7 Game Theory • An area of applied mathematics that studies the games of strategy, a theoretical method of analyzing strategic behavior. • Plays an important role in modern economics. Economic situations are treated as games. • A framework to explore the actions and reactions of interdependent decision makers. 8 Game Theory • All games have three things in common: • Rules: state who can do what and when they can do it. • Strategies: a plan for action in each possible situation in the game. • Payoffs: the amount that the player wins or loses in a particular situation in a game. • Assumption: • Players try to maximize their payoffs 9 Game Theory • Dominant strategy: • An action that is the best (optimal)choice for a player, no matter what an opponent does. • Nash equilibrium: • An outcome of a game in which each player is doing the best he or she can, given the action of the other players. 10 Cartel Pricing and Duopolists’ Dilemma • We will use a market with two firms— a duopoly— to explain the key features of an oligopoly. • Consider a duopoly in the market for air travel between two hypothetical cities. • The two budget airlines can compete for customers on the basis of price, or they can cooperate and conspire to raise prices. 11 Cartel Picks Monopoly Price Cartel price Cartel profit = ($400 − $300) × 150 = $15,000 per day c Price per passenger $400 Cartel or monopoly Cartel profit maximizing point 350 f LAC = LMC 300 Cartel output Market demand Monopolist marginal revenue 0 150 Passengers per day 12 Cartel Pricing • A cartel is a group of firms that collude explicitly, coordinating their pricing decisions. • The cartel will maximize profits if it acts like a monopoly. • An arrangement under which the two firms act as one, coordinating their pricing decisions, is also known as price fixing. 13 Cartel Pricing • Cartels are illegal in many countries. So firms collude tacitly. They watch each other’s prices and keep theirs similar. • Firms may agree on prices - to avoid price wars - or aggressive advertising. • Such collusion will reduce the uncertainty they face from price under-cutting and retaliatory advertising. 14 Competing Duopolists 15 Price Fixing and the Game Tree • Clearly, each firm would earn more profit under a price-fixing agreement, but will the firms reach such an agreement? • We can answer this question with the help of a game tree, a graphical tool that provides a visual representation of the consequences of alternative strategies. • Consider two budget airlines ValueAir and ThriftyJet. 16 Components of Game Tree • 1. The squares are decision nodes. • 2. The arrows show the path of the game from left to right. • 3. The rectangles show the profits (payoffs) for the two firms. • There is a profit rectangle for each of the four possible outcomes of the price-fixing game. • 17 Game Tree for Price-fixing Game Profits 1 Y High price High price ValueAir: high or low price Low price 2 Thrifty Value $1,000 $8,500 X Thrifty Jet: high or low price Thrifty Value $7,500 $7,500 3 Low price High price Z ValueAir: high or low price Low price Thrifty Value $8,500 $1,000 4 Thrifty Value $5,000 $5,000 18 Predicting the Outcome • We can predict the outcome of the price-fixing game by a process of elimination. • We will eliminate the rectangles (1,3) that would require one or both of the firms to act irrationally, leaving us with the rectangle showing the outcome of the game. • Rectangles 1 and 3 involving a high price for ValueAir will be eliminated. This means that the low price is a dominant strategy for ValueAir.19 Predicting the Outcome • There are now two rectangles left (2 and 4), and ThriftyJet’s action will determine which rectangle we will reach. • It would be irrational for ThriftyJet to allow itself to be underpriced, so we can eliminate rectangle 2. This also means that the low price is ThriftyJet’s dominant strategy. • The remaining rectangle shows the outcome of the game: Each player chooses the low price. The thick arrows show the path of the game, from square X 20 to square Z to rectangle 4. Nash Equilibrium • The Nash equilibrium is for both firms to pick the low price: – If ThriftyJet picks the low price, the best action for ValueAir is to pick the low price, too. – If ValueAir picks the low price, the best action for Thrifty is to pick the low price, too. • In this price-fixing game, with ValueAir and ThriftyJet playing their dominant strategy. • The equilibrium is the outcome of both firms playing their dominant strategies, and is a special case of a 21 Nash equilibrium. Duopolists’ Dilemma and Nash Equilibrium • The duopolists’ dilemma is that although both firms would be better off if they both chose the high price, each firm chooses the low price. • There is a big payoff from underpricing the other firm and a big penalty from being underpriced, so both firms will pick the low price. 22 Representing Game with Payoff Matrix • A Payoff matrix shows the payoffs to the players for different combinations of actions. • A Simultaneous decision making game • is a game in which each player makes a choice without the other person knowing what that choice is. A payoff matrix is used to represent a simultaneous decision making game. • • A Sequential decision making game is a • game in which one player makes a choice before the other, and is typically represented by game trees. 23 Payoff Matrix for Simultaneous Game 24 Predicting the Outcome • The low price is the dominant strategy for ThriftyJet. Knowing this, ValueAir will pick the low price too. • Therefore, the outcome is the same as with the game-tree approach: • Both firms will pick the low price, and the equilibrium is a Nash Equilibrium. 25 The Prisoner’s Dilemma • Although both prisoners would be better off if they both kept quiet, they implicate each other because the police reward them for doing so. • There is an incentive for squealing, just as there is an incentive for one duopolist to underprice the other. 26 The Prisoners' Dilemma • The Story: • Bonnie and Clyde are accused of committing a crime. The police give each person an opportunity to confess to the crime. • The Prisoners' Dilemma: • The prosecutor isolates Bonnie and Clyde and offers each a deal: • Confess to the crime and the other accomplice will get a 10-year prison sentence and you will get I year. • If both confess, both will serve a reduced sentence of 5 years. • If neither confesses, each gets a 2-year sentence. 27 The Prisoners' Dilemma • The Prisoners' Strategies: • Neither confesses. • Both confess. • Clyde confesses and Bonnie does not. • Bonnie confesses and Clyde does not. • Outcome: • Although both prisoners would be better off if they both kept quiet, they implicate each other because the police reward them for doing so. 28 The Prisoners’ Dilemma Years in Prison 1 Not confess Y Clyde: confess or not confess Not confess Confess X Bonnie: confess or not confess Bonnie Clyde 2 years 2 years 2 Bonnie Clyde 10 years 1 year 3 Confess Not confess Z Clyde: confess or not confess Confess Bonnie 1 year Clyde 10 years 4 Bonnie Clyde 5 years 5 years 29 Overcoming Duopolists’Dilemma • The duopolists’ dilemma occurs because the two firms are unable to coordinate their pricing decisions and act as one. • Each firm has an incentive to underprice the other firm because the low-price firm will capture a larger share of the 30 market and earn a larger profit. Overcoming Duopolists’Dilemma • Guaranteed price matching - A strategy where a firm guarantees it will match a lower price by a competitor; also known as a “meet-the competition” policy. • Example: ThriftyJet can advertise in the newspaper promising to match ValueAir's price. • ValueAir's response: • ValueAir can respond to ThriftyJet's promise to match price by picking a high price or a low price. • ValueAir won't have to think long before choosing the high price. 31 Overcoming Duopolists’Dilemma • Poser: Does guaranteed refund policy protect consumers from high prices? • You have probably heard an advertisement that goes like this: “If you buy a digital camera from us and find the same digital camera for sale somewhere else for a lower price, we will pay you the difference in price.” Does this refund policy lead to higher or lower digital camera 32 prices? Overcoming Duopolists’Dilemma • Repeated Pricing Games with Retaliation for Underpricing• 1. Duopoly pricing strategy • ThriftyJet picks high price until ValueAir underprices it. • Once under-priced, ThriftyJet picks duopoly price for remaining lifetime of firm. • 2. Grim-trigger strategy • When under-priced, ThriftyJet drops price to level at which each firm earns zero economic profit forever. 33 Overcoming Duopolists’Dilemma • 3. Tit-for-tat strategy • Starting with third month, ThriftyJet picks price ValueAir picked in the previous month. • The cartel price will persist as long as ValueAir picks cartel price. Cartel breaks down if ValueAir under-prices ThriftyJet. • To restore cartel outcome, ValueAir must pick cartel price, allowing ThriftyJet to under-price it for a month. 34 Tit-for-Tat Strategy Price $400 350 1 Cartel 2 Underpricing 4 3 Duopoly Underpricing 5 Month Cartel 35 Square: ThriftyJet; circle: ValueAir Overcoming Duopolists’Dilemma • These three pricing schemes promote cartel pricing by penalizing the underpricer. • If the two firms expect to share the market for a long time, the long-term cost of underpricing will exceed the short-term benefit, so underpricing is less likely because of the threat of punishment. 36 Other Oligopoly Models • Model of Price leadership • A model where there is an implicit agreement under which firms in a market choose a price leader, observe that firm’s price, and match it. • Kinked demand curve model • A model under which firms in an oligopoly match price reductions by other firms but do not match price increases by other firms. 37 Kinked Demand Curve Model 2 Firm's quantity decreases by large amount. 1 h Price $8 Elastic demand: When one firm increases its price, other firms do not follow. Kink at the prevailing market price k 6 4 Firm's quantity increases by small amount. j 4 3 0 10 30 33 Quantity sold per day 38 Inelastic demand: When one firm decreases its price, other firms follow. Entry Deterrence • How an insecure monopolist might try to prevent a second firm from entering its market. • The Passive Approach: Do Nothing to Deter Entry. • The Entry Deterrence Approach: Use Limit Pricing to Deter Entry. • Limit pricing • A scheme under which a monopolist accepts a price below the normal monopoly price to deter other firms from entering the market. 39 Deterring Entry with Limit Pricing Market demand $400 Secure monopoly Insecure monopoly: Produces large quantity that deters entry. m 370 Price i 350 Duopoly d Insecure monopoly: Produces large quantity but is unable to deter entry. Market has two firms. 300 h Long-run average cost 0 150 180 200 Passengers per day 40 250 Entry Deterrence • Using the example of MerAir and LionAir • 2 Questions • Question1: What must MerAir do to deter entry? • To prevent LionAir from entering the market, MerAir must commit itself to serving a large number of passengers. • Entry-deterring quantity = zero economic profit quantity – minimum entry quantity 41 Game Tree for Deterring Entry Profits 1 Enter: P = $350 Y X Small quantity MerAir: small or large quantity LionAir enter or stay out Stay out: P = $400 Z Enter: P = $300 Mer $5,000 Lion $5,000 2 Mer Lion $15,000 $0 3 Large quantity LionAir: enter or stay out Stay out: P = $370 Mer $0 Lion $0 4 Mer Lion $12,600 $0 42 Entry Deterrence • Question 2: • Given what it must do to deter entry, is deterrence more profitable than being passive and sharing the market with a second firm? • Entry deterrence is not sensible when the minimum entry quantity is relatively low. • As a result, the limit price required to deter entry is close to the average cost of production, and the profit from the insecure monopoly is less than the profit from sharing the market. 43 Entry Deterrence and Contestable Markets • The threat of entry faced by an insecure monopolist like the airline underlies the theory of market contestability. • A contestable market is a market in which the costs of entering and leaving are low, so the firms that are already in the market are constantly threatened by the entry of new firms, so prices and profits will be low. 44 Market Structure and Public Policy •Regulating Natural Monopoly •Competition (Antitrust) Policy – Breaking Up Monopolies – Preventing Mergers – Regulating Business Practices – price fixing, tie-in sales, predatory pricing • Deregulation to Promote Competition – Airlines, Telecommunications (Postal) • Electricity (Natural Gas) 45 Competition Law • In Singapore, anti-competitive agreements and anti-competitive practices involving price-fixing, market-sharing or restriction of output are illegal. • Abuses of dominant positions (such as predatory pricing - temporarily underpricing to drive out competitors or limit pricing – pricing to to deter entry) and mergers and acquisitions which substantially reduces competition are also prohibited. • Sectors excluded (telecommunications, media, and energy) are those which are being liberalized and have their own competition rules. 46 Regulating Natural Monopoly • A natural monopoly occurs when the economies of scale for producing a product are so large that only a single firm can survive. • In this case, the government can intervene by regulating the price charged by the natural monopolist. • Why wouldn’t a second firm enter? • Regulating using average cost pricing. 47 Natural Monopoly’s Output Decision 48
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