HORIZONS INSTITUTE OF TECHNOLOGY CORPORATION
No. 1569 Rizal Ave. Cor. 10 Ave., Grace Park West, Barangay 62, Caloocan City
Contact No. 8669-1982/09167708724 / 09618700610
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Table ____Comparison in Aided Brand Based on the Videos Presented After
the Campaign
Led by the Two (2) Influencers
Tabular
Remarks
value
Decision
0.066741
79.082
Accept
Not
Significant
1.515734
79.082
Accept
Not
Significant
0.06734
79.082
Accept
Not
Significant
0.077022
79.082
Accept
Not
Significant
5. "Ito na ata ang pinaka
cute na lip product na
nareceive ko ever"
0.287081
79.082
Accept
Not
Significant
OVER-ALL
2.013918
79.082
Accept
Not
Significant
Indicators
1. "OH MAY GAD, its
transfer proof and it can
last for up to 16 hrs".
2 “Eto yung 33 pieces ng
careline eto yung collab
nila with SpongeBob”
3.“Packed with its all
natural acne skin friendly
ingredients celeb”
4. "149 pesos lang meron
kanang concealer na
ganyan ka grabe ang
coverage"
value
HORIZONS INSTITUTE OF TECHNOLOGY CORPORATION
No. 1569 Rizal Ave. Cor. 10 Ave., Grace Park West, Barangay 62, Caloocan City
Contact No. 8669-1982/09167708724 / 09618700610
th
The table above is the proof that there is no significant difference with video being
presented and without video according to the respondents. All the chi-square
values is less than the tabular value of 79.082, with 58 as the degree of freedom
at 5% level of significance.
Table __: Comparison of Micro-Influencers Familiarity Based on Viewing and
Not Viewing Videos
Indicators
ChiTabular
Square
Remarks
Value
Value
Decision
1. "Kaya kung gusto nyo ma try ng di
gumagastos ng sobrang mahal? Ate tignan mo
nandyan sa yellow basket."
0.056
79.082
Accept
Not Significant
2. "This palette parang more on neutral shades
so very suitable sa mga everyday look lang."
0.065
79.082
Accept
Not Significant
3. "This skin tint is literally perfect for us acneprone girlies especially when you have to do
your make-up every day."
0.071
79.082
Accept
Not Significant
4. "149 pesos lang meron kanang concealer na
ganyan ka grabe ang coverage"
0.082
79.082
Accept
Not Significant
5. "Ito na ata ang pinaka cute na lip product na
nareceive ko ever"
0.091
79.082
Accept
Not Significant
OVERALL
0.365
79.082
Accept Not Significant
HORIZONS INSTITUTE OF TECHNOLOGY CORPORATION
No. 1569 Rizal Ave. Cor. 10 Ave., Grace Park West, Barangay 62, Caloocan City
Contact No. 8669-1982/09167708724 / 09618700610
th
The table above shows the comparison of respondents' familiarity with
micro-influencers' taglines on TikTok, based on whether they viewed or did not
view videos. The Chi-Square values are all below the tabular value of 79.082
with 58 degrees of freedom at a 5% level of significance. This indicates no
significant difference between the two group