Social Media Writing Secrets
Overview
If YOU are struggling to create content that grabs people’s attention, it’s time for
that to change!
This Template allows creators to improve their Hooks within their photo, video,
audio, or text content.
Your Hook is the most important piece of your content puzzle and it’s the biggest
factor that determines whether your content is viral or not.
Without an amazing Hook, no one will have a reason to continue watching,
reading, or listening to your content.
For each format, a Hook is measured as the following…
Photo with Text
First 3 Words.
Short-Form Video
First 3 Seconds.
Long-Form Video
First 10 Seconds.
Audio Podcast
First 5 Words.
Written Text
First 5 Words.
Whenever you wish to write a great Hook or practice writing to
improve your Hooks, this Template should be your go-to!
Here’s a FREE Notion Template that is available for you to use as
well.
Hook Writing Template
Step 1: Choose Forms
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Social Media Writing Secrets
First, Tick the Form(s) of Communication that Your Content is Using…
☐ Verbal
☐ 1-to-1
☐ Small Group
☐ 1-to-Many
☐ Visual
☐ Text
☐ Photos
☐ Videos
☐ Auditorial
☐ Sound
☐ Music
☐ Voice
Step 2: Choose Key Hooks
Second, Tick the Key Hook(s) that You Are Planning to Use…
☐ Problem → Avatar’s Problem
☐ Question → Ask Avatar Question
☐ Desires → Avatar’s Need(s)
☐ Topics → Topic(s) Relevant to Avatar
☐ Trends → Trend(s) Relevant to Avatar
☐ Facts / Statistics / Data → Facts/Statistics/Data Relevant to Avatar
☐ Beliefs / Values / Morals → Beliefs/Values/Moral(s) Relevant to Avatar
Step 3: Choose Elements
Third, Tick the Elements that Your Hook Will Include…
☐ Clear & Simple
☐ Relevant to Avatar
☐ Relatable to Avatar
☐ Complex & Unique
☐ Relevant to Avatar
☐ Relatable to Avatar
☐ Comedy
☐ Relevant to Avatar
☐ Relatable to Avatar
☐ Crazy Expectations
☐ Relevant to Avatar
☐ Relatable to Avatar
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Social Media Writing Secrets
Step 4: Write 3 Hooks
Fourth, In your Chosen Form, Write 3 Different Versions of Your Hook…
● Verbal
1. [Hook Version 1]
2. [Hook Version 2]
3. [Hook Version 3]
● Visual
1. [Hook Version 1]
2. [Hook Version 2]
3. [Hook Version 3]
● Auditorial
1. [Hook Version 1]
2. [Hook Version 2]
3. [Hook Version 3]
Step 5: Choose Hook
Finally, Pick the Best Hook By Ticking the ‘Triple A’ Rule Boxes…
● Verbal
☐ [Hook Version 1]
☐ Appealing → Entertaining, Engaging, Relevant
☐ Affective → Emotional, Empathetic, Relatable
☐ Authentic → Truthful, Original, Credible
☐ [Hook Version 2]
☐ Appealing → Entertaining, Engaging, Relevant
☐ Affective → Emotional, Empathetic, Relatable
☐ Authentic → Truthful, Original, Credible
☐ [Hook Version 3]
☐ Appealing → Entertaining, Engaging, Relevant
☐ Affective → Emotional, Empathetic, Relatable
☐ Authentic → Truthful, Original, Credible
● Visual
☐ [Hook Version 1]
☐ Appealing → Entertaining, Engaging, Relevant
☐ Affective → Emotional, Empathetic, Relatable
☐ Authentic → Truthful, Original, Credible
☐ [Hook Version 2]
☐ Appealing → Entertaining, Engaging, Relevant
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Social Media Writing Secrets
☐ Affective → Emotional, Empathetic, Relatable
☐ Authentic → Truthful, Original, Credible
☐ [Hook Version 3]
☐ Appealing → Entertaining, Engaging, Relevant
☐ Affective → Emotional, Empathetic, Relatable
☐ Authentic → Truthful, Original, Credible
● Auditorial
☐ [Hook Version 1]
☐ Appealing → Entertaining, Engaging, Relevant
☐ Affective → Emotional, Empathetic, Relatable
☐ Authentic → Truthful, Original, Credible
☐ [Hook Version 2]
☐ Appealing → Entertaining, Engaging, Relevant
☐ Affective → Emotional, Empathetic, Relatable
☐ Authentic → Truthful, Original, Credible
☐ [Hook Version 3]
☐ Appealing → Entertaining, Engaging, Relevant
☐ Affective → Emotional, Empathetic, Relatable
☐ Authentic → Truthful, Original, Credible
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