Create your Lead Magnet Funnel
How to never lose your customers in your lead magnet
1.​ 6 example Lead Magnets​
2.​ Create Your 4-Step Lead Magnet Funnel​
3.​ Things to Keep in Mind
A Lead Magnet nurtures leads by building trust & delivering value,
and sells them on their next step. A lead magnet is a complete solution to
a niche, specific problem.
+ Contact information
+ Trust
+ Good will
Instagram Profile Optimization
Here are 6 different types of lead magnets:
1.​ Free PDF Cheatsheet/Guide
a.​ Google Docs or Notion
b.​ Template (File → Make a copy)
c.​ Example - Mino’s First 1,000 Followers Guide​
2.​ Free Video Training
a.​ Disguised VSL
b.​ Google Doc + Loom (Example Doc + Example Loom)
c.​ Google Slides + Loom (Example Slide + Example Doc Script)​
3.​ Free Course
a.​ Whop or Youtube
b.​ Youtube Example: Renzo Guevarra ​
4.​ Free Course + Community
a.​ Whop or Skool
b.​ Example: Content Basics
i.​ Free 60-minute course
ii.​ Free Discord (just #free-chat and #upgrade channels)​
5.​ Free Consultation Call
a.​ Disguised Sales Call
b.​ Sales Call Script
c.​ Calendly
6.​ Free Webinar
a.​ Sales Call that’s done to the masses
b.​ Can be disguised as a “Free Live Class”
c.​ Webinar Slide Example
Instagram Profile Optimization
Create your 3-Step Lead Magnet Funnel
1.​ Create your Lead Magnet (block out an entire 1-2 days to make your lead magnet).​
2.​ Set up Manychat to DM the Lead Magnet to your viewer with this Manychat Template.
a.​ Manychat is FREE to start, then $15/month+
3.​ How to plug your Lead Magnet in your Instagram:
a.​ At the end of your video:
i.​ “Btw, if you want my full guide on [dream outcome], comment guide”
b.​ In the caption of your Instagram video/post:
i.​ “Comment GUIDE if you want my full guide on [dream outcome].”
c.​ Subtly in the middle of your video:
i.​ “I just finished this full guide on [dream outcome], so just comment
GUIDE and I’ll send it to u for free”
d.​ In your Instagram bio:
i.​ “DM me ‘GUIDE’ to start your [dream outcome] journey”
e.​ On TIKTOK:
i.​ “...just go to my bio”
ii.​ “...in my bio”
​
Keep in Mind:
●​ Watch this Youtube video for more inspiration on your Lead Magnet:​
○​
$100M Leads - Lead Magnet Mastery (Alex Hormozi)
●​ Read this book for more inspiration on your Lead Magnet: 100M Leads, Hormozi