Salesforce
Marketing-Cloud-Consultant Exam
Salesforce Certified Marketing Cloud Consultant Exam WI25
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Question 1. (Single Select)
A customer wants to configure appointment reminders for patients in their clinic. The reminder
should be sent day before the appointment date at 10 a.m and the appointment record should be
updated in the patient was sent a reminder email.
What solution could be recommended?
A: Create a journey with CRM data source triggered on the reminder data and use Journey
Builder activities to send a reminder and update the record in Synchronized Data Extension.
B: Create a journey with CRM date based entry source, and use journey Builder activates to
send a reminder and update the record in CRM.
C: Create a daily scheduled automation to refresh the audience, and use Automation Studio
activities to send a reminder with AMPscript in the message to update the record in
Synchronized Data Extension.
D: Create a daily scheduled automation to refresh the audience, and use Data Extension entry
source for a journey with activates a reminder and updates the record in CRM.
Correct Answer: B
Explanation:
A journey with CRM date based entry source can be used to trigger emails based on a date field
in the CRM object, such as the reminder date. The journey can also use the Update Contact
activity to update the record in CRM after sending the reminder email.
https://help.salesforce.com/articleView?id=sf.mc_jb_date_based_events.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_jb_update_contact.htm&type=5
Question 2. (Multi Select)
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision
Split that evaluates if a customer has made a purchase after they enter the journey. Customer
data is stored in a master data extension ans purchase data is stored in a second data
extension.
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Which two steps should they include to accomplish this journey?
A: Use Data Designer in Contact Builder to relate the two data extensions.
B: Utilize Entry Data on a Decision Split within Journey Builder.
C: Create a Data Relationship in Email Studio to relate the two data extensions.
D: Configure activities within Automation Studio to update the purchase data.
Correct Answer: A, D
Explanation:
To evaluate if a customer has made a purchase after entering the journey, a Data Relationship or
Data Designer is needed to relate the master data extension and the purchase data extension.
Then, a Decision Split activity can use Entry Data or Contact Data to check the purchase status.
Automation Studio activities are not needed for this process.
https://help.salesforce.com/articleView?id=sf.mc_co_data_relationships.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_co_data_designer.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_jb_decision_split.htm&type=5
Question 3. (Multi Select)
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate
which products they are interested in and to have the ability to opt up and down in send volume.
They would like to configure the Delivery Options in a Journey Builder Email Activity to take
these new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers
A: Suppression List
B: Publication List
C: Auto-Suppression List
D: Domain Exclusion
Correct Answer: A, B
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Explanation:
Publication List and Auto-Suppression List can be used to control what content is available to
certain users and business units based on their preferences and send volume. A Publication List
allows subscribers to opt in or out of different types of communications, while an
Auto-Suppression List automatically excludes subscribers from receiving certain messages
based on criteria such as frequency or content category.
https://help.salesforce.com/articleView?id=sf.mc_es_publication_lists.htm&type=5
https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5
Question 4. (Single Select)
A customer has curated a list of known email addresses belonging to competitors. They want to
ensure none of these competitors receive their emails.
What should a consultant recommend'
A: Create an auto-suppression list populated with subscriber keys.
B: Populate a list using a query to exclude the subscriber key.
C: Create an exclusion list with the known email addresses.
D: Create an auto-suppression list populated with the known email addresses.
Correct Answer: D
Explanation:
An auto-suppression list populated with the known email addresses can be used to ensure none
of these competitors receive their emails. An auto-suppression list is a type of exclusion list that
prevents subscribers from receiving certain types of messages based on criteria such as email
address, subscriber key, or domain.
https://help.salesforce.com/articleView?id=sf.mc_es_auto_suppression_lists.htm&type=5
Question 5. (Single Select)
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Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance
of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.
What consideration could be provided to help with the decision?
A: Shared Salesforce Data Extensions will be enabled in up to 5 business units.
B: Custom profile and subscription centers will not be required.
C: Once an account is upgraded to Multi-Org, it cannot be turned off.
D: Existing accounts cannot be upgraded to Multi-Org.
Correct Answer: C
Explanation:
One of the considerations for upgrading Marketing Cloud Connect to Multi-Org is that once an
account is upgraded to Multi-Org, it cannot be turned off. This means that the account will
permanently have separate integrations for each business unit and Salesforce org, and some
features may not work as expected in Multi-Org mode. https://help.salesforce.com/articleView?id
=sf.mc_co_multi_org_account_considerations.htm&type=5
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