English II SS1006
Project Phase II:
Digital Awareness
Campaign
(Between 10-23 March)
Video Submission
Sessional II Presentation
29th March
on GCR
Outline: 4th April on GCR
Presentations: 5th April
Onward
In all submissions you must mention the following:
Roll Number & Student Names :
Group Name:
Campaign Topic:
For this Phase you will:
1. Conduct a digital campaign on selected Global Risk.
2. Submit the Creative Video on the digital campaign.
3. Create a formal Outline and Present your Presentation (Sessional II Presentation).
Section A assists you on brainstorming process and content for digital campaign.
Section B debriefs on content for Video Submission.
Section C outlines the instructions on Sessional II presentation and the Outline Submission.
Section A: Media Campaign
A1: Objectives
1. Raising Awareness
o
What key issue does your campaign address?
o
Why is this issue important?
o
What are the main facts or statistics that will be highlighted?
o
What existing misconceptions or gaps in knowledge need to be addressed?
2. Driving Engagement
o
How will you encourage audience participation?
o
What interactive elements (polls, quizzes, Q&A) will you use?
o
Which social media platforms will you use and why?
o
How will you track engagement (e.g., analytics, audience feedback)?
3. Inspiring Action
o
What specific actions do you want your audience to take (e.g., sign petitions,
attend events, share resources)?
o
How will you measure the success of audience engagement?
o
What barriers might prevent action, and how will you address them?
Section A2: Target Audience Analysis
1. Who is your primary audience (students, policymakers, general public, etc.)?
2. What social media platforms does your audience primarily use?
3. How will you tailor your content to resonate with this audience?
4. Provide examples of language, visuals, or strategies that will appeal to them.
5. What tone and style will be most effective for your audience (e.g., formal, conversational,
motivational)?
Section A3: Content Strategy
1. Social Media Post Series (3-5 posts):
o
Describe the format of your posts (e.g., infographics, carousels, short videos).
o
Provide an example of a post title and key message.
o
How will you ensure consistency in branding and messaging?
Section B: Video Submission: (2 minutes duration):
You are required to submit a creative video illustrating the process and results of your digital
campaign on the selected global risk. Consider the following key questions while designing your
video. YOU MUST REFER TO THE ATTACHED RUBRIC TO DESIN THE VIDEO.
o
What key points will your video cover?
o
What tools will you use for editing?
o
How will you make the video engaging and accessible (e.g., captions,
animations)?
o
What key facts and visuals will be included?
o
What action steps or resources will you provide?
o
How will you design it for easy readability and impact?

Submit your video as a phase II submission.
Digital Campaign Video Rubric
Needs Improvement
(1)
Criteria
Excellent (4)
Good (3)
Satisfactory (2)
Creativity
Highly original, visually
appealing, and innovative
content
Some unique elements
with good visuals
Somewhat creative but
Minimal creativity,
lacks strong visual impact lacks effort
Message Clarity
Clear, persuasive, wellstructured, and compelling
Mostly clear, some
minor areas for
improvement
Somewhat unclear in parts
Lacks clarity and
coherence
Generally well-suited
but could be refined
Partially aligned with
audience needs
Poorly targeted content
Content is highly relevant,
Target Audience
engaging, and tailored
Alignment
effectively
Use of Digital
Tools
Excellent use of digital tools
(e.g., Canva, CapCut, Adobe Good use of tools with
Spark); enhances content
minor gaps
impact
Engagement
Potential
Highly interactive, strong
call to action, encourages
responses
Encourages engagement Some interaction but
but could be stronger
weak call to action
Little to no engagement
strategy
Persuasiveness
Content effectively
convinces audience to take
action
Mostly persuasive, with Somewhat convincing,
minor gaps
but lacks strong impact
Lacks persuasive
elements
Consistency &
Branding
Cohesive messaging and
professional visual identity
Mostly consistent, with Some inconsistencies in
some variations
style and tone
Incoherent branding
and messaging
Accessibility &
Inclusivity
Content is accessible
(captions, alt text, clear
design)
Mostly accessible,
minor areas for
improvement
Some accessibility
features, but not
consistent
Little consideration for
accessibility
Video Quality
High-resolution video with
clear audio; smooth editing
and transitions; strong visual
appeal
Good video clarity and
audio; minor issues
with editing or
transitions
Average quality; some
audio or visual issues;
editing needs
improvement
Low-quality video;
poor audio; weak
editing; difficult to
follow
Good research, with
some minor gaps
Basic research, lacking
depth
Minimal research or
unsupported claims
Well-researched, strong
Analytical Depth evidence, and deep
understanding
Basic use of tools, limited Minimal or ineffective
impact
use
Section C: Sessional-II Presentations
Outline Submission 4th April
Presentations 5th -11th April
Detailed Instructions for Midterm Presentation: Showcasing the Digital Campaign
Objective: To demonstrate your understanding of digital campaign strategy, content creation,
and audience engagement by presenting your group's campaign to the class. Each student
will be individually assessed on their contribution and presentation skills.
Submissions:
1. Presentation Outline (3/4 Absolutes)
2. Oral Presentation ( 6/7 Absolutes)
Pre-requisite!
Audience Analysis and Content Development:




Students should conduct audience analysis to understand the background, interests, and
knowledge level of the audience.
Based on audience analysis, tailor the content of the presentation to effectively engage
and educate the audience.
Use appropriate language and examples to make complex concepts understandable to a
general audience.
Consider the potential questions or concerns that your audience may have and address
them proactively.
Presentation Format:




Individual Contribution: Each student in the group must actively participate in the
presentation. Clearly delineate who is speaking on each section.
Time Limit: Each group will have 6-8 minutes for the presentation. Practice to ensure
you stay within this timeframe.
Visual Aids: Utilize a presentation platform (e.g., PowerPoint, Google Slides, Prezi).
Visuals should be clear, relevant, and engaging.
Professionalism: Dress professionally, maintain eye contact, speak clearly and
confidently.
Presentation Content Breakdown:
1. Campaign Overview (Approximately 2 minutes):
o Introduction: Briefly introduce your campaign, its purpose, and the global risk it
addresses.
o Goals and Target Audience:
 Clearly define the specific goals of your campaign (e.g., raise awareness,
drive donations, increase petition signatures).
 Identify your target audience with specific demographics, psychographics,
and online behaviors. Explain why this audience is crucial for your
campaign's success.
o Summary of the Global Risk and Its Significance:
 Provide a concise yet impactful overview of the global risk you are
addressing.
 Explain the significance of this risk and why it demands attention. Support
your points with relevant data or statistics.
 Specifically describe how your campaign adresses the global risk.
2. Showcasing Digital Content (Approximately 3 minutes):
o Display Digital Content:
 Showcase examples of your digital content, including social media posts
(e.g., Facebook, Instagram, Twitter/X), video content (if applicable), and
landing page mockups.
 Ensure that all visual content is clearly visible and legible.
o Explain Creative Choices:
 For each piece of content, explain the creative choices made:
 Design Elements: Discuss the visual design, including color
palettes, typography, imagery, and layout. Explain how these
elements contribute to the campaign's message.
 Messaging Tone: Describe the tone and voice of your messaging
(e.g., informative, emotional, humorous). Explain why this tone
was selected for your target audience.
 Platform Selection: Justify your choice of social media platforms.
Explain how each platform aligns with your target audience and
campaign goals.
 Content Strategy: explain how the content works together to
create a cohesive campaign.
3. Call to Action (Approximately 1 minute):
o Clear Audience Engagement Request:
 Conclude your presentation with a clear and compelling call to action.
 Provide specific instructions for how the audience can engage with your
campaign (e.g., "Visit our website to learn more," "Share this post with
your network," "Sign our petition").
 Make the call to action memorable and easy to follow.
o Expected Impact:
 Briefly explain the expected impact of the campaign and the call to action.
Presentation Grading Rubric
Criteria
Excellent (4
Points)
Good (3
Points)
Fair (2 Points)
Teamwork
&
Coordinatio
n
(Preparation
)
Effective
Introduction
Exceptional
teamwork,
clear roles,
efficient
execution.
Good
teamwork,
mostly clear
roles.
Some teamwork,
unclear roles.
Compelling
hook, clear
relevance,
concise
thesis.
Wellorganized,
logical flow,
seamless
transitions.
Thorough
understandin
g, insightful
explanations.
Clear
explanation,
strong
understandin
g of creative
choices.
Proper
citations,
clear &
accurate.
Clear,
compelling,
memorable,
effective
impact.
Consistent &
purposeful
engagement.
Confident,
professional.
Purposeful,
natural,
enhances
message.
Mostly
effective
introduction,
minor
weaknesses.
Generally
organized,
clear
transitions.
Weak introduction,
lacks clarity.
Ineffective
introduction,
missing key
elements.
Unclear
organization, weak
transitions.
Disorganized, lacks
clear transitions.
Good
understandin
g, clear
explanations.
Clear
explanation,
good
understandin
g.
Basic
understanding,
unclear
explanations.
Some explanation,
lacking detail.
Limited
understanding,
unclear/missing
explanations.
Minimal/no
explanation.
Mostly
accurate
citations.
Inaccurate/incomple
te citations.
Missing citations.
Clear,
effective
impact.
Unclear/weak,
limited impact.
Ineffective, missing
impact.
Good
engagement.
Inconsistent/limited
engagement.
Lack of
engagement.
Generally
good.
Some
effective
gestures,
generally
appropriate
movement.
Clear,
adequate
modulation.
Generally
clear, minor
issues.
Fair, noticeable
lapses.
Limited/awkward
gestures,
minimal/inappropria
te movement.
Poor, lack of
confidence.
Minimal/distracting
gestures,
excessive/nonexiste
nt movement.
Somewhat clear,
limited modulation.
Unclear,
minimal/no
modulation.
Poor design,
unclear, illegible.
Speech
Organizatio
n&
Transitions
Campaign
Overview
(Content
Knowledge)
Showcasing
Digital
Content
(Explanation
)
Oral
Citations
Call to
Action
(Clarity &
Impact)
Eye Contact
Posture &
Stance
Gestures &
Movement
Voice &
Tone
Modulation
Visual Aid
Clarity &
Design
Clear,
excellent
modulation.
Clear, welldesigned,
legible,
enhances
message.
Noticeable issues,
some illegibility.
Needs
Improvement (1
Point)
Poor teamwork,
unclear/poorly
executed roles.
Speake
r1
Speake
r2
Speake
r3
Visual Aid
Integration
Effective
Conclusion
Effective
Time
Managemen
t
Audience
Engagement
Q&A (If
Applicable)
Individual
Contributio
n
(Presentatio
n)
Seamless
integration,
complements
content.
Strong
summary,
memorable
clincher.
Adheres to
time limit.
Generally
wellintegrated.
Somewhat
integrated,
noticeable issues.
Poorly integrated,
disconnected.
Satisfactory
summary,
adequate
clincher.
Mostly
adheres.
Weak conclusion,
ineffective/missing
clincher.
Missing
conclusion/clincher
.
Exceeds/falls short.
Significantly
exceeds/falls short.
Active
engagement,
dynamic
presentation.
Confident,
thorough
answers.
Smooth
execution,
clear role.
Good
engagement.
Limited
engagement.
Lack of
engagement,
monotonous.
Adequate
answers.
Inadequate/hesitant
answers.
Inaccurate/missing
answers.
Executes
contribution.
Rough execution,
signs of lack of role
knowledge.
Little/no execution.
Refer to Chapter 12 and Chapter 17 (book: Communicate!) for the Sample outlines’
Format.
Good Luck!