University of Dhaka
Department of International Business
IB-406: Research Methodology
Research Topic: “The effect of Israel and Palestine war on Beverage Industry: A
comprehensive study on Bangladesh”
Submitted To:
Dr. Md. Kamal Uddin
Professor
Department of International Business
University of Dhaka
Submitted By:
Group Name: “Unity-bliss”
SL.
No.
1.
2.
3.
4.
Name
ID
Kowshik Ahmed Efty
Nazmul Huda
Md. Mazharul Islam
Kashpriya Akter
SM-030-042
KJ-030-067
KJ-030-071
SN-030-075
5.
Salman Hossen
175
Submission date: 07.03.2024
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PROBLEM STATEMENT
This is a new phenomenon in the world. So we do not have any previous research related
information about this. we are trying to figure out how the war effect on consumer sentiment on
purchasing Israeli based company's product such as Coca-Cola, Pepsi. We have some research gap
in this research because we are doing this research only focusing on Bangladesh Beverage industry
in a small point of view.
Objectives of the Study
Here are the objectives of a study on the effect of the Israel and Palestine war on the beverage
industry.
 To examine changes in consumer behavior towards beverages in Bangladesh following the
escalation of the conflict.
 To analyze the supply chain disruptions in the beverage industry in Bangladesh caused by
the Israel-Palestine war.
 To investigate the financial implications for beverage companies in Bangladesh due to the
conflict.
 To identify strategies employed by beverage companies in Bangladesh to mitigate the
effects of the conflict on their operations.
Literature Review
The literature review will delve into existing research on the impact of geopolitical conflicts on
consumer behavior and attitudes towards products from companies associated with conflictaffected regions. It will explore studies examining the influence of war and political tension on
consumer sentiment, purchasing decisions, and brand perception. Additionally, it will review
relevant literature on the specific case of the Israel-Palestine conflict and its implications for
consumer behavior, particularly in relation to well-known brands like Coca-Cola and Pepsi. The
review will seek to identify gaps in the current literature and establish the foundation for our study's
research questions and hypotheses.
Background of the study
Background information will help establish connections between the war and its potential effects
on the Bangladeshi beverage industry. That is why it is necessary.
This could involve details like:
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 Dependence of the Bangladeshi beverage industry on specific ingredients or raw materials
potentially affected by the war.
 Global economic trends triggered by the war and their potential impact on.
Methodology
We will measure the effects of the Israel-Palestine conflict on the beverage industry in Bangladesh.
Specifically, we have to examine various aspects related to the beverage industry, such as
production, sales, distribution, and consumer behavior.
Quantitative Measures:
 Surveys.
Qualitative Measures:
 In depth interviews.
 Case studies.
 Observations.
Data Collection: For our research, we can obtain data from different Journals, Articles, Google
and Company’s business profile. In addition to using data generated by other academics, we can
also generate our own data source through surveys or observations.
Data Analysis Tools: The data obtained through the questionnaires will be categorized using
codes. Data from questionnaires have been analyzed using descriptive analysis. MS Excel has
been utilized for data sorting and regression analysis. OLS regression analysis could be done in
part using STATA and SPSS. The data will give the researcher the pertinent information and
patterns they need for the study. The study's conclusions will be formulated using this data.
We carry out research to produce new knowledge and to obtain a deeper grasp of our research
issue. We carry out research to advance sustainable company development and raise living
standards.
Based on the type of data, hypothesis can be applied further to forecast the future prospects for
that particular segment. Empirical data can also be utilized to compare and examine the existing
circumstances.
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