Customer
The purpose of the analysis: Currently, Lake Pucati Lodge is targeting consumers who are wealthy,
famous and want to enjoy leisure. However, this target market has a relatively narrow range.
Therefore, it is necessary to investigate consumers and devise a plan to join the target market in
the future. Therefore, when we investigated consumers using two elements of wealth and adventuresewing as variables, we could divide them into four broad groups.
Result
1. Group A: They are Lake Pucati Lodge's current target market. They are almost wealthy, famous
people. They are also adventurous. The current facilities and contents are prepared to meet their
needs.
2. Group B: This group can be seen as loving leisure, but it has financial problems.
3. Group C: This group has enough wealth to receive the company's services. However, due to their
tendency, it is highly likely that they will not be satisfied with the current services.
4. Group D: In fact, there is no reason to consider them within the current company system. This
group is the opposite of the company's purpose. They are more likely not to enjoy the company's
leisure contents and do not have enough money to use the service.
Outcomes of customer analysis
1.
While it may be possible to increase the current market share in the target market, it is also
worth considering expanding the range of the target market.
2.
Group B has a high interest in leisure content, so it is possible to provide services suitable
for them (e.g., to open hunting or other leisure activities independently), but it is necessary
to approach carefully due to the trait of the existing target market.
3.
Group C is the group with the highest similarity to the current target market. They are also
wealthy and likely to want isolation. Therefore, we will be able to earn a lot of profits if we
provide suitable services. However, the problem is that we cannot accurately grasp their
demand. If we produce contents carelessly, there is a possibility of severe damage.