JOSE FABELLA MEMORIAL SCHOOL
Welfareville Compound, Brgy. Addition Hills Mandaluyong City, 1550
S.Y. 2024-2025
I Churros You
“Churro-licious but make it green!”
Submitted by:
Balinas, Nathaniel C.
Codilla, Louise P.
Cona, Roger Q.
Espinase, Clarence R.
Formanes, Byron P.
Giver, Shane Micheal P.
Lantigue, Gian Carl B.
Lomeda, John Lloyd P.
Reyes, Sharnel Prince R.
Salahay, Jasmine R.
Sudario, Johncarlo P.
Submitted to:
Mr. Sandrix D. Bandola
Date:
March 28, 2025
JOSE FABELLA MEMORIAL SCHOOL
Welfareville Compound, Brgy. Addition Hills Mandaluyong City, 1550
S.Y. 2024-2025
Table of Contents
Chapter:
Page:
I.
II.
III.
IV.
V.
VI.
VII.
Product Concept and Design .......................................................
a. Product Name ..............................................................................
b. Product Description .....................................................................
c. Vision...........................................................................................
d. Mission ........................................................................................
e. Goals ...........................................................................................
f. Unique Selling Proposition ...........................................................
g. Target Market ..............................................................................
Market Analysis ..........................................................................
a. Competitor Analysis .....................................................................
b. Customer Needs ...........................................................................
Marketing and Sales Strategy .....................................................
a. Organizational Structure ..............................................................
b. Roles and Responsibilities ............................................................
c. Promotional Plan ..........................................................................
d. Sales Strategy ..............................................................................
e. Pricing .........................................................................................
Budget and Financial Projections................................................
a. Cost of Production .......................................................................
b. Projected Sales .............................................................................
c. Profit Estimate .............................................................................
Customer Feedback Collection ...................................................
a. Survey Questions .........................................................................
Data Analysis and Recommendations .........................................
a. Survey Results and Analysis ........................................................
b. Visual Representation ..................................................................
c. Data-Driven Recommendation .....................................................
Conclusion .................................................................................
a. Summary of Results .....................................................................
b. Documentations ..........................................................................
c. Team Profiles ...............................................................................
JOSE FABELLA MEMORIAL SCHOOL
Welfareville Compound, Brgy. Addition Hills Mandaluyong City, 1550
S.Y. 2024-2025
CHAPTER I
Product Concept and Design
A. Product Name
“I CHURROS YOU” – Malunggay Churros
B. Product Description
“I Churros You”, is a modification product comes from the Spanish sweet
snack made from a choux pastry style mix, enhanced only by adding a Malunggay
leaves for better and healthier snack. Churros Malunggay is a unique snack that
combines the traditional Filipino churros with the nutritional benefits of malunggay
(moringa). Our churros are made with a special blend of malunggay-infused dough,
cooked to a crispy perfection.
Churros is a spanish sweet snack is made from a choux pastry style mix,
piped with a star-shaped nozzle into long straight or curled fingers. They're then fried
in oil and coated in a mix of sugar and cinnamon. Street sellers fry churros freshly
on street stands and sell them hot.
The malunggay-infused dough gives our churros a unique and delicious
flavor that sets us apart from traditional churros. Our churros are made with a
special blend of malunggay-infused dough, which provides a boost of nutrients and
antioxidants. Malunggay contains a range of antioxidants and anti-inflammatory
agents, such as quercetin, which may help protect cardiovascular health.
“I Churros You” brings you a taste sensation unlike any other, blending the
sweet, cinnamon-kissed goodness of a traditional churro with the unique flavor of
malunggay, creating a delightful and nutritious snack. Our churros are made with
care using only the finest ingredients, ensuring a delicious experience that's both
satisfying and good for you.
JOSE FABELLA MEMORIAL SCHOOL
Welfareville Compound, Brgy. Addition Hills Mandaluyong City, 1550
S.Y. 2024-2025
C. Vission
To delight our customers with freshly baked, high-quality churros and
exceptional customer service, while promoting a fun and welcoming atmosphere
in our stores and online platforms. We are passionate about crafting churros that
are both delicious and visually appealing, using only the finest ingredients. We
believe that each churro should be a celebration of flavor, bringing joy and
satisfaction to every bite. We go above and beyond to provide exceptional
customer service, creating a warm and inviting experience that makes our
customers feel valued and appreciated.
D. Mission
To delight our customers with freshly baked, high-quality churros and
exceptional customer service, while promoting a fun and welcoming atmosphere in
our stores and online platforms. We are passionate about crafting churros that are
both delicious and visually appealing, using only the finest ingredients. We believe
that each churro should be a celebration of flavor, bringing joy and satisfaction to
every bite. We go above and beyond to provide exceptional customer service, creating
a warm and inviting experience that makes our customers feel valued and
appreciated.
E. Goals
The “I Churros You” malunggay churros aims to:

Increase Sales Revenue: Increase sales revenue by 15 % within the next 6
months by offering promotions and discounts to attract new customers.

Improve Customer Satisfaction: Achieve a customer satisfaction rating of 90
% or higher within the next 9 months by providing excellent customer service
and ensuring high-quality products.

Expand Menu Offerings: Introduce 3 new churros flavors within the next 12
months to attract new customers and increase average transaction value.

Enhance Online Presence: Increase social media followers by 50 % within the
next 6 months by posting regular updates, promotions, and engaging content.
JOSE FABELLA MEMORIAL SCHOOL
Welfareville Compound, Brgy. Addition Hills Mandaluyong City, 1550
S.Y. 2024-2025
F. Unique Selling Proposition
“I Churros You” is a delicious twist on a classic treat, blending the irresistible
crunch of traditional churros with the health benefits of malunggay. Malunggay
Churros are not your average churros. We've taken the classic treat and infused it
with the incredible power of malunggay, a superfood known for its nutritional
benefits. Now you can indulge in the irresistible crunch and sweet cinnamon flavor
of a traditional churro while getting a boost of vitamins, antioxidants, and other
essential nutrients.
Major competitors were evaluated to know our advantages to them. The two
major competitors assessed is the Mr. Churros and Chureria La Lola, which is
providers of churros in Metro Manila. However, the competitors are focused on the
traditional and classic churros, making it plain. This advantages the I Churros You
malunggay churros because we seek for new and unique flavors of churros.
G. Target Market
“I Churros You” appeal to a wide range of consumers, spanning all ages and
demographics, united by their love of delicious treats and a growing interest in
healthier choices. This diverse target market includes families looking for a fun and
wholesome snack, health-conscious individuals seeking nutritious indulgences, and
adventurous eaters’ eager to try something new and exciting.
From young children to adults, Malunggay Churros offer a taste of comfort
and joy. The snack's versatility caters to various lifestyles, appealing to individuals
who prioritize health and wellness, as well as those who appreciate the unique flavor
combinations and the warm, inviting atmosphere of our stores. Whether it's a family
gathering, a casual snack break, or a special occasion, Malunggay Churros provides
a delicious and satisfying experience for everyone.
JOSE FABELLA MEMORIAL SCHOOL
Welfareville Compound, Brgy. Addition Hills Mandaluyong City, 1550
S.Y. 2024-2025
CHAPTER II
Market Analysis
This chapter delves into the market landscape surrounding Malunggay
Churros, providing a comprehensive understanding of the competitive environment,
customer needs, and relevant market trends. This analysis serves as a foundation
for developing effective marketing and product strategies.
STRENGTHS
 The inclusion of malunggay, a superfood,
caters to thegrowing health consciousness
among consumers, setting Malunggay
Churros apart from traditional churro
offerings.
 The brand's commitment to creating a
warm and inviting atmosphere for shared
experiences sets it apart
 Malunggay Churros is committed to
sustainable practices, minimizing waste
and sourcing ingredients responsibly,
appealing to environmentally conscious
consumers.
WEAKNESSES



Malunggay Churros may have limited
brand awareness initially, especially
compared to established competitors
Our team is small, which can limit our
capacity for large-scale production and
distribution.
Establishing a strong distribution network,
particularly for reaching a wider market
OPPORTUNITIES
SOLUTIONS



Focus on reaching your target audience
with specific messages. Use social
media, influencer collaborations, and
localized marketing efforts to build
visibility quickly.
Start small and gradually increase
production capacity as demand grows.
Leverage online platforms to expand
your reach beyond local markets. Directto-consumer sales through your own
website or online marketplaces can
increase visibility and access to a wider
customer base.
JOSE FABELLA MEMORIAL SCHOOL
Welfareville Compound, Brgy. Addition Hills Mandaluyong City, 1550
S.Y. 2024-2025



Malunggay Churros may have limited
brand awareness initially, especially
compared to established competitors.
Our team is small, which can limit our
capacity for large-scale production and
distribution.
Establishing a strong distribution network,
particularly for reaching a wider market.
THREATS



SOLUTIONS
Trends in the snack market are constantly
evolving, so Malunggay Churros will need
to adapt and stay relevant to remain
competitive.
Changes in consumer preferences
Rising ingredient costs or changes in
consumer spending due to inflation could
impact sales and profitability.



Regularly introduce new flavors, limitededition items, or unique combinations to
stay fresh and exciting. Explore ways to
incorporate emerging ingredients or
health trends.
Actively solicit feedback from your
customers through surveys, reviews,
and social media engagement.
Review and refine production processes
to minimize waste, optimize labor
utilization, and improve efficiency.
Table 1. SWOT Analysis
a. Competitor Analysis (SWOT Analysis)
The churro market is a diverse one, with established players like Mr.
Churros and Churreria La Lola, each offering distinct experiences. Mr. Churros,
known for its consistent quality and traditional approach, caters to those seeking
a familiar and comforting snack. Churreria La Lola, on the other hand, targets
adventurous eaters with its innovative and gourmet churros, featuring unique
flavors and creative toppings. Locally, bakeries and snack shops also contribute
to the competition, offering churros alongside their other offerings.
b. Customer Needs
Customers primarily seek a delicious and satisfying churro experience,
prioritizing taste, convenience, quality, and value for money. While customers still
prioritize the classic appeal of a delicious and satisfying churro experience, there's a
growing desire for more than just a treat. Health consciousness is on the rise, with
consumers actively seeking nutritious snacks made with fresh, high-quality
ingredients. Additionally, the need for social experiences is gaining traction, as
JOSE FABELLA MEMORIAL SCHOOL
Welfareville Compound, Brgy. Addition Hills Mandaluyong City, 1550
S.Y. 2024-2025
customers look for welcoming atmospheres where they can share their treats with
loved ones, creating shared moments of enjoyment.
To thrive in this evolving market, "I Churros You" needs to embrace this
duality. We must not only deliver on the traditional expectations of a delicious and
satisfying churro but also cater to these emerging needs by offering nutritious snacks
and fostering a welcoming social environment. Furthermore, a commitment to
innovation and variety, exploring new and exciting flavors and combinations, will
further enhance the customer experience and keep "I Churros You" at the forefront
of the snack market.
c. Market Trends
The snack market is experiencing a dynamic shift, and "I Churros You" is
perfectly positioned to capitalize on these exciting trends. The growing demand for
healthier snack options is a major force, with consumers seeking delicious and
nutritious alternatives to traditional treats. "I Churros You" aligns perfectly with this
trend, offering a guilt-free indulgence that satisfies cravings while providing a boost
of vitamins, antioxidants, and other essential nutrients. This is further amplified by
the rising popularity of superfoods, particularly malunggay.
Malunggay's status as a nutritional powerhouse is attracting healthconscious consumers who are actively seeking natural sources of wellness. By
incorporating this superfood into our churros, we're not only offering a unique and
delicious snack but also providing a healthy and sustainable option that resonates
with this growing segment. This combination of flavor and health benefits positions
"I Churros You" as a leader in the evolving snack market, poised to capture the
attention of discerning consumers seeking both indulgence and nourishment.
JOSE FABELLA MEMORIAL SCHOOL
Welfareville Compound, Brgy. Addition Hills Mandaluyong City, 1550
S.Y. 2024-2025
CHAPTER III
Marketing and Sales Strategy
a.
Organizational Structure
Clarence R. Espinase
PROJECT MANAGER
Roger Q. Cona
MARKETING
MANAGER
Jasmine Salahay
FINANCIAL
MANAGER
Sharnel Reyes
PRODUCTION
MANAGER
Louise Codilla
Michael Givera
Nathaniel Balinas
John Carlo
Sudario
Byron Formanes
Gian Carl Lantigue
John Lloyd
Lomeda
Figure 1. Organizational Chart
JOSE FABELLA MEMORIAL SCHOOL
Welfareville Compound, Brgy. Addition Hills Mandaluyong City, 1550
S.Y. 2024-2025
b. Roles and Responsibilities
Project Manager
Marketing Manager
Production Manager
Financial Manager
Staffs
Project planning.
Coordinates team.
Develops and implements the overall business
strategy.
Develops and executes the marketing strategy,
including branding, advertising, content creation,
and digital marketing.
Manages social media channels and online
presence.
Identifies and collaborates with potential marketing
partners
Oversees all aspects of production, including recipe
development, quality control, ingredient sourcing,
and production scheduling.
Manages all financial aspects of the business,
including budgeting, forecasting, reporting, and
investor relations.
Collaborating with their team managers.
Finishes the commands of managers.
Communicate with the customers.
Ensures that the products are safe, clean, and in
good condition
Table 2. Roles and Responsibilities
c. Promotional Plan
“I Churros You" will employ a multi-pronged promotional strategy to reach
a wide audience and build strong brand awareness. Our approach combines digital
marketing efforts, strategic partnerships, and engaging content creation to
effectively showcase our unique malunggay churros.
To maximize our reach and build brand recognition, we'll leverage popular
digital marketing platforms like Instagram, TikTok, and Facebook to engage followers
with visually appealing content and targeted advertising. Collaborations with food
bloggers and fitness influencers will tap into their engaged audiences, spreading the
word about our delicious and nutritious churros. We'll also create engaging content,
including recipe videos, behind-the-scenes peeks, and "day-in-the-life" stories, to
connect with customers on a personal level. Furthermore, strategic partnerships with
health food stores, cafes, and supermarkets will expand our reach and tap into
existing customer bases, while offering wholesale options to cafes, restaurants, and
food service businesses will further broaden our distribution network. Through this
JOSE FABELLA MEMORIAL SCHOOL
Welfareville Compound, Brgy. Addition Hills Mandaluyong City, 1550
S.Y. 2024-2025
multi-faceted approach, we aim to establish "I Churros You" as a leading destination
for delicious, healthy, and innovative snacking experiences.
d. Sales Strategy
"I Churros You" will implement a multifaceted sales strategy, designed to build
strong customer relationships and expand our reach through a variety of channels.
Our approach combines direct sales initiatives with indirect engagement, aiming to
create a robust and adaptable sales network.
Direct sales will be a primary focus, leveraging a convenient online platform for
ordering and delivery. We will also secure placements in health food stores, cafes,
and supermarkets to tap into existing customer bases. To further expand our
distribution network, we will offer wholesale options to cafes, restaurants, and food
service businesses. Additionally, we'll engage directly with customers at local
markets and community events, fostering a sense of connection and showcasing the
fresh, handcrafted nature of our churros. This combined strategy will enable us to
reach a wider audience, build strong relationships with customers, and establish "I
Churros You" as a trusted and reliable source for delicious and nutritious snacks.
e. Pricing
I Churros You" will offer its malunggay churros at a competitive price of PHP 10
each, including sauce, making them an affordable and delicious treat for a broad
range of customers. This price point aligns with traditional churros while offering
additional value with the inclusion of a sauce. While we aim to maintain this
accessible pricing, a premium pricing strategy might be explored in the future,
highlighting the unique health benefits of malunggay and the high-quality
ingredients used. This would require careful positioning and marketing to justify a
slightly higher price point. Our initial startup cost of PHP 300 covers essential items
like equipment, initial inventory, marketing materials, and permits. To ensure longterm profitability, we'll carefully track production costs per churro, analyze our profit
margins, and determine the break-even point for our business.
CHAPTER IV
Budget and Financial Projections
JOSE FABELLA MEMORIAL SCHOOL
Welfareville Compound, Brgy. Addition Hills Mandaluyong City, 1550
S.Y. 2024-2025
a. Cost of Production
Table 3. List of Ingredients and Price per unit
b. Projected Sales
Ingredients
MAR
SALES
Malunggay
REVENUE
APR QuantityMAYPrice per unit
JUN
200 pcs
300pcs
450pcs
₱10/bond
3 Bonds
₱2000
₱3000
₱4500
₱5500
₱10/piece
₱20
2 Pieces
Egg
550
Total
JUL
₱30
Flour
1kg
₱40/kg
₱40
Oil
500ml
₱10/100ml
₱50
Butter
100g
₱50/100g
₱50
Sugar
250g
₱20/250g
₱20
Salt
10g
₱5/10g
₱5
Evaporada
1 80ml
₱39/80ml
₱39
Condensed Milk
1 80ml
₱46/80ml
₱46
TOTAL: ₱300
Table 4. Projected Sales
c. Profit Estimate
i.
ii.
Number of Items Produced:
Total items made = 50
Per Item Cost Calculation:
Formula:
Per Item Cost=Total Cost / Number of Items Produced
₱300/50= 6
iii.
Mark-Up Percentage: 40%
700
₱7000
iv.
JOSE FABELLA MEMORIAL SCHOOL
Welfareville Compound, Brgy. Addition Hills Mandaluyong City, 1550
S.Y. 2024-2025
Mark-Up Cost Calculation:
Formula:
Mark-Up Cost=Per Item Cost x Mark-Up Percentage
₱6x40%=2.4
v.
Selling Price Calculation:
Formula:
Selling Price=Per Item Cost + Mark-Up Cost
₱6+2.4= 8.4 (or rounded to 8)