Amber Hurdle KEYNOTE SPEAKER AMBERHURDLE.COM/SPEAKING info@amberhurdle.com TABLE OF CONTENTS WHAT'S IN IT FOR YOU? KEYNOTES ABOUT ME THE PROCESS THE INVESTMENT ENHANCEMENTS TESTIMONIALS AMBERHURDLE.COM/SPEAKING WHAT'S IN IT FOR YOU? Whether you are a business offering the benefit of professional development to your likely largest cost structure: your talent OR You are an association or private event driving attendance, engagement, and satisfaction YOU SHOULD EXPECT A RETURN ON YOUR INVESTMENT. Here is where we see value in an experienced, professional speaker showing up big for your attendees: Hiring a professional speaker can increase attendance at an event by 50% International Association of Speakers Bureaus Companies that invest in employee development realize an average profit margin increase of 24% Carlson School of Management Attendees who rated professional speakers as good to excellent, impacting audience engagement and satisfaction 94% National Speakers Assocation Employees who received professional development opportunities & reported higher job satisfaction 77% Society for Human Resource Management AMBERHURDLE.COM/SPEAKING WHAT'S IN IT FOR YOU? I work with companies that want to strengthen their employer brand and company culture to drive employee engagement, profitability, and brand awareness. Meeting planners and companies hire me for my straight-shooting and humorous advice that empowers leaders, unites teams, and inspires action to achieve bottom-line results. Event planners count on me to be: HIGH ENERGY HUMOUROUS RELATABLE MASTERFUL AT CONNECTING WITH AUDIENCES KNOWN FOR OFFERING ACTIONABLE CONTENT ...all that drives learning comprehension and positive event feedback! PERSONAL BRANDING ® Velvet Machete Leadership: The Confident, Compassionate Path to Influence KEYNOTE OPTIONS EMPLOYER BRANDING The Hidden Impact of Employer Branding on Your Bottom Line: How Your Reputation Can Make or Break Your Business BUSINESS BRANDING How to Build Brand Loyalty that Lasts: The 3 Step System for Meaningful Connection WOMEN IN BUSINESS The Bombshell Business Woman: How to Become a Bold, Brave, Woman in Business PERSONALITY ASSESSEMENT How to Fascinate Branding Assessment AMBERHURDLE.COM/SPEAKING KEYNOTES VELVET MACHETE® LEADERSHIP: THE CONFIDENT, COMPASSIONATE PATH TO INFLUENCE Format: 6 0-minute keynote with customized full-day option available Topics Covered: Leadership, Personal Branding, Confidence, Influence Synopsis Your personal brand is a snapshot of who you authentically are as an individual, revealing what you uniquely offer the world. It helps people quickly identify with you, enabling you to attract key people into your life; and it provides an immediate perception that puts you top of mind for specific opportunities that can benefit your career, the people you lead, and the organization you work for. So, it is mission critical that what people are saying about you when you are not in the room is in alignment with your leadership goals. It can be incredibly difficult to discover and articulate your super powers, especially if you are routinely reflecting on your “weaknesses.” That’s why in this highly engaging keynote, globally recognized branding expert, Amber Hurdle, shows you how to use what already comes natural to you to build a personal brand that people will love and respect – making you an even more powerful driving force in business and in life. PERSONAL BRAND Participants will leave with The ability to define, position and deliver their distinct value Confidence that comes with understanding their personal brand and its impact on engagement, cooperation, and the bottom line Strategies to overcome perceived weaknesses The ability to motivate and inspire others to work towards a common vision that captivates their attention, commitment, and discretionary effort If you want to step into your personal power by simply doubling down on your unique personality, talents, and experience, this program is for you! AMBERHURDLE.COM/SPEAKING KEYNOTES THE HIDDEN IMPACT OF EMPLOYER BRANDING ON YOUR BOTTOM LINE: HOW YOUR REPUTATION CAN MAKE OR BREAK YOUR BUSINESS Format: 6 0-minute keynote with customized full-day option available Topics Covered: Branding, Employer Branding, Customer Experience, Recruiting, Employee Engagement, Culture, Retention, Mergers & Acquisitions Synopsis Sales, tech stacks, customer experience, revenue management, inventory and supply chain, profitably and so much more are critical parts of your business success, but guess who drives all of those components? YOUR TALENT. That’s why companies that outperform the rest own their employer brand as a top priority. In this humorous keynote, globally recognized branding expert Amber Hurdle will guide you on how to strengthen your brand with customers and investors alike while learning: EMPLOYER BRAND Why your team of employees, contractors, and VAs is the greatest asset and the greatest threat to your brand reputation How to build and communicate an authentic experience to attract, engage and retain top talent that drives results Why employer branding plays a vital role in successful mergers and acquisitions How your team influences community relations and regulatory challenges What four key areas protect and amplify your employer brand AMBERHURDLE.COM/SPEAKING When you attract and retain the best team, you can offer your customers the best of everything. After this experience, you will know how to optimize your talent to create happy employees, customers, and bottom lines! KEYNOTES HOW TO BUILD BRAND LOYALTY THAT LASTS: THE 3 STEP SYSTEM FOR MEANINGFUL CONNECTION Format: 6 0 minute keynote with customized full day option available Topics Covered: Brand Experience, Brand Positioning, Marketing, Messaging Synopsis While most people think of logos, fonts, colors and graphics when it comes to branding, the message you're relaying is now more important than ever before. The modern business that attracts and captures both market share and exceptional talent understands there are three key steps to creating and protecting a compelling brand. Participants will leave understanding Exactly how branding really works (and who is responsible for upholding the brand) What drives successful branding and marketing strategies that produce measurable results What really drives purchasing decisions AND customer referrals AND talent acquisition AND employee retention How they can do their part to build and strengthen a strong brand BUSINESS BRAND AMBERHURDLE.COM/SPEAKING This is a must-see presentation for anyone ready to perform at new levels and leave their competition in the dust! KEYNOTES THE BOMBSHELL BUSINESS WOMAN: HOW TO BECOME A BOLD, BRAVE WOMAN IN BUSINESS Format: 6 0 minute keynote with customized full day option available Topics Covered: Personal Branding, Confidence, Career Growth Synopsis A Bombshell Business Woman is a bold, brave woman in business. At her best she stands proud in who she is and what she offers, abandoning the whirlwind of uncertainty. She embraces a fearless, unapologetic expectation to be compensated for sharing her natural gifts and the results she delivers. A Bombshell commands attention for her professional work, attracting the right customers who fall in love with her brand experience. Her professional life allows her to live life on her terms so she can enjoy her family, her friends, and her abundant life. You are a Bombshell. You might just need to learn how to embrace your inner Bombshell without falling out of balance, feeling overwhelmed, or allowing your work to run you. WOMEN IN BUSINESS AMBERHURDLE.COM/SPEAKING Participants will leave with The ability to define, position and deliver their distinct value Confidence that comes with understanding their personal brand and its impact on engagement, cooperation, and the bottom line Strategies to overcome perceived weaknesses The ability to motivate and inspire others to work towards a common vision that captivates their attention, commitment, and discretionary effort If you want to step into your personal power by simply doubling down on your unique personality, talents, and experience, this program is for you! DISCOVER HOW THE WORLD SEES YOU: CREATE A COMPELLING PERSONAL BRAND WITH ONLY TWO WORDS or YOUR TEAM AT YOUR BEST….USING HOW TO FASCINATE Participants will enjoy a training exploring the Fascination Advantage of each individual and developing their personality brand: their Fascination Anthem. Participants will leave with an understanding of how to use these tools in their work and with each other as a fascinating team. In this high-energy session participants will be engaged in an interactive presentation and will learn to: Apply their Fascination Advantage® to influence others and communicate at their best. Leverage their Advantages and create a personal brand that stands out through their differences. Learn about their communication red flags and how they could be turning people off. Describe their value in 2-3 words by creating an Anthem; also known as a personality tagline. For Teams: Understand the team’s core strengths, communication style and how as a team they are most and least likely to solve problems, deal with conflict and achieve results. The key objective is for participants to walk away feeling more confident in who they already are and what they're doing right, so they can: PERSONALITY ASSESSMENT: PERSONAL, EMPLOYER OR BUSINESS BRAND AMBERHURDLE.COM/SPEAKING Identify top strengths Make stronger first impressions Build more powerful relationships Increase influence and impact Improve communication and team effectiveness Also Included in the Investment: Access to take the Fascination Advantage Assessment® and receive their full report at 20% off the public price for purchasing them through Amber Hurdle Consulting. A full Fascinate Advantage team analysis and post-event report to understand how to leverage the data moving forward to align with team goals and to increase engagement, if desired. Ongoing email follow-up specific to their assessment results, supporting and building their understanding and confidence in using their Advantages. ABOUT ME Amber Erickson-Hurdle helps professionals connect the combined value of personal brands, employer brands and business brands to achieve bottom line results. She personally understands what it takes to accelerate success as a former teen mom who evolved into a powerhouse business woman, having worked with international celebrities and Fortune 100 companies alike. She was recognized: *Among the “Top 40 Under 40” by the Nashville Business Journal, *By the Nashville Area Chamber’s Nashville Emerging Leader Awards(NELA) as the winner in the Business Services category, and *By Global Gurus for being among the top 30 brand professionals for 2020, 2021, 2022, and most recently ranking #4 in 2023. Amber Hurdle Consulting’s clients have included large brands such as FedEx Ground, Marriott Hotels, and Stella & Dot, as well as small businesses who want to play big, all of which lead to its A+ rating with the Better Business Bureau. Whether her content-rich experiences energize leadership to boldly live their organization’s culture and next-level employee engagement or empower entrepreneurs to think strategically, Amber’s straightshooting “velvet machete” and warm personality never fail to motivate professionals to up their game in business and in life. TO SEE MY SPEAKER PREVIEW REEL VISIT: AMBERHURDLE.COM/SPEAKING THE PROCESS 1 2 BUILD ANTICIPATION I deliver a pre-conference webinar on an urgent and vital topic that aligns with the event keynote to build trust, connection, community, and anticipation for your event. ENGAGE PLAN I interact with your attendees online so I can connect with them meaningfully and learn about their day-to-day challenges and industry jargon. We discuss your event goals and the most significant challenges your audience is experiencing so we can customize your keynote. 4 CONNECT I am delighted to attend your event committee dinner, pre-conference reception, etc... so I can help get your attendees excited about kicking off your event! Some events involve me in a book signing or Q&A session during the event, as well. 3 5 INSPIRE I deliver the keynote (usually the opening keynote: my specialty), fully committed to kicking off the energy for the entire conference. 6 ENSURE SATISFACTION We host a post-event recap call to ensure you are satisfied, and we explore if we can do anything (from no cost to aftercare solutions) to help you pull through what attendees took from the keynote well into the future! Keynote or Workshop Fee: $15,000 + Enhancements: (See next page, if applicable) THE INVESTMENT Reasonable Travel: Southwest or Delta, Hertz or Ride Share, Meals, Business Travel Hotel (like Courtyard Marriott or Hyatt Place) or Vacation Rental (Or I stay in your host hotel billed to your event account or hotel or vacation rental that you operate.) Terms: Deposit (1/2 speaking fee): Due immediately to secure date Remaining Speaking Fee: Due by the date of event Travel + Expenses: Due net 30 ENHANCEMENTS How to Fascinate Assessment Once you know what makes you most valuable to others, you are more authentic when you communicate. You will feel more confident and are more likely to make a positive impression in all your relationships. Your Fascinate profile will reveal how you are uniquely fascinating to others. You will learn about your Advantages, and about which ones you naturally use the most (and the least) when you communicate. You will develop language and tools to improve your business marketing and communication. We can integrate this system into any keynote or do a How to Fascinate workshop from two hours to a full day. Ask us about the additional assessment discounts we offer to our customers! Break Out Session I am always happy to add on a break-out session to go deeper into the keynote topic or to cover a complementary topic. Some event organizers alternatively have me moderate a panel, host a meet and greet, or even back-to-back 15-minute laser coaching sessions for specific attendees or VIPs. Once you have me at your event, let's maximize the investment you've made and the outcomes for your participants! After Care Audience members often become especially enthusiastic about implementing what they learned in my keynote. That's why we offer post-event opportunities like quarterly training, mastermind groups, group and individual executive and performance coaching, as well as subscription Employer Branding support. Let’s talk about how we can help you AMBERHURDLE.COM/SPEAKING make the outcomes of your event stick! HOW TO FASCINATE Recommended Program + How to Fascinate Enhancement How to Fascinate Volume Discount Pricing Through AHC Total Savings Through AHC $44 ea Save 20% Quantity Original Price 1 $59 ea 2-99 $47 ea Save 20% $35.20 ea Save 40% 100-1999 $35 ea Save 40% $28 ea Save 53% TESTIMONIALS "I just wanted to reach out and say thank you so much for your moving presentation. It’s such a breath of fresh air to witness strong, influential women in the business world, and I wanted to express my gratitude. The past few years have been a little rough, to say the least, and it’s beyond incredible and refreshing to feel inspired again. "Amber Hurdle is the epitome of professionalism but can connect with you on a deeper level. That’s what sets her apart -- because she has the utmost realism about her and a very genuine nature, but can also deliver with a poise and precision that it takes to be able to train a corporate structure in a corporate environment. So thank you from the bottom of my heart, for making me smile, for making me laugh, and for making me feel like I’m enough. You’re going to have an army of professionals holding their Velvet Machetes!" With Amber, she connects with each individual, even though she is presenting to a whole entire group at the same time." “I know you get this with all of your engagements, but holy sh*t, wow! I really don't have words yet....You are the real deal.” ALLIE S. (ASSOCATION) DUSTY HALL (CORPORATE) AMY HINOTE (PRIVATE INDUSTRY EVENTS) Tennessee Business Travel Association Loews Hotels VRM Intel Magazine Founder, Host of National Hospitality Industry Conferences Amber Hurdle LET'S WORK TOGETHER
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