Amber Hurdle
KEYNOTE SPEAKER
AMBERHURDLE.COM/SPEAKING
info@amberhurdle.com
TABLE OF
CONTENTS
WHAT'S IN IT FOR YOU?
KEYNOTES
ABOUT ME
THE PROCESS
THE INVESTMENT
ENHANCEMENTS
TESTIMONIALS
AMBERHURDLE.COM/SPEAKING
WHAT'S IN IT
FOR YOU?
Whether you are a business
offering the benefit of
professional development to
your likely largest cost
structure: your talent
OR
You are an association or
private event driving
attendance, engagement, and
satisfaction
YOU SHOULD EXPECT A
RETURN ON YOUR
INVESTMENT.
Here is where we see value in
an experienced, professional
speaker showing up big for your
attendees:
Hiring a professional
speaker can increase
attendance at an event by
50%
International Association of
Speakers Bureaus
Companies that invest
in employee
development realize an
average profit margin
increase of
24%
Carlson School of
Management
Attendees who rated
professional speakers as good
to excellent, impacting
audience engagement and
satisfaction
94%
National Speakers
Assocation
Employees who received
professional
development
opportunities & reported
higher job satisfaction
77%
Society for Human Resource
Management
AMBERHURDLE.COM/SPEAKING
WHAT'S IN IT
FOR YOU?
I work with companies that want to strengthen their employer
brand and company culture to drive employee engagement,
profitability, and brand awareness. Meeting planners and
companies hire me for my straight-shooting and humorous
advice that empowers leaders, unites teams, and inspires
action to achieve bottom-line results.
Event planners count on me to be:
HIGH ENERGY
HUMOUROUS
RELATABLE
MASTERFUL AT CONNECTING WITH AUDIENCES
KNOWN FOR OFFERING ACTIONABLE CONTENT
...all that drives learning comprehension and positive event
feedback!
PERSONAL BRANDING
®
Velvet Machete Leadership: The Confident,
Compassionate Path to Influence
KEYNOTE
OPTIONS
EMPLOYER BRANDING
The Hidden Impact of Employer Branding on
Your Bottom Line: How Your Reputation Can
Make or Break Your Business
BUSINESS BRANDING
How to Build Brand Loyalty that Lasts: The 3
Step System for Meaningful Connection
WOMEN IN BUSINESS
The Bombshell Business Woman: How to
Become a Bold, Brave, Woman in Business
PERSONALITY ASSESSEMENT
How to Fascinate Branding Assessment
AMBERHURDLE.COM/SPEAKING
KEYNOTES
VELVET MACHETE® LEADERSHIP:
THE CONFIDENT, COMPASSIONATE PATH TO INFLUENCE
Format: ​6 0-minute keynote with customized full-day option available
Topics Covered: Leadership, Personal Branding, Confidence, Influence
Synopsis
Your personal brand is a snapshot of who you authentically are as an individual, revealing what you uniquely offer the
world. It helps people quickly identify with you, enabling you to attract key people into your life; and it provides an
immediate perception that puts you top of mind for specific opportunities that can benefit your career, the people you
lead, and the organization you work for. So, it is mission critical that what people are saying about you when you are not
in the room is in alignment with your leadership goals.
It can be incredibly difficult to discover and articulate your super powers, especially if you are routinely reflecting on your
“weaknesses.” That’s why in this highly engaging keynote, globally recognized branding expert, Amber Hurdle, shows you
how to use what already comes natural to you to build a personal brand that people will love and respect – making you an
even more powerful driving force in business and in life.
PERSONAL BRAND
Participants will leave with
The ability to define, position and deliver their distinct value
Confidence that comes with understanding their personal brand and its impact on engagement, cooperation, and the
bottom line
Strategies to overcome perceived weaknesses
The ability to motivate and inspire others to work towards a common vision that captivates their attention,
commitment, and discretionary effort
If you want to step into your personal power by simply doubling down on your unique personality, talents, and
experience, this program is for you!
AMBERHURDLE.COM/SPEAKING
KEYNOTES
THE HIDDEN IMPACT OF EMPLOYER BRANDING ON YOUR BOTTOM LINE:
HOW YOUR REPUTATION CAN MAKE OR BREAK YOUR BUSINESS
Format: ​6 0-minute keynote with customized full-day option available
Topics Covered: Branding, Employer Branding, Customer Experience, Recruiting, Employee Engagement, Culture, Retention,
Mergers & Acquisitions
Synopsis
Sales, tech stacks, customer experience, revenue management, inventory and supply chain, profitably and so much more are
critical parts of your business success, but guess who drives all of those components?
YOUR TALENT.
That’s why companies that outperform the rest own their employer brand as a top priority.
In this humorous keynote, globally recognized branding expert Amber Hurdle will guide you on how to strengthen your brand
with customers and investors alike while learning:
EMPLOYER BRAND
Why your team of employees, contractors, and VAs is the greatest asset and the greatest threat to your brand reputation
How to build and communicate an authentic experience to attract, engage and retain top talent that drives results
Why employer branding plays a vital role in successful mergers and acquisitions
How your team influences community relations and regulatory challenges
What four key areas protect and amplify your employer brand
AMBERHURDLE.COM/SPEAKING
When you attract and retain the best team, you can offer your customers the best of everything. After this experience, you will
know how to optimize your talent to create happy employees, customers, and bottom lines!
KEYNOTES
HOW TO BUILD BRAND LOYALTY THAT LASTS:
THE 3 STEP SYSTEM FOR MEANINGFUL CONNECTION
Format: ​6 0 minute keynote with customized full day option available
Topics Covered: Brand Experience, Brand Positioning, Marketing, Messaging
Synopsis
While most people think of logos, fonts, colors and graphics when it comes to branding, the message you're relaying is
now more important than ever before. The modern business that attracts and captures both market share and
exceptional talent understands there are three key steps to creating and protecting a compelling brand.
Participants will leave understanding
Exactly how branding really works (and who is responsible for upholding the brand)
What drives successful branding and marketing strategies that produce measurable results
What really drives purchasing decisions AND customer referrals AND talent acquisition AND employee retention
How they can do their part to build and strengthen a strong brand
BUSINESS BRAND
AMBERHURDLE.COM/SPEAKING
This is a must-see presentation for anyone ready to perform at new levels and leave their competition in the dust!
KEYNOTES
THE BOMBSHELL BUSINESS WOMAN:
HOW TO BECOME A BOLD, BRAVE WOMAN IN BUSINESS
Format: ​6 0 minute keynote with customized full day option available
Topics Covered: Personal Branding, Confidence, Career Growth
Synopsis
A Bombshell Business Woman is a bold, brave woman in business. At her best she stands proud in who she is and what
she offers, abandoning the whirlwind of uncertainty. She embraces a fearless, unapologetic expectation to be
compensated for sharing her natural gifts and the results she delivers. A Bombshell commands attention for her
professional work, attracting the right customers who fall in love with her brand experience. Her professional life allows
her to live life on her terms so she can enjoy her family, her friends, and her abundant life.
You are a Bombshell.
You might just need to learn how to embrace your inner Bombshell without falling out of balance, feeling overwhelmed, or
allowing your work to run you.
WOMEN IN BUSINESS
AMBERHURDLE.COM/SPEAKING
Participants will leave with
The ability to define, position and deliver their distinct value
Confidence that comes with understanding their personal brand and its impact on engagement, cooperation, and the
bottom line
Strategies to overcome perceived weaknesses
The ability to motivate and inspire others to work towards a common vision that captivates their attention,
commitment, and discretionary effort
If you want to step into your personal power by simply doubling down on your unique personality, talents, and experience,
this program is for you!
DISCOVER HOW THE WORLD SEES YOU:
CREATE A COMPELLING PERSONAL BRAND WITH ONLY TWO WORDS
or
YOUR TEAM AT YOUR BEST….USING HOW TO FASCINATE
Participants will enjoy a training exploring the Fascination Advantage of each individual and developing their personality brand: their
Fascination Anthem. Participants will leave with an understanding of how to use these tools in their work and with each other as a fascinating
team. In this high-energy session participants will be engaged in an interactive presentation and will learn to:
Apply their Fascination Advantage® to influence others and communicate at their best.
Leverage their Advantages and create a personal brand that stands out through their differences.
Learn about their communication red flags and how they could be turning people off.
Describe their value in 2-3 words by creating an Anthem; also known as a personality tagline.
For Teams: Understand the team’s core strengths, communication style and how as a team they are most and least likely to solve problems,
deal with conflict and achieve results.
The key objective is for participants to walk away feeling more confident in who they already are and what they're doing right, so they can:
PERSONALITY
ASSESSMENT:
PERSONAL, EMPLOYER
OR BUSINESS BRAND
AMBERHURDLE.COM/SPEAKING
Identify top strengths
Make stronger first impressions
Build more powerful relationships
Increase influence and impact
Improve communication and team effectiveness
Also Included in the Investment:
Access to take the Fascination Advantage Assessment® and receive their full report at 20% off the public price for purchasing them through
Amber Hurdle Consulting.
A full Fascinate Advantage team analysis and post-event report to understand how to leverage the data moving forward to align with team
goals and to increase engagement, if desired.
Ongoing email follow-up specific to their assessment results, supporting and building their understanding and confidence in using their
Advantages.
ABOUT ME
Amber Erickson-Hurdle helps professionals connect the combined
value of personal brands, employer brands and business brands to
achieve bottom line results. She personally understands what it takes
to accelerate success as a former teen mom who evolved into a
powerhouse business woman, having worked with international
celebrities and Fortune 100 companies alike.
She was recognized:
*Among the “Top 40 Under 40” by the Nashville Business Journal,
*By the Nashville Area Chamber’s Nashville Emerging Leader
Awards(NELA) as the winner in the Business Services category, and
*By Global Gurus for being among the top 30 brand professionals for
2020, 2021, 2022, and most recently ranking #4 in 2023.
Amber Hurdle Consulting’s clients have included large brands such as
FedEx Ground, Marriott Hotels, and Stella & Dot, as well as small
businesses who want to play big, all of which lead to its A+ rating
with the Better Business Bureau.
Whether her content-rich experiences energize leadership to boldly
live their organization’s culture and next-level employee engagement
or empower entrepreneurs to think strategically, Amber’s straightshooting “velvet machete” and warm personality never fail to
motivate professionals to up their game in business and in life.
TO SEE MY SPEAKER PREVIEW REEL VISIT:
AMBERHURDLE.COM/SPEAKING
THE PROCESS
1
2
BUILD ANTICIPATION
I deliver a pre-conference webinar on an urgent
and vital topic that aligns with the event keynote
to build trust, connection, community, and
anticipation for your event.
ENGAGE
PLAN
I interact with your attendees online so I can
connect with them meaningfully and learn about
their day-to-day challenges and industry jargon.
We discuss your event goals and the most
significant challenges your audience is
experiencing so we can customize your keynote.
4
CONNECT
I am delighted to attend your event committee
dinner, pre-conference reception, etc... so I can
help get your attendees excited about kicking off
your event! Some events involve me in a book
signing or Q&A session during the event, as well.
3
5
INSPIRE
I deliver the keynote (usually the opening keynote:
my specialty), fully committed to kicking off the
energy for the entire conference.
6
ENSURE SATISFACTION
We host a post-event recap call to ensure you are
satisfied, and we explore if we can do anything
(from no cost to aftercare solutions) to help you
pull through what attendees took from the
keynote well into the future!
Keynote or Workshop Fee: $15,000
+ Enhancements: (See next page, if applicable)
THE INVESTMENT
Reasonable Travel:
Southwest or Delta, Hertz or Ride Share, Meals, Business
Travel Hotel (like Courtyard Marriott or Hyatt Place) or
Vacation Rental (Or I stay in your host hotel billed to your
event account or hotel or vacation rental that you operate.)
Terms:
Deposit (1/2 speaking fee): Due immediately to secure date
Remaining Speaking Fee: Due by the date of event
Travel + Expenses: Due net 30
ENHANCEMENTS
How to Fascinate Assessment
Once you know what makes you most valuable to others, you are more authentic when
you communicate. You will feel more confident and are more likely to make a positive
impression in all your relationships. Your Fascinate profile will reveal how you are
uniquely fascinating to others. You will learn about your Advantages, and about which
ones you naturally use the most (and the least) when you communicate. You will develop
language and tools to improve your business marketing and communication.
We can integrate this system into any keynote or do a How to Fascinate workshop from
two hours to a full day. Ask us about the additional assessment discounts we offer to our
customers!
Break Out Session
I am always happy to add on a break-out session to go deeper into the keynote topic or
to cover a complementary topic. Some event organizers alternatively have me moderate
a panel, host a meet and greet, or even back-to-back 15-minute laser coaching sessions
for specific attendees or VIPs. Once you have me at your event, let's maximize the
investment you've made and the outcomes for your participants!
After Care
Audience members often become especially enthusiastic about implementing what they
learned in my keynote. That's why we offer post-event opportunities like quarterly
training, mastermind groups, group and individual executive and performance coaching,
as well as subscription Employer Branding support. Let’s talk about how we can help you
AMBERHURDLE.COM/SPEAKING
make the outcomes of your event stick!
HOW TO FASCINATE
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How to Fascinate Enhancement
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Fascinate
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TESTIMONIALS
"I just wanted to reach out and say thank
you so much for your moving presentation.
It’s such a breath of fresh air to witness
strong, influential women in the business
world, and I wanted to express my gratitude.
The past few years have been a little rough,
to say the least, and it’s beyond incredible
and refreshing to feel inspired again.
"Amber Hurdle is the epitome of
professionalism but can connect with you
on a deeper level. That’s what sets her apart
-- because she has the utmost realism about
her and a very genuine nature, but can also
deliver with a poise and precision that it
takes to be able to train a corporate
structure in a corporate environment.
So thank you from the bottom of my heart,
for making me smile, for making me laugh,
and for making me feel like I’m enough.
You’re going to have an army of professionals
holding their Velvet Machetes!"
With Amber, she connects with each
individual, even though she is presenting to
a whole entire group at the same time."
“I know you get this with all of your
engagements, but holy sh*t, wow!
I really don't have words yet....You are
the real deal.”
ALLIE S. (ASSOCATION)
DUSTY HALL (CORPORATE)
AMY HINOTE (PRIVATE INDUSTRY EVENTS)
Tennessee Business Travel Association
Loews Hotels
VRM Intel Magazine Founder, Host of
National Hospitality Industry Conferences
Amber Hurdle
LET'S WORK TOGETHER