Target Market- Is a large market broken into smaller segments to focus on a specific customer’
group within that audience. It defines customers’ segment according to their unique features and
focuses on serving them. The target market should be clearly defined as it’s a central element of
a good marketing strategy. Ford Motors uses differentiated strategy which targets more than two
segments by creating a marketing mix for each. Ford Motors offers a variety of products and its
target market depends on its different products that includes trucks, sport utility vehicles (SUVs),
and cars. Ford’s segmentation variables are; geographical, which is segmented into the North
America, South America, Canada, Europe, China (including Taiwan), ASEAN (including
Thailand, Philippines, and Vietnam), and the International markets; demographic, which includes
age, gender, and income on the basis of the different products, for example, Ford Fiesta focused
for ladies, young people, and average income consumers; behavioral, by offering the benefits of
fuel efficiency and safety.
Value proposition- Answers ‘why’ people should do business with Ford Motor Company and
aims to convince potential customers why their services and products will be of value than what
other competitors are offering. Ford Motor Company provide the market with value proposition
in different forms, including:
High international sales and global marketing strategy-Ford operates a wide network of Lincoln
and Ford-branded dealership of the vehicles; therefore, having the capability of reaching global
customer.
High profitability- Ford’s profit proposition is significantly associated with its product
development and market penetration strategy. In the automotive segment, Ford generated
approximately 5 billion USD in 2019, which represents the most sale revenues for the company.
Other contributing factors include Ford’s cost leadership strategy, reliability and quality of
Ford’s products, and the strategy of being able to reach the international consumers.
Respected brand- Ford boasts as one of the most recognizable brands through manufacturing
some of the most popular automotive models.