SQUASH JAM
A MUST TRY CLASSIC JAM
A VEGGIE JAM FOR A
HEALTHY BODY
Squash Jam
BUSINESS PLAN
JAIRA HANNAH B. PALAWAN
MAY S. BANGCOYO
Leon Garcia Beach Agdao Davao City
09430100093/09485180626
JANUARY 2017
Executive Summary
To be an entrepreneur, one must be independent-minded, cool in the face of turmoil and
not afraid to take risks when one thinks what he is doing is right, logical, and beneficial, and has
a great change to succeed.
We like to build this business, not because we earn money but to give happiness to our
customers when they taste our healthy jam.
Our project required us to work on “Natural Products”. Amongst new products, we chose
“Jams” which was conceived as a new brand to be launched in the Philippines market
.Philippines food processing industry.
The target segment that company will contemplate will be upper middle and elite class. Target
areas will be affluent sections of Philippines and adjoining areas..
COMPANY DESCRIPTION
Squash JAM is a small business, but dreams to be a big one. It started in 2016 with a two
teenagers who tried to innovate a new food product that aim to promote the Filipino food
delicacy within and across the world.
Given the opportunity to make a fresh start the group began by making 1 kg squash in a
tiny room equipped with a kerosene stone and a pot. Through perseverance and teamwork
prompted the aspiring two teenagers to become the first ever vegetable jam brand in the country.
All products are hygienically prepared as we believe that from hygiene comes purity and from
purity come the taste.
From there onwards, the journey has been focusing primarily on real ingredients fresh
vegetables. Trust, natural goodness, health, versatile, and sweet taste were the core of all works.
Squashy Squash Jam is more than a bottle of jam. It’s equivalent to kids loving what they eat and
growing up happily. The Squashy JAM Company keep mothers and kids happy and smiling.
Success, as they say is sweet.
VISION :
 Our vision is to promote healthy eating to all ages without making food
bonding boring ones.
 To raise the awareness of every consumers about the importance of squash
to human health.
 To use different advertising approaches to appeal to the peculiar mind of the
consumers.
 To increase distributor profitability and productivity by introducing the
squash jam as a new and exciting business opportunity.
Mission:
 Our mission is to spread a healthy eating habit to all ages.
 To also encourage people with diseases such as; diabetes to be wise
specially from picking the rights sweets an desserts to eat and even jam
or spreads for any food.
OBJECTIVES:
 1.To encourage all young and adult to buy the product that adverse good
effect and their physical health.
 2.To raise the awareness of every consumers about the importance of squash
to human health.
 3.To use different advertising approaches to appeal to the sub conscious
mind of the consumers.
 4.To increase distributor profitability and productivity by introducing the
squash jam as a new and exciting business opportunity
PURPOSE:
 To let the people know and try our product “Squash Jam”
 To encourage all young and adult that adverse good effect on their physical
body (health).
 Most importantly we promote a healthy living by starting on food choices.
VALUES::
 Promote natural product
 Unique and organic product
 New taste (bago sa panlasa ng mga tao)
 Healthy/good to all ages
 Innovation
CORE COMPETENCIES
A unique ability that a company acquires from its founders or develops and
that cannot be easily imitated. Core competencies are what give a company one
or more competitive advantages, in creating and delivering value to its
customers in its chosen field. Also called core capabilities or distinctive
competencies. See also core rigidities.
*Social Responsibilities
*Innovation
*Strategic Customer Targeting
LONG TERM PLAN:
 To expand/extend our product to the market.
 To study a new strategy on how we can improve our product and on how we
can make the longevity of the product last.
 To increase distributor profitability and productivity.
 And after a year we planned to introduce the product to the foreign market.
PRODUCT/SERVICE
A good, idea, method, information, object or service created as a result of
a process and serves a need or satisfies a want. A commercial enterprise that
provides work performed in an expert manner by an individual or team for
the benefit of its customers.
Squash Jam is a great innovation product that can be distributed within
Philippines area or foreign countries. Our products comes from natural
squash and organic coconut milk. Our product will be package into sterilized
container. Even the labelling of the product includes information concerning
content along with the freshness dated to ensure the safety of the buyer or
costumer.
People buy this products not only because of its affordability but also for
the benefits that they could get it and to raise awareness of every costumers
about the importance of squash jam to human healt. To encourage all young
and adult that adverse good effect on their physical body. It is also a rich
source of source of vitamins A, vitamin C, calcium, and iron that add an
overall appeal to the costumer.
Squash Jam
PACKAGING:
1. Group Name:
Squash Jam
2. Category:
Food Product
3. Tagline/ Slogan:
“A Veggie Jam… For a Healthy Body.”
4. Segment:
People wanting to have a sweet and healthy breakfast.
5. Target people:
Young and Old People
6. Target Place:
Subdivision, School, Street, and Internet
7. Positioning:
Makes Food Interesting
8. Logo:
SQUASH JAM
A MUST TRY CLASSIC JAM
9. Nutrition Facts
NUTRITION FACTS
Serving Size
Amount Per Serving
Calories
Total Fat
Cholesterol
Sodium
Potassium
Total Carbohydrates
Sugars
Protein
Vit. A 10 %
Calcium 25 %
10.Expiration Date:
300 mL
7
20
0g
0 mg
4 mg
9 mg
5g
5g
0g
Vit. C 1 %
Iron
0%
PRODUCT DESCRIPTION TO OFFER
1.Squash Jam
Squash Jam is a semi-sweet concoction made of grind squash, sugar,
coconut milk, evaporated milk, calamansi, cornstarch and water. This
considered as a dessert in the Philippines. It is sealed in a sterilized container
and close it tightly. This sweet delicacy is healthy and affordable. Cleary, a
great distinction of the Squash Jam comes with a healthy value of squash to
fulfil the needs of the costumer. This delicacy is not just for adults only but
also for young children also. Squash jam, it is sensuous and silky. You will be
tempted to slather this jam on a slice of fresh bread, better if a whole-wheat or
brown bread. Though, you will be tempted to finish the jar with a spoon
MARKET AND COMPETETION
MAGKET SEGMENTATION
A.
Squash Jam
Its objective is to design a marketing mix that precisely matches the expectations of
customers in the targeted segment. Market segmentation is the partitioning of a market
into small parts. By identifying different groups of people with fairly similar needs, a firm
can try to satisfy customers better and more profitably when assembling a marketing mix
to reach a particular market segment.
This is a unique variation of Philippines squash jam. The distinctive smell, texture and
taste of squash jam is significantly evident, wherein its individuality will make it stand out
in the market potential. Thus the important will improve the market value of squash jam;
maintain a good packaging and even the labelling of the product. The main change in
beverage consumption for adult is important shows an evidence for the improvements in
diet and healthy status.
COMPETENCY ANALYSIS
Unfortunately, many businesses are confused as to the steps that are needed when
pursuing a new market or industry. Surprisingly, the steps aren’t that difficult. However, it
does require both effort and time and the willingness to see your ideas to their successful
conclusion. Below is the SWOT analysis of our squash jam product.
Strong brand name
Strength
Healthy flavors
Good product distribution and availability
Weakness
Food products have a limited shelf life
Threats
Health conscious people avoiding sweet.
No Saturated Fat
Good Points
No Cholesterol
Very Low in Sodium
Bad Point
Very High in Sugar
CONCLUSION:
We conducted a free taste sample to 14 HRS students and 5 teachers.
Based from our conclusion:
•
100 % of our respondents like the sweetness and taste of the squash
jam.
•
3 out 19 suggested to grind well the squash.
•
2 out 19 advise to add some vanilla syrup to enhance the taste and smell
of the product.
•
95 % of our sample responded prefer the jam with bread.
MARKET AND SELLING STRATEGY:
As a young entrepreneurs, we organize an effective market strategies which is applicable
for a small business to achieve the company’s goal in promoting the Filipino delicacy. Below
shows the step-by-step procedures in order to meet our goal.
Make a survey on
where and how to
distribute the
product.
Design attractive
packaging, flyers,
posters, and
brochures.
Ask family and
friends to help
market the business
to begin forming
relationship with
potential
customers.
Set up a free blog
or use the
facebook to
promote the
product globally
with written
customer’s
testimony.
Offer free
products such as
free taste,
discount, or gift
item with the
company logo to
market the
product.
PRODUCT AND SERVICE
Squash Jam is a Filipino homemade product that can be distribute in local and foreign
countries. Also it provides the idea foundation for balance and valid diet.
PRICE
A value that will purchase a finite quantity, weight, or other measure of a good or service.
As the consideration given in exchange for transfer of ownership, price forms the essential basis
of commercial transactions. It may be fixed by a contract, left to be determined by an agreed
upon formula at a future date, or discovered or negotiated during the course of dealings between
the parties involved.
The pricing scheme is based on standard industry practices. We have set our prices based on
current market and they are all affordable that suites to needs of every young and adult customer.
PROMOTION
Our objectives of product promotion are to increase sales, attract customers, improve product
recognition and enhance brand identity. Product promotion benefits businesses by generating
consumer demand, and benefits consumers by providing needed information about product
availability and uses. Because of intense competition, it is critical to plan an effective strategy
before initiating a promotion campaign. As young entrepreneurship, we organized an effective
market strategies which is applicable for a business to achieve the company’s goal promoting the
Filipino delicacy. Below shows the step by step procedures in order to meet our goal.
Ask family and
friends to help
market the business
to begin forming
relationship with
potential
customers.
Design attractive
packaging, flyers,
posters, and
brochures.
Make a survey on
where and how to
distribute the
product.
Set up a free blog
or use the
facebook to
promote the
product globally
with written
customer’s
testimony.
PEOPLE
As our target market for our product we segment it first in all ages but particularly on the adult
that adverse good effect in their physical health. To satisfy our customer to make them feel like
in heaven when they taste our awesome sweet squash jam.
OPERATIONAL PLAN ;
INGREDIENTS:
1 kilo
Squash (peeled and
seeded)
1 small
Evaporated Milk
½
Brown Sugar
2 cups
Coconut Milk
¼ tsp.
Calamansi
¼ tsp.
Cornstarch
300 Ml
Water
PROCEDURE:
1. Cut the squash into slices, peel and dice it. You will need 1 kilo of squash
pulp. Put it in a pot and cook it over low heat with lemon juice and 300 mL
of water for about 35 minutes, until it softens. Stir often to prevent it sticking
on the bottom. Depending on the texture of the squash you might need more
or less water, more or less cooking time.
2. If done, remove the water and start it pressing using a spoon in a container.
3. In a clean pan cook the coconut milk until it turn into a coconut oil.
4. Then add the brown sugar until it caramelize.
5. Place the cooked squash and mixed it.
6. Simmer the jam about 10 minutes to thicken it.
7. Spoon the jam into sterilized container and close them tightly.
8. Place in refrigerator to set.
PREPARATION TIME
COMPUTATION
1. Cost of Materials
COOKING TIME
TOTAL TIME
QUANTITY
INGREDIENTS
PRICE
1 kilo
Squash
Php 35.00
1 small
Evaporated Milk
Php 15.00
½
Brown Sugar
Php 25.00
2 cups
Coconut Milk
Php 40.00
¼ tsp.
Calamansi
Php 2.00
¼ tsp.
Cornstarch
Php 3.00
TOTAL:
Php 120.00
2. Operational Expenses
a. Gas/ Fuel
-
Php 20.00
b. Transportation
-
Php 16.00
c. Packaging Materials

Labeling –

Container – Php 4.00

Decoration – Php 2.00
Php 2.00
Php 8.00
TOTAL:
Php 44.00
3. Expected Gross Sale

Direct Labor – 10% (Php 164.00 x 0.20 = Php 16.40)

Desired Gross Profit – 30% (Php 164.00 x 0.30 = Php 49.20)

Contingency – 10% (Php 164.00 x 0.10 = Php 16.40)

Cost of Ingredients – Php 120.00

Operational Expenses – Php 44.00
COMPUTATION:
DL + DGP + C + CI + OE = Php 16.40 + 49.20 + 16.40 + 120.00 + 44.00 =
SERVING:
Php 246.00
Php 246.00/ 7 servings = Php 35.14 (estimated amount Php 35.00)
4. Expected Sale Price Php 35.00 per jam
OPERATIONAL PLAN
As we push through on the idea of trying to put up a new and unique kind of product to the
market. Me and May finally came up with such a product to finally introduce to the market and
after all the pressures, stressful and sleepless nights we united on this one of a kind idea. And
now as we face the true challenge; it is to make the market know our/the product and like our
product. We expanded our mind sets to make our cant’s into can specially on the areas like:
production/manufacturing, equipment, and general or day to day operations.
General/ Day to Day Operations
1. Pre Operating Activities
 Preparing the kitchen place where we make the product
 Prepare all the ingredients in making the squash jam
 Check the stocks or the ingredients and even the equipments use on making the product
in every shift.
 Count revenue in every shift as well
 Do the finishing product.
 Registering the business
 Acquiring the business permit
2. Allocation Working Hours
In working our product The Squash Jam we only operate/ make on working day bases
from; Mondays to Fridays; or by bulk orders with the allocated time of 8:00 am to 5:00
pm. Wherein me and May are the ones who prepare the ingredients and materials to us
and at the same time to process or make the product and to find possible
costumers/buyers.
Physical Plant
In distributing or selling our products we decided to conduct a free taste first and where to put up
the free tasting area and at the same time as we give free taste to the public we also introduce our
product and to sell it to our potential buyers. Jaira is planning to put the free tasting area on a
public market like: Agdao Public Market where its also near in our working place or Bankerohan
Public Market as well where there is more possible buyers. However if putting/conducting of
free taste fails we will proceed to our original plan: To distribute the product by house to house
wherein we introduce our products first to the nearly neighbors and at the same time we can
conduct our free tasting. We both agreed to conduct it on Jaira’s place located at Sta. Cruz Leon
Garcia Beach Agdao Davao City. Though doing this may take a lot of courage knocking door to
door to introduce the product and may encounter a lot of rejections along the way we made sure
that we open our minds to these possible thing and are ready to take risks.
Sta. Cruz Brgy. Leon Garcia Beach Agdao Davao City
STORAGE
Where we Squash Jam is
processed and made
MANAGEMENT/ ORGANIZATION
The Squash Jam is owned and personally made by May and Jaira who shared and reunited
they’re brainstorming ideas to create a such unique product to introduce to the market. Though
both sides are newbie’s on the business we are capable of handling and is ready to face any
potential risks on our product. Although we are still conducting a further study on how we can
pro long the longevity of our Squash Jam. At this moment we wanted to be more hands on in
improving our product so by the next year we could hire two to three employees to help us with
our business and publish our product to the local market, these are just one of our plans after a
year. And by God’s grace we could step up and share position where we manage only the
productions and on how we can still improve our product and business. Wherein, Jaira Hannah
Palawan will be the manager and the treasurer. She will be handling the labour, ordering
inventory, dealing with suppliers, and able to run the business smoothly. May Bangcoyo will be
working as the supervisor and the cook. Wherein she would assist the staffs in making the
product and me specially in all math related, she will also be the managing the productions and
conducting audits. We assigned our self based on our educational attainment and skills in
handling such positions
Our main purpose on making this one of a kind product is to promote a healthy life style and be
smart at choosing the right food to eat without skipping sweets and our product Squash Jam is
one of the best alternatives for those sweets.