INSIGHTS ON BRANDS
CONSUMER
INSIGHTS
By: Aman Shah
Zaid Hawa
Harshit Singh Malhotra
Aryan Gupta
MCDONALD'S
McDonald’s (MCD) is a
fast food, quick service
restaurant with more
than 35,000 restaurants
in over 100 countries. It
employs more than four
million people.
McDonald’s serves 70
million customers per
day, which is greater than
the population of France.
Liceria & Co.
McDonald's Smart Marketing
Strategy
LET'S TAKE A
LOOK AT
THE AD
McDonald's Ad campaign for the
launch of their new app for the
public
https://youtu.be/qGuUVXYEkQ
CONSUMER INSIGHTS
Campaign features
four digital films based
on a social experiment
The films capture
customer's reactions
who are delighted/
left-in-awe as they
receive their freebies
in a rather dramatic
style – featuring
superheroes, balloons,
and an acapella group
Captures the reactions
of different customers
as they find out about
the McDonald’s app
and their surprise while
availing the amazing
offers
McDonald’s India – North &
East has unveiled a new
digital campaign titled
‘#TheRealDeal’ to promote
the launch of its brand App
(iOS or/and Android
device). The McDonald’s
mobile app provides
customers with special
deals & offers that can be
redeemed at dine-in,
takeaway or drive thru.
INSIGHTS IN
NUMBERS
Details
Since the launch of the app and the ad
campaign in India back in March 2021
the app has become very popular
among the youth as various offers are
available to be redeemed.
It has seen a huge increase in
downloads on the google play store
almost 5 million+ in a year.
And an increase in app reviews with
majority of people who are happy
customers therefore and average
rating of 4.2
MAGGI
Maggi is an international
brand of seasonings, instant
soups, and noodles that
originated in Switzerland in
the late 19th century. The
Maggi company was
acquired by Nestlé in 1947.
Nestlé India Limited is the
Indian subsidiary of Nestlé
which is a Swiss
multinational company. The
company is headquartered
in Gurgaon, Haryana.
Liceria & Co.
Maggi after being banned
. In June 2015, Maggi was banned for six
months across India after the Food and
Drug Administration (FDA) of India found
much higher than permissible amounts of
lead in samples of Maggi 2-Minute noodles
LET'S TAKE A
LOOK AT
THE AD
https://www.youtube.com/w
atch?v=vfJATqiT0xY
https://www.youtube.com/w
atch?v=WJ8XNh1qarE&t=52s
CONSUMER INSIGHTS
Since the Maggi ban
in 2015, its
marketing strategy
to regain customer
trust and increase
sales. It had been
creating a buzz
stating how
consumers had been
missing their
favorite ‘twominute’ noodles
Maggi was striving hard
to be back on shelves,
the instant noodles
brand never closed the
doors of
communication with its
consumers. In fact, it
created tribute videos
showing gratitude to its
fans that were heavy on
storytelling and
emotional overtones.
Nestle India had rolled
out a series of short films
hashtagged
#WeMissYouToo
Dedicated to all the fans.
They are seen making a
plea to Maggi, as if it
were their long lost
friend – “Come back,
man!”, “Abb aa bhi jao”,
“kabb wapas aayega
yaar?”, “We miss you
Maggi“.
INSIGHTS IN
NUMBERS
Following its re-entry, Maggi’s market
share grew steadily in India. From 55%
in June 2016, it rose to 60% by the end
of 2016. The company reported a
turnover of US$1.4 billion in 2016, up
almost 13% over 2015. However, cost
pressures and increased marketing
spending led to subdued growth in
profits, said experts.
THANK YOU