F AC T S HE E T Da t e : 2 0 2 4 0 2 1 8 Me d i aC o n s u mp o nHa b i t si nNe p a l K e yP o i n t s *S oc i a l me d i ad omi n a t e sn e wsc on s u mp oni nNe p a l , s u r p a s s i n gt r a d ion a l me d i ac h a n n e l s . *Re g i on a l p r e f e r e n c e sv a r ys l i g h t l y , wi t hK os h i P r o v i n c es h o wi n gt h eh i g h e s ts oc i a l me d i a p r e f e r e n c e . Me di ac ons ump ons e r v e sa sapowe r f ul t ool f orbot h pe r s ona l e nr i c hme nta ndc ol l e cv edi s c our s e . T hr oug h v a r i ous me di ac ha nne l s ,i ndi v i dua l se ng a g e wi t h c ont e ntr a ng i ngf r om ne wsupda t e st oe nt e r t a i nme nt , f or mi ngadi v e r s et a pe s t r yofc ons ump onha bi t s .T hi s c ons ump onnotonl yi nf or mst he i runde r s t a ndi ngof t hewor l dbuta l s os ha pe st he i rc ul t ur a lpr e f e r e nc e s a nds oc i e t a l pe r s pe cv e s . *T h es u r v e yi n d i c a t e sas h it o wa r d sd i g i t a l me d i a , t an ga d a p t a onb yme d i aor g a n i z a on sa n d n e c e s s i p ol i c y ma k e r s . ME T HODOL OGY Av a n tGa r d ec o n d u c t e df a c e t o f a c ei n t e r v i e wswi t h8 1 9 p a rc i p a n t sa c r o s s3 2d i s t r i c t si ns e v e np r o v i n c e so fNe p a l . Ma l e T h es u r v e yu l i z e daq u a nt av ea p p r o a c ht oa n a l y z et h e 302 r e s u l t s , a i mi n gt ou n d e r s t a n dc u s t o me r s ' p e r c e po na n dt h e 101 f a c t o r si n fl u e n c i n gt h e i ra t u d ef o r mao nt o wa r dme d i a 7 c o n s u mp o n . DE MOGRAPHI C Ag e 1849 5069 70+ F ema l e 357 51 2 OBJ E C T I VE T h eo b j e cv eo f t h i ss u r v e yi st ou n d e r s t a n dt h eme d i ac o n s u mp o nh a b i t sa n dp r e f e r e n c e so f p e o p l ei n Ne p a l a c r o s sv a r i o u sd e mo g r a p h i c sa n dr e g i o n s . I ta i mst op r o v i d ei n s i g h t sf o rme d i ao r g a n i z ao n sa n d p o l i c y ma k e r st oa d a p tt ot h ee v o l v i n gme d i al a n d s c a p e . www. a v a nt g a r de . c om. np Medi aCons ump onHa bi t si nNepa l |S e v enPr ov i nc es T RUS T E DME DI A 44% oftherespondentsbelievethatradioandtelevisionasthemosttrustworthysourcesofmedia. 41% ionffothrmeraesopno.ndentstrustnewspapers,showingprintmediaremainsanimportantsourceofcredible PRE F E RE DME DI AF ORNE WSI NNE P AL( S OCI ALME DI A) S oc i al me di ai shi ghl ypr e f e r e dme di af orne wsi ne v e r yc at e gor y . T hi sdat adi s pl ay st hehi ghe s tandl o we s tpe r c e n t agef orpr e f e r r e ds oc i al me di apl a or msf ore ac hc at e gor y . NE WS P APE R T E L E VI S I ON 66%TceolmevpiasiroenditsofaovtohreerdreingiGonasn.dakiprovincewhen 43%soofuBracceh.elorstudentsprefernewspaperasnews 38%onefwthse.reredindividualpreferstelevisionfor 0% wInhKoaprnreaflieprrnoevwinscpea,ptehreraesanreewns’tsaonuyrcree.spondents RADI O WORDOFMOUT H 40%oprfotvhiencreespproenfedrernatdsiforothmanKaortnhaelir&prSouvdinucrep.ashchim 58%owfotrhdeorfemspoountdheanstsneowfGsasonudrackei.provinceprefers oft her e s ponde t sha v i ngf a mi l yi nc omel e s st ha n 25%soofuthrceer.uralrespondentspreferradioasnews 30%10,000preferswordofmouthasnewssource. CONCL US I ON Des pi t es oc i al medi abei ngt hemos tf a v or eds our c ef ornewsc ons ump on, r adi oandt el ev i s i onar et hemos tt r us t ed asr el i abl es our c esofnews . Peopl ewi t hhi g hereduc a on, hi g heri nc omes , andl i v i ngi nc iespr ef ermoder nnewss our c es , whi l et hos ewi t h l owereduc a on, l oweri nc omes , andl i v i ngi nr ur al ar east endt opr ef ert r adional newss our c es . www. a v a nt g a r de . c om. np i nf o@a v a nt g a r de . c om. np S a nk ha mul , Ka t hma ndu, Ne pa l + 97715242340|5912340