TEM 630
Information Systems
Engineering
Week 1
Westcliff University
Instructor: Michael Pottenger, Ph.D.
Today’s Agenda
 Class Overview
Policies + Class Syllabus
Work deliverables
What to expect each week
 In-class work
Research and reporting
 Questions
 Discussions
Questions Always Welcome!
Who Are You?
• Your Name
• Where you work
• Job Title
• Brief summary of work experience
• Give a “fun fact” about yourself
• Hobby, personal interest, experience, etc.
Who Are You?
• Your Name: Michael Pottenger
• Where you work: Westcliff University
• Job Title: Instructor
• Brief summary of work experience
• Give a “fun fact” about yourself
• Hobby, personal interest, experience, etc.
Typical Class Session
• Length: 3 hours (6:20PM – 9:20PM PST)
• Break: 15 minutes* between 7:30-8:00PM
• Presentation of new material w/discussion
• Group activities
• Assignments due this week
• Overview of Assignments due next week
• Last call for comments and questions
Netiquette for Online Classes
• Have your camera on if at all possible*
• Mute your microphone when not speaking
• Let me know via private chat message if
you have to step away from class, and
message me again when you return
• Be polite and respectful of others
• VCS makeup assignment for absences*
Class Participation
• Students are required to attend each live class
session either in person or virtually as stipulated
in the course policies. Participation in the live
class session is determined by actively engaging,
answering or asking questions, providing
comments, interacting in group activities, etc., as
required by the instructor.
• Students who are unable to attend the live inclass or virtual sessions must follow the VCS
submission requirements as stated in the Course
Policies document.
Class Participation
• What all that mean?
• Students need to contribute to each class
session by asking questions, making
comments, participating in group discussions
and activities.
• Students should speak up 4-5 times per
class at a minimum as time allows.**
• See Grading Rubric posted under Week 1
Textbook Information
 Chaffey, D., Hemphill, T., & Edmundson-Bird, D. (2019).
Digital business and e-commerce management (7th ed.).
Pearson International
 Print ISBN: 978-1292193335
 Print ISBN: 978-1292193359
 Weekly reading assignments listed in class syllabus and
GAP website
 Be prepared to discuss assigned reading in each class
Course Overview by Week
 Week 1: Introduction to Class/Digital Business
 Week 2: Digital Business Infrastructure
 Week 3: Digital Environment
 Week 4: Digital Business Infrastructure
 Week 5: Supply Chain and Demand
 Week 6: Digital Marketing
 Week 7: Customer Relationship Management (CRM)
 Week 8: Final Presentations
Course Work by Week
 Week 1: DQ
 Week 2: Assignment
 Week 3: DQ
 Week 4: Comprehensive Learning Assessment 1
(CLA1)
 Week 5: CLA2 Topic and Source List
 Week 6: CLA2 Annotated Bibliography
 Week 7: CLA2
 Week 8: CLA2 Presentations
Week 4: CLA1
 Research how supply chain management platforms can
benefit companies to help overall business operations.
Your paper should meet the following requirements:
1.
Provide detailed information on the importance of supply chain management in a digital
business platform.
2.
Research and list a minimum of three specific examples of how supply chain management
benefits companies. Be sure to include direct references for these examples.
3.
Discuss the future of supply chain management in e-commerce domestically and globally.
Think about how this will benefit future companies in the digital world.
4.
A minimum of three pages of content, not including title and reference pages.
5.
Include an addendum that contains a memo from yourself to the Chief Technology Officer
(CTO) regarding the implementation of a new e-Commerce feature.
6.
Include a minimum of four scholarly or academic references to justify your content.
7.
APA 7th edition format and references are required
A Note on Writing Essays
 A 3-5 page APA formatted essay should have 3 main topics you
discuss in their own separate paragraphs
 Each main topic is clearly identified in the opening paragraph
(Introduction), and then discussed later in the paper in the order they
are stated in the Introduction.
 Each main topic paragraph should be at least 5-6 sentences long
(more if needed).
 Under no circumstances should you ever have a paragraph that is only
1-3 sentences long!
 Main topics are big ideas; an idea is not big if you only have 1-3
sentences to say about it
A Note on AI and Academic Integrity
 From the Westcliff University Student Handbook section
“Academic Integrity Policy” (emphasis added): “The
University does not tolerate any form of academic
misconduct, such as cheating, fabrication, plagiarism,
and/or multiple submissions. Any student found committing
academic misconduct is subject to disciplinary action.”
 Is it OK to use AI tools in preparing your submitted work?
 Depends on how you use them/what you use them for
A Note on AI and Academic Integrity
 Probably OK: Use of Grammarly to improve spelling,
punctuation, some sentence structure on work you have
already written prior to using the AI tool
 Definitely NOT ALLOWED
 Writing assignment in your native language then using AI LLM
tool such as Google Translate to convert to English for
submission: English is the required language for instruction
 Using ChapGPT to produce body of paper, references, or any
significant portion of these: You must do your own work
A Note on AI and Academic Integrity
 A few final comments
 If you are not sure your intended use of AI tools is OK
then ask before you use them
 AI-written papers have some obvious flaws that are
easily spotted when grading
 Finally: If I were your boss and discovered you were
using AI to write your weekly reports to me, how long
would you continue to have a job?
Remember it is the SKILLS you get paid to practice, not
just having an academic degree
Strategic Writing I
 Writing about strategy: Business and/or technical topics
 Business communications of all kinds: Reports, memos,
summaries, presentations, emails, etc.
 Proposals, reports, and presentations for government-funded
technology projects
 Technical conference papers and presentations; peer-reviewed
journals
 Technology popular press articles
 Technical and legal correspondence with patent attorneys
 Business plan and investment pitches; business reports and
disclosures
 Both oral and written communication skills are vital
Week One
Digital Business
Live Class Activity
Review the following resources:

Article: What is e-Commerce? Definition, benefits, examples.
 https://www.the-future-of-commerce.com/2020/01/19/what-is-e-
commerce-definition-examples/

Video: Introduction to eCommerce
 https://www.youtube.com/watch?v=mZ7Vefzh2hU
Use any other resources you like and identify 3 things you
want to learn in this class. Post them in the class chat and
also email to
michaelpottenger@westcliff.edu
Basic Business Functions
o
Sales and Marketing
o
Customer Service
o
Fulfillment
o
Manufacturing/Production,
Distribution
o
Consider how these digital
technologies have changed traditional
business functions

Communications

Enterprise Systems
Consider how digital media have
changed traditional business functions
Product Development
o
Finance
o
Human Resources

Email and Texting

Online forums

Social media
Top Issues in MIS/IT
Business Uses of Social Media
 Selling goods and services
 Promoting products to prospective customers (e.g., advertising)
 Prospecting for customers
 Building relationships with customers and prospective customers
 Identifying customer perceptions by “listening” to conversations
 Soliciting ideas for new products and services from customers
 Providing support services to customers by answering questions,
providing information, and so on
 Encouraging customers to share their positive perceptions with others
 Gathering information about competitors
 Identifying and interacting with prospective suppliers, partners, and
collaborators
23
Search Engines in Business
 Enterprise search—unlocking the value of information within
an organization
 Recommendation engines—presenting information to users
without requiring them to conduct an active search
 Search engine marketing (SEM) and search engine
optimization (SEO)—getting found by consumers on the Web
 Web search—finding crucial business information online
 Emerging search technologies—mobile search, IPA search,
and the Semantic Web
Enterprise Systems
Enterprise Systems
What Do You Think?
 First impressions on digital transformation
Examples? Personal experience(s)?
 What are the challenges?
 What skills are needed to succeed?
Due This Week
 Assigned Readings
• Chapters 1-2 from class text
• Article: What is e-Commerce? Definition,
benefits, examples.
•
https://www.the-future-of-commerce.com/2020/01/19/what-is-e-commercedefinition-examples/
• Video: Introduction to eCommerce
•
https://www.youtube.com/watch?v=mZ7Vefzh2hU
 Week 1 DQ
Due This Week
 DQ Due This Week
 Initial response due by Thursday Mar 6 11:59 PM PST
 Peer responses due by Sunday Mar 9 11:59 PM PST
 Topic: Based on this week's content (Chapters 1-2 of the course
text, also see syllabus for links to online content), list and explain
one of the main reasons why e-commerce and digital platforms are
beneficial to businesses today. Consider how current technologies
and services impact how these businesses can operate daily. Please
feel free to include any relevant personal professional experiences
you have in your response.
Preview of Next Week

Assigned Readings

Chapters 3 + Online content (article + video links in syllabus)

Week 2 Assignment

For this week's assignment, use the Internet to research three different types of
marketing strategies that companies use to drive business and increase their
customer base. Your paper should meet the following requirements:
 Provide detailed information on and differentiate between each of the three
marketing strategies.
 Summarize each of these marketing strategies with your thoughts on how beneficial
they can be for a company to implement.
 A minimum of three pages of content, not including title and reference pages.
 Include a minimum of three scholarly or academic references to justify your
content.
 APA 7th edition format and referencing are required.
Before We Close
 Final Thoughts?
 Last Minute Questions?
See You Next Week!
Thats all folks! Looney Tunes – YouTube