International Business:
The Challenges of
Globalization,
10th Edition
John J. Wild | Kenneth L. Wild
International Business: The Challenges of Globalization is a brief, yet comprehensive intro to
the difficulties of global entrepreneurship. It examines the cultural barriers that can arise in
international business (IB) and the theory and terminology essential to conducting successful
business abroad. With coverage of major IB topics, engaging features and real-world examples, the
authors present a fresh take on the subject.
The 10th Edition has been thoroughly updated with ongoing changes in IB to ensure that it remains
current and relevant to those pursuing a career as a global entrepreneur.
New and Updated Features
Hallmark Features
› Chapter-opening vignettes, closing cases,
examples, graphs, tables, and maps have all
been thoroughly revised to reflect recent events
and trends. They look at globalization, trade flows,
info technology, the pandemic and remote work,
inequality, 21st century workplace skills, and more.
› An integrative organizing framework helps
students understand how all concepts of IB are
related.
› An entire chapter is now devoted to ethics,
social responsibility and sustainability in IB, for
dedicated study of these important topics.
› Culturally rich chapter introductions use real
world examples to sensitize readers to different
cultures they may do business with in the future.
› Learning Objectives summarize the main concepts
students should take away from each chapter.
› Global Sustainability boxes promote social,
economic, and environmental awareness.
› Mini Cases examine international management and
other important topics at companies such as Apple,
Tesla, Samsung, Marvel, and more.
› Culture in the Global Workplace sections
further introduce readers to different cultures
and the way those people view business.
› Conceptual material and specialized business
activities are described using concrete terms.
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