ENTREPRENEURSHIP 12
CONTENT STANDARD
The learner demonstrates understanding of key concepts,
underlying,
principles,
Entrepreneurship.
The
and
core
learner
competencies
in
demonstrates
understanding of concepts, underlying principles, and
processes of developing a business plan. The learner
demonstrates understanding of environment and market
in one’s locality/town.
PERFORMANCE STANDARD
The learner independently creates / provides a
quality and marketable product and/or service in
Entrepreneurship.
The
learner
independently
presents an acceptable detailed business plan. The
learner independently creates a business vicinity
map
reflective
locality/town.
of
potential
market
in
one’s
MOST ESSENTIAL COMPETENCIES
UNIT 1: DEVELOPING A BUSINESS PLAN
Lesson 1: Introduction of Entrepreneurship
Lesson 2: Relevance of Entrepreneurship to SHS Learners
Lesson 3: Competencies in Entrepreneurship and Job Opportunities for
Entrepreneurship as a Career
Lesson 4: The Potential Market and the Market Need
Lesson 5: The Possible Product/s or Service/s that will Meet the Need
UNIT 2: IMPLEMENTING A BUSINESS PLAN
Lesson 6; Recognize the Importance of Marketing Mix in the development of
Marketing Strategy
Lesson 7: Demonstrate understanding of the 4 Ms of Operations
Lesson 8: Financial Statements Analysis and Overall Interpretation of Business Plan
After going through this lesson, you are
expected to:
1. Increase your knowledge about entrepreneurship
2. Determine the relevance of Entrepreneurship to
your everyday life to the society as a whole.
WHAT I KNOW
To check your prior knowledge about the topic, and to solicit the
questions that you want to know about it, fill in the KNOW and
WANT
TO
KNOW
components
KNOW-WANT
TO
KNOW-
LEARNED (KWL) chart legibly. Know components, you may write
word/s or phrase. For the want to know component, state your
responses in interrogative or question form. You may list as many
responses as you want for each component. Write your responses
on a yellow paper.
KWL CHART
TOPIC
Concept of
Entrepreneurship
Relevance of
Entrepreneurship to
your everyday life
WHAT I KNOW
WANT TO KNOW
LEARNED
UNIT 1: DEVELOPING A BUSINESS PLAN
Lesson 1: “Introduction of Entrepreneurship”
Meaning of Entrepreneurship and Entrepreneur (w w w .investopia.com , w w w .ref erence.com ,
w w w .e u rope an entre pren eurship.com
• What people do to take their
ENTREPRENEURSHIP IS……….
career and dreams into their
• The act of creating a business or
business
while
building
and
scaling it to generate a profit.
• An
important
economic
innovation.
driver
growth
hands and lead it in the
direction of their own choice.
• About building a life on your
of
and
own terms. No bosses. No
restricting schedules. And no
one holds you back.
WHO IS AN ENTREPRENEUR?
The word “entrepreneur” is derived from the French verb entreprendre,
which means to “undertake”. This refers to those who “undertake” the risk of
new enterprises. An enterprise is created by an entrepreneur. The process of
creation is called “entrepreneurship” ( w w w . y ou r ar t i c l e l i b r ar y . c o m ) .
An entrepreneur is…
• A unique individual who has the innate ability and extraordinary
dedication to establish and manage a business.
• A person who sets up a business with the aim to make a profit
and creates a new business, bearing most of the risks and
enjoying most of the rewards.
An entrepreneur is…
• An innovator, a source of new ideas, goods,
services, and business/ or procedures.
• Playing a key role in any economy, using the skills
and initiative necessary to anticipate needs and
bring good new ideas to market.
ENTREPRENEURSHIP IN THE PHILIPPINES ( Batalla, V. (2011)
The notion of the entrepreneur as simply one who forms and
manages business is apparent in government programs that
attempt to develop small-scale industries. In the Philippines, many
entrepreneurial
development-training
programs
rest
on
such
assumptions. But even without the presence of the government
support, the statistics for the past fifty years or so on the number
od business establishments formed every year would generally
show an increasing trend. They were mostly in food processing,
property development, and trade (including shopping malls).
ENTREPRENEURSHIP IN THE PHILIPPINES ( Batalla, V. (2011)
In 2005, the top 50 Philippine corporations in terms of sales
could be broken down into 22 private domestic firms, 23 foreign firms, and 5
government-owned and/or controlled corporations (Biznews Asia 2007 as
cited by Batalla,V., 2011). The 22 companies could be identified with 11
families and individuals, mostly Filipino of Chinese ethnic background. The
11 families and individuals were the Zobel family (Ayala), the Lopez clan,
Lucio
Tan,
Henry
Sy,
John
Gokongwei,
Alfonso
Yuchengco,
Eduardo
Cojuangco Jr., Jose Yao Campos (Unilab Group of Companies), George Ty
(Metrobank), Mariano Que (Mercury Drug, and Tony Tan-Caktiong (Jollibee).
FIVE LEVELS OF ENTREPRENEURIAL
DEVELOPMENT ( A c c o r d i n g t o A c t i o n C o a c h )
1.THE SELF-EMPLOYED.
Self-employed persons are, simply put,
not comfortable with the routines of a
desk job. They do not want to conform
to a fixed working schedule. They
want to do things in their own way
and start to feel agitated when
controlled by the powers-that-be.
2. THE MANAGER
In this level, entrepreneurs feel the need to
step up and ask some help from people
around them. They delegate and hire
potential employees to do the work.
However, they may have tendency to get
more people who do not know the exact
needs and requirements of the job, because
entrepreneurs think that the battle is in the
scale and not the profitability.
3. THE LEADER
Entrepreneurs in this level
already enjoy seeing their
people flourish, stepping up
and producing great results
with minimal supervision.
4. THE INVESTOR.
Investors look for more opportunities for their
business to grow. They may either purchase
one or two business that can potentially add
value to the company, or sell their established
business (as franchise) to potential
entrepreneurs. They will delegate suitable
manager for such operations and will act as
directors. When it becomes successful, they
will now become true entrepreneurs.
5. THE TRUE ENTREPRENEUR.
True entrepreneurs, based on their
experience, now aim for quality and
excellence in their work. They have fully
learned, and continue to practice, a fourstep process of thinking----- starting with
idealization, visualization, verbalization,
and materialization.
➢IDEALIZATION
entrepreneurs
dream
enormously and desire to build an ideal
environment.
➢VISUALIZATION entrepreneurs start to
create
reality.
plans
to
make
the
dream
a
➢VERBALIZATION involves sharing their ideas
with other people, knowing that their vision is
already occurring.
➢MATERIALIZATION happens when the vision
becomes
a
reality.
In
this
stage,
true
entrepreneur now have an income that keeps on
multiplying even if they do not put much effort.
The world of entrepreneurship these days has already evolved,
and new terms are coined to suit an entrepreneur’s field or
expertise. Here are some of them.
1.A technopreneur is an expertise who puts
technology at the core of his or her business model.
2.A social entrepreneur is one who takes advantage of
the country’s social problems and turns them to
profitable institutions with the intention of helping
the disadvantaged community rather than making a
profit.
3. An intrapreneur is an entrepreneur in a large
company or corporation who is tasked to think,
establish, and run a new big idea or project.
Intrapreneurs are usually the product managers
or the business development managers of a
company
4. An extrapreneur is an entrepreneur who hops
from one company to another to act as the
innovation champion, providing creative and
efficient solutions
Factors Affecting Entrepreneurship
1. Personality Factors which include:
a.Initiative - doing things even
before being told.
b.Proactive - which means he can
classify opportunities and seize it.
c. Problem Solver - which means he
can retain good relations with other
people.
d. Perseverance - meaning he will
pursue things to get done
regardless of challenges.
e. Persuasion - means that he can
entice people to buy even if they
don’t want to.
f. A Planner - he makes plans before
doing things and does not fail to
monitor it.
g. Risk-taker - which means that he is
willing to gamble but he will calculate
it first.
2.
Environmental
Factors
which
include political, climate, legal system,
economic and social conditions and
market situations.
ACTIVITY 1: REFLECT UPON (10pts)
1. What do you think are the factors that drive Filipinos
to become entrepreneurial?
2. Name three entrepreneurial trends that you observe in
your
environment.
Why
do
you
think
entrepreneurs venture into these businesses?
these