Korea University Syllabus
Korea University Syllabus
▷ Evaluation Methods
Item
Ratio
Item
Ratio
Attendance
20%
Assignments
30%
Midterms
20%
Final Exam
25%
Occasional assessments
5%
Attitude
0%
Engagement
0%
etc
0%
Total
100%
Score visibility
Open( √ ) Closed( )
Evaluation Method
Description
Absolute Evaluation
Attendance Policy
No grade may be assigned if students have five or more non-legitimate absences.
◆ Course Plan Details ◆
▷ Course Outline
Overview
This course provides a comprehensive introduction to the entrepreneurial process, guiding students from idea generation to the creation and presentation of
a business plan. Students will explore creativity, opportunity recognition, customer identification, and business model development through hands-on exercises, case studies, and team collaboration. By engaging with real-world challenges and refining their ideas, students will develop the skills needed to succeed in entrepreneurial ventures.
Who Should Take
This Course
This course is open to anyone with an interest in entrepreneurship.
Prerequisites (Recommended)
Class Rules
Changes and improvements
No prerequisites.
• Active participation in discussions is required and will be graded. Participation includes engaging in conversations, asking questions, and contributing to
case discussions, especially when peers are leading.
• Treat classmates and instructors with respect. Disruptive behavior, including
side conversations, inappropriate language, or unprofessional conduct, will
not be tolerated.
• Plagiarism, cheating, or other forms of academic dishonesty will not be tolerated and will result in disciplinary action per university policies.
• Laptops and mobile devices are permitted for educational purposes only.
The course has invited guest speakers to enhance the understanding of theory
with real-world practice.
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Korea University Syllabus
▷ Objectives
Objectives
General
Detailed Objective
1
Detailed Objective
2
Detailed Objective
3
The primary objective of this course is to equip students with the knowledge,
tools, and mindset necessary to identify opportunities, create innovative solutions, and develop actionable business plans. Through a combination of theory,
practical exercises, and peer collaboration, students will gain confidence in
their ability to approach entrepreneurship strategically and effectively.
Students will learn to analyze market gaps, identify customer needs, and design
business models that align with their identified opportunities.
Students will learn to create detailed marketing and operational strategies, evaluate financing options, and address legal and intellectual property issues
Students will practice effective communication skills, engage in peer evaluations, and use constructive feedback to refine their proposals.
▷Books, references, and resources (including videos and online resources)
Suggested book:
•
Entrepreneurship: The Practice and Mindset, by Heidi M. Neck, Christopher P. Neck, & Emma
L. Murray, 2nd ed.
•
Entrepreneurship, By Robert Hisrich, Michael Peters and Dean Shepherd, 12th ed
▷ Textbooks, Course Reserves and Reference Books
Author InforItem
Name
Year of
Publisher
mation
Entrepreneurship: The Practice and Mindset, 2nd ed
Textbook
Course
serves
Heidi M. Neck,
Christopher P.
Neck, & Emma
L. Murray
ISBN
publication
Sage
978107180807
8
2020
Re-
References
▷ Assignments
Assignment, report, and
project
names
How to Write
Final Project –
Group
(25%)
The final project is a comprehensive group assignment
designed to develop and refine your business planning
and presentation skills. It includes multiple components
to ensure a well-rounded learning experience. Each
group will submit both business plan and give the business plan presentation.
Submission
Deadlines
Business plan
presentation
• The visual aids
should be submitted to the
course system no
later than 9 pm
Submission
Types
and
Methods
Visual aid
materials/Report
Online
submission
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Korea University Syllabus
Business plan (15%)
Three versions of a business plan draft over the semester will be collected. The first draft serves as the foundation of your work, while the second and third drafts
must include the function of track changes enabled
(Word is recommended). This will allow me to review
how your plan evolves and improves over time.
the day before
the first presentation day.
Business Plan
• Details will be
given in class.
I will provide a template based on a Korean government program format, along with detailed instructions
on structuring and writing your business plan.
Business pitch presentation (10%)
Business
ideas – individual
(5%)
Special
online discussion –
Individual
(5%)
• Each group will have 6 minutes to pitch their business idea, followed by 6 minutes of Q&A from peers
and the instructor.
• Each group can have 1, 2, or up to 3 members presenting—it is not required for all members to present.
• The presentation will be graded by me, but your peers
will need to choose between whether they would "Invest" or "Not Invest" in the business plan presented.
Groups with the three highest investment-to-non-investment ratios will receive an additional 1 point on
their final project grade. Furthermore, students who
choose to invest in these top three groups will earn an
additional 0.8 points on their own project grade.
Each student may invest in up to 5 projects.
You will post your business ideas on the LMS system
during the 3rd (2%) and 9th (3%) weeks of the semester.
The focus of this activity is participation, so all submitted ideas, regardless of quality, will guarantee you full
credit for this part of the course.
In the second round (9th week), students will evaluate
the posted ideas by ranking their top 20 favorites.
Based on the collective rankings, the top 20 ideas will
automatically determine the 20 team leaders for the final project. Students whose ideas do not make it into
the top 20 must choose one of the selected teams to
join and collaborate with to complete the final project.
Instead of holding a class session during the national
holiday, we will conduct a special online discussion
through the LMS platform. You should comment on at
least two business ideas by offering additional insights,
constructive feedback, or alternative perspectives.
On 3rd/9th week
Post
online
This activity is
due by May 8th.
Online
discussion
▷ Plans by week
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Korea University Syllabus
Week
Course Plan
Key Questions
(Key Concepts)
Materials
Syllabus
Ch. 1,2
1
Orientation
Introduction
What defines an entrepreneur?
2
Creativity and
Idea Generation
“What important truth do
very few people agree
with you on?”
Ch. 4
Identify opportunities
Ch. 3
Identify customers
Ch. 6
3
4
5
6
7
8
9
10
11
From Idea to the
Opportunity
Developing
your Customers
Business Model
Platform Business
Failure?
Test and Experimenting your
Ideas
Midterm Exam
Developing
Networks
From the Opportunity to the
Plan
Financing
Assignments
Entrepreneurial
Self-Assessment
Survey
Exercise: Let Patents Go Wild!
1st round business
ideas
Exercise: Find
your customers
Exercise: Business
Model Canvas
Ch. 5
First mover’s advantage?
Ch. 11
MVP, Prototype, lean
startup
Ch. 7
How to find your pals?
Ch 8.
Business Plan
Ch.
9,10
12
Exercise: MVP
2nd round business
ideas
Guest speaker invited (TBD)
May 6th no class –
Special online discussion.
1st draft of
business plan
The organizational and
marketing plan
Attract your investors!
Activities
Ch.
12,13
Guest speaker invited (TBD)
13
Legal and IP issues
Now time to
grow!
14
15
Business Plan
Presentation
16
Final Exam
How to protect your
idea?
Growth, external sources
and harvesting
Ch. 14
2nd draft of
business plan
Ch. 15,
16
Slides due
Final draft of
business plan
due
* This is subject to change during the semester.
One semester consists of 16 weeks, but the statutory school day is 15 weeks, which means that twiceweekly classes must meet 30 times and once-weekly classes must meet at least 15 times, and midterm
and final exams or assignments count as one class. Depending on faculty discretion and student consultation, the remaining 16 weeks of the semester can be used as a make-up or study week Fixed data input
by the academic team
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Korea University Syllabus
▷ Miscellaneous
*Attendance
Class attendance does not mean your attendance check merely; It also includes your active contribution
to the class discussion. Your contribution can help the conversation go forward. Therefore, attendance
scores will be based on two components: base attendance (BA) and active participation (AP). The
full score of attendance is 10 points.
• Attendance will be checked every class since the third week, and students are allowed up to three
legitimate absences without penalty. For any non-legitimate absences or additional absences beyond
the three allowed, points will be deducted from the overall attendance score. The deduction increases
progressively: 1 absence results in a 1-point deduction, 2 absences result in a 2-point deduction, and
so on. If you have no non-legitimate or excessive absences but do not participate at all, you will
receive the base attendance score of 5 points.
• Active participation can be achieved through two methods: (1) in-class participation, by engaging
in discussions, answering questions, contributing personal insights or external knowledge, and asking
questions that advance the conversation; and (2) online participation, by initiating or contributing to
discussions related to class topics in a meaningful way. For online discussions, contributions should
be made within a week of the specific lecture or discussion to be eligible for grading. While you may
continue the discussion beyond this timeframe, comments made after a week will not be graded. Additionally, simply agreeing with others’ ideas will not earn participation points.
o This activity is separate from the special online discussion, and no BA and AP check will
be conducted for the May 6th substitute discussion.)
To earn the full participation score of 5, students must be recognized for active participation 20 or
more times across in-class and online methods. The score decreases incrementally based on the frequency of participation, with 18–19 participations earning 4.5, 16–17 earning 4, and so forth, down
to 0 points for 0–1 participation.
*Group Formation
A group will be formed on week 9. Students need to assign themselves to a group based on the 10 different business ideas. Each team can have up to 3-4 members (*this is subject to change depending on
the final number of enrollments).
*Peer Evaluation
All team members are expected to contribute equally to group projects. However, if contributions are
not balanced, the team must submit a report to the instructor detailing the relative contributions of
each member. The report should include two parts: (1) a brief description of each member’s contributions, and (2) a percentage rating of each member’s contribution, ensuring the total adds up to 100%.
One team member should send the report via email to the instructor on behalf of the team, with all
other members copied (cc’d) on the email. All members must reply-all to confirm or dispute the reported contributions within 36 hours of the initial email. A lack of response within this timeframe will
be considered as agreement with the report.
*NO Make-up Exams
You will score 0 if you miss the midterm or the final exam for reasons not accepted by the university.
Spring Semester 2025
Korea University Syllabus
▷Support for students with disabilities
Classroom
Support
Students
with
Disabilities
Support
Assignment
Help
Testing and
Assessment
Support
Notes
∙ Provide course materials in advance and support textbook production
∙ Prioritized seating for students with disabilities, height-adjustable
desks, etc.
∙ Provide educational support personnel (ghostwriters, stenographers, etc.)
∙ Assistive technology devices
∙ Support for online courses
Extended deadlines
∙ Provide alternative assignments
∙ Ensuring that off-campus activities are accessible to people with
disabilities
∙ Extended testing times (1.5x/ 1.7x/ 2x)
∙ Provide separate test rooms
∙ Provide customized test papers
∙ Providing a handout of key messages during exams
∙ Test and assessment support staff present
∙ Submit your answer sheet in a file format
∙ Depending on the characteristics and needs of each individual taking this course, the appropriate level of support services will be provided through consultation with the instructor and the Disability
Support Center. If students have any questions regarding support
services for students with disabilities, please contact the Disability
Support Center (02-3290-1534).
▷Common guidelines and notes
∙ [Attendance]
No grade will be given for 1/3 or more absences, except for excused absences, which require at least 1/2
actual attendance.
∙ [Academic Ethics]
-Actively participate in learning with sincerity, honesty, and enthusiasm in accordance with the purpose of
the university and its educational philosophy.
-Pursue creative academic research based on moral sensitivity while writing about their position as liberal
arts students receiving higher education.
-Faithfully fulfill promises made to faculty and fellow students regarding educational activities.
-Respect the personalities of faculty and fellow students and observe basic courtesy.
-Carefully study the syllabus and select courses that are relevant to their academic pursuits and future vision.
-Read and review educational materials in advance so that you can actively participate in each class.
-Attend class on time, without absences, tardiness, or interruptions.
-Do not engage in attendance maneuvers (e.g., proxy attendance)
-Actively participate in class activities such as discussions, questions and answers, etc.
-Submit assignments that are written in good faith and all cited material is presented without alteration or
distortion.
-In the case of cooperative learning, take responsibility for your share of the work and do your best to
complete it.
-Recognize the purpose and meaning of examinations required by the course and take them honestly and
without cheating.
-Honestly conducting lecture evaluations to improve the quality of lectures in courses taken in a semester.
∙ [Laboratory Safety]
-According to Article 20 (Education and Training) of the Act on Creating a Safe Environment in Laboratories, researchers in the target departments of science and technology that are subject to the Laboratory
Spring Semester 2025
Korea University Syllabus
Safety Act are required to complete a certain number of hours of safety training each semester, so all undergraduate and graduate students in the target departments who take experiments and labs are required to participate in the training.
-New student training (2 hours for new students), regular training (6 hours per semester for high-risk departments, 3 hours per semester for low-risk departments)
-Target departments: KUPID > 지식관리(knowledge) > 안전관리지식 > 연구실안전
-Click "Information Life" from the top menu of the portal system, and click [Safety Education (Seoul)] to
access the safety education page (accessed with "Chrome"; in case of connection error, you need to set "Unblock pop-ups" in Internet settings).
-If you do not have a portal ID, you can access the National Research Safety Management Center's Laboratory Safety Education System (https://edu.labs.go.kr/).
-If you have completed safety training at an external organization, you can complete it through a separate
registration process.
Disadvantages for non-completion: Undergraduate students (restricted from viewing grades), graduate students (restricted from entering)
-Inquiries: Education (Safety Management Team 02-3290-2763), System (Archi Systems 02-2664-5354)
∙ [Mandatory human rights and gender equality education]
-The university operates a mandatory human rights and gender equality education system (statutory obligation based on Article 31 of the Gender Equality Basic Act).
) and is offered at least once each academic year (undergraduate students must complete a total of 4 times).
-How to take the course: Log in to Blackboard (https://kulms.korea.ac.kr) and take the course (Log in to
Blackboard → Top 'Information Page' → Bottom right '[Student] or [Faculty], [Staff] 2024 Statutory Obligations and Campus Rights Education OO Class Registration' → 'Course' list → '[Student] or [Faculty],
[Staff] 2024 Statutory Obligations and Campus Rights Education' → Click '2024 Human Rights and Gender
Equality Education' among the main courses on the left to start the course).
-Inquiries: Seoul Campus humanrights@korea.ac.kr / Sejong Campus sjequality@korea.ac.kr
∙ [2024 Regular Semester Schedule for Seoul Campus]
1st period (9:00~10:15), 2nd period (10:30~11:45), 3rd period (12:00~13:15), 4th period (13:30~14:45),
5th period (15:00~16:15), 6th period (16:30~17:45), 7th period (18:00~18:50), followed by a 50-minute
class and a 10-minute break.
∙ [Seoul Campus Seasonal Semester Schedule for 2024]
1st~8th period 50 minutes class, 10 minutes break
∙ [Curriculum information for majors, etc.]
Please search for 'Korea University Education Information Homepage (http://registrar.korea.ac.kr)' on the
search site to check your curriculum, major, and other important information.
∙ [Academic Information]
Please refer to the academic calendar information board on the Korea University portal (http://portal.korea.ac.kr).
Spring Semester 2025