2430 Advanced Marketing, 2024-25
Case Write-up Instructions
Throughout the semester we will work with several cases to enrich our class discussion.
You will have to submit a written analysis of 2 of those cases as a group, as outlined in
the syllabus and the Weekly Planner on Moodle. Below you will find the detailed
information for the three case submissions.
1. Cases for write up
1. Licious
2. Cialis
2. Content
You will write a (max) 2-page analysis of each case (1.5 space, 12-point Font, regular
margins, up to 2 pages of Appendix). Your analysis should focus on providing a clear
and justified direction on what the manager should do about the problem they are
facing (you can use your diagnosis of the problem). You should justify your
recommendation clearly using data from the case and by connecting directly and
overtly to the theory covered in the videos. Your analysis should have a clear
structure and appropriate language.
Keep in mind that the case analysis and submission is done by group (and not
individually).
3. Due dates
Case
Due date
1.
The day before class of Week 3
Licious
2. Cialis
Resubmissions
The day before class of Week 4
Up to one week from receiving the first grade
4. Assessment
The 2 group cases combined represent 10% of your overall course grade. Each case
carries the same weight. They are graded on a Check-, Check, Check+ basis. You
will have the opportunity to resubmit each after receiving the grade and feedback
by the grader, for the chance to improve your grade. To get a Check+ after
resubmission, you need to address all of the grader’s comments. Resubmission can
only take place during one week after receiving the first grade.
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