BBDT3253 MARKETING METRICS
2. Using examples to examine the differences between data, information and knowledge.
Data – Raw, unorganized facts, numbers, symbols, or observations without context.
Information – Data that has been organized, structured, or contextualized to give it meaning
or relevance.
Knowledge – Knowledge is information analyzed, synthesized, and refined into deeper
understanding and insights.
Exp: A famous company use blab la bla with picture
The table contains raw data about customers purchasing tickets.
By structuring the data, the company can track discounts, sales, and delivery preferences.
After that, the company can optimize marketing and enhance customer service by prioritizing
email support for those choosing email delivery and targeting frequent buyers with
promotions.
BBDT3253 MARKETING METRICS
A data analyst or marketer can use an analytic app to convert this raw data into structured
insights. can identify key trends, such as the dominance of returning users, preferred devices,
and traffic sources.
With this knowledge, the company can optimize its website for the most common browsers,
enhance user experience for returning customers, and refine marketing strategies to drive
engagement and conversions.