The Eco-Conscious
Young Adult
Name: Dominico Pascal
Role: Visual Designer
Company: Creative Collective
Company
Industry
Marketing and advertising
Company size
Medium enterprise
Demographic information
Age
23
Gender
Male
Residence type
Village house
Educational attainment
Bachelor’s degree
Yearly income
$123,456
Needs and motivations
Professional goals

Motivators
Enhance design capabilities and build a
diverse portfolio.

Attract a broader range of clients.
Dominico wants to take up design
courses and seek mentorships so
he can refine his skills and offer
unique design services outside of
work.
Challenges
Sources of information


Pursuing his creative vision while staying
aligned with client needs
Design agency e-mail
newsletters

Time management

Websites

Rapidly changing design trends and tools

Podcasts
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The Tech-Savvy
Professional
Name: Rian Dunegan
Role: Software Developer
Company: Advanced Tech Co.
Company
Industry
Computer systems design
Company size
Large enterprise
Demographic information
Age
32
Gender
Female
Residence type
Apartment
Educational attainment
Master’s degree
Yearly income
$123,456
Needs and motivations
Professional goals
Motivators

Continuous learning to enhance skills and
become eligible for promotion

Rian actively explores new
technology to stay ahead and
Expand professional network
remain competitive in the tech
landscape.
Challenges
Sources of information

Workflow disruptions

Webinars

Lack of mentorship opportunities

Newsletters

Difficulty achieving work-life balance

Blogs
The Family-Focused
Millennial
Name: Analisa Laurent
Role: Interior Design Consultant
Company: Modern Design Co,
Company
Industry
Interior design services
Company size
Micro enterprise
Demographic information
Age
36
Gender
Female
Residence type
Single family home
Educational attainment
Bachelor’s degree
Yearly income
$123,456
Needs and motivations
Professional goals
Motivators



Secure a promotion to improve financial
Analisa seeks opportunities for
stability
financial growth to sustain a
Build a network that shares resources and
healthy and happy family
growth opportunities
environment.
Challenges
Sources of information

Balancing work and household

Professional network
responsibilities

Websites

Financial constraints

Blogs

Securing clients’ loyalty