Management strategy
Strategy as theory of how to compete - how to gain competitive advantage (CA)
competitive advantage strategies can be conflicting
CA is subjective, cannot be directly observed
Strategy is not a “you win, I lose” >> coopetition / collaboration
Coopetition: synchronous cooperation and competition
Firm performance:
Firm effects 40% , industry effects 20%, other effects (corporate, parent, year, economy) 40%
Strategy is CA theories, creating value and containing costs, combining a series of activities to
stake out a unique position, and making long term commitments to achieve these objectives
Class note: teams usually are weak in business model