COMFORT HOME NURSING
CENTER BUSINESS PLAN
STUDENTS NAME
THE UNIVERSITY OF ARIZONA GLOBAL CAMPUS
INSTRUCTOR’S NAME
COURSE NAME AND NUMBER
DATE
About The Organization
• Nature of your business
• Comfort home nursing center is a residential care center
for the elderly population who cannot receive proper care
at home or are too healthy to be admitted in a medical
facility (Simeão et al., 2018).
• The nursing center will be a comfortable and proper home
for elderly people needing daily assistance and care.
• It will be located about 10 minutes’ drive from green
valley hospital. The facility will be a responsible,
organized and accommodative center with a vast
capacity to accommodate about 40 people.
• The organization will be guided by core values, such as
honesty, quality, respect, thankfulness, love, care and
professionalism that enables us to treat patients more than
clients.
Mission and Vision of Comfort nursing Center
Mission: Comfort Home Nursing Center emphasizes individual needs of each person
placed in our care to enhance the quality of life and daily experiences through using the
best nursing care, nutrition, community building activities and recreational activities.
Vision: Providing value based, high quality personalized care in a warm conducive
environment for the elderly patients by knowing their needs, ministering the family in the
care programs and promoting excellence.
Services Provided
Specialty care
Temporary assistance (Andrews et al., 2019).
Speech therapy
Physical therapy
Recreational and evening activities
The Competitive Environment of the Business
Social / Cultural
Socioeconomic status
Cultural background and stereotypes
Changes in demographics and public values
Social trends
Legal/ Regulatory
Tax legislation changes
Insurance mandates
Consumer protection
Laws such as patient protection and affordable act
Contd…
Economic
Healthcare spending
Employment
Inflation
Technological
Innovative technologies of new medical devices
Positive changes in treatment due to technological
advancements
Competitive factors
Presence of other nursing homes and different options for nursing home care, such as
therapy clinics and from in hospital recovery centers in the area
Regulations and Ethical Concerns
• Regulations, such as United Nations universal declaration of human rights and the National
Association of Social Workers code of ethics.
Local
Federal
State
• Ethical concerns
Biasness and ethical decision making
Non discriminatory practices
Relational aggression where one has a right to hold information or opinion without interference
Key Marketing Strategies
Market segmentation
The clients will include
The non-acutely ill or companionless
people of age 60 or above living in
Arizona.
Elderly & alone people
Disabled or diseased
Market Targeting and Positioning
Market targeting and positioning
Comfort nursing center major target will be to provide a comfortable environment
for the elderly and disabled old people.
It also targets clients whose family maybe travelling somewhere for a short while.
To become the most trusted and most successful nursing center in Arizona (Scala et
al.,2019).
To increase revenue and number of residents for the organization stability
To balance the initial cost of the startup with earned profits by the end of the first
year
Advertisement and Sales Strategy
Advertisement and sales strategy
Social media platforms
Newspapers and magazines
Television (Lord et.al, 2018).
Seminars and awareness sessions
Promotional 20% discounts
Bonuses to clients (Lockett, 2018).
HR Plan
Executive leadership
Clinical support staff
board of directors (6)
Licensed nurses (8)
chief executive officer (1)
Assistant nurses (6)
Sponsors (2)
Physicians (4)
 Managing director (1)
On site leadership
Therapists and psychological
counsellors (3)
medical director
Non clinical support staff
clinical manager (1)
cooks (4)
Social worker (4)
Drivers (4)
Housekeeping (6)
1Year Budget Plan
Meal Equivalent
#Meals Sold
Income
Cafeteria Meals
$ 6.02
225,000
$1, 327,500.00
Patient Meals
$ 3.62
200,000
$710,000.00
Total
425,000
$2,037, 500.00
Expenses
Operating Budget
Employee Cost
$ 360,550.00
Incentives Program
$ 8,000.00
Paid Time Off (PTO)
$77,000.00
Healthcare Insurance
$ 80,000.00
Retirement Benefits
$ 60,000.00
Total Employee Costs
$ 585,550.00
Other Expenses
Food expenses
$ 1,160,000.00
Supplies
$ 15,000.00
Minor Equipment
$ 10,000.00
Total Expenses
$1,185,000.00
References
• Andrews, J. O., Corbett, C., Dail, R. B., & Pinto, B. M. (2019). Rebuilding the research enterprise of a historical
research intensive college of nursing. Nursing outlook, 67(3), 232-243.
• Hofaidhllaoui, m., Satouri, T., Chouki, M., & Smida, A. (2020). Generating knowledge through micro-contradictions:
The case of a nursing home for the elderly. Management decision.
• Lockett, a. (2018). Online marketing strategies for increasing sales revenues of small retail businesses (doctoral
dissertation, walden university).
• Lord, j., Davlyatov, G., Thomas, K. S., Hyer, K., & Weech-maldonado, R. (2018). The role of assisted living capacity
on nursing home financial performance. INQUIRY: The Journal of Health Care Organization, Provision, and
Financing, 55, 0046958018793285.
• Scala, e., Whalen, M., Parks, J., Ascenzi, J., & Pandian, V. (2019). Increasing nursing research program visibility: A
systematic review and implementation of the evidence. JONA:, 49(12), 617-623. The Journal of Nursing
Administration
• Simeão, s. F. D. A. P., Martins, G. A. D. L., Gatti, M. A. N., Conti, M. H. S. D., Vitta, A. D., & Marta, S. N. (2018).
Comparative study of quality of life of elderly nursing home residents and those attneding a day
center. Ciencia & Saude Coletiva, 23, 3923-3934.