Business Partner B2+
Extra activities
BUSINESS WORKSHOP 1
Improving the image
Customer reaction A Complete the text about the second graph on page 88 of the coursebook using
the words in the box.
contrast
decrease
demographic
fluctuation
reached
represents
quarter
shot up
rise
slightly
group was responsible for an
From the graph we can see which particular 1
in sales. When looking at the line which 3
the
increase or 2
16–24-year-olds, we see a slight drop at the beginning of the year, but there is a consistent
through the rest of the year. This is in 5
to the
fall from the second 4
in sales over the same period. As
25–34-year-old customers where we see a 6
that is in the month-by-month
we are looking here at quarterly figures, the 7
graph is not as apparent. However, breaking it down in this way shows that sales in the 55+
at the beginning of the year, but 9
during the fourth
group fell 8
10
the second highest sales volume.
quarter and
Management B Match the market research terms (1–8) with the definitions (a–h).
response 1 ranking question
a an answer which is influenced by personal opinions and
2 demographic
3 open question
4 subjective answer
5 facial reactions
6 survey
7 objective answer
8 pop-up option online
provides information on attitudes or behaviour
b a question giving someone or something a position in a list
or on a scale (often with numbers)
c a question which cannot be answered with yes or no
d expressions on people’s faces
e an answer based on facts rather than on feelings or beliefs
f a window that opens on a computer screen
g a set of questions which you give to a large number of people
to find out about their opinions or behaviour
h relating to the population and groups of people in it
C Read the text on page 89 of the coursebook again and decide if these sentences
are true (T) or false (F).
1 Clients always have to pay for secondary research data.
2 Companies use primary research when they want to know why a customer has bought
a particular product.
3 Primary and secondary research provide data which allows companies to sort customers
into specific demographic groups.
4 Surveys are limited to open and closed questions.
5 Companies who would like answers from a larger number of people use focus groups
instead of surveys.
6 Focus groups can be used if the company feels the need to observe how people react
to particular questions or topics.
© Pearson Education 2019
Business Partner B2+
BUSINESS WORKSHOP 2
Extra activities
Try to see it my way
Initial discussions A Match the extracts from the conversation between Arnav and Charvi (1–10) with
the topics (a–j).
1 … it really doesn’t help that so many people keep
quitting and new ones come every week it seems.
a high employee turnover
2 So many of us are really overqualified for this work …
c problems integrating with
a close-knit team
3 … But in this region, this is one of the only places that is
offering work …
b communication skills
d a positive aspect of the job
4 Is the night shift really no problem for you?
e lack of knowledge about others
5 I only hope they do what they said when we were hired
and move us to daytime shifts …
f the hours someone has to work
6 We spent several weeks during our initial training
looking at fairly basic products, but those ones are
usually pretty simple to explain.
7 … but I’m happy that I get to speak English for my
entire shift.
8 I’ve tried talking to some of the other people on the
team but that’s also difficult, especially those who’ve
been here for a while because they really stick together.
g training periods could be put to
better use
h limited opportunities for a job
i
have more education than is
needed
j
a change in the working
conditions
9 … we don’t know very much about their culture.
10 I agree that we need some training in how to speak to
them to help them understand.
Survey results B Look at the table in Exercise 8 on page 91 of the coursebook again and match
the sentences halves.
1 The areas where they agreed the most were
2 The largest difference of opinion was
a although line managers felt it was more than
sufficient.
3 The agents felt they personally did best
b regarding their communication skills training.
4 The second highest difference of opinion was
c in motivation and performance.
5 Agents felt that feedback was not very good
d with the integration into the team and their
performance.
6 Both groups were largely satisfied
7 Both agents and management seemed to
think that improvement was needed
e regarding their English skills and their
attitude towards work.
f with the training on products.
g regarding support from line managers.
© Pearson Education 2019
1
Business Partner B2+
BUSINESS WORKSHOP 2
Extra activities
Try to see it my way
C Choose the correct option to complete the definitions of the words and phrases
in bold.
1 Feedback can be
how successful or useful something is.
a advice about
b criticism of
c advice about or criticism of
2 Integration into a team means that new people become part of a group and are
by them.
a liked
b accepted
c taught
3 Training in a job means
something new
a working with
b helping someone to do
c teaching someone to do
4 Communication skills training deals with learning the
exchange information or express their thoughts and feelings.
by which people
a process
b words
c body language
5 Performance in a job is used to talk about how
or activity.
a person does a particular job
a well or badly
b enthusiastically or unenthusiastically
c quickly or slowly
6 Attitude towards work expresses the
that you usually have about it.
a positive emotions
b opinions and feelings
c interest
7 Motivation is the
to do something without needing to be told or forced to do it.
a speed and accuracy used
b careful preparation used
c eagerness and willingness
8 Proficiency in something means that someone has reached a
and skill in it.
standard of ability
a basic
b medium
c high
9 Support means that another person
you because they want you to succeed.
a tells you what to do
b does your job for
c helps
© Pearson Education 2019
2
Business Partner B2+
Extra activities
BUSINESS WORKSHOP 3
Managing your money
Millennials A Read the article on page 93 of the coursebook again and decide if these statements
are true (T) or false (F).
and banking
1 The millennial generation is worse off now than the previous generation in terms of work,
salaries and buying a home.
2 The study revealed that most Scandinavian millennials haven’t been dramatically affected
by the changes in living standards compared to young people in other countries.
3 Daniel Tomlinson claims that the evidence is clear that millennials in the UK are worse off
in terms of employment and housing.
4 The salaries of millennials in their thirties are significantly higher than those of both
Generation X and ‘baby boomers’ at the same age.
5 However, Mr Tomlinson added that UK millennials were not as badly off as young people
in southern Europe regarding youth unemployment.
BW 3.01 Complete the extracts from the discussion with the words in the box.
ConnectBank B
Some
of them must be used more than once. Then listen again and check your answers.
reacts
ATMs
branch
come into
discount
loan
pay off
personal
promotional
property
unemployment
voucher
savings
Deidre:
Robert:
transactions
financial
income
inheritance
put by
remittance
So, the aim of this meeting today is to identify ways to target millennial
customers and create innovative 1
banking products for them.
They may be students looking for a(n) 2
, first-time house buyers,
or professionals in search of 3
products …
Although we know southern Europe has suffered from high youth
in recent years, that doesn’t mean to say that no millennials
there have 5
. We do know that in the USA, 86 percent manage
to 6
a small amount every month.
4
Deidre:
Many millennials are in work. And others may 7
8
when their parents pass away …
Robert:
What we’re saying is that despite the fact that Generation Y – millennials – have
than the previous generation, and find it
a lower disposable 9
difficult to buy 10
, at Connectbank we can offer banking products
that help them save and 11
their debts.
Sheena:
Well, we already offer them some benefits like student 12
and a thirty-dollar 13
when they finish studying.
a substantial
cards
Fernando: What about the fact that they are digital natives? They are not walking into
to chat to the bank manager. They want to
their High Street 14
access banking products or 15
gifts online.
Sheena:
© Pearson Education 2019
Yes, I agree. And another point is that millennials often travel abroad for work
, and the difficulty
or pleasure. Given the importance of mobile 16
of finding 17
in some regions, I’d suggest we improve our mobile
money 18
in order to meet the needs of young people who are
working or studying abroad. They may be experiencing 19
difficulties.
Business Partner B2+
BUSINESS WORKSHOP 4
Extra activities
Business Challenges
Ideas for a A Read all four profiles on pages 126 and 134 of the coursebook and say which
of the business leaders:
documentary
1 are currently CEOs.
2 has a background in marketing.
3 have U.S. citizenship.
4 won a business prize.
5 have worked in the car industry.
6 dropped out of a university course.
7 is quoted as saying something humorous.
8 was something of a rebel as a teenager.
9 have a track record for being socially responsible.
10 is the founder of at least five companies.
11 had an encouraging parent.
12 helped others fulfil a challenge.
BW 4.01 Choose the correct option to complete the sentences. Listen again
Preparing for the B
if
necessary.
presentation
1 Jack thinks the first slide should describe the target audience, which will be
.
a millennials
b people of all ages
c business people over 65
d baby boomers
2 Aina says the slides should be in the format of a
proposal.
a informal
b semi-formal
c formal
d concrete
3 In the second slide, Aina and Jack decide to reduce the number of topics
.
a to seven
b by combining 2 and 3
c by cutting ‘entrepreneurship’
d by cutting some of the examples
4 Jack thinks that slides look more professional if the colour scheme is
blue or grey.
a light
b dark
c pale
d a professional
5 The image in Aina’s slide is a
a logo
b jpeg
c header
d screenshot
© Pearson Education 2019
taken from a website.
Business Partner B2+
BUSINESS WORKSHOP 5
Extra activities
Ready for relocation?
First thoughts A Match the words and phrases from the recording (1–8) with the synonyms
and definitions (a–h).
1 long-distance
a money given to someone to pay for schooling
2 socialise
3 ex-pat community
b a group of people in a country who come from elsewhere and know
each other
4 visible
c a business that helps someone move to another place
5 relocation company
d legal document required to live in another country
6 education allowance
e the services that are provided to look after someone’s medical needs
7 residency permit
f spend time with other people in a friendly way
8 healthcare
g describing someone or something that is noticed by others
h from far away
Down to details B
© Pearson Education 2019
BW 5.03 Match the sentences halves based on the discussion between Piet
and Paul. Then listen again and check your answers.
1 Because there is a lot of training of local
staff to be done,
a he and his family were flown home for visits in
business class.
2 The work that Brigitte can do will
b would be continued while he is gone.
3 Paul feels it is important to
4 A colleague mentioned to Paul that
c travel in advance to Argentina to get everything
settled first.
5 It would be a good idea for Paul to
d depend on the type of work visas available.
6 The company car is necessary
e so that Paul can visit his customers.
7 The money that Paul pays towards his
pension
f the assignment is planned for two years.
8 Paul thinks it is a good idea for his
children to
h make trips home with the family as often as
possible.
g be able to speak Spanish with different people.
Business Partner B2+
Extra activities
BUSINESS WORKSHOP 6
The way ahead A
BW 6.01
Growing the business
Listen again and choose the correct answer.
1 Karoline says it was a good idea to
.
a expand in Zagreb
b offer more beverages
c have trucks in tourist areas
2 The team found that putting the recipe book together was a(n)
experience.
a enjoyable
b challenging
c difficult
3 Paul
liked the idea of opening fixed locations in Croatia.
a never
b originally
c eventually
4 Zora suggested opening their juice bar in a
.
a bookshop
b hotel
c restaurant
5 In a hotel, they think it would be necessary to attract customers who
.
a are not guests
b would like lunch
c are staying there
6 They decided a merger with a restaurant would be
food truck company.
than merging with another
a more complicated
b more profitable
c easier
7 Being acquired by a sports shop or supermarket chain would allow them to
.
a promote their products
b expand their business
c raise money to start a new business
The SWOT analysis B Decide if these sentences about SWOT analysis are true (T) or false (F).
1 SWOT analyses only look at the internal aspects of a company.
2 When doing a SWOT analysis, it is possible to discover both positive and negative aspects
about your company that you had not thought of.
3 A SWOT analysis can help you to determine what is going on in the market.
4 Threats only come from the competition.
5 A SWOT analysis can help a company to find what makes them different from their competitors.
6 Weaknesses show what a company is lacking.
7 In a SWOT analysis you are encouraged to find as many positive points about your company
as possible.
8 Strengths show what a company does well and threats show what it needs to improve.
9 When determining opportunities, a company may find what gives it a competitive advantage
over others.
© Pearson Education 2019
Business Partner B2+
Extra activities
BUSINESS WORKSHOP 7
What could possibly go wrong?
Three start-ups A Read the information about the start-ups on page 100 of the coursebook again
and say which company or companies:
1 has/have already spent a large amount of money and will need to invest in new facilities.
2 requires/require customers to have a certain level of physical fitness.
3 has an owner / have owners who have worked abroad.
4 offers/offer activities in beautiful surroundings.
5 has/have already contracted a small group of employees.
6 is/are planning to offer staff training.
7 has/have business owners who are experienced in their sector.
8 has/have already outlined the health and safety responsibilities of employees.
9 already has/have competitors in the region.
10 will target wealthy customers.
Risk assessment B
BW 7.01 Complete the extracts from the podcast with the words in the box.
Then listen again and check your answers.
assessment
avoid
carry out
cause
management
potential
practical
regulations
responsibility
safety
develop
identify
injury
precautions
prevent
preventive
sector
workplace
Welcome to my podcast, Avoid risk with Renata! Firstly, I’d like to say, I am here to help
you 1
your business. But if you’re gonna manage health and 2
in
your business, you need to know how to 3
risk in your 4
. Now,
the type of 5
risks to your business will depend on your 6
, but
they will also depend on you and your staff, and the 7
you take.
If you are the owner of a small local business, doing a risk 8
or analysis is
something you are legally required to 9
in most countries.
So, first we need to 10
the risks. Next, you gotta think about what might
harm to your customers and staff and then decide whether you are taking
the right steps to 12
risk.
11
In certain sectors, industry 13
require very specific 14
As I mentioned before, risk
people from harm.
is about taking
15
16
If people don’t take 17
, those risks are going to lead to 18
accidents, accidents that could have been avoided.
© Pearson Education 2019
measures.
steps to protect
and
Business Partner B2+
Extra activities
BUSINESS WORKSHOP 8
Decisions, decisions
Japanese cuisine A Read the text on page 102 of the coursebook again and choose the correct options.
in the USA 1 Traditional Japanese dishes in the USA
a were first eaten by immigrants from Japan.
b only became popular in California and New York.
c were not offered in restaurants until the late 1980s.
2 Offering a variety of international food has become more important in
a the ethnic food market.
b international travel and trade.
c the food industry in general.
3 The branches in New York City and Los Angeles have positive customer feedback, although
Washington D.C.
a has innovative and entrepreneurial chefs.
b isn’t doing as well as they expected.
c has a lot of potential for expansion.
4 One way of making customers happier would be by
a designing larger restaurants.
b serving bigger amounts of food.
c improving the restaurant design.
5 Another recommendation is that waiting staff should be able to
a describe the ideas behind the dishes effectively.
b prepare Japanese–Brazilian dishes more efficiently.
c communicate confidently in Brazilian or Japanese.
6 Management suggests phoning all restaurant managers to
a standardise procedures for preparing and cooking raw fish.
b communicate their recommendations to hire more ethnic staff.
c evaluate the business’ advantages and disadvantages.
Location, location B
BW 8.01
Listen again and complete the missing words.
Interview 1: Los Angeles
1 Personal hygiene is incredibly important for handling r
Japanese food like sushi and sashimi.
2 In cities like L.A., s
t
i
when making
is very high in the restaurant business.
3 Our clientele tend to be from the h
of the market and they are very d
.
Interview 2: Washington D.C.
4 Other d
have p
like sushi and sashimi are prepared using raw fish so they might
.
5 It isn’t always the restaurant’s fault, because parasites in sushi and sashimi are due to
i
t
, either when catching fish or freezing fish.
6 I make sure that our kitchen staff comply with our h
7 Many of the Brazilian r
from the m
s
.
are new to them, so they don’t know what to order
.
Interview 3: New York City
8 We’re offering h
s
v
-q
dishes served in a beautiful setting with
of Manhattan.
9 I make sure we hire waiting staff who are m
, super friendly and a
10 Another thing that I think has worked well here is that we like to employ some Japanese
and Brazilian staff to give it that f
of a
.
© Pearson Education 2019
.