1 BASE.VN Principles Base.vn | Principles 2 Base’s Philosophy of Leadership Leading with hearts 01 Good purpose 02 03 04 Room for development Grow together Do things to be proud Everyone has a good Everyone has a room for Everyone is a key part of You should always be purpose when they join development. No matter the organization and their yourself and do things you Base and wants to how they are now, there growths contribute are truly proud of and contribute for as much as are a huge room for them significant to the growth of believe. It means a strong they could. do become better. the company. What we alignment between have right now is so little, personal values and the the future will be much company’s principles itself. Base.vn | Principles 3 BASE.VN PRINCIPLES Principles are here when you have to make a hard choice. Every business goes through many difficult moments in their lifetime. It is the decision they make at each certain moment, when there’s no clear right or wrong answer, which defines who they are, and what they could become. The principles are not necessarily remembered words by words. It is what saves us in the days of hot waters when we have to make a hard choice. It is what defines our cultures, our people, our behaviors, and our standards. It is what defines Base and shapes who we really are. Base.vn | Principles 4 01 Only for GOOD PEOPLE This principle states that without a good personality, nothing else matters. Base only fits for good people, because honestly, we cannot deal with bad ones. We only work with people we sincerely respect. Working with good people is comfortable, motivating and healthy. Good = doing the right thing when nobody is watching. Strict on hiring. It doesn’t matter if one person holds a high position, if you have to Base.vn | Principles deal with a high performer with questionable personality, it’s time to take him out 5 02 Product OBSESSION This principle states that Base is a product-centric company, and all internal operations are ultimately to support making the product better. As product-centric company, we obsess in building great products, exploring all possible ways to make them better, experiencing them as much as we can, and deeply thinking about them. If you have to make a decision of applying an incomplete product of Base which Base.vn | Principles could potentially reduce performance, still keep applying it. Remember, the product 6 03 WORK HARD The principle states that hard working is the highest gift and most valuable competence – more valuable than who you are. In other word, we favor hard working more than intelligence, background and current achievements. There is no substitution for hard working while hard working can substitute for almost everything. The reason is that without hard working, there is no room for important improvement. Base.vn | Principles 7 04 Jump IN *** There is case when a manager sees a risk of his/her subordinate not finishing a task, project or mission at an expected time and quality. This principle states that the manager MUST immediately jump in to help fix/fix the risk. On the other hand, it implies that the overall completion and the speed of moving forward is more important than roles and emotions of anyone. Base.vn | Principles 8 05 Respect LEGACY This principle states that we value legacy so much that every action which could potential affect the founded legacy should be prevented or should only be processed with extreme caution. Each move at Base leaves a good legacy. A win deal leaves potential renewal for next year. A great coder leaves great codes for future improvements. A successful customer story leaves insights for us to learn and to grow. Many things like that. We can’t do great things in the future Base.vn | Principles if we do not respect the past. 9 06 Be HUMBLE This principle states that we will favor a person/candidate with a humble mindset OVER a talent who thinks he is too good and not ready to learn & fully adapt at Base. Being humble is the key for a growth mindset. We can’t learn so much if we think we are too good. Many people out there are better than us. It should be easy at Base to say that “I don’t know about it, please advise me”, or “I am making a mistake”. Base.vn | Principles Everyone will help you. 10 07 Asking “FOR WHAT”? The principle states that we always need to question ourselves about the real value of everything, and we do not accept convention as the source of reasoning about real value. Asking “for what” constantly whenever we can before doing anything. Everything we do must be on clear purpose and a good value for the company. Base.vn | Principles 11 08 Let builders BUILD The principle states that we value builders more than philosophers, and thinking without a clear action plan/result is meaningless. We need actions and crystal-clear results. We don’t need people who just like to think without making real contribution to the company. It also means that builders who really get things done are the best to hold critical positions. Base.vn | Principles 12 09 Done is better THAN PERFECT The principle states that we won’t wait too much time for a perfect version, instead we prefer iterative releases. It also means that if we get something done, there is a much better chance to improve the current state of the result. On the other hand, the “perfect version” we thought previously may not be the actual “perfect” because the “launched version” tested in practice will give us a lot more knowledge, data Base.vn | Principles and insights for future iterations. 13 10 Real trust IS EARNED The principle states that real trust has to be earned by real merits and trust is more favor than performance for career development. Given trust is given generously when anyone joins Base but can be taken at any time. Earned trust belong to yourself and cannot be taken away. It’s your legacy. On the other hand, it also means the company favors a trusted person OVER Base.vn | Principles a high performer for all critical missions. 14 11 Respect AUTHORITY There are many cases we cannot have an unified consent of everyone for a certain matter. The principle states that we will favor the authority’s decision over major consent and/or votes. The principle also means that we are open for discussion, but closed for decision. New idea should be freely discussed and everyone will have room for comments. But we do not make decisions on votes or consent; once a decision of authority is due, everyone Base.vn | Principles must fully follow. 15 12 Company FIRST The principle states that we favor the company’s benefits over any individual or team’s benefits & roles. In the case we see something weird, have to make a change, or handle something so unexpectedly that we’ve never ever been in the situation before, we will ask “What is better for the company, in short-term and long-term” to make a move. The principle also means that everything which may impose a risk on the company should be classified, clarified and fixed as fast as we can. Everyone can speak about it. Base.vn | Principles 16 13 Attention TO DETAILS The principle states that we do NOT tradeoff speed for irresponsibility, negligence and carelessness. Everything should be handled with a good attention. We may fail, we may not have the result with best quality, but we cannot be careless. Whenever we write an email to the customers, fixing a bug, helping them on an issue – it has to be done thoughtfully and carefully. Don’t let problem run down the line so that some others Base.vn | Principles have to fix it again. 17 14 Const. Pushing NEW LIMIT The principle states that in case we achieve a big goal (personal, team or company), we are NOT allowed to be too excited about it. We NEVER stop pushing a new limit for ourselves because the room and possibility is always unlimited. In order to insist for highest standards and open new rooms for improvement, everyone should be challenged for a better result. Continuing raising the bar and driving the team to unbelievable goals. We have learnt that the harder the goal, the Base.vn | Principles more we can do. 18 15 Don’t COMPROMISE The principle states that we aggressively and strictly commit to the principles we stated here and DON’T compromise. We don’t compromise with a lot of things: principles, policies, work rules, and our values – even in a tradeoff of revenue or cutoffs. It also means that if anything is broken inside the company, we need to speak out and get it fixed. It also means that we don’t accept lower standards. Base.vn | Principles
