Business Model
Canvas
Key Partners
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Technology Providers:
Collaborate with tech
agencies for superior
sensors, software
programs, and analytics
gear.
Maintenance Service
Providers: Partner with
businesses providing
maintenance and support
offerings.
Key Activities
Value Propositions
Customer Relationships
Customer Segments
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There are 2 drivers control the
segmention: Digital assistance
and data security.
1-High digital + low security
Customers who
embrace technological
advancements and involved in
open data-sharing initiatives like
MRO and OEM.
2-High digital + high security
Customers who need advanced
digital solution but in the other
hand they need their data
protected. Like:security and
medical services.
3-Low digital + high security
Customers who their main
concern is the secutiry, their
activities don’t need advansed
digitalizaion like: some specific
niches in executive transport
where they use
traditional operational methods.
4-Low digital + Low security
Like: Some specific projects in
OEM and MRO where neither
need advanced digital solutions
nor stringent data security.
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Data Analysis: Analyze and
monitor the collected data
to improve the predictive
maintenance and the
performance optimization.
Software Development:
Continuously improve and
develop the digital
services. It includes the
development of the training
and simulations systems to
be more realistic
Training the employees
Key Resources
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Digital Infrastructure:
Robust IT infrastructure for
delivering digital services.
Data Analyst: Skilled
professionals analytics for
analyzing data collected
from helicopters.
Web development: Skilled
web designers for creating
the simulations systems.
Data availability
Helicopter Products:
Highlight the unique
features of Leonardo's
types of helicopters.

Digital Services: provide
specific digital services
which facilitate the use
process for the customers,
such as:
o
Catalogue for each
helicopter model.
o
maintenance programs
that consist of calendarbased schedules like
monthly, annually and
hourly based schedules
like 100, 300, 600 hours.
o
Visibility on solutions for
common malfunctions.
o
Best in class performance
operation process to
ensure performance
optimization.
o
real-time monitoring.
o
Chek availability of
component spare parts for
repair to reduce downtime
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Channels
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Cost Structure
Revenue Streams
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Research and Development: Investments in digital service development.
Marketing and Sales: Costs related to promoting and selling services and
products.
Operation costs: Costs related to operate the process like: cost of acquiring
servers and networking equipment, cost of cybersecurity, salaries and trainings.

24/7 Remote Support
Feedback system: Allow
customers to
give their feedbacks to
know the problems.
Personal Assistance: Offer
technical support for
product’s inquiries about
non-common problems
Training Programs:
Establish long-term
relationships through
ongoing training and
certification programs.
Utilize online channel for
customer services. And
make a portal for each
customer to can manage
his products.
promotes via Ads:
billboards, web banners
ads.
Sponsorship programs:
find sponsorship with high
visibility to introduce the
digital solution to C-suites.
Digital Service Subscriptions: Subscription-based model for access to digital
services.
Transaction Fees: Charges for additional services, upgrades, or one-time
transactions.
Customer Journey
Gain awareness through
online/offline advertisement
and sponsorship programs
Awareness
Customers can use the
services after purchasing a
product or a specific digital
service
Consideration
Acquisition
Highlight the advantages of
the digital services comparing
to the competitors
Can be achieved by the
feedback system and
continuous development for
the services
Service
Loyalty
Customers can benefit from the
digital services like the different
maintenance programs and
real-time monitoring.