TEST 1
PROGRAMME
Bachelor of Commerce Honours
MODULE
Business Research Methods
INSTRUCTIONS TO CANDIDATES:
•
Students are advised to carefully read and understand the questions before
answering them.
•
Students should follow all specific instructions for individual questions (e.g., “list”,
“in point form”, “show all workings”).
•
The mark allocation is an indication of the weight and the length of the question.
•
The responses must be your own work. Plagiarism is a form of academic
dishonesty and will not be tolerated.
DATE:
24 April 2023
TIME:
18h00 – 19h30
DURATION:
90 minutes
MARKS:
50
QUESTION ONE
[50]
Read the extract below and answer the questions that follow.
Mickey’s Family Playground, a franchise of Entertainment/Theme Parks. Mickey’s Family
Playground employs 238 employees nationwide. However, the labour turnover rate
experienced by Mickey’s Family Playground has escalated substantially over the years. This
has compromised the business’s ability to ensure efficient service delivery to its clients.
As a consultant, you have been assigned to investigate the causes of labour turnover for
Mickey’s Family Playground. As you would need to develop suitable strategies and resolutions
for Mickey’s Family Playground.
1.1
Develop an appropriate title for the research study above.
(4)
1.2
Discuss the various steps in the research process that you would undertake.
(14)
1.3
Explain the research approach would be the most appropriate.
Substantiate your answer.
(6)
1.4
Discuss the most suitable Research strategies to be used. Justify your answer.
(6)
1.5
Deliberate between the possible Sampling strategies that would be applicable to the above,
and justify which one would be most suitable.
(6)
1.6
Describe your Target population.
(2)
1.7
Elaborate on the Sampling Process you will employ to sample your population.
(12)
END OF TEST QUESTIONS