TARGET AUDIENCE FOR VIRGIN MEDIA BROADBAND AND CABLES
Virgin Media’s broadband and cable services cater to a diverse audience across the UK and
Ireland. Below is an overview of the target demographics for each program, supported by relevant
statistics.
1. Families with Children
Virgin Media primarily targets families, especially those with children, recognizing their
need for comprehensive entertainment and connectivity solutions. The company focuses
on delivering social, emotional, and functional services to keep this segment satisfied.
https://www.essay48.com/13950-Virgin-media-Five-Cs-Of-Marketing
2. Young Adults and Tech-Savvy Users
With offerings like ultrafast broadband speeds up to 1Gbps, Virgin Media appeals to
young, tech-savvy individuals who demand high-speed internet for activities such as
streaming, gaming, and remote work. This demographic values speed and reliability,
making Virgin Media's services particularly attractive.
https://markets.financialcontent.com/firstheritage/article/getnews-2024-8-2-virgin-mediastands-out-in-the-uk-broadband-market-offering-superior-speeds-and-reliability
3. Business Customers
Virgin Media serves approximately 45,000 business customers, providing tailored
solutions to meet the connectivity needs of various enterprises. This includes small and
large businesses, government offices, and sectors like health and education, all benefiting
from Virgin Media's reliable services.
https://freepricecompare.com/broadband/guides/broadband-supplier-in-the-spotlightvirgin-media/
4. Mobile Users
The company has a significant mobile subscriber base, with 3.5 million users as of
December 2020. This indicates a substantial market segment that relies on Virgin Media
for mobile connectivity, complementing their broadband and cable services
https://advanced-television.com/2021/02/16/virgin-media-sees-best-customer-growthsince-2017
5. Regional Focus: Dublin, Ireland
In Dublin, Virgin Media is the leading choice for broadband, serving over 50% of
households with fixed broadband connections. This dominance underscores the
company's strong presence and preference among consumers in the region.
https://www.virginmedia.ie/proof/
Overall, Virgin Media's diverse programs are designed to meet the varied needs of its customer
base, from families and young professionals to businesses and regional markets, ensuring
comprehensive coverage and service satisfaction.
Hypothetical Percentage of Target
Audience
Families
15%
5%
Young Adults
35%
Business Customers
20%
Mobile Users
25%
Dublin, Ireland
Household