TYPE DESIGN
WHAT IS TYPE DESIGN?
Type Design is the process as well as
art of designing typefaces. This
category of design holds immense
power in conveying messages and
shaping the visual narrative. It can
provoke emotion and create
hierarchy while instantly catching
the viewer’s eye.
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a
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Frere Jones is an
independent type studio led
by Tobias Frere-Jones and
his three decades of print
and digital experience.
Location: Brooklyn,
New York
Website: frerejones.com
THEIR APPROACH
By combining technical
expertise with historical
perspective, this studio believes
that type exists to solve
problems in a beautiful way.
THEIR WORK & CLIENTS
Dalton Maag is a typeface
design studio that was
founded on the principles
of collaboration, openness,
and excellence.
Location: London,
United Kingdom
Website: daltonmaag.com
THEIR APPROACH
“Whether it’s within our peer review
process, where design details are
scrutinized by a fellow expert designer, or
our rigorous approach to font engineering,
good typeface design is always the result of
collaboration and teamwork.”
THEIR WORK & CLIENTS
THE NECESSARY SKILLS
FOR TYPE DESIGN
Knowledge of
historical events
as well as current
events
Extensive
understanding of
type history
Technical skills with
data-conversion
software
Exceptional eye for
detail
Creativity