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Self-Reference & Encoding: Research Study Analysis

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Introduction to the Research Study
The purpose of the research study, “Self-Reference and the Encoding of Personal
Information” by Rogers et al. (1997) was to find out if relating new information to the self can
help someone remember and process new information better. There were 32 subjects for the
study (16 male and 16 female) with an average age of 20.2 years. They were volunteers from an
introductory psychology course. The procedure for the experiment started by showing the
subjects 40 adjectives, one at a time. After being shown the adjective, they rated each adjective
in one of four categories: structural (“Is it in big letters?”), phonemic ("Does it rhyme with
XXXX?"), semantic ("Does it mean the same as YYYY?"), or self-reference ("Does this describe
you?"). After rating all the adjectives, they had three minutes to write down as many adjectives
as they could remember. A computer displayed the questions and adjectives and kept track of the
answers.
The main research finding showed that people remembered adjectives that described
themselves the most. It showed that relating new information we learn to ourselves helps us
remember it better. The finding also showed that our sense of self is deeply involved in how we
process information.
Connection with Textbook
The research article was mentioned in the textbook, “COGNITIVE PSYCHOLOGY
Connecting Mind, Research, and Everyday Experience” by Goldstein (2019) in Chapter 7 on
page 194. The article was mentioned under the subtitle of “linking words to yourself”, and it was
only cited as an article that gave more information on a more recent study that studied the same
topic. The author stated in a short paragraph that the two studies had the same result. However,
the key difference in Rogers’ study was that participants remembered words with different
encoding techniques. This added to the findings because it showed that self-reference is more
effective than structural, phonemic, and semantic encoding. That would have been a good point
to add into the textbook, because it add an extra layer that self-reference is more effective than
other strategies.
Application to a Diverse World
The results can be used in people’s lives by trying to relate information they have to learn
to themselves. This technique could be used in any scenario. For example, a nurse learning a new
technique can think about how it will improve their ability to care for a patient. Since the skill is
more practical and applicable, they are more likely to remember it. That is because they made it
more important by relating it to themselves.
The application of the research could fall short for kids in school. This is because it might
be difficult for young kids to relate the topics they are learning in school. It can be harder for
them to learn if they are uninterested in the topic or there is not a clear way they can relate the
topics to themselves. Also, kids might have less life experiences because they are younger and
that can make it challenging for them to relate to the new information. Teachers can keep this in
mind and instead of relating the information to the kids’ lived experiences, they could perhaps
relate it to their future. Reminding kids how they could use the information in the future could
help them understand its relevance and create a connection to themselves.
Why This Study
This relates to my current professional goals because it shows an effective way for people
to learn and remember new information. I could use the findings from this study in my group
therapy sessions that I lead with teenagers and make sure to keep the content relatable to them.
They would be more engaged with the lesson if they could relate to the material I teach through
examples or thinking about scenarios in their life. They are more likely to use the skill in their
everyday life if they pay attention and remember the lesson.
Reference
Rogers, T. B., Kuiper, N. A., & Kirker, W. S. (1977). Self-reference and the encoding of personal
information. Journal of Personality and Social Psychology, 35(9), 677-688–688. https://doiorg.ezp.slu.edu/10.1037/0022-3514.35.9.677
Goldstein, Bruce E. “Chapter 7/ LTM: Encoding, Retrieval, and Consolidation.” COGNITIVE
PSYCHOLOGY Connecting Mind, Research, and Everyday Experience, Cengage, Boston, MA,
2019, pp. 194–194.
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