LEVEL OF ADDICTION ON SOCIAL MEDIA SITES AMONG THE SHS STUDENTS OF MAIGO NATIONAL HIGH SCHOOL AND ITS EFFECT TO THEIR ACADEMIC PERFORMANCE In Partial Fulfillment of the Requirements for Principles of Research Submitted to: Dr. Faridah A. Miraato By Mr. Jade L. Soler January, 2025 Chapter 1 THE PROBLEM Background of the Study As the world is getting modern, it has also become very dependent on technology. Technology has been the source of everything like education, communication, human activities, and even entertainment. Modern youth are no longer seen playing and enjoying traditional activities that require movement and physical abilities. They are confined in their houses and are engaging in multiple social media networking sites. At Harvard University, researchers conduct a study by actually hooking people up to functional MRI machines to scan their brains and see what happens when they talk about themselves, which is a key part of what people do in social media. Some people consider excessive use of social networks simply the latest form of "Internet Addiction Disorder," a phenomenon people first began writing about in the 1990s when Internet use was starting to spread. Even back then, people theorized that heavy use of the Internet might impair people's performance at work, in school and in family relationships (Walker,2017). Social media have been very popular these days among people from all walks of life. Despite its popularity, only very few studies have been conducted on the addiction social media networking sites bring to people most especially to young ones. It is for this reason that this study is conducted to find out whether the Senior High School students of Maigo National High School who are active users of social media networking sites are addicted or not. Lastly, by finding the level of their addiction and its effect to their academic performance, teachers and parents may be able to find ways to help them cope up with their addiction. Conceptual Framework In this part of the study is an analytical tool with several variables and contexts. It is used to make conceptual distinctions and organize ideas. Independent Variables A. Different Platforms used B. Purpose of using Social Media Networking Sites Dependent Variables Addiction on Social Media Networking Sites Figure I. Schematic Model of the Study Statement of the Problem This study aimed to determine how addicted Senior High School students of Maigo National High School are on social media networking sites. Specifically, it sought to answer the following questions: 1. What social media platforms are used by students the most? 2. What do respondents use these social platforms for? 3. What is respondents’ level of addiction on social media networking sites? 4. What is the effect to the respondents’ academic performance? Research Hypothesis Ho1: There is no significant relationship between the respondents’ level of addiction and the respondents’ academic performance Significance of the Study This part of the study disserts about the importance of knowing how addicted students are on Social Media Networking Sites. This study will be specifically beneficial to the following: A. Individual Level a. Students. This study also helps the students realize the impact of social media in their lives. Also, the realization and reflection on the circumstances they might face in social media will be of great help and guidance in shaping their future lives. By reading this study, students may realize how addicted they are on social media networking sites and may become conscious of the time by spending it wisely. b. Teacher. It is the task of the teachers to instill in the minds of their students important lessons and important facts about life. This study would help the teachers have more background about social media addiction disorder. They can use the information given here to share and extract ideas and opinions in class. They could also use this material to start a much needed awareness project about the addiction of social media networking sites. c. Parents This study would somehow give the parents an idea on how addicted young people are, so that they could guide their children on the proper use of Social Media Networking Sites. d. General Reading Public It is the purpose of this study to open the minds of people how dependent and addicted they are on social media. By, reading about this study, readers will get to know the current situation of students. The study will also be a good source and basis for material for future studies. B. Organizational Level a. School Administrators. The study may encourage the implementation of a supporting program or organization that concerns student’s addiction on social media networking sites so that young Lasallian students who will be future professionals could gain self-worth and awareness with their roles in the society. Furthermore, administrators will realize the importance and impact of this study to all students who are engaging on social media networking sites. b. Future Researchers This research will serve as their guideline or basis to help them get important information that is related to their study. c. Community This study will give them the ideas of the increasing number of students who are addicted on social media networking sites in the society. The people in the community can help children who are having a bad time adjusting without social media. By teaching and guiding them they could impart good values from their parents and mentors. Scope and Limitations of the Study The study covered only social media platforms, purposes of using these platforms, the level of addiction of students and how these affect their academic performance. Topics that are related to social media networking sited but are covered by the four aspects mentioned in the preceding statement are not included in the study. Due to time constraint, this study is conducted among the randomly selected 100 respondents who are Grade 11 and 12 students of Maigo NHS, SY 2024-2025. Chapter 2 REVIEW OF RELATED LITERATURE AND STUDIES The purpose of this chapter is to review literature that is directly linked to the current study. The Review of related literature has to do with the identification and analysis of past studies or in general, documents that contain information related to the research problem of a study to be carried out. Social Media Background Social media has become a global phenomenon and a very important means of communication among peers, families and all manner of persons. Social media sites such as Facebook, Twitter, Instagram, LinkedIn and mobile instant messaging services (IM) such as WhatsApp, Viber and IMO and video calling services like Skype have become popular means of communication in the past few years. The level of popularity and use of social media has increased greatly over the years since it was first introduced. In a survey carried out in September 2014, the Pew Research Centre found that the popularity of Facebook continues to grow as it is still the most popular social media site through there has been a slowdown in its growth. The number of angaged users on the platform has however improved while other social medi platforms such as Pinterest, Twitter, LinkedIn, and Instagram saw a substantial rise in usage. There are many reasons why students use social media. Nyland (2007) identified the five motives of using media as “meeting new people, entertainment, maintaining relationships, social events and media creation.” These motives are amongst common engagement of university students who use social media as findings of some studies show. A study by Hinson (2011) revealed that postgraduate students of the University of Ghana’s social use of the internet include “sending and receiving emails, socializing through social media (mostly Facebook), chatting, and making new friends.” The socialization feature of these platforms which enables interactive exchange with others in real time and the ability to get close to popular people they adore the mostly in entertainment may contribute to their choice and use of social media and use of social media. Some of these identified motives people engage in on social media have been described as potentially addictive and may therefore lead to social media addiction (Nyland 2007). Social Media Addiction In the last few years, scholars from different parts of the world have begun giving attention to the internet based addiction phenomenon (social media addiction) and have undertaken various studies in this area. However, majority of these studies focus on the true aspects of addiction in relation to psychology with introductory ones mainly assessing whether internet addiction actually exists (Nauert, 2010) and subsequent ones looking into other forms of internet addiction such as social media addiction. Communication scholars have also started giving attention to this area of research. Although there is literature on this area of study, research on it in Africa is scanty especially in Ghana. However it has caught the attention of some researchers in Nigeria and a few studies could be found from there. A review of a few of the studies carried out on the phenomenon of social media addiction follows. In a study titled “The Facebook Addiction Test: A New Tool to Study Facebook Usage” the researchers sought to find out the impact of Facebook obsession on its users. They chose to focus on only Facebook for their study because Facebook was the leading social media site according to a 2010 edition of “The Economist” magazine, because it is ubiquitous and also because researchers had a specific focus for their study. They identified that different scales for measuring Facebook addiction have been developed and tested. Their study was built on work done by Young, (1996) on Internet addiction, but with an important difference i.e. they were interested in the identifying consumers of Facebook who were obsessed with its usage and also University of Ghana to explore the impact this obsession has on the way they behave on Facebook rather than the diagnosis of addiction in a clinical context. They developed and used the Facebook Addiction test (FAT) to carry out their research which was an adaptation of Young’s Internet Addiction Test (IAT). They believed the FAT had the advantage of focusing on one activity. A total of 1,438 people were surveyed on their usage of this social media site. Invitations of participation were sent by e-mail and consumers completed the survey online. To help increase Generalizability of the results, probability sampling was used. Their studies found that Facebook Addiction is different from internet addiction. However, like Internet addiction, Facebook addiction appears to be closely linked to interactivity and ease of interaction. They also found that the FAT is able to classify consumers with different usage profiles but most importantly, the FAT can be used to identify consumers with different attitudes and usage of Facebook. The preceding related literature help clarify the problems in this study. CHAPTER 3 RESEARCH METHODOLOGY This chapter discusses the research design, the participants and the research instruments which were used in analyzing the obtained data. Research Design This study will make use of a descriptive type of research. The descriptive method will be specifically used to determine the level of student’s addiction on social networking sites. Research Setting The research will be conducted at Maigo National High School – Senior High School located at Purok 5, Labuay, Maigo under the province of Misamis Occidental in the island of Mindanao. Research Respondents The respondents in this study will be the 20 selected grade 11 and 12 students from each section regardless of strand who engaged in social networking sites in Maigo National high School – Senior High School. Research Instrument The questionnaire will be used in this study is divided into 3 categories (Social Networking Sites used by Respondents, Reasons/Purpose for using Social Media, and Level of Addiction on Social Media Networking Sites. The 20-item questionnaire on the level of addiction on social media networking sites among respondents will be adopted from Dr. Kimberly Young’s Internet Addiction Test IAT). However, researchers modified the scale to facilitate their understanding and interpretation of respondents’ answer. Scoring Procedure The following scales will be used in identifying the level of addiction on social media among respondents: Scale Verbal Interpretation Qualitative Description 3.26 – 4.00 Always Highly Addicted 2.51 – 3.25 Often Addicted 1.76 – 2.50 Rarely Slightly Addicted 1.01 – 1.75 Not Applicable Not Addicted at All Statistical Tools Percentage distribution will be used to know the different platforms respondents used and to know the purpose of using these platforms. Also, weighted mean will be used to know the level of addiction on Social Media Networking Sites among Grade 11 and 12 students. List of References Websites Allcock, S. (2017) Addiction and Its Impact to Students. Retrieve from http://www.huffingtonpost.co.uk/samallcock/social-media-addiction-an_b_17513916.html. Nauert, R. (2010). College Students ‘Addicted’ to Social Media, Study Finds. Live Science. Retrieved from, http://www.livescience.com Walker, L. (2017) What is Social Networking Addiction. Retrieve from https://www.lifewire.com/what-is-social-networking-addiction2655246 Young, K. (2009). Internet Addiction Test. Retrieved from http://www.netaddiction.com/internet-addiction-test/ Books Cabucos, B., et.al (March 2014).Students’ perceptions on Social Networking. La Salle University, Ozamiz, Philippines. Hinson, R (2011). Internet Browsing Behavior of Executive Postgraduate Students. Information Development. Volume 27 Issue 3 2011 pp. 176 -185 Jennings B. and Thomson S. (2002) 1st Edition: Fundamentals of Media Effects. Hill 1221 Avenue of the Americas, New York: McGraw. Neubeck, K., et.al (2005). Sociology Diversity, Conflict, and Change. Boston: McGraw-Hill Publishing Inc. Nyland, R. C. (2007). The Gratification Niches of Internet Social Networking, E-mail and Face-to-Face Communication. IT & Society, Volume 1 Issue 4.
