Ateneo de Davao University
School of Business and Governance
In Partial Fulfillment of the Requirements for
MKTG 3140 (3-046): Product Management
A Brand Audit for Inbox Studios
Submitted by:
Jan Rochelle M. Francisquete
Jann Krystel P. Jumao-as
Charmaine Joyce F. Nicor
Kate Dianne C. Serafica
BS Marketing - 3A
Submitted to:
Donna Vida M. Abrina, MBA
School of Business and Governance
November 25, 2024
Table of Contents
I. BACKGROUND INFORMATION ....................................................................................................... 2
A. BRAND ............................................................................................................................................. 2
B. CORPORATE STRUCTURE ........................................................................................................... 4
C. INDUSTRY ANALYSIS .................................................................................................................. 4
D. MAJOR COMPETITORS ................................................................................................................. 9
II. CONSUMER ANALYSIS ................................................................................................................... 12
1.) Demographic Segmentation ............................................................................................................ 13
2.) Psychographic Segmentation .......................................................................................................... 13
3.) Behavioral Segmentation: ............................................................................................................... 14
III. BRAND INVENTORY ...................................................................................................................... 15
A. BRAND NAME .............................................................................................................................. 15
B. LOGO, SYMBOLS, ETC ................................................................................................................ 16
C. PACKAGING .................................................................................................................................. 17
D. RETAIL CONCEPT ........................................................................................................................ 18
E. POINTS OF PARITY & POINTS OF DIFFERENCE .................................................................... 19
IV. CURRENT MARKETING MIX ....................................................................................................... 20
A. PRODUCT ...................................................................................................................................... 20
B. PRICING ......................................................................................................................................... 20
C. DISTRIBUTION (PLACE) ............................................................................................................. 21
D. PROMOTION ................................................................................................................................. 21
V. BRAND STRATEGIES ....................................................................................................................... 21
VI. BRAND EXPLORATORY ................................................................................................................ 21
A. BRAND AWARENESS AND BRAND IMAGE ........................................................................... 21
B. BRAND POSITIONING ................................................................................................................. 23
C. BRAND EQUITY ANALYSIS ....................................................................................................... 25
D. EXPANDING INTERNATIONAL PRESENCE............................................................................ 28
VII. SUMMARY ....................................................................................................................................... 28
VIII. RECOMMENDATIONS ................................................................................................................ 29
REFERENCES .......................................................................................................................................... 33
Appendix .................................................................................................................................................... 34
A. Brand Tracking Survey.................................................................................................................... 34
1
I.
BACKGROUND INFORMATION
A. BRAND
STRENGTHS
WEAKNESSES
S1. It is the first unique and trendy photo booth W1. It is a newly established business. No
in Davao that differentiates itself from existing organized structure is established in the business.
photo booths.
W2.
The
owners
have
limited
business
S2. Its color-themed photo booth design is less knowledge, which limits their decision-making
intimidating and can be appreciated by all capacities.
ages.
W3. Brand loyalty is weak—no retention
S3. It is affordable price and provides excellent strategies in this business.
service and amenities.
S5.
Utilized
organic
W4. Limited man-power.
marketing
where W5. No constant marketing strategies due to no
consumers promote the business themselves.
in-house marketing staff.
S6. Invested in their equipment to deliver W6. Inbox Studios currently only offers one
quality to their products.
angle and one colored background.
S7. The owners have expansion plans, hoping W7. The substantial weight of the photo booth
to dominate the photo booth market in limits its portability, hindering its potential use
Mindanao.
at off-site events.
S8. Customer brand awareness and brand W8. The brand’s booth structure only caters to
recognition are strong. Its branding and up to four individuals.
concept allow easy recognition.
W9. Lacking strategies to address demand
S9. The company values the customers’ fluctuations.
experience during the photo shoot, allowing
them to reshoot when unsatisfied with their
photos.
S10. The owner has complete control over the
brand’s management and earnings since it is
currently a sole proprietorship.
S11. The brand has a social media presence.
OPPORTUNITIES
THREATS
2
O1. Photo booths are in demand during events T1. Prone by eating in competition and
like weddings and birthdays.
continuous consumer preferences.
O2. There is a vast growth in local activities.
T2. Quickly changing photo booth concepts
O3. The advancement of technology in photo could make photobooth brands outdated.
booths
T3. The rise of self photo-studios.
O4. Business events seeking Photo booths T4. There are photo booths that are also
create an opportunity for partnership.
implementing high-angle camera angles.
O5. Photo booths are being hyped up through T5. The emergence of photo booths with unique
social media, using the photo results as content features such as offering different frames or even
like
GIFs,
especially
for
the
younger providing a space for the customers to fix their
generation.
hair, outfit, and makeup before taking pictures.
O6. There is a growing market for the need for T6. In order to increase brand awareness and
instant, convenient, and entertaining ways to visibility, countless photo booth businesses
create memories.
attend local pop-ups, events, and such, which
O7. Exploring a strategic partnership with potentially may overshadow Inbox Studios.
Ayala Cinema for movie premieres or T7. Taking photo booth pictures is a seasonal
screenings. Inbox Studios can set up a themed demand
(peaks
during
holidays,
special
photo booth area that aligns with the movie’s occasions such as Valentine’s, Couple’s Day,
theme while maintaining its brand identity– Halloween, etc.), which means there’s a revenue
this allows for an immersive experience, gap during off-peak periods.
increased visibility, and an opportunity to T8. External events such as natural disasters,
enhance brand image.
political unrest, public health concerns, and such
O8. Taking advantage of social media to create can impact foot traffic. Since Inbox Studios
content that has the opportunity to go viral, mainly operates in malls, such events can affect
especially on TikTok and Instagram.
their operations.
O9. The growing sensation of PPop culture
trends is a platform that a photo booth can
utilize as a concept or for promotions.
O10. Co-creation is an opportunity to connect
with customers by having them submit their
ideas for expansion, on social media, while
maintaining relevant themes in the photo booth
market.
3
O11.
Use
social
media
to
incentivize
customers to post and share their experiences
in
photo
booths,
creating
engagement,
encouragement, and a memorable experience,
while creating user-generated content for the
business.
B. CORPORATE STRUCTURE
Inbox Studios is a sole proprietorship. However, the business is being handled by the owner
and her husband. They also decided to hire the owner’s brother to manage booth sales and another
employee to assist.
C. INDUSTRY ANALYSIS
Porter's 5 Forces Analysis
Threat of New Entrants
●
Bargaining Power of Suppliers
LOW: Entering the photo booth
●
LOW:
Since
most
booth
industry is relatively easy due to its
components and materials are
feasibility when it comes to booth
locally sourced and produced,
setups, the design can be flexible,
Inbox Studios can easily find
simple operations, and accessible
alternative suppliers which they
technology—allowing
the
can definitely and easily switch as
emergence of new competitors in
needed. Essential equipment such
the industry.
as screens, ink, and photopaper are
locally available, allowing a wide
range of options. For other items
such as specialized cameras, they
may
have
to
source
it
internationally wherein suppliers
could possibly have moderate
power since import costs, taxes,
and availability may influence
4
pricing.
Bargaining Power of Buyers
●
Threat of Substitutes
LOW: Inbox Studios’s pricing is
●
HIGH: Photo booth businesses
affordable and reasonable, and
such as Photoism and Life4Cuts
they are not more expensive than
are
their
Moreover,
internationally and locally. The
Inbox Studios produces quality
concept that is offered by both
output,
copies
businesses takes inspiration from
including a carousel video of their
South Korean Pop Culture, like
photos
charges
having celebrities included in their
therefore making it hard for the
frames. Inbox Studios is also
buyers to demand lower prices.
somehow influenced by the photo
competitors.
free
without
digital
extra
quite
established
both
booth trends in South Korea and
Asia region which ultimately
reflects a growing demand for
photo booths to be more creative,
innovative, and trendy.
●
There is a competition from other
photo booth businesses offering
different themes and services.
Diversity and innovative themes
rising in the photo booth industry
creates a high threat of substitutes.
●
Direct Substitute: Photo booth
businesses
having
a
similar
framework with Inbox Studios can
be considered as direct substitutes.
Although Inbox Studios offers a
one-of-a-kind concept, they can be
threatened with similar highangled booths just like Haru Photo.
●
Indirect Substitute: Photo booth
5
businesses with trendy concepts,
and those offering more features
such
as
personalized
frames,
broader selection of props, and
other specialized lenses can also
be considered as a threat.
Over the years, capturing moments
and
taking photographs
have
evolved from traditional methods
to a single and small device such
as smartphones. Such devices
offer unique ways to capture
photos such as 0.5 lens, panoramic
shots, unique camera lens such as
fish eye, polaroids, DIY photo
strip prints, lately there has been a
trend or a resurgence of digital
cameras.
Additionally,
these
devices often have applications
that add on to the base features
such as filters, frames, or AI
manipulation.
Rivalry Among Existing Competitors
●
HIGH: A highly competitive growing market of photo booth businesses in
Davao City.
●
Competitors are Haru Photo, Photos, Litrato, I Can Studios and Timezone
Photobooth.
●
The offerings of these photo booth businesses are similar products, usually
consisting of photo strips and digital copies of these photos, competition is
intense because customers tend to switch easily.
●
The exit barrier of the photo booth industry is moderate, with factors such as
6
specialized equipment investments and obligations in leasing creating a
challenge to exit the market.
a. PESTLE Analysis
Political: Government policies such as taxes on mall tenants, enforcement
of environmental laws, trade agreements and geopolitical factors can affect the
availability and cost of imported camera, printing, booth equipment can affect local
photo booth businesses. Furthermore, mall-specific policies would likely require
tenant applicants to offer unique services to avoid overlapping with other tenants
so for photo booth businesses seeking a mall location, must offer unique concepts.
As well as the possibility of facing different policies and leasing agreements when
expanding to a different mall which can affect the business’s operational costs,
promotional strategies, and such.
Economical: Several economic factors can affect the photo booth
business in the Philippines. The local market consists primarily of price-sensitive
consumers, so this demands businesses to offer appealing concepts while having
competitive pricing. For photo booth businesses in malls, foot traffic is an
important factor, since they rely on the number of mall visitors to generate sales.
Taking pictures at photo booths is considered to be a seasonal activity, to
commemorate a special occasion or day, tied to holidays, celebrations, and more.
At this day and age, people can just simply take photos with their phones so there
must be a compelling factor for people to take photos in a photo booth which is
why photo booth businesses must offer innovative concepts, and come up with
strategic marketing to sustain consumer interest during off-peak seasons. In the
global context, especially in the Asia region, unique booth concepts are emerging
following improvements in technology and relevant trends. While the Philippines
slightly lags behind, rising disposable income among Filipinos presents
opportunities for businesses to explore such services.
Social: Apart from photo booth studios, the growing popularity of photo
booths in celebrations, weddings, parties, or any social gathering event is
increasing because it is where guests may be able to have a take-home picture of
7
memories that occur in such events. As the demand for photo booths increases,
there is also a need for more creative and interactively driven, customizable, and
innovative concepts whereby the clients can capture their moments in a unique and
entertaining way. Custom photo booths are available for events such as weddings
or birthday parties, with the use of frames and filters (color filters, special effects,
K-Pop inspired themes, Anime themes, etc.) and with unique concepts in photo
booths such as the ones with unique angles, elevator, washing machine, vintage
portraits, laundry, fish eye, and more.
Technological: The Photo Booth Expo is the world’s largest trade show
for photo booth owners, operators, and suppliers of hardware, software, and
support items. The latest technologies highlighted in the Photo Booth Expo 2024
are the following:
a) AI Photo Booth: In the expo, it shows a new way to experience photo
booths by consumers through the usage of facial recognition technology
(swapping the consumer’s face with celebrities or fictional characters they
could think of) and features such as personalized themes or concepts by
adjustments of backgrounds, frames, props, and etc. based on users’
preferences (Richardson, 2024).
b) GLAM Bot: GLAM Bots are often present in the red carpet, and in
relevant social events–creating an iconic experience. A GLAM Bot
consists of a high-speed camera mounted on a robotic arm and captures
the subject, producing slow-motion footage emphasizing their whole look
from their outfit, and makeup, it is all about the glamour (Richardson,
2024).
c) 360 Photo Booth: A 360 Photo Booth is a spinning booth, that captures the
subject/user, standing on a platform in 360 degrees which produces photos
and immersive videos (Richardson, 2024).
d) Mirror Booth: Mirror booths are easy to set up, incorporate with
touchscreen technology that first-time users can easily use and navigate
through.
Other technological trends would be the simplification of photo booth
services, turning them into mobile/smart formats, such as self-service photo
8
booths. Features such as different camera angles, such as high-camera angle, and
low-camera angle, are deemed as fun and interactive.
Environmental: Sustainability has become an important aspect of
businesses, as a result of pressing environmental concerns and therefore
influencing businesses to adopt sustainable methods from sourcing materials, and
energy-efficient operations, to producing them. It could affect the operations, such
as with the printing of photo strips, they might have to resort to offering digital
copies of the photos in order to reduce paper waste.
Legal: In order to thrive, photo businesses must maintain a competitive
advantage. Photo booth businesses are known for unique and innovative concepts,
from booth designs and frames to filters, which eventually lead to booths having
similar concepts. In order to protect photo booth concepts, intellectual property
laws are important in safeguarding such aspects. Additionally, the Data Privacy
Act of 2012 is also important for photo booth businesses, seeing as they collect
and store customer information; proper data management practices should be
considered and are essential as they build consumer trust. Oftentimes, photo booth
businesses would post past customers to promote their business so they must obtain
explicit consent before using customers’ photos.
D. MAJOR COMPETITORS
COMPETITIVE ANALYSIS COMPARISON TABLE
Direct Competitor
Indirect
Indirect
Indirect
Competitor 1
Competitor 2
Competitor 3
Litrato by AM
Snapshot
(Timezone
●
Inbox Studios
Haru Photo
Photobooth)
Photoism
4-Cut Collage
●
Basic frame ●
90 Points per ●
Regular
with a 4-cut
swipe
Frames:
copy: Php 200
Collage:
equivalent to
6-Cut Collage
Php 200
90 Pesos.
with
Price Point
●
digital
is
●
Php
Php 180 for two
copies.
200 - 250
●
Artist Frames:
9
with
●
●
digital
Multi-
Php 400
copy: Php 250
frame with
Additional
a
physical copy:
collage:
Php 30
Php 250
6-cut
●
Generation Z
●
Generation Z
●
Generation Z
●
Generation Z
●
Generation Z
●
Millennials
●
Millennials
●
Millennials
●
Millennials
●
Millennials
●
Families
●
Couples
●
Groups
●
Groups
●
Couples
●
Couples
●
Groups
●
Mall Visitors
●
Social
Media ●
Groups
●
Social
●
Social
Media ●
Mall Visitors
Enthusiast
●
Users
Target
●
Mall Vistors
●
●
High angle
●
One
colored
themed
photo
●
Pop
Enthusiasts
●
Vintage
Mall Visitors
Enthusiasts
Conveniently
●
Affordability ●
A soft copy of ●
Can
positioned for
●
Easy retakes
the video
customizable
are
montage
frames
Exclusive artist
request.
passers-by.
allowed
booth.
within
Provides digital
time limit.
●
copies of the
●
of
Culture
Market
●
Fans
Media
the ●
●
frames
create
per
Offers copies in
Option
to
featuring K-
Carousell
and
the
POP and P-Pop
GIF formats as
well.
photo
and
send
video
in
photos
artists.
Carousell
through your ●
Established
format.
email.
global
photobooth
Automated
experience in
adaptable to any
machine and
the US, South
location.
less
Korea, and the ●
Two
interaction.
Philippines.
of portable photo
●
Kiosk-type
retail concept.
●
Portable
–
variations
booth
designs
(The OG and V2
Key
Litrato)
Competitive
Advantage
Marketing ●
●
Social
Word-of-Mouth ●
Convenient
●
Social
Media ●
Social
Media
10
Media
Marketing
Strategies
●
Foot Traffic
location
●
Word-Of-Mouth
(location
●
Convenient
TimeZone)
●
Locations
Marketing
in ●
●
Organic
Marketing
in
Celebrity
Marketing
●
Word-Of-Mouth
Collaborations ●
Visibility
Convenient
local events and
Locations
pop-ups.
in
Social Media
Ayala Abreeza
SM City Davao,
Ayala Abreeza
SM City Lanang,
There is no fixed
Malls, J.P Laurel
Ecoland
Malls, J.P Laurel
Lanang
location. Primarily
Avenue
Avenue
appears in flea
Store
markets, pop-ups,
Locations
and events.
II.
CONSUMER ANALYSIS
Demographics
Gender
Male and Female
Millennials
Generation
Generation Z
Age Group
13 - 50 years old
Social Status
Middle to Upper Class
Students
Occupation
Young Professionals
Location
Within Davao Region, and Region X (CDO)
Psychographics
Creative and Artistic
Adventurous and Trendy
Personality
Sentimental and Nostalgic
Social Media Users
Lifestyle
Casual Explorers
Values
Innovation and Uniqueness
11
Demographics
Gender
Male and Female
Millennials
Generation
Generation Z
Connection and Bonding
Spontaneity and Fun
Memory Preservation Seekers
A.1. Target Market
Inbox Studios primarily targets Gen Z individuals, including teenagers and young adults,
and Millennials. This demographic is characterized as active social media users who are easily
influenced by trends they will integrate into their lifestyle. This demographic is known to be
confident with self-expression and social media enthusiasts by constantly documenting their lives
on social media. The brand reaches out to friends, couples, and families who want to make lasting
memories creatively and engaging. Focusing on being inclusive to all, Inbox Studios ensures
everyone feels comfortable with their photobooth concept, clearing away any intimidation
associated with modern photobooth, and providing everyone with an experience in creating
memorable memories.
A.2. Segmentation
1.) Demographic Segmentation
The primary target age group of Inbox Studios comprises Gen Z, from their teens to early
twenties, and millennials in their mid-twenties to late thirties. These age group are drawn to
concepts that are trendy and creative they can share on social media. The occupations in the
demographics are composed of students and young professionals carrying income in the middle to
the higher range with disposable incomes for lifestyle experiences and leisure activities. They live
in cities and metropolitan where digital culture is strong, making them tech-savvy and heavy social
media users. This demographic shows appreciation for unique, artistic, and memorable experiences
that they can cherish and return to.
12
2.) Psychographic Segmentation
The following identified psychographic segmentations are aligned with the lifestyle,
interests, and values of the target customers that resonate with the branding of Inbox Studios.
a. Trend-Setters and Fashionistas
These individuals are known for following new trends and always seeking the
newest in style, looks, and lifestyle. They value showing their individuality, creativity, and
self-expression, differentiating them from a crowd. They like highly visual experiences
that enable them to stand out in their style. With a keen interest in aesthetics and a desire
for a unique identity, this group is active on social media. It serves as a platform for
inspiration and an avenue to document their experiences. This group usually enjoys newer
experiences that enable them to explore their individuality, tastes, and interests.
b. Sentimentalists
These groups value the quality of time spent with their loved ones, such as friends,
family, or couples, which nurtures their love for memories, nostalgia, and experience. They
like to seize important moments and seek ways to preserve such experiences. These people
are often portrayed as nostalgic, thoughtful, and detail-oriented since their lifestyle
encompasses them and leaves a legacy of memories they can treasure and read in the future.
c. Social Media Influencers and Content Creators
Social Media Influencers and Content Creators are individuals who are chronically
online to share their experiences and moments in their day-to-day lives with their target
audiences. Creating content that resonates with their followers They value unique,
shareable experiences that engage and resonate with their followers. Their interests revolve
around social media aesthetics, creating visually appealing content, and traveling to new
places for fresh inspiration. Extroverted and self-expressive, they thrive in social media
spaces and are adept at crafting content that captivates. This social media savvy group
knows how to turn their lifestyle into a relatable brand.
d. Pop Culture Enthusiasts:
Pop culture enthusiasts engage actively with modern media, entertainment trends,
and cultural phenomena. The photo booth is an enticement because it offers a thematic and
creative experience of being part of this pop culture experience. The customers are likely
to respond well to the photo booth setup as it aligns with their cultural interest in pop
culture. These individuals often follow the trends seen through social media influencers,
13
celebrities, or viral content. In this way, they are more likely to come across and enjoy
trendy activities such as a photo booth. As engaging users of platforms like Instagram and
TikTok, they enhance the business's visibility through the dispersion of experiences from
the photobooth, transforming it into a social and cultural phenomenon among their peers.
To the business, these individuals are an ideal target market based on the nature of visuallydriven moments, which are then meant to be shared.
3.) Behavioral Segmentation:
a. Occasion Seekers
These people use the photobooth sporadically, typically during special events,
celebrations, or gatherings. These users seek to capture memorable moments tied to a
particular event or milestone. The photo booth provides a unique and engaging activity that
enhances the event's experience while offering personalized keepsakes. Its ability to
customize themes, props, and backdrops to suit different occasions makes it especially
appealing to this segment. They value the convenience and creativity the photo booth adds
to their celebrations.
b. Social Sharers
Social sharers create and share visually engaging content online, highlighting the
photo booth's distinctive appeal. These individuals document and share their experiences
on highly engaged platforms like Instagram and TikTok. In this way, they became brand
promoters by making user-generated content (UGC). Additionally, these individuals create
shareable and attractive content that influences strong word-of-mouth promotion and social
media visibility, effectively piquing customers' curiosity to try them, and ultimately, the
business benefits from organic marketing and trustworthiness from the social proof social
sharers provide from their content.
c. First Time Users
First-time users are customers trying the photo booth because they are drawn to its
novelty, either through spontaneous discovery in person or curiosity sparked by what they
see online. The photo booth captures the attention of these individuals seeking something
new, innovative, and fresh from what they are already familiar with. Furthermore, active
social media engagers will likely share their experiences with the booth, creating organic
buzz and driving strong word-of-mouth marketing. Targeting first-time users can generate
excitement and curiosity in these people to try out the business. Furthermore, this focus
enables Inbox Studios to be labeled as a must-try experience for tourists and locals.
14
d. Benefit Seekers
Benefit seekers are characterized as individuals who are driven to experience the
value of a service or product. They are drawn by Inbox Studios offerings such as instant
prints or shareable digital copies, or the photobooth’s affordability, offering a premium
experience without a high cost and its ability to deliver fun, creative, and shareable
moments. The photobooth appeals to these segments by catering to their hedonic and
utilitarian needs, fostering repeat transactions and word-of-mouth promotions.
III.
BRAND INVENTORY
A. BRAND NAME
The company’s brand name, “Inbox Studios,” was created with the owner prioritizing it to
be both memorable and easy to recall. In contrast to the longer competing photobooth brands, such
as “Life4Cuts,” the owner selected “Inbox” for its simplicity and relevance to the branding. Its
offering of a high-angle photo booth, enclosed within a box-like structure, inspired the choice of
“Inbox Studios” as a fitting and easily identifiable name. The name is also easy to pronounce, which
is helpful in facilitating word-of-mouth promotion. While Inbox Studios’ descriptive brand name
of “in the box” allows an easier link to its attribute, the potential drawback would be that it may
make it challenging to link new associations to the brand if it later has to be repositioned.
B. LOGO, SYMBOLS, ETC
Illustration 1. Logo of Inbox Studios
Source: Inbox Studios (2024)
15
Inbox Studio’s logo is a wordmark, similar to Coca-Cola and Kit Kat, which are literal
representations of their brand name. The brand’s logo uses a color palette of black and white, with
a subtle mimic of the effect of color fringing along the edges of each letter, which is similar to the
Tiktok symbol. The use of black and white as the dominant color can be perceived in various ways
in the context of color psychology. An individual may perceive black and white as tied to powerful,
pure, elegant, and sophisticated emotions (Rodriguez, 2023). On the other hand, black can be seen
as mystery, gloom, and staidness, whereas white radiates purity, monotony, and benevolence
(Maghraby, 2024). Since the company uses a word mark, they currently have no symbol. According
to Keller (2013, p. 156), “non-word mark logos are also often called symbols.”
C. PACKAGING
Illustration 2. Inbox Studios Photo Strip Packaging
The business uses a clear plastic self-adhesive bag with resealable tape as packaging for its
photo strip. This packaging provides a clean presentation that allows easier visibility of the quality
of the printed photo strip. However, it is not durable enough to protect the strip from folding and
scratches. Therefore, to keep it securely, it can be put inside a folder or picture frame.
16
D. RETAIL CONCEPT
Illustration 3. Retail Concept of Inbox Studios
Store Design and Ambiance
Inbox Studios has a simple, box-like structure that complements modern aesthetics
with its clean lines. It has a kiosk-type retail concept strategically situated near the escalator
and Yoh Froz in Abreeza Mall Davao and near the cinema area in its Centrio Mall in Davao
City to leverage the high-foot traffic within the area. The inside of its structure has a bold
color choice of red that contrasts with the subjects taking photos and creates a dramatic
effect. At the same time, its high-angle shot offers a unique perspective that flatters the
17
people taking photos and emphasizes their overall composition. With its durable material,
the box-like structure can withstand substantial weight.
User Experience
Committed to making things simple, efficient, and convenient for customers,
Inbox Studios has a user-friendly interface that guides users through the photo-taking
process. It allows users to retake once for instances where they are not satisfied with the
shot. Furthermore, its prop offerings allow customers to unleash their creativity, whether
they are vying for a cutesy, cool, or hip shot. In terms of speed and quality, they have quick
printing and sharing options where customers can easily access their digital copy with just
a scan of the generated QR code once they have finished taking photos. The final output,
which is the photo strips, is of high quality without adding filters or any edits to the
subject’s face to retain authenticity.
Branding and Marketing
The brand integrates social media platforms to promote the business. It relies on
organic marketing, wherein consumers promote the business themselves. The company
respects customer privacy by asking for their consent to post their photos directly on their
social media page. May it be reposting its customers’ uploads or directly posting the photos
of customers on their social media accounts, the brand’s approach shows its commitment
to cultivating relationships with its customers, facilitating belongingness and a sense of
community.
Operational Efficiency
Inbox Studios operates with around two to three photobooth attendants depending
on the foot traffic and peak hours. In the case of many customers, three employees are
needed while two are on normal days. To ensure quality photos, they use professional
cameras to take pictures and fotoshare as the platform for sharing digital copies.
E. POINTS OF PARITY & POINTS OF DIFFERENCE
Points of Parity (POP)
Inbox Studios shares features with other photo booth businesses, ensuring that it is
considered a viable option in the market. Firstly, Inbox Studios offers the fundamental
18
feature of having a camera to capture customers. It has an allotted space where customers
can pose, which is a must for every photo booth business so that customers can fit within
the camera’s scope. Like other competitors, Inbox Studios also offers printed and digital
copies, wherein digital copies can be sent via social media or email. Moreover, Inbox, like
other competitors, has a frame offering, but the design differs per business.
Points of Difference (POD)
Inbox Studios has unique features that set it apart from its competitors. Firstly,
Inbox Studios is known for its high-angle camera shot, which is distinct from the typical
eye-level angle of other photo booth businesses. At the same time, it currently has a red
one-colored theme photo booth, and it provides digital copies of the photo and video in
carousell format. It also has a sturdy, kiosk-type structure.
IV.
CURRENT MARKETING MIX
A. PRODUCT
The company offers its customers a chance to capture memories in an instant.
Inbox Studios offers a high-angle photo booth. A strip of the customer’s photos is also
given after the photoshoot and is customizable, background color, to their liking. The
company also offers different frames like metallic chrome with minimal designs and their
pride month frame. Along with the physical copy, a digital copy is also provided as a QR
to be scanned by the customer.
B. PRICING
The available ratings of the printing of the physical copy are the following:
1 piece physical strip of a 4-cut collage with digital copies is for Php 200
1 Piece physical strip of a 6-cut collage with digital copies is for Php 250
In addition, if a customer opts to have an additional physical copy, the company prices Php
30 for each extra print.
C. DISTRIBUTION (PLACE)
Inbox Studios is located on the 2nd floor of Abreeza, Ayala Malls in Davao City.
Specifically near Shoe Salon, YohFroz, and Keds. Moreover, the company has also
19
expanded to Cagayan de Oro City, specifically in 3F Centrio Mall of Cagayan de Oro City
(Cinema Lobby).
D. PROMOTION
Current promotions are done in social media namely in TikTok, Instagram, and
Facebook. They mainly rely on organic marketing or earned media, such as reposting the
posts made by their customers, as well as posting collections of pictures of past customers–
showcasing the real experiences of their customers. From time to time, they do spend on
advertising, such as in their opening, new branch launch, and seasonal themes to boost their
exposure.
V.
BRAND STRATEGIES
The company is currently implementing social media promotions of the actual photos of
its customers. Inbox Studios utilizes Instagram, Facebook, and TikTok for its promotions and
engagement. Furthermore, for its physical store, the company decided to place a “Photo Booth”
signage on the top part of its booth to attract customers at first sight.
VI.
BRAND EXPLORATORY
A. BRAND AWARENESS AND BRAND IMAGE
1. Brand Awareness
The brand tracking survey was conducted with 51 respondents. To be able to
answer this survey, a respondent should know and have tried the services of Inbox
Studios. Of the 51 respondents, 29 or 51% of the respondents would prefer Inbox as
their photo brand, 25 or 49% refer to Inbox as their “go to” Photo booth, and 25 or
49% would prefer Inbox if they were to take a group photo. The majority of the
respondents, 42 or 82.4%, occasionally avail of photo booth services. As for the first
associations that come to mind when the respondents hear Inbox Studios, the following
are the results:
●
Fun - 38 or 74.5% of the respondents
20
●
Nostalgia - 11 or 21.6% of the respondents
●
Memories - 26 or 51% of the respondents
●
Photo Strips - 25 or 49% of the respondents
●
Korean-inspired - 14 or 27.5% of the respondents
●
Aesthetic - 34 or 66.7% of the respondents
●
Props - 15 or 29.4% of the respondents
●
Red room - 1 or 2% of the respondents
2. Brand Image
The following words or phrases are associated with Inbox when the respondents
think of the brand:
Good photo
Photo booth
For couples
Aesthetic
Accommodating
booth with
business
and friends
Affordable
Fun
Efficient
Clean
Cool
Creative
Different
Good quality
Good service
Unique
Innovative
Y2K inspired
Nice
Stylish
Box
great deals
Look up angle
The following words are the description for the visual aesthetics of Inbox
Studios branding:
Aesthetic
Cool
Vibrant
Alive
Chic
Korean-inspired
Red
For Friends and
2000s retro
New
Nice
Eye-catching
Couples
feeling
Premium
Contemporary
Minimalistic
Y2K
Edgy
Instagrammabble
Good
Box
Fancy
Cute
21
Furthermore, all of the 51 respondents agreed that the branding of Inbox Studios
resonates with its photo booth theme.
B. BRAND POSITIONING
The photo booth industry market in the Philippines is becoming increasingly
competitive, with Inbox Studios positioning itself as a brand that primarily targets Gen Z
individuals, including teenagers and young adults, as well as Millennials. The brand aims
to provide an inclusive, non-intimidating place, that caters to everyone of all ages and a
space that enables them to capture their precious memories while embracing creativity and
self-expression. More importantly, their mission is to deliver a unique and evolving
experience–keeping it fresh, innovative, interactive, and resonating concepts that suit
everyone.
Illustration 4.1 Inclusivity vs Uniqueness Map
The Inclusivity vs Uniqueness graph is derived from specific questions from the
Brand Tracking Survey, resulting in an average Inclusivity score of 3.39 and a score of
3.58 for Uniqueness. The scores for Inclusivity and Uniqueness show that Inbox Studios
exemplifies the ability to resonate with its audience with its customer-centric approach.
This is aligned with the brand’s vision and mission, which is to offer a unique experience
while keeping inclusivity. Inbox Studios can also consider these results as room for
improvement and further strengthen such aspects. They can work on planning and
22
designing marketing campaigns that highlight the brand, as well as in their booth designs
so that the brand remains unique and inclusive.
Illustration 4.2. Price vs Quality Map
The Price vs Quality graph is derived from specific questions from the Brand
Tracking Survey, which resulted in an average Price score of 3.35 and a score of 3.49 for
Quality. For Price, the question derived was a question for the consumers to evaluate the
worthiness or the value they paid for availing of Inbox Studios’ services. As for Quality, it
was comprised of customer satisfaction with regards to quality, a consumers’ assessment
of their experience, and the options provided for customization which adds to their overall
satisfaction. These scores show that the brand has a competitive pricing strategy and does
not fall behind in meeting customer expectations.
Inclusivity vs Uniqueness
Inclusivity [Score: 3.39]
●
●
How well can you resonate with the
Uniqueness [Score: 3.58]
●
Did Inbox Studios meet your overall
brand's theme? [Score: 3.15]
expectations in terms of set-up, service, and
How satisfied were you with the
aesthetics? [Score: 3.58]
customization options provided to
enhance your experience? [Score: 3.39]
●
How much do you feel that Inbox
Studios values your experience? [Score:
23
3.63]
Price vs Quality
Price [Score: 3.35]
●
Do you think Inbox Studios is worth the
Quality [Score: 3.49]
●
price? [Score: 3.31]
○
○
○
●
experience and quality of Inbox Studios?
200 Pesos for 4 Grid, digital
copies, 1 copy of the photo
Are you satisfied with the overall
[Score: 3.53]
●
Did Inbox Studios meet your overall
250 Pesos for 6 Grid, digital
expectations in terms of set-up, service, and
copies, 1 copy of the photo
aesthetics? [Score 3.58]
Additional 30 pesos per reprint
Did you feel it was worth the price
compared to the quality of service you
received? [Score: 3.39]
C. BRAND EQUITY ANALYSIS
Analyzing Inbox Studios’ brand equity would help measure the brand’s value
compared to its competitors, which will enable informed decision-making and improved
brand performance. In this section, it will tackle brand salience, performance, imagery,
judgments, and resonance.
Brand Salience
Inbox Studios is frequently chosen as the preferred photo booth brand compared
to its competitors in Davao City. Out of the 51 respondents, the majority, 29 respondents
(56.9%), chose it as their preferred brand. Accordingly, when taking a group photo, Inbox
Studios also emerged as the top choice, wherein the 25 respondents (49%) chose Inbox
Studios as the brand they would go to. However, this is not to say that Inbox Studios is
superior since Photoism and LifeFourCuts also gained second and third place, respectively,
indicating that some respondents would prefer this brand over Inbox, especially in the event
of group photos. Accordingly, Inbox Studios is initially associated with words in
respondents' minds, such as aesthetic, memories, Korean-inspired, photo strips, fun, props,
and nostalgia. To solidify its position, given the positive results, Inbox Studios can continue
reinforcing consistent brand messaging, leverage social media, and build strong customer
relationships.
24
Brand Performance
Inbox Studios satisfies most of the respondents in terms of meeting their functional
and aesthetic needs and wants for a photo booth experience. The brand’s positive
performance across various attributes, such as design, customer service, efficiency, quality,
and convenience, demonstrates its ability to meet core customer needs. Moreover, Inbox
Studios has excelled in creating an inclusive and comfortable environment, catering to both
extroverted and introverted individuals. The brand's focus on hygiene and sanitation further
enhances its appeal, particularly in today's health-conscious world.
In a ranked response, respondents expressed that Inbox has a stylish and attractive
look and design (74.5%), customer-friendly (68.6%), quick and efficient service (68.6%),
high quality (66.7%), convenient (66.7%), ideal for memory-keeping (64.7%),
accommodating (51%), introvert-friendly (43.1%), and sanitary (43.1%).
Brand Imagery
In terms of brand imagery, significant associations of fun, cool, and aesthetically
pleasing were answered in the survey, making Inbox Studios stand out for its distinctive
red and high-angled concept in the local photo booth market. The visual aesthetics of the
photobooth strongly indicate positive remarks, with the majority of the answers about the
brand being unique, nice, and aesthetically pleasing. Furthermore, all respondents strongly
agree the branding aligns and resonates with the photobooth’s theme.
Brand Judgments
Inbox Studios gained a positive response in terms of its pricing and being a firstchoice brand. However, its offering gave room for improvement, with the quality of its
picture being the least chosen in terms of the advantage that the business can offer that
other similar photo booths cannot.
Brand Quality
Most respondents (47.1%) believe Inbox Studios is worth the price, which
can give insights into exploring customers’ perceived value with the brand quality.
Customers may assess whether the price aligns with the perceived value of the
product and service that Inbox Studios can offer. After all, if a business positions
itself under the premium category, it can charge higher prices and maintain a highend brand image. However, a significant minority (11.8%) disagree, highlighting
the potential areas for improvement.
25
Brand Credibility
The respondents perceive Inbox Studios to the extent of having the
advantage of high angle camera (82.4%), instant printing (64.7%), great service
(45.1%), and great props (35.3%) that the other similar types of photo booth
businesses cannot. In this regard, the results make the brand a credible choice for
customers seeking the aforementioned advantageous features. However, since they
gained an unfavorable response (2%) to being advantageous in terms of the quality
of their picture, this serves as an area where Inbox can improve and better its
offerings to its customers. Accordingly, in terms of being the first choice, the
majority of the respondents only agree (41.2%) to having Inbox Studios as their
first choice. This implies that further efforts may be needed to solidify its
credibility as a first choice among customers.
Brand Resonance
Regarding brand resonance, 26 respondents (50%) expressed they moderately
resonated with the brand. This explains that respondents are generally positive about the
brand but not strong enough to establish a personal or emotional connection with the brand
that they can strongly identify themselves with. Hence, they are moderately satisfied.
Meanwhile, about 19 respondents (36.5%) answered they strongly resonated with the
branding indicating Inbox Studios has effectively captured the values and personality of
these individuals on an emotional and thematic level. However, four respondents (7.7%)
do not feel connected or aligned with the brand’s messaging as Inbox Studios. The reasons
for this are a misalignment between the brand’s theme and the customer’s values and
desires, or competitors may have offerings or themes that are better suited to the customer’s
preferences.
In terms of the level of trust, 29 respondents (55.5%) answered they strongly trust
Inbox Studios with the quality of service and experience they provided. This states the
brand has established enough credibility and reliability for customers to trust them. Hence,
this high rating of trust indicates that customers feel confident with the brand’s services,
likely from (1) social proof and organic marketing, (2) effective communication by
establishing what customers should expect when availing their services, and (3) favorable
reputation they exhibit from reviews and word-of-mouth. 22 respondents (42.3%)
moderately trust Inbox Studios. This indicates that the brand exceeded some expectations
but not all, which may indicate there are unfulfilled expectations or uncertainty that need
26
to be addressed. Lastly, 1 respondent (1.9%) does not trust the brand indicating there could
be negative feedback from other customers or the brand delivered inconsistent quality or
experience.
D. EXPANDING INTERNATIONAL PRESENCE
There is a growing demand in the photo booth industry worldwide (Straight
Research, 2023). It has become a trend and an interactive platform that is convenient,
personalized, and accessible to self-express, create memories, and for online content
(Wadhwani & Ambekar, 2024). Therefore, the unique concept of Inbox Studios allows it
to stand out in the competitive photo booth industry market. However, the business should
consider the cultural differences it may encounter when going internationally. Furthermore,
market research should be conducted to know the different consumer preferences,
competitive analysis, legal and regulatory compliances, and what supply chain
management to be used when entering into the international market.
VII.
SUMMARY
The findings of this audit reveal Inbox Studios is perceived as a brand that invests in
providing high-quality photobooth service that delivers affordable yet unique and fun experiences.
Most respondents preferred Inbox Studios as their go-to photo-taking brand for its convenience,
customer-friendly service, and efficiency while retaining its distinctive and attractive appearance.
However, despite these positive responses and associations, this is not to say that Inbox is superior.
The brand can still improve customer retention, inconsistent marketing, and brand loyalty, as the
findings reveal that there is only a little difference between those who agree and strongly agree that
Inbox is their first choice and as well as regarding their satisfaction with their experience in
customization options. Thus, this suggests an area for improvement to improve by the following
recommendations that will enhance their brand while retaining their “inbox” or “in the box”
identity.
VIII.
RECOMMENDATIONS
1. Additional Photo Booth Concepts – Focused on enhancing customer retention,
strengthening brand loyalty, and expanding customization options.
27
Inbox Studios is known to be a photo booth inside a box. The brand can leverage this by
creating different “feels” of photo booth boxes and creating different concepts for consumers to
have a wider range of options.
A concept that Inbox could incorporate is to have different levels of its “high-angle”
camera. The first level is the near high-angle which would be best used for soloists to have nearer
and impactful photos. The second level would be the mid high-angle that would best cater to duos
or couples, it allows the right amount of space a duo would need for a perfect and intimate photo.
The last level would be the high-angle, which is recommended for groups of 4-5 people to give
them the spacing and movement the group would need to capture their photos. Each of the
following levels is presented in an example in Illustration 5.1., low, mid, and high-angle, as follows.
These levels would be prepared and set up by the team in advance as the customer's preference
would be asked for through the use of a wall mount tool that could easily adjust the camera angle,
as presented in Illustration 5.2.
Illustration 5.1. Different High-Angle Concept
28
Illustration 5.2. Camera Arm Wall Mount Example
A fun and interactive concept is to have a photo booth box with a design of the inside of a
popcorn machine. The high-angle camera would be used to depict the customer inside the popcorn
machine with a background design of popcorn on the ground and a glass-like, with fake
surroundings, on the sides of the wall, with physical plushies of popcorn for the customers to hold
and use as props, Illustration 6.1 shows an example of a popcorn machine and beside it is an
example of different sizes of popcorn plushies.. To utilize its “in the box” design and retain its onecolored concept, the brand could also adopt the custom cube concept, highlighting different colors
and a whole-body shot angle, as depicted in Illustration 6.2.
Illustration 6.1 Popcorn Photo Booth Concept
29
Illustration 6.2. Custom Cube Concept
2. Strategic Brand Collaborations – Boost brand visibility and establish a reputation as a
premium photobooth service provider.
Collaborating with established brands (e.g., local and international brands, movie
premieres, and product launches) enhances Inbox Studios's credibility, as these reputable partners
instill trust and position the photo booth business as a high-quality service provider. This credibility
attracts a broader audience base, introducing potential new customers while fostering retention and
cross-promotion for Inbox Studios and the partnered brand. By consistently associating with highprofile events, Inbox Studios strengthens its image as a premium and trusted photo booth provider
that can boost social media interactions. These partnerships expand the brand’s reach and benefit
from shared marketing efforts, where businesses advertise their campaigns and events alongside
their collaborators. For instance, partnering with a reputable brand for an event promotion could
elevate Inbox Studios’ exposure and reinforce its premium image. Through strategic B2B
collaborations, Inbox Studios achieves immediate visibility and long-term brand positioning,
ensuring growth and enhanced online engagement.
3. Enhancing client-focused branding and fostering brand loyalty through co-creation
initiatives and customer reward programs for active engagement. — Boost social media
presence and foster deeper interaction and engagement.
30
Inbox Studios can align its branding as client-centric by allowing customers to participate
in co-creation that enables the business to generate ideas or opportunities based on the insights and
creativity of the customers, ensuring new concepts or services are aligned with the customer’s
preferences, keeping the brand innovative and ahead. To conduct this strategy, the business can
leverage social media platforms to create co-creation through polls, content, or challenges that
encourage participation and amplify Inbox Studio’s social media presence. Participating customers
will be rewarded by the business with personalized rewards such as memorable shoots, turning
their suggestions into a reality, or social media mentions. In that way, customers feel valued and
foster loyalty for acknowledging their insights, making them advocates for the brand. Furthermore,
this strategy differentiates itself from competitors with unique offerings while being customercentered.
31
REFERENCES
Keller, K.L. (2013). Strategic Brand Management. Pearson Education Limited.
Maghraby, T., Elhag, A., Romeh, R., Elhawary, D., & Hassabo, A. (2023). The Psychology of Color and
Its
Effect
on
Branding.
Journal
of Textiles,
Coloration
and
Polymer
Science.
https://journals.ekb.eg/article_341270.html
Psychographic Segmentation Examples from Famous Brands | Symanto. (2023, October 27).
https://www.symanto.com/blog/psychographic-segmentation-examples/
Research, S. (2023). Photo Booth Market. https://straitsresearch.com/report/photo-booth-market
Richardson, C. (2024, March 26). Photo Booth Expo 2024: Key Insights. Adept Photo Booths.
https://www.adeptphotobooths.com.au/photo-booth-expo-2024-trends/
Rodriguez, S. (2023). Marketing: Color Psychology in Branding. The California State University.
https://scholarworks.calstate.edu/concern/projects/r781wp61j
Wadhwani, P., & Ambekar, A. (2024). Photo Booth Market Size - by component (Solution, service), by
type (Open, Enclosed), by application (Document photo, entertainment), Growth Prospects,
regional outlook & global Forecast, 2024 - 2032. In Global Market Insights Inc.
https://www.gminsights.com/industry-analysis/photo-booth-market/market-trends
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Appendix
A. Brand Tracking Survey
INBOX STUDIOS (Brand tracking Survey)
We are conducting a short survey to gather consumer opinions about photobooths. To define the survey’s
focus, these are photobooth businesses that allow consumers to enter a room where 1 to 4 people can go
into and have their photograph taken by an automated camera. Pictures are also presented for better
understanding.
INFORMED CONSENT
You are invited to participate in a Brand Audit of Inbox Studios. This brand audit may help the business,
in identifying its strengths and weaknesses to futher improve its operations.
This form explains the study's purpose, procedures, risks, and benefits. Please take your time to read it
carefully. If you have any questions, please do not hesitate to contact us through any of this email:
kdcserafica@addu.edu.ph,
janrmfrancsiquete@addu.edu.ph,
jkpjumao-as@addu.edu.ph,
and
cjfnicor@addu.edu.ph.
If you decide to participate, you will be asked to click "I agree" to continue answering the survey.
PURPOSE OF THE STUDY
This study aims to determine the customers' understanding of the brand and its performace.
STUDY PROCEDURES
If you volunteer to participate in this study, you will be asked to complete a survey questionnaire online,
which you can finish in more or less 5 minutes.
POTENTIAL RISKS AND DISCOMFORTS
You may feel some discomfort during the survey if you find any questions sensitive. You can choose to
skip any questions that make you feel uncomfortable or withdraw from the study at any time. Your wellbeing is our top priority.
CONFIDENTIALITY
We will keep all your information confidential. Any personal details you provide will not be shared with
anyone outside the research team except if necessary to protect your rights or safety. This means the
researcher can refuse to release information about your participation to people who are not involved in
the study. When the results of the research are published or presented, no identifiable information will be
used.
PARTICIPATION AND WITHRAWAL
Your participation in this study is entirely voluntary. You are free to choose not to participate without
any consequences. You can also withdraw your consent and stop participating at any time without
penalty. Participating in this research does not affect any legal rights or benefits you may have.
Thank you so much for your time and efforts.
The respondent acknowledges that they have read the text above and has given their full consent to the
researchers.
● I Agree
33
Age
● Gen Z (12-27)
● Millennials
● Gen X (44-59)
EXAMPLE OF INBOX STUDIOS AND THE CONCEPT OF A "PHOTO BOOTH"
EXAMPLE 2 (PHOTOISM)
34
Brand Awareness and Usage
1. What photo booth brand in Davao City are you aware of? (Check all that apply)
● TimeZone Photobooth
● Inbox Studios
● Photoism
● Life4Cuts
● Other:_____________________
2. Which Photo booth brand do you prefer? (Check all that apply)
● TimeZone Photobooth
● Inbox Studios
● Photoism
● Life4Cuts
35
● Other:_____________________
3. If you were to take a group photo, which Photo booth brand would you go to? (Check only one
option)
● TimeZone Photobooth
● Inbox Studios
● Photoism
● Life4Cuts
● Other:_____________________
4. How often do you go to photo booths? (Check only one option)
● 1-3 times a week
● 1-3 times a month
● Occasionally
● Other:_____________________
5. What is your go-to photo booth brand?
● TimeZone Photobooth
● Inbox Studios
● Photoism
● LifeFourCuts
● Other: _____________________
6. When I say Inbox Studios, what are the first associations that come to your mind? (Check all that
apply)
● Fun
● Nostalgia
● Memories
● Photo Strips
● Aesthetic
● Props
● Other:_____________________
Brand Judgements
We are interested in your overall opinion of Inbox Studios.
1. Do you think Inbox Studios is worth the price? (Check only once)
200 Pesos for 4 grid, Digital Copies, 1 Physical Copy of the Photo
250 Pesos for 6 grid, Digital Copies, 1 Physical Copy of the Photo
Additional 30 pesos per reprint of physical copy
● Strongly Agree
● Agree
● Disagree
● Strongly Disagree
2. If you were to go to a photo booth, would you consider Inbox Studios as your first choice?
(Check only once)
● Strongly Agree
● Agree
● Disagree
● Strongly Disagree
3. To what extent does Inbox Studios offer advantages that other similar types of photo booth
businesses cannot? (Check all that apply)
● Instant printing
● Great service
● High angle camera
36
●
●
Great props
Other:_____________________
Brand Imagery
1. When I think of Inbox Studios, I think they are… _________________________________________
2. How would you describe the visual aesthetics of Inbox Studios branding?____________________
3. Does the branding resonate with the photobooth’s theme?
● Yes
● No
Brand Feelings
1. What is your first impression with Inbox Studios?______________________________________
2. Based on your first impression, did it exceed your expectations? (Check only once)
● Strongly agree
● Agree
● Disagree
● Strongly Disagree
3. Are you satisfied with the overall experience and quality of Inbox Studios? (Check only once)
● Strongly agree
● Agree
● Disagree
● Strongly Disagree
Brand Performance
We now would like to ask some specific questions regarding Inbox Studios. Please indicate your
agreement with the following statements.
1. Inbox Studios is… (Check all that apply)
● Convenient
● Customer-friendly
● Quick and efficient service
● Accommodation
● High quality
● Introvert-friendly
● Sanitary
● Ideal for memory-keeping
● Has a stylish and attractive look and design
Brand Performance
1. Did Inbox Studios meet your overall expectations in terms of set-up, service, and aesthetics?
(Check once)
● Strongly agree
● Agree
● Disagree
● Strongly Disagree
2. Did you feel it was worth the price compared to the quality of service you received? (Check once)
● Strongly agree
● Agree
● Disagree
37
●
Strongly Disagree
3. How satisfied were you with the customization options provided to enhance your experience?
(Check once)
● Strongly Satisfied
● Satisfied
● Somewhat Satisfied
● Not Satisfied
Brand Resonance
1. How well can you resonate with Inbox Studios theme? (Check once)
● Very well resonated
● Resonated
● Somewhat resonated
● Not resonated
2. How would you describe the level of trust you have in Inbox Studios to deliver a quality
experience? (Check once)
● High level of trust
● Moderate level of trust
● Low level of trust
● No trust at all
3. How much do you feel that Inbox Studios values your experience? (Check once)
● Highly valued
● Valued
● Slightly valued
● Not valued
38