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Kusog Bahaghari Business Plan: LGBTQ+ Empowerment

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Good afternoon, Fr. Kim Lachica.
INTRO SELVES, and we’re excited to introduce Kusog Bahaghari, a social enterprise dedicated
to empowering the LGBTQ+ community in Davao City. Through training, mentorship, and
employment in the beauty and fashion industries, we aim to create a safe and inclusive space
where talent and creativity thrive.
1. WHAT IS YOUR MISSION STATEMENT?
Mission Statement: Kusog Bahaghari aims to empower the LGBTQ+ community in Davao City
by providing mentorship, employment opportunities, and training in beauty and fashion
industries. It seeks to challenge societal norms, promote inclusivity, and foster financial
independence while celebrating diversity and creative expression.
2. WHY YOUR SOLUTION IS THE BEST WAY TO SOLVE THE
PROBLEM?
Kusog Bahaghari's solution is effective because it:
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Addresses Systemic Discrimination: Creates safe and inclusive spaces for LGBTQ+
individuals to thrive.
Holistic Approach: Combines mentorship, professional training, financial literacy, and
advocacy.
Sustainable Business Model: Provides revenue through beauty services, training
programs, and merchandise sales.
Location Advantage: Operates in Davao City, leveraging local community support and
policies like the Anti-Discrimination Ordinance.
Value Chain: Partners with local businesses, NGOs, and government to create inclusive
employment opportunities and impactful advocacy campaigns.
3. WHO ARE YOUR BENEFICIARIES? HOW MUCH DO YOU KNOW
ABOUT THEM? WHERE ARE THEY?
Beneficiaries: LGBTQ+ individuals in Davao City, especially those marginalized or
economically disadvantaged.
Understanding: The enterprise understands their barriers, such as workplace discrimination,
lack of access to quality education, and economic instability.
Location: Primarily underprivileged communities in Davao City, Philippines.
4. WHAT IS YOUR SOCIAL ENTERPRISE? (Product, Service, Hybrid)
Kusog Bahaghari is a hybrid social enterprise offering:
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Beauty and grooming services.
Fashion and creative skill workshops.
Advocacy programs and inclusive community spaces.
5. HOW DOES YOUR SOCIAL ENTERPRISE WORK AS A BUSINESS?
It operates as a business by:
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Offering beauty and grooming services to generate income.
Conducting paid training workshops and mentorship programs.
Selling sustainable beauty products and handmade accessories.
Hosting advocacy events that raise funds and awareness.
6. HAVE YOU CHECKED IF THERE ARE SIMILAR SOCIAL
ENTERPRISES IN THE AREA YOU INTEND TO OPERATE?
Through the Davao City government’s Rainbow Magnegosyo Ta Day Program,
Gilbert was able to borrow P10,000 to open his small merienda store at the Bankerohan
Public Market. – they lend money to lgbtq individuals so that they can create their own
business.
7. HOW DOES YOUR SOCIAL ENTERPRISE BENEFIT YOUR
BENEFICIARIES?
It provides:
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Training and employment opportunities.
Mentorship for personal and professional development.
Financial literacy for economic stability.
A safe space for creative expression and community support.
8. HOW DOES YOUR SOCIAL ENTERPRISE BENEFIT LOCAL
COMMUNITY, SOCIETY, ENVIRONMENT, ETC.?
Kusog Bahaghari:
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Reduces unemployment among marginalized groups.
Advocates for LGBTQ+ rights, fostering societal inclusivity.
Promotes eco-friendly practices through sustainable products and services.
9. WHY IS YOUR SOCIAL ENTERPRISE DESIRABLE, VIABLE, AND
SUSTAINABLE?
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Desirable: Addresses urgent societal issues like discrimination and economic
marginalization.
Viable: Combines strong market demand for beauty services with social advocacy.
Sustainable: Diversifies revenue streams and reinvests in training and advocacy
programs.
10. HOW MUCH DOES YOUR SOCIAL ENTERPRISE COST? HOW DO
YOU CALCULATE THIS COST?
Initial setup costs total PHP 705,000, covering facilities, equipment, renovations, and marketing.
Monthly operational costs are estimated at PHP 223,000, with additional monthly social impact
costs of PHP 135,000.
11. HOW DO YOU GENERATE REVENUES TO SUSTAIN OPERATIONS
AND SOCIAL COMMITMENT?
Revenue is generated through:
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Beauty and grooming services (60% of revenue).
Paid workshops and training (15%).
Merchandise sales, advocacy events, and corporate collaborations.
12. HOW MUCH (INVESTOR SUPPORT) DO YOU NEED FOR THIS
SOCIAL ENTERPRISE STARTUP?
Initial funding required is PHP 705,000, with additional monthly costs of PHP 358,000 for
operations and social impact programs. The enterprise seeks grants, sponsorships, and
crowdfunding.
13. WHY DO YOU SEEK INVESTOR SUPPORT FOR THIS START-UP?
Investor support is sought to:
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Cover high initial costs.
Expand impact and reach more beneficiaries.
Ensure the sustainability of operations and advocacy efforts.
14. WHY DO YOU THINK YOUR SOCIAL ENTERPRISE WILL SUCCEED?
Success is likely due to:
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A clear and compelling mission.
Growing societal acceptance of LGBTQ+ initiatives.
Supportive local policies like Davao's Anti-Discrimination Ordinance.
Scalable and replicable business model.
15. WHY DO YOU THINK IT WILL FAIL? WHAT ARE THE FACTORS OR
CIRCUMSTANCES THAT MAY RESULT IN FAILURE? HOW DO YOU
PREPARE FOR IT?
Potential risks include:
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Social resistance from conservative groups.
Financial instability due to reliance on funding.
Burnout among beneficiaries and staff.
Preparation includes:
Building strong partnerships.
Diversifying revenue streams.
Providing mental health support and employee training.
16. IF YOU CAN MAKE THIS SOCIAL ENTERPRISE SUCCEED, WHAT DO
YOU NEED TO LEARN MORE? WHAT DO YOU NEED TO CHANGE IN
YOURSELF?
The team may need to:
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Learn advanced business management and marketing strategies.
Cultivate resilience and adaptability to handle social resistance.
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Enhance financial planning and resource allocation skills.
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