presents
CASE
COMPETITION
GUIDE
2.0
A PRIMER TO ACE CASE COMPETITIONS
Acknowledgement
We would like to thank all our mentors and seniors who have helped us immensely by sharing their winning case competition submissions and insights,
which has enabled us to put together ‘Case Competition Guide 2.0’ a comprehensive resource to help students excel in Case study competitions. This
guide draws from a wealth of successful strategies, innovative solutions, and effective presentation techniques that have proven successful in various
prestigious case competitions. By compiling these insights, we aim to provide students with a robust toolkit for tackling complex business problems,
developing compelling recommendations, and delivering persuasive presentations. Individual contributions of these mentors and seniors will be
highlighted in detail at the end of this guide, recognizing the value they have added to our guide.
We would like to appreciate the sincere efforts of the entire Case Library and Resources Team who worked day and night on this initiative. We would
also like to thank Kavya Aggarwal (President), Rishabh Luthra (Co-President), Suhani Jain and Manya Bagla (Chief Secretaries) to look after the overall
functioning of 180DC, SRCC and for allowing us to go ahead with this initiative.
They were always there to help us and have ensured minute and in-depth details of the submissions to ensure the best resources are available to those
who will be going through it.
Last but not least we would like to extend a warm gratitude towards our family and friends, who kept us supporting constantly, erased all ourself doubts
and were there for us every time we needed them. Without them Case Competition Guide 2.0 would only have been a dream.
Thank you everyone for supporting and contributing to our initiative.
© 180 Degrees Consulting - Shri Ram College of Commerce
TABLE OF CONTENTS
PAGE
PARTICULARS
PARTICULARS
PAGE
Theory
01
Decrypt’24 - Hindu
11
Introduction to Case Competitions
02
Policy (K)nights - SRCC
12
Approaching a Case
03
BeQuest - Hansraj
13
Customized Frameworks
04
DreaMerger - St. Stephen’s College
14
How to make Effective Presentations?
05
ProdPulse - IIT Jodhpur
15
How to navigate this guide
06
Case 180 - SRCC
16
Undergraduate Competitions
07
Investment Odyssey - Narsee Monjee
17
MarkIIT - IIT Madras
08
B-School Competitions
18
Ashoka Behavioural Competition - Ashoka University
09
Armageddon - IIM Ahmedabad
19
Case on Point - NIT Kurukshetra
10
Creative Commerce - IIM Bangalore
20
© 180 Degrees Consulting - Shri Ram College of Commerce
TABLE OF CONTENTS
PAGE
PARTICULARS
PARTICULARS
PAGE
Pitch-It-Perfect’24 - IIM Bangalore
21
Tata Steel-A-Thon X 2023 - Tata Steel
31
Innovat-ED - Masters’ Union
22
Unlock Consultancy Global 2023 - Unlock Consultancy
32
Consulting Czars - IIM Trichy
23
ONDC Innovators’ Challenge 2023 - ONDC
33
Stratathon Season 6 - IIM Lucknow
24
Hero Campus Challenge Season 9 - Hero MotoCorp
34
The Marketing Bowl’24 - IIM Simaur
25
ITC Interrobang 13 - ITC
35
Ops-Cogitate - IIM Raipur
26
ABG Stratos 2023 - Aditya Birla Group
36
Corporate Competitions
27
International Competitions
37
Air India SOAR 2023 - Air India
28
MICC 2024 - Marshall Case Team
38
EY CAFTA 2023 - EY
29
Harvard Case 2023 - Harvard Business School
39
HSBC IB League 2023 - HSBC Bank
30
CBS Invitational 2024 - CBS Case Competition
40
© 180 Degrees Consulting - Shri Ram College of Commerce
TABLE OF CONTENTS
PAGE
PARTICULARS
CBS Global 2024 - CBS Case Competition
41
Resource Repository
42
Acknowledgement
43
Note of Thanks!
50
Team Credits
51
© 180 Degrees Consulting - Shri Ram College of Commerce
THEORY
01
INTRODUCTION TO CASE COMPETITIONS
Case competitions are events where participants solve case studies based on real-life crises and present innovative strategic
recommendations to a panel of judges.
Exposure to real world
problems
WHAT DO
YOU
EXPERIENCE?
HOW TO GO ABOUT A CASE COMPETITION?
Case competitions are organised by various institutes and corporate companies, including national-level competitions
by IIMs, IITs, and other prominent B-Schools. One can access the same through hosting websites as well as the
organisation’s social media handles.
Knowledge Building
Unstop is a popular platform to access college-level competitions and serves as a great avenue for anyone looking to
explore diverse opportunities and participate in competitions.
Problem-solving abilities
USUAL STRUCTURE OF A
CASE COMPETITION
Several consulting companies such as EY, HSBC, BCG, etc. also regularly conduct case competitions to shortlist interns.
The participants are grouped in
teams of 1-4. The preliminary
round is usually an online quiz to be
played by the team leader’s ID.
Shortlisted teams proceed to the
intermediate round, which may
be an online case submission or
presentation.
© 180 Degrees Consulting - Shri Ram College of Commerce
The top 10-15 finalist teams move
to the final round, which is the
case study presentation in
online/offline mode.
02
APPROACHING A CASE
Reading the Problem
Ideation
Presentation
Highlight important parts to
save time. Colour-code the
problem statement.
First phase: Be open to all ideas
that come to you
Second phase: Do a feasibility
check & keep pragmatic solutions
Third phase: Analyse your ideas
and try to find all the loopholes
and risks associated and also list
down the mitigation techniques.
Making a rough visualisation
of what and how the solution
should be arranged. Ensure
that the presentation manages
to explain the idea with a
logical flow & is aesthetically
appealing and legible.
Research
Structuring
Structure your research and
maintain a repository of all
relevant information & data.
The overall scope should
start from a wide range and
should be narrowed. It's also
handy
for
researching
relevant emerging trends
and tech advances.
Start from the crux of the
problem and then delve into
the solution. Explain the
implementation and cover the
associated risks & mitigation
strategies,
and
measure
impact through various KPIs.
Try to prove the practicality of
your solution by using facts
and figures.
© 180 Degrees Consulting - Shri Ram College of Commerce
03
CUSTOMIZED FRAMEWORKS
WHY DO YOU NEED CUSTOMIZED FRAMEWORKS?
Adaptability
Alignment
Implementation
Risk of missing out key elements
Effectiveness
Tool to develop understanding
HOW TO CUSTOMIZE CONSULTING FRAMEWORKS FOR CASE COMPETITIONS?
Coining a new framework
Customizing an existing framework
Analyze the target
area of operations
and the sector of
operations
Identify a framework
that fits at least 50%
aspect of the
problem.
Identify the elements
where the framework
doesn’t apply tweak
it accordingly
Extend/tailor the
framework to a
final fit for the case
problem.
Extending the 4Ps Framework
Product
Price
Place
Promotion
Curate solutions for
the case problem
using quantitative and
qualitative aspects
Identify the solutions
in a format which is
fit to either create a
pattern or a flow
8Ps of Marketing
+People
+Process
+Physical Evidence
+Performance
on
d
te ti
la c a
R e s if i
r
d
ve
te o n
Di
la a t i
e
r f ic
U n rs i
e
v
Di
Segmenting the Ansoff Matrix Into Related and Unrelated Diversification
Classify into one
of these 2 types:
Sector based
EXAMPLE
EXAMPLE
4Ps of Marketing
Analyze the target
area of operations
and the sector of
operations
Sector based - Working on the Human
Resource Management Sector:
Solution based - EV Company
trying to enter the Indian market:
RER Model R: Resource Allocation and Planning
E: Employee Engagement and Retention
R: Risk Management and Compliance
IGNITE Model I: Innovation
G: Go-to-Market Excellence
N: Nailing B2B Focus
I: Intelligent Software Developement
T: Turbocharge Charging Infrastructure
E: Elevate Brand Awareness
© 180 Degrees Consulting - Shri Ram College of Commerce
Specific to the
industry/ sector we
are working on
Solution based
Specific to elements of
the solutions we've
developed
04
HOW TO MAKE AN EFFECTIVE PRESENTATION?
Font Consistency &
Legibility
ESSENTIALS
FOR AN
EFFECTIVE
PRESENTATION
Navigation
Aesthetics
Add Ons
FONT CONSISTENCY & LEGIBILITY
NAVIGATION
A. Font Size
Make sure to keep your font size big enough,
preferably a minimum of 9- 10 to make sure it's easy
to read.
A. Heading and explanation
Divide the solution into parts and use relevant
headings with their explanations to structure
everything in place.
B. Font Style
Ensure that you use a simple and easy font
throughout
the
presentation
to
maintain
consistency. Try to keep the background light, to
ensure that the content is visible.
B. Sub-headings
Use subheadings wherever possible to display the
flow of ideas clearly and make the relevant points
more conspicuous.
C. Font Colour
Follow a consistent colour scheme throughout the
presentation for uniformity.
C. Runner
Make sure to include a runner at the bottom
highlighting the topic of the slide that you are
currently on for easier navigation.
AESTHETICS
ADD-ONS
A. Visual appeal
Try to make the content concise and less textheavy. Use infographics, graphs, and other tools to
present your data properly.
B. Highlighting
Bold and (or) use different colors to highlight the
important points or headings.
C. Mock-ups
To aid the viewers in visualizing the solution, create
mockups (a prototype of the solution) wherever
possible.
A. Appendix
Use an appendix to link all your backend
calculations and assumptions (if any) to add
comprehensiveness and credibility to your solution.
B. Financials
Use various graphs and charts to effectively display
the predicted performance of the business or any
other relevant financial or quantitative data.
C. Mentioning Sources
Provide references and cite the sources of the data
and factual figures used to back your solution up to
improve the reliability of your suggestions.
© 180 Degrees Consulting - Shri Ram College of Commerce
05
HOW TO NAVIGATE THIS GUIDE
1
2
3
4
6
1
2
Competition Name
Intricacies
Various Details about the competition
and the deck including organising
body, type of case, slide limit, round
number and the rank of the deck
Name of the Competition from
which the Solution deck has been
extracted
4
5
5
Solution Overview
A Brief order in which the solution
has been provided in the Deck along
with intricacies that helped the deck
to stand out from its competitors.
Solution Glimpses
Glimpses of some of the
aesthetically pleasing slides from
the solution deck.
© 180 Degrees Consulting - Shri Ram College of Commerce
3
Problem Overview
A Brief Overview of the Problem
Statement, highlighting the most
important questions asked in the Case
Study provided to the participants.
6
Clickable Links
Links to access the actual problem
statements and the respective
solution decks for the viewers to get a
complete idea about the solution.
06
UNDERGRADUATE
COMPETITIONS
07
MARKIIT
Case Type
Marketing and Strategy
Organizing Body
IIT Madras
No of Slides
8
Round
Final
PROBLEM OVERVIEW
Rank
Second Runner-Up
SOLUTION OVERVIEW
A startup specializing in the refurbishment of
electronics aims to tap into the market for end
customers and MSMEs seeking quality devices at
affordable prices. Despite the potential benefits of
refurbished products, a significant mental gap exists
among the target audience, often associating them
with lower quality or obsolescence.
The solution includes an analysis of the entire industry,
followed by brand building and other opportunities for
the company to explore. Delving into Marketing, the
solution used the hourglass funnel framework to
develop a marketing strategy and the solution was
finalised with a launch and implementation strategy
pan India.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
08
ASHOKA BEHAVIOURAL COMPETITION
Case Type
Workplace Re-integration
Organizing Body
Ashoka University
No of Slides
5
Round
Final
PROBLEM OVERVIEW
Rank
Second Runner-Up
SOLUTION OVERVIEW
In the state of Dholakpur, women face significant
barriers to workforce participation due to societal
expectations, childcare responsibilities, and lack of
family support. Despite increased education levels,
only 16% of senior leadership roles are held by
women. Addressing these issues could potentially
boost Dholakpur's GDP by a massive 60% in 2025.
The solution begins with the Mindspace Framework.
Followed by an analysis of the Mothers who are
already in the workforce and the mothers who have
already left the workforce. The solution concluded
with the analyisis of the survey they conducted for
primary data.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
09
CASE ON POINT
Case Type
Strategy
Organizing Body
NIT Kurukshetra
No of Slides
6
Round
Final
PROBLEM OVERVIEW
Rank
First Runner-Up
SOLUTION OVERVIEW
Marketplac, A student-run initiative of NIT
Kurukshetra, operating in the re-commerce industry
is facing the problem of expanding its outreach. The
Main problems of the company involve Target
Market Identification, Seasonality and increasing
the overall credibility of its platform, to successfully
engage freshmen with graduating students.
The solution begins with the Mindspace Framework.
Followed by an analysis of the Mothers who are
already in the workforce and the mothers who have
already left the workforce. The solution concluded
with the analyisis of the survey they conducted for
primary data.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
10
DECRYPT’24
Case Type
Strategy and Innovation
Organizing Body
Hindu
No of Slides
6
Round
Final
PROBLEM OVERVIEW
Rank
Winners
SOLUTION OVERVIEW
Ditto Insurance, a company in the insurance sector
is facing various issues related to that sector which
involve
identifying
and
fixing
underserved
segments along with an outreach plan. Establishing
partnerships with insurers and Leveraging
technology and data analytics to provide
personalized advisory services.
The solution begins with an analysis of the key
challenges and competitor analysis. An outreach
strategy along with a mobile application is developed
making use of Artificial Intelligence. Finally, the solution
is concluded with possible collaborations and
partnerships for Ditto.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
11
POLICY (K)NIGHTS
Case Type
Policy
Organizing Body
SRCC
No of Slides
5
Round
Final
PROBLEM OVERVIEW
Rank
Winners
SOLUTION OVERVIEW
The Chief Minister of Jharkhand formed a task force
to retain adolescent girls in education, offer
vocational
training,
and
increase
female
employment readiness. To Develop a five-year
strategic
plan
aligning
with
Sustainable
Development Goals to halve dropout rates through
an inclusive, multi-stakeholder approach.
The solution begins with a condensed analysis of the
state of Jharkhand providing key insights and
breaking down the problem in parts. It was followed
by the actual Program which was developed along
with its cost and implementation strategy and the
KPIs (Key Performance Indicators) to assess the
strategy.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
12
BEQUEST
Case Type
Strategy and Marketing
Organizing Body
Hansraj
No of Slides
7
Round
Final
PROBLEM OVERVIEW
Rank
Winners
SOLUTION OVERVIEW
Strata Consulting, A consulting firm has been hired
by the Government of India at a budget of 1250 Cr.
Their task is to craft a comprehensive strategy to
promote tourism in 3 places, Laitmawsiang in
Meghalaya and Chettinad in Tamil Nadu. and
Kamakhya in Assam. The company needs to
allocate their budget and fix each place’s problems.
The solution begins with an Executive Summary of all
the places highlighting their USPs. Following that, each
place is taken up individually and budget is allocated
to them according to their respective strategies and
for each place, a risk mitigation slide has been
devoted to assess all the shortcomings for the same.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
13
DREAMERGER
Case Type
M&A
Organizing Body
ST. STEPHEN’S COLLEGE
No of Slides
6
Round
Final
PROBLEM OVERVIEW
Rank
Winners
SOLUTION OVERVIEW
Devise strategies to turn Ola Electric profitable while
considering its potential acquisition by Tata Motors.
This includes conducting a financial valuation of Ola
Electric and creating a roadmap for post-acquisition
integration. The goal is to maximize synergies and
growth opportunities.
The team analyses the industry trends followed by Ola
electric's business model, its issues and advantages.
They delve into the post acquisition synergies and
forecast revenue, WC, Capex, EPS etc and present a
DCF for Ola Electric, stating it's Key strategies post
merger
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
14
PRODPULSE
Case Type
Product
Organizing Body
IIT JODHPUR
No of Slides
5
Round
Final
PROBLEM OVERVIEW
Rank
Winners
SOLUTION OVERVIEW
The problem statement involves designing a user
journey to activate new users on the BitClass app
within the first 7 days of signing up, defined as
engaging in specific activities like attending live
classes, watching recordings, or registering for free
classes. The goal is to encourage user
retention through these actions.
The team maps the entire user journey and creates
user personas, identifies drop off points and gives
relevant solutions. The team goes on to suggest
retention
through personalised
interface
and
onboarding plan. They use the R.I.C.E prioritization
method and explore the D7 strategy.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
15
CASE 180
Case Type
Crisis
Organizing Body
SRCC
No of Slides
5
Round
Final
PROBLEM OVERVIEW
Rank
Winners
SOLUTION OVERVIEW
An IT company faces revenue decline due the
pandemic. Layoffs add to employee morale issues.
Key problems include identifying growth opportunities,
establishing
financial
resilience,
maintaining
employee engagement, enhancing competitiveness,
and prioritizing digital transformation initiatives.
The team analyses the most feasible growth
opportunities, along with
ways to drive digital
transformation. They suggest ways to boost employee
well being and list value propositions of the company.
They suggest ways to enhance financial resilience like,
automation of cash flow management.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
16
INVESTMENT ODYSSEY
Case Type
Marketing
Organizing Body
NARSEE MONJEE
No of Slides
15
Round
Final
PROBLEM OVERVIEW
Rank
Winners
SOLUTION OVERVIEW
SBI Securities' brand makeover targets 3 million new
accounts; campaigns blend digital launches with
personalized sustenance, informed by thorough
market research. Marketing budget for the year 202324 and its application.
The team analyses the industry followed by an in
depth overview of the competition and demographics.
Drivers for expansion and problems are analysed,
followed by marketing strategies, sustenance
campaigns, timeline and penetration.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
17
BUSINESS SCHOOL
COMPETITIONS
18
ARMAGEDDON
Case Type
Market Expansion
Organizing Body
IIM Ahmedabad
No of Slides
8
Round
Final
PROBLEM OVERVIEW
Rank
Winners
SOLUTION OVERVIEW
In light of shifting consumer dynamics and
emerging market trends in the food industry, the
challenge was to analyze how Costa Coffee can
strategically reposition its brand and offerings to
emerge as the favourite café destination for the 20–
30-year age group in India?
The company’s current overview and industry
analysis was carried out to delve into the target
group’s user personas. A targeted marketing plan
was crafted for Costa Coffee to garner loyalty. The
solution also included new product offerings as well
as a financial model for the same.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
19
CREATIVE COMMERCE - EXIMIUS
Case Type
Profitability & Expansion
Organizing Body
IIM Bangalore
No of Slides
10
Round
Final
PROBLEM OVERVIEW
Rank
Winners
SOLUTION OVERVIEW
Craftopia is a social enterprise operating in the
sustainable fashion and home accessories industry
that has been suffering from slow sales due to low
visibility and high competition in the fashion sector,
and requires immediate action to revitalize the
business and turn the situation around.
The team’s analysis went deeper into the corporate
gifting industry and three potential clientele as well as
potential collaborations were identified using the STP
framework. New product offerings were also
suggested while developing a future roadmap and a
thorough financial analysis.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
20
PITCH-IT-PERFECT’24
Case Type
Strategy and Operations
Organizing Body
IIM Bangalore
No of Slides
6
Round
Final
PROBLEM OVERVIEW
Rank
Second Runner-Up
SOLUTION OVERVIEW
ElectraTech, a leading electronics manufacturing
company generates high level of emissions by its
logistics operations. The company is seeking
innovative solutions to minimize emissions from its
logistics operations while maintaining the efficiency
and reliability of its supply chain.
Based on a industry survey, the team devised space
utilization and inter-intra city combat models.
Strategic collaborations with NGO’s and other
organizations are explored to reduce the emissions
and the cost for different combat models was
evaluated to prioritize the solutions.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
21
INNOVAT-ED
Case Type
Market Expansion
Organizing Body
Masters‘ Union
No of Slides
6
Round
Final
PROBLEM OVERVIEW
Rank
Second Runner-Up
SOLUTION OVERVIEW
An established Indian edtech company seeks to
grow internationally. The challenge was to take
their Indian-style education global without losing
what makes them unique and identify suitable
markets for expansion, justify their choices, and
outline a market entry strategy.
The team analyzed key drivers of the industry &
delved deeper into UAE & USA’s market. A meticulous
timeline is designed to expand their market using
product offerings and market entry tactics. Marketing
strategies are prioritized using the sales funnel and a
pricing model is also devised for the company.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
22
CONSULTING CZARS
Case Type
Market Entry
Organizing Body
IIM Trichy
No of Slides
5
Round
Final
PROBLEM OVERVIEW
Rank
First Runner-Up
SOLUTION OVERVIEW
A leading consulting firm has been hired by Natural,
a company with outdated products and significant
cash reserves. They want suggestions on whether to
modify their current segment or enter a new sector,
a financial plan for expansion into the neighbouring
country “Illuminati” governed by a monarch, and
strategies to pitch and convince the monarch.
The solution begins with an Executive Summary of
Naturals and an analysis of the FMCG sector in India.
Following that, there is a bifurcation of the various
product portfolios along with a market entry and
Expansion Slide. The Last slide covers the feasibility
check for the expansion along with a pitch to the
monarch.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
23
STRATATHON SEASON 6
Case Type
Strategy
Organizing Body
IIM Lucknow
No of Slides
10
Round
Final
PROBLEM OVERVIEW
Rank
Second Runner-Up
SOLUTION OVERVIEW
The escalating plastic pollution crisis demands
immediate and multi-pronged solutions to protect
Uttar
Pradesh's
environment.
The
problems
demands to propose strategies aligned with the
UPPCB's mission to prevent and control pollution,
with a focus on plastic waste management.
According to the consumption pattern and present
infrastructure in Uttar Pradesh, a 4-step holistic
solution is devised including the aspects of
awareness, regulations and innovation. The solution
includes tax implementation, collaborations with startups and integration of AI.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
24
THE MARKETING BOWL’24
Case Type
Marketing & Strategy
Organizing Body
IIM Simaur
No of Slides
4
Round
Final
PROBLEM OVERVIEW
Rank
Winners
SOLUTION OVERVIEW
Foodie Fresh is a new startup, meal kit delivery
service is facing stalled growth from last two
months. With a fixed marketing budget for the
company’s growth phase, the challenge is to
develop a comprehensive marketing strategy and
plan to position Foodie Fresh for significant growth.
The solution explores reposition the brand by analysing
different consumer personas. The marketing plan
includes expanding into potential markets & brand
collaborations. Strategies using WhatsApp & Referrals
are also proposed. A prioritized list is also formulated
based on 5 parameters for all proposed solutions.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
25
OPS-COGITATE
Case Type
Market Expansion
Organizing Body
IIM Raipur
No of Slides
5
Round
Final
PROBLEM OVERVIEW
Rank
Winners
SOLUTION OVERVIEW
Tidal Wave, one of the largest suppliers of braking
systems for several OEMs, needs to integrate its
suppliers and customers into its decarbonization
strategy in order to accomplish its aim of a lowemission supply chain. The challenge is to obtain
high-quality & large scale emissions data.
The solution includes an analysis of trends and
complexities in supply chain’s carbon emissions. A 4
year action plan is developed to reach the goal using
a 3-scope plan and the PESTEL analysis. The supply
chains after the solutions are assessed and an
outcome journey is mapped.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
26
CORPORATE
COMPETITIONS
27
AIR INDIA SOAR 2023
Case Type
Management
Organizing Body
AIR INDIA
No of Slides
28
Round
Final
PROBLEM OVERVIEW
Rank
First Runner-Up
SOLUTION OVERVIEW
Evaluating Air India’s customer experience and finding
potential solutions to enhance the end-to-end
innovative services. Increasing brand differentiation
to drive up website and app traffic and a
comprehensive 3 year digital marketing strategy to
enhance
customer
engagement.
Maximizing
integrated human capital.
The team created a comprehensive user journey map
to find out the deficiencies in the customer experience
and then proceeded to conduct primary research and
competitor benchmarking to find out potential
improvements. The team supplemented it with a
comprehensive marketing and app development
budget
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
28
EY CAFTA 2023
Case Type
Management
Organizing Body
ERNST & YOUNG
No of Slides
14
Round
Final
PROBLEM OVERVIEW
Rank
First Runner-Up
SOLUTION OVERVIEW
Leading tech firm committed to ESG principles, faces
pressure to enhance its practices from stakeholders.
The firm needs to balance short-term financial
performance with long-term sustainability goals. Their
use cases include renewable energy projects and
diversity initiatives. Key questions focus on identifying
relevant opportunities, assessing impacts,
measuring returns.
The team focussed on Greenhouse Emissions and
Carbon Accounting while focussing on Key
Performance Indicators using a DEI Scorecard. The
team also provided recommendations on how the firm
could incorporate modern data privacy techniques
into their existing set of operations.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
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HSBC IB LEAGUE 2023
Case Type
Finance
Organizing Body
HSBC BANK
No of Slides
9
Round
Campus Case Study
PROBLEM OVERVIEW
Rank
Semi Finalist
SOLUTION OVERVIEW
The case is about the Indian EV Market and its recent
rise. Amara Raja Batteries Ltd, Our client needs advice
regarding acquisition considering its strong market
position and strategic fit for the client’s long term
goals. The case is also strongly focussed on the
Environmental, Social and Governance Factors.
The team provided strategies for acquisition and
identified a potential acquirer and also a sponsorship
strategy. The team conducted a peer benchmarking
and a preliminary valuation for the client. They also
created a DCF Model for the client based on the
strategy.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
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TATA STEEL-A-THON X 2023
Case Type
Go-to-Market
Organizing Body
TATA STEEL
No of Slides
10
Round
Final
PROBLEM OVERVIEW
Rank
Winners
SOLUTION OVERVIEW
The participants needed to Route-to-Market(RTM) for
Tata Steel and also evaluate how dealers for the client
would operate in the future. They were also required to
identify the digital means that Tata Steel must deploy
for routing leads. The challenges included steel
distribution, consumer behaviour and tec.hnological
advancement
The team focussed on Digital Means for Tata Steel
based on the sentiment analysis of the existing
customer base. They also found out alternate Routeto-Market
strategies
using
various
customer
personas. The solution also shed light on the future of
RTM and gave certain KPIs to quantify.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
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UNLOCK CONSULTANCY GLOBAL 2023
Case Type
Management
Organizing Body
UNLOCK CONSULTANCY
No of Slides
10
Round
Final
PROBLEM OVERVIEW
Rank
First Runner-Up
SOLUTION OVERVIEW
The participants were required to devise strategies to
enhance sustainability across the supply chain. for
three brands: one in clothing(Indian), One in
jewellery(International)
and
one
in
Honey(International). There were specific cases
provided for the participants to identify where in the
supply chain arises the problem.
The team primarily analysed synergies between the
brands and evaluated the potential collaborations that
could be done. This also involved finding out where in
the supply chain, more sustainability could be
achieved. The team also provided recommendations
regarding
marketing,
pricing
and
inorganic
collaborations.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
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ONDC INNOVATORS’ CHALLENGE 2023
Case Type
Strategy
Organizing Body
ONDC
No of Slides
25
Round
Final
PROBLEM OVERVIEW
Rank
Winner
SOLUTION OVERVIEW
The case presented strategic dilemmas with India’s ecommerce’s newest offering, ONDC. The participants
were required to delve deeper into the operations of
ONDC and suggest potential strategies to reduce
logistical complications, devise a distinct user
proposition and streamline onboarding of sellers onto
the ONDC app.
The team presented a comprehensive analysis of
where ONDC stands out against modern day ecommerce giants and what it could derive from them,
while also analysing the challenges that are currently
hindering ONDC’s growth. Through primary research,
the team presented solutions to aclerate seller
onboarding and customer acquisition.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
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HERO CAMPUS CHALLENGE SEASON 9
Case Type
Pricing
Organizing Body
Hero MotoCorp
No of Slides
8
Round
Final
PROBLEM OVERVIEW
Rank
Winner
SOLUTION OVERVIEW
The rapid adoption of electric two-wheelers in India
has outpaced charging infrastructure development.
The problem requires expanding charging networks,
meeting diverse consumer needs, and creating
profitable business models while improving user
experience and gaining market share in a
competitive, fast-growing sector.
The solution uses a comprehensive EV charging
ecosystem, leveraging strategic partnerships, usercentric design, and innovative revenue models. It
aims to enhance the market position through targeted
expansion, personalized services, and seamless user
experiences, addressing the evolving needs of India's
rapidly growing electric two-wheeler market.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
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ITC INTERROBANG 13
Case Type
Management
Organizing Body
ITC
No of Slides
10
Round
Final
PROBLEM OVERVIEW
Rank
Finalist
SOLUTION OVERVIEW
The case presented participants insights into a
company’s combversstion on Diversity, Eauality and
Inclusion. Then participants were required to devise
strategies at the workplace to modify the managerial
team dynamic in such a way that the set goals for DEI
could be achieved.
The team presented a comprehensive plan including
DEI KPIs to abridge the gaps in the managerial roles in
A2Z Ltd. The team emphasized on the current
leadership roles and the modifications that could be
done to further the achievement of the DEI goals.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
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ADITYA BIRLA GROUP STRATOS 2023
Case Type
Growth
Organizing Body
Aditya Birla Group
No of Slides
7
Round
Final
PROBLEM OVERVIEW
Rank
Finalist
SOLUTION OVERVIEW
The case revolved around the MSME Sector and how
ABFL could identify a new lending model for SMEs to
leverage successful practices for lending across India
and Abroad. The case specifically also focussed on the
challenges faced by the SME sector currently with
regards to finances and credit and the participants
were required to find strategies to overcome them.
The team proposed a P2P Lending Model for ABFL and
created an interface for the same. The team
additionally proposed a pricing for the same alongside
financials depicting the time period to reach break
even profits and proposed strategies to streamline
last mile deliveries.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
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INTERNATIONAL
COMPETITIONS
37
MICC 2024
Case Type
Marketing
Organizing Body
USC Marshall
No of Slides
29
Round
Final
PROBLEM OVERVIEW
Rank
Winners
SOLUTION OVERVIEW
LAFC aims to gain an edge in the competitive sports
market by enhancing engagement, differentiating
itself in the LA sports scene, and expanding its brand
recognition . To achieve this, they need to revamp their
strategies and elevate their status within MLS and gain
recognition on the global football stage.
The team aims to resolve challenges by aligning LAFC
with Los Angeles' core values, building a global
platform for these values, and fostering community. It
analyzes social media trends and proposes marketing
strategies, including rebranding the Metro Expo line in
LAFC's black and gold colors.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
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GCCH 2023
Case Type
M&A
Organizing Body
Harvard Business School
No of Slides
66
Round
Final
PROBLEM OVERVIEW
Rank
Winners
SOLUTION OVERVIEW
Assess whether Siemens should acquire Vestas, a
Scandinavian target, to strengthen its position in the
renewable energy sector. Through rigorous analysis,
evaluate the financial and strategic implications of
this acquisition to provide a pitch to Siemens' board
by with the aim of securing a $10,000 bonus.
The team performs an in-depth industry and company
analysis, comparing financial performance using the
DCF model and other tools. They assess feasibility and
scenarios, ultimately concluding that Vestas and
Siemens are not a good match. Instead, they
recommend acquiring stem .
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
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CBS INVITATIONAL 2024
Case Type
Growth
Organizing Body
CBS
No of Slides
39
Round
Final
PROBLEM OVERVIEW
Rank
Winners
SOLUTION OVERVIEW
Majority of consumers are unaware of Boozt’s multicategory offers currently. There is a lack of
personalization and difficulty finding the right item to
purchase. How can Boozt increase customer loyalty,
growth, and profitability within the Nordic department
store model to grow revenue by 40% by 2027?
The team proposes improvements to grow revenue,
increase customer frequency, and improve the
customer journey through AI-enabled personalization
.They recommend boosting brand perception and
retention and have analyzed the impact on risk and
mitigation, projecting financial outcomes .
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
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CBS GLOBAL 2024
Case Type
Marketing
Organizing Body
CBS
No of Slides
15
Round
Final
PROBLEM OVERVIEW
Rank
Winners
SOLUTION OVERVIEW
Novo Nordisk seeks to uphold its global leadership in
the Obesity Medications Market by transforming the
People with Obesity Treatment Experience in Obestria,
leveraging
internal
strengths
and
external
collaborations, while measuring impact through
financial, social, and relevant KPIs.
The team has reviewed the current customer journey
and recommended new technologies and trends such
as personalized changes, awareness campaigns, and
health monitoring features to enhance patient
experience. They suggest acquiring Together by
Renee for synergies and have projected future
financials.
GLIMPSES OF THE SOLUTION
PROBLEM OVERVIEW
SOLUTION OVERVIEW
© 180 Degrees Consulting - Shri Ram College of Commerce
41
RESOURCE REPOSITORY
STARTER
KIT
The toolbox
prepared by CBS
has excellent tips
on structuring your
slides and
designing an
aesthetically
pleasing deck.
DESIGN
ELEMENTS
Free templates
PRESENTATION
INSPIRATION
RESEARCH
TOOLKIT
Past winners of the CBS Case
Competition.
Research papers to
add weight to your
recommendations.
CBS Library
ResearchGate
PresentationsGo
Professional Icons
FlatIcons
Product Decks
The Product Folks
Iconscout
CBS Toolkit
PPT Templates
Slide Geeks
Various winning case
competition decks
Case Competition
Guide
© 180 Degrees Consulting - Shri Ram College of Commerce
Consulting Firm
Reports
McKinsey
Gartner
PwC
EY
42
Acknowledgement
We would like to express our sincere gratitude to the following individuals who contributed their time, expertise, and winning
case competition submissions to make this guide possible:
UNDERGRADUATE COMPETITIONS
Team members
Competition name
Team name
MarkIIT
W
Garv Vijhani
Saksham Didwania
Rudraksh Vatsa
Ashoka Behavioural
Competition
91
Shreeya Nahata
Manasvi Kaushik
Parth Gupta
Case on Point
Kuch-Bhi
Nandini Sahu
Mahika Mittal
Decrypt’24
Mindscape Travellers
Tushita Arora
Anandita Agarwal
Riddhi Sachdeva
Policy (K)nights
Econ - Z
Ayush Gupta
Divyanshu Singh
Sneha Mishra
*Click on the names of these winners to check out their LinkedIn
© 180 Degrees Consulting - Shri Ram College of Commerce
43
Acknowledgement
We would like to express our sincere gratitude to the following individuals who contributed their time, expertise, and winning
case competition submissions to make this guide possible:
UNDERGRADUATE COMPETITIONS
Team members
Competition name
Team name
BeQuest
Bhagwati
Riddhi Jain
Nischay Raj
DreaMerger
SRCC Bulls
Aditya Ohri
Saad Bin Waqar
ProdPulse
Excelsior
Shereen Bindroo
Soumyata Tiwari
Case 180
Sherlock Holmies
Devansh Agarwal
Aviral Bhadauria
Investment Odyssey
Bhagwati
Arab Kansal
Madhav Chawla
Dev Khemani
Yash Jain
Dev Khemani
*Click on the names of these winners to check out their LinkedIn
© 180 Degrees Consulting - Shri Ram College of Commerce
44
Acknowledgement
We would like to express our sincere gratitude to the following individuals who contributed their time, expertise, and winning
case competition submissions to make this guide possible:
BUSINESS SCHOOL COMPETITIONS
Team members
Competition name
Team name
Armageddon
Tri-Umphant Consulting
Ishan Anand
Jyotika Malhotra
Parth Khanna
Creative Commerce
Eximius
Four-Sight Consulting
Ananya Bhalla
Jyotika Malhotra
Parth Khanna
Pitch-It-Perfect’24
Bull Consultants
Anshay Gulati
Navya Gupta
Avi Chadha
Innovat-ED
sidtro603
Maanya Mishra
Siddharth Tripathi
Consulting Czars
Consulting CHAMPS
Saurav Maulekhi
Anmol Bajaj
Suparsh Jain
Bhavika Rajora
Raghav Dheer
*Click on the names of these winners to check out their LinkedIn
© 180 Degrees Consulting - Shri Ram College of Commerce
45
Acknowledgement
We would like to express our sincere gratitude to the following individuals who contributed their time, expertise, and winning
case competition submissions to make this guide possible:
BUSINESS SCHOOL COMPETITIONS
Team members
Competition name
Team name
Stratathon Season 6
The Invincibles
Rajavi Agarwal
Utkarsh Bagaria
Pooja Jain
The Marketing Bowl’24
BVB INCISIV
Aditi Bhardwaj
Maanika Bhardwaj
Virat Vaibhav
Strategizers
Adammya
Kulshrestha
Nehal Sharma
Parv Agrawal
OPS-COGITATE
*Click on the names of these winners to check out their LinkedIn
© 180 Degrees Consulting - Shri Ram College of Commerce
46
Acknowledgement
We would like to express our sincere gratitude to the following individuals who contributed their time, expertise, and winning
case competition submissions to make this guide possible:
CORPORATE COMPETITIONS
Competition name
Team name
Air India SOAR 2023
JMH
EY CAFTA 2023
Team members
Ayush Bhatia
Angad Singh
Meghal Jain
Rudraksh Bhandari
Vikram Advani
HSBC IB League 2023
Finnovators
Bhavini Rawat
Simran Talreja
Tata Steel-a-thon
Season X 2023
Steelers
Chirag Dash
Ria Goel
Yamini
Unlock Consultancy
Global 2023
The Olympians
Diya Mehta
Himanshi
Eakansh Goel
Naman Sehgal
*Click on the names of these winners to check out their LinkedIn
© 180 Degrees Consulting - Shri Ram College of Commerce
47
Acknowledgement
We would like to express our sincere gratitude to the following individuals who contributed their time, expertise, and winning
case competition submissions to make this guide possible:
CORPORATE COMPETITIONS
Team members
Competition name
Team name
ONDC Innovators’
Challenge 2023
JMH
Siddharth Putuvely
Shagun Kumar
Sharan Bindroo
Hero Campus Challenge
Season 9
Bajaj Royals
Chinmay Chikhalkar
Pratik Samrutwar
Rohit Thange
ITC Interrobang 13
Innovate4Success
Aarushi Sharma
Aishwarya
Pragya Chandak
Aditya Birla Group
Stratos 2023
Kstrat
Shriyans Khaitan
Archit Agarwal
Prisha Gandhi
Rashika Agarwal
Karthik JVK
*Click on the names of these winners to check out their LinkedIn
© 180 Degrees Consulting - Shri Ram College of Commerce
48
Acknowledgement
We would like to extend our sincere appreciation to the following websites, whose valuable resources and case competition
submissions have been instrumental in compiling this guide:
INTERNATIONAL COMPETITIONS
Competition name
Website
Marshall International Case
Competition 2024
http://marshallinternationalcasecomp.com/past-competitions
Global Case Competition at
Harvard 2023
https://www.thecasecompetition.org/past-editions
Copenhagen Business School
Invitational 2024
https://www.casecompetition.com/library/
Copenhagen Business School
Global 2024
https://www.casecompetition.com/library/
© 180 Degrees Consulting - Shri Ram College of Commerce
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Note of Thanks!
To all the ambitious learners who made it through our Case Competition guide - congratulations! We want to sincerely thank you for dedicating
your valuable time to this comprehensive resource. Your commitment is truly commendable.
We express our deep gratitude for taking the time out of your busy schedules to go through this extensive guide. Your efforts will undoubtedly
pay off as you navigate your path to success in case competitions and beyond.
Additionally, we would be incredibly grateful if you could take a few minutes to fill out a short feedback form. Your insights will help us identify
areas for improvement and enhance the quality of our content for future competitors.
Please click here to access the feedback form.
Your honest opinions and suggestions are invaluable to us. We are committed to continuously refining our resources to provide the best possible
learning experience for aspiring learners like you.
Thank you once again for your participation and support. We wish you the very best in your consulting journey!
© 180 Degrees Consulting - Shri Ram College of Commerce
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Team 2023-24
DIRECTORS
ARSHIYA GUPTA
ARYAN AGARWAL
VRINDA GUPTA
YASH JAIN
JUNIOR CONSULTANTS
ARNAV WASAN
DIYA GUPTA
HARISH KUMAR
JASKARAN SINGH
KHUSHAL MADAN
MADHAV MADAAN
MUSKAN JAIN
NAMAN JALAN
OM KAPOOR
PARTH GOYAL
RIDDHI JAIN
SHEREEN BINDROO
SHREYANSH KRISHNA
SHARANYA TULSYAN
TANYA AGARWAL
© 180 Degrees Consulting - Shri Ram College of Commerce
51