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Observation Methods in Research

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Observation Methods (As opposed to experimental)
-​ Describe behavior of a particular sample of people/animals
-​ Takes systematic notes/codes on interesting behaviors
-​ May look for frequency of a particular behavior, variations in
interactions, range of behaviors, etc.
-​ Data can be qualitative or quantitative
Types of Observation
-​ Naturalistic Observation: Studies in which a passive, outside observer makes
systematic observations about a phenomenon in its natural environment
-​ Contrived Observation: Observations that occur in a lab or otherwise
atypical setting (one-way mirrors and hidden cameras are often used
-​ Participant Observation: Same as naturalistic observation, except the
observer is a participant within the group
Naturalistic Observation
-​ Goal: Observe study participants behaving as they usually would in every day
environments
-​ Observation can be instructed, where there is no attempt made by the
observer to evoke behaviors of interest
-​ Ex: Putting up cameras in a preschool and leaving them there for an
hour
-​ More structured interactions create situations that encourage a particular
behavior
-​ Ex: Asking a parent to read a book to their child
Participant Observation
-​ Goal: Observe participants as they would in their natural environment, while
the researcher participants as well (POV notes)
-​ Ideal for “closed” groups or activities
-​ AA, fraternities/sororities, secret societies, etc
-​ Can get additional detail from being a participant that’s you can’t get as a
third-party observer
-​ “Undercover” vs “stake-out”
Participant vs Observer
-​ Must strike balance between being a participant and being on observer
-​ Too much observation can lead to reactive effects
-​ Too much participants can lead to very biased observations, purpose may be
forgotten
-​ The balance between these depends on the research project
Observation Challenges
-​ Reactivity: The idea that participants might behave differently because they
know their being observed/watched (Hawthorne effect)
-​ Solutions: Concealed observer, video record, habituation
-​ Lack of Control: Conditions are not equal across observations (very little can
be held constant, unlike an experiment)
-​ Conclusions must be drawn carefully - no causation!
-​ Observer Bias: Observational research is interpreted through the lens of the
observer (and thus, through their perspective of the world)
-​ Behaviors are often ambiguous, and thus may be interpreted
differently by different observers’ perceived notions
-​ This includes hypotheses! - reduces validity and reliability
Overcoming Bias
-​ Use checklists to operationalize and standardize behavior
-​ Use one or more observers who are unaware of the study’s hypothesis
-​ Not knowing the hypothesis can keep people from jumping to
conclusions or assuming behaviors, etc
-​ Use multiple observers and measure agreement between them (inter-raptor
reliability)
-​ Use a sampling method
Sampling Method
-​ Time Sampling: Defining a specific time interval, and coding observations
within that time period (ex: first 10 minutes of every hour)
-​ Event Sampling: A particular event interval is selected for observation (ex:
every 5 behaviors)
Ethics
-​ Often no informed consent if covert observations
-​ Rare ability to opt out of the study
-​ Privacy concerns in certain environments
-​ IRB will approve covert observation studies if you can demonstrate that the
value of it is sufficiently high
Small N or Single Subject Studies
-​ N < 10 (1-9 subjects)
-​ Studies with only a single study is also called a case study
-​ Most often used in clinical studies
Why?
-​ Goal: Most often, to develop an intervention or to intervene with an existing
problem
-​ Individualized Care
-​ Appropriate for rare conditions and comorbidities(people with more
than one disorder)
-​ For basic science: Unusual cases can provide a better understanding of the
brain
Four Components of Small-N
-​ DV is measured repeatedly: Only one subject, and repeated testing helps
ensure the results aren’t because of noise or confounds
-​ Baseline Phase
-​ Treatment Phase
-​ Analysis
Repeated Measurement
-​ DV must be measured multiple times both before and after the
implementation of an intervention
-​ Else: Potential regression to the mean, maturation, and other validity
concerns
-​ Sometimes not feasible/ethical to have a baseline period
-​ Retrospective data may be appropriate: Case files, self-report from file
intervention
Baseline Phase
-​ Time period in which the intervention is withheld from the participant(s)
-​ Typically abbreviated ‘A’
-​ Allows for accurate assessment of DV before intervention
-​ Assume that if we don’t intervene, the baseline would continue
Treatment Phase
-​ Time period in which the treatment is administered
-​ Abbreviated ‘B’
-​ Repeat same process as in baseline
-​ ’B’ measurements are compared to ‘A’ measurements to determine change
DV Measurement Methods:
-​ Interval: How long between occurrence?
-​ Like duration,need definitive start and end points
-​ likely not meaningful if behavior is frequent
-​ Magnitude: What is the intensity of behavior?
-​ Need a clearly defined scale, concerns about reliability
DV measurement
-​ Baseline Phase: Enough measurements for a predictable pattern to occur (At
least 3 occasions)
-​ Keep measuring until you have a predictable pattern
-​ Treatment Phase: At least as many as the baseline phase
Types of Designs
-​ Basic Design: A-B (baseline - treatment)
-​ Simplest small N design
1.​ Measure baseline phase
2.​ Administer treatment
3.​ Measure treatment phase
-​ Least internal validity, any extraneous event that follows treatment
could explain any change you see
-​ Withdrawal Design:
-​ Controls possible confounds in A-B
-​ Logic: If the treatment changes behavior, behavior should revert to
baseline when treatment is removed
-​ A-B-A: Baseline, Treatment, Baseline
-​ A-B-A-B: Baseline, Treatment, Baseline, Treatment
-​ Concerns: Often not ideal and potentially unethical to remove
treatment that was helping the participant, Some treatments may have
lasting effects as well, so we shouldn’t always see a return to baseline
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